Books published by Cengage Learning EMEA

Presents the grammar in a fresh and student-friendly way, and with the focus on context. Suitable for use in the classroom or for self-study, this title includes an audio CD that helps the student to listen to the texts read by native speakers at natural speeds in a variety of accents.

Written specifically for the needs of first year business students, this book builds from definitions through to a clear understanding of accounting statements, their uses and their limitations. It includes examples and case studies and, where appropriate, illustrates with examples from the accounts of well-known companies.

In most countries, statistics show that 99 per cent of businesses are classified as 'small businesses'. In the UK alone, 99.8 per cent of businesses employ less than 250 staff and these companies contribute more than a half of the UK's turnover. This textbook focuses on these small and medium size enterprises (SMEs).

Summarises the underpinning knowledge for Part 1 Practice for the City & Guilds 2360 or related qualifications. In this title, each exercise is preceded by some theory, which can be studied before doing the practical work. The Exercises have a checklist entitled 'points to consider' which can make the students aware of what is expected.

This text provides the practitioner and student with practical help and guidance on numerous aspects of sporting injuries.

Presents the English essentials for doing business in global marketplace. This title takes account of international contexts, countries and cultures and a business environment where English is often used as the language of communication between speakers of many nationalities.

Contains 3 CDs of the Student's Book listening exercises, featuring a range of international speakers.

A guide to the spa treatments and the information you need to know to succeed in this industry. It includes learning features that help fine-tune your learning, while the Habia endorsed content gives you an introduction to the world of spa therapy.

Examines various aspects of the relationship between tourism and large cities, covering such issues as why tourists visit cities, why cities want tourists, how cities make tourism happen and how tourism impacts on cities and their inhabitants.

Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

This text is about identifying and releasing entrepreneurial potential. Using the idea of character themes, it defines the entrepreneur in terms of six key themes, and provides readers with the opportunity to assess themselves in these areas.

Examines three principal methods of applied systems thinking: systems failures, hard and soft systems methods. The book is written in an open learning style with activities, exercises and case studies with an emphasis on practice and technique. It is supported by numerous illustrations, in keeping with the diagramming techniques of systems work.

Focusing on the nature, scope and the functioning of business enterprises, this book synthesises traditional and modern economic concepts and tools of analysis to build a coherent analytical framework capable of dealing with questions of direct relevance to business. It uses real world examples and case studies drawn from a variety of sources.

Covers all the basic principles which the reader can apply to a whole range of projects. The text examines in some detail the issues relating to industrial and technological projects. It is designed to equip the reader with the knowledge and techniques to manage prjects successfully at every stage of the process.

Offers a comprehensive picture of the small business that is suitable for students studying this sector, and seeking to understand the way it works. It provides a review for those wishing to study the formation, development, contribution and management of small firms.