Books published by Cengage Learning, Inc

New edition of a text that provides a practical approach to analyzing, planning and implementing marketing strategies, with a focus upon the creative process involved in applying the knowledge and concepts to the development and implementing of ideas. The core of the planning framework is the organi

Helps you learn about new career opportunities in criminal justice and read true stories of offenders and their experiences within the system. This title helps you learn about the crucial role that public policy plays in the criminal justice system and explores issues that are changing the face of criminal justice today - and shaping its future.

Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management.

This trusted text provides a comprehensive, accessible overview of automotive systems to prepare you for all aspects of work in the field. BASIC AUTOMOTIVE SERVICE & SYSTEMS, Sixth Edition, includes a Classroom Manual that explores the operational theory behind each automotive system, and a Shop Manual covering relevant diagnostic, testing, and repair procedures. Updated to align with Task Lists for the latest ASE Education Foundation requirements, the Sixth Edition covers emerging technologies such as hybrid vehicles and electronic engine controls, as well as current information on the global automotive industry and the role you can play within it as a professional technician. The authors assume no prior knowledge of automotive technology, so these clear and engaging resources provide an ideal introduction to both fundamental theory and its real-world applications in specific skills and maintenance procedures, preparing you for success in today�s fast-paced, competitive work environment.

Helps you explore the American corrections system from the perspective of both the corrections worker and the offender. This book covers both institutional and community sanctions, incorporating high-profile corrections cases taken from headlines to reinforce important theories.

MILADY STANDARD NAIL TECHNOLOGY, 8th Edition, is the future nail technician�s guidebook to success. The new 2-book format includes Standard Foundations and Nail Technology packaged together for a complete curriculum. Standard Foundations focuses on introductory topics including science basics, infection control and the importance of soft/ business skills; while Nail Technology includes new and updated information on manicuring, pedicuring, gel nail enhancement, nail resin enhancements, and nail art. New procedural photography follows the highest standards in infection control and enhances step-by-step instructions. This edition also features new competency-based learning objectives to emphasize the importance of the concepts presented. This edition offers aspiring nail technicians the tools they need for a rewarding and successful career.

A guide to wiring industrial buildings according to the 2014 National Electrical Code[registered]. It is suitable for apprentice and journeyman electricians, building contractors, and anyone working in the electrical field.