Books published by Cengage Learning EMEA

This book provides thorough coverage of the principles, application and design of management information systems in both private and public organisations. Suitable for students and professionals wanting a greater understanding of management and systems analysis.

Databases are often viewed as the end product rather than as a tool in the work place. This book has been written to address this need, using straightforward examples and assessing different ways of storing information. It is a practical guide to collecting data and using Microsoft Access to transform it into useful information.Written for both Business Studies students and professionals, it adopts a functional approach which teaches theory by practical example. 'Jargon buster' sidebars explain the terminology related to database theory, while the revision questions at the end of each unit aid comprehension. This straightforward approach means that the text is ideal for self-study.

Structured to be used throughout one semester and designed to ensure that lecturers can adopt the book with minimum effort, this volume examines destination management using case studies to highlight examples of best practice.

In this new edition, Mick Hicks addresses the need for a new range of problem-solving and decision-making strategies for dealing with the modern business environment. He uses fictitious or semi-fictitious illustrations and cases, to give a practical guide for their use.

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

Suitable for courses on which students are encouraged to be active participants in the learning process, this text offers a practical and activity-based approach to understanding finance for people who do not need to know the technicalities of finance and accounting.

By observing the lives and experiences of ordinary managers struggling to succeed in a business, this book considers basic questions about the nature of management.

In this established text, the role of the teacher, mentor and practitioner and discusses the importance of relationships within the education process. Reflective practice enhances the quality of the learning experience.

Provides a clear introduction to all of the terminology and concepts involved, and enables the reader to gain a thorough knowledge of the subject by blending technical discussion with real-practice issues, supported by practical exercises.

This work has been designed for undergraduate and postgraduate and post-experience students pursuing management and business qualifications that contain a dissertation component.

Designed for those who need a comprehensive introduction to the principles of statistical methods and their applications, this text presents step-by-step worked examples that are used to illustrate the use of statistical techniques in solving practical problems while self-study exercises test students' knowledge.

Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.

The NEW edition of this best-selling textbook now takes a more evidence-based approach. Outlining the theory and practice of occupational therapy, the emphasis throughout is on the need for clear aims of treatment within a sound theoretical framework. It is still essential reading for students and lecturers in occcupational therapy at all levels.

"Nutrition: A Practical Approach" should be suitable material for those studying a nutrition module as part of a NVQ 3 in Beauty Therapy, as well as being of interest to health practitioners and holistic therapists.

This text explains the mathematical and statistical applications relevant to modern financial instruments and risk management techniques. It progresses at a comfortable pace for those with less mathematical expertise yet reaches a high level of analysis for the more experienced.

Blending traditional and modern skills, this is a comprehensive and practical guide for all students of woodwork. Subjects covered include tools, doors, windows, floors, roofs, stairs and access.

Suitable for students on higher education courses, this title examines the hospitality industry and the ways in which it operates. It examines the accommodation industry: hotels of all shapes and sizes, guesthouses, hospital services, residential care, hostels, and halls of residence. It also focuses on the foodservice industry.

Part of a unique series written for Access to Higher Education students, this book addresses those modules covering psychology, sociology and ethics.