Books published by Cengage Learning EMEA

Helps you reflect key issues of nurse education and practice today. Covering all nursing education including teaching patients, clients and their families, this book combines theoretical principles and practical application to appeal to nurse educators, students and clinicians in practice.

This book describes methods of assessing and intervening with the families of patients with a diagnosis of schizophrenia using a cognitive behavioural framework.

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This title follows a logical structure enabling students to see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.

This handbook brings together those who have helped shape modern business and management and profiles the international "management gurus", theorists, researchers and practitioners, both historical and contemporary and evaluates their contribution to the field of management theory and practice.

Contains what student needs to succeed in their Level 2 qualification. From understanding salon basics, achieving an effective colour and cut, to developing a career portfolio, this book brings it bang with hairdressing and barbering industry requirements.

Introduces students to a range of commonly used statistical procedures typically included in the curricula of undergraduate applied statistics and research methodology units. This text takes a hands-on approach to the subject matter, working through each procedure in an illustrated, step-by-step fashion.

Provides a thorough grounding in basic mathematical and statistical techniques, helping students to learn how to make decisions when presented with incomplete information. This book features coverage of statistical methods, management mathematics and probability and extensive examples and questions.

Provides an accessible grounding for all nursing and health care students who have little previous experience of studying psychology, but who within their first year courses need to quickly understand how psychological research and theory is invaluable in interpreting, explaining and actively influencing clinical practice.

Suitable for those wishing to achieve their assessor or internal verifier awards, this book takes readers through all aspects of assessment and quality assurance: from principles and planning, through the delivery processes, to collecting evidence and compiling a portfolio, offering helpful and workable tips for success along the way.

Shows how econometrics is a useful tool for answering questions in business, policy evaluation and forecasting environments.