Books published by Cengage Learning, Inc

Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management.

Helps you understand leadership principles and hone your own leadership skills through a thoughtful balance of essential theory and real-world applications. This book provides a strong practical foundation by introducing leaders you can relate to and reinforcing your knowledge with frequent skill-building activities.

Focuses on off-highway mobile equipment systems that delivers service and repair essentials for heavy equipment, agricultural equipment, and powered lift truck technology. This book includes updates in computer-controlled hydraulics, GPS, and electronic controls for other systems to help you master the responsibilities of specialty technicians.

Packed with information on several important topics including infection control, manicuring, pedicuring, chemistry, UV gels, and the salon business, this book gives the aspiring nail technician the tools they need to launch themselves into a rewarding and successful career.

Offers an introduction to employment and labor relations law. Suitable for non-legal students and professionals, this book includes excerpts from real case law that illustrates how labor-related disputes arise and get resolved in the courts.

Includes 155 maps and excerpts of more than 250 primary sources that enliven the past while introducing students to the source material of historical scholarship. This text is illustrated with 430 photographs that add visual context.

Suitable for K-8 literacy programs, this title provides aspiring teachers with the tools to help every student learn to read and write. It also provides pre-service and in-service teachers with the information, techniques, and strategies they need to assist their students in becoming literate.

Helps students become sophisticated thinkers by teaching the fundamental cognitive process that allows them to develop the higher-order thinking abilities needed for academic study and career success.

Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps.

Reflects developments in stem cell research, cloning, and immunology, and offers revised coverage of major topics, such as Molecular Biology. This book balances scientific detail with readability that's ideal for those studying biochemistry.

Introduces the key concepts of biology to non-biology majors using explanations and visuals. In this book, each chapter challenges students to question what they read and apply the concepts learned, providing students with the critical thinking skills and science knowledge they need in life.

Covers contemporary health, safety, and nutrition needs of infant through school-age children. This book emphasizes the importance of respecting and partnering with families to help children establish healthy lifestyles and achieve their learning potential.

Featuring coverage and a managerial focus, this book includes legislation, examples, and practices of high profile organizations as well as 20 original cases.

Combines problem-solving structure with substantial pedagogy to enable students to become independent problem solvers in the introductory course and beyond. This book captures student interest through coverage of chemical reactions, explanations and visualizations, and an emphasis on everyday applications.

Enhanced with problems and applications, this book provides an introduction to chemistry that prepares students for further study in any engineering field. It emphasizes the connection between molecular properties and observable physical properties and the connections between chemistry and other subjects studied by engineering students.

Lets you give your students an understanding of the legal, ethical, and societal implications of information technology. This book provides coverage of notable technology developments and their impact on business. It offers a foundation in ethical decision-making for business managers and IT professionals.

Includes Previews that aid your understanding by connecting a section's content to real-life scenarios pertinent to your life. This book offers all the assistance you need to become a logical thinker and communicator.

Explores the important principles and real-world applications of plane, coordinate, and solid geometry. Strongly influenced by both NCTM and AMATYC standards, this book includes intuitive, inductive, and deductive experiences in its explorations.

Offers a realistic, visually enhanced approach to workplace communication and reflects the use of digital communication, including social media.

Presents the complexities of strategic management through scholarship and hands-on applications. Based on real-world practices and current thinking in the field, this book features an increased emphasis on the changing global economy and its role in strategic management.

Provides coverage that implements the 2014 National Electrical Code[registered]. This book offers detailed explanations as it guides you step by step through the critical tasks and responsibilities that face today's professional residential electricians in both new construction and existing homes.

Features dozens of applications that emphasize the real-world relevance of economics for students through interesting news articles, realistic case studies, and engaging problems.

Maintaining the exposition, precise presentation, this title focuses on interesting and relevant concepts, and teaching package that is the extensive in the industry, it can be the perfect complement to your teaching.

Combining thorough instruction with the powerful multimedia tools you need to develop a deeper understanding of general chemistry concepts, this book emphasizes the visual nature of chemistry, illustrating the close interrelationship of the macroscopic, symbolic, and particulate levels of chemistry.

Designed to equip students with the inspiration and knowledge they need to make a difference solving environmental issues, this book provides introductions to the multiple environmental problems that we face and balanced discussions to evaluate potential solutions.

Features, an easier to understand presentation, a lab manual/workbook, updated photos and illustrations, and the up-to-date coverage available.

Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry.

Offers coverage of the world's civilizations. This book includes focused treatment of topics throughout history that covers every epoch and follows general patterns and processes, while illuminating history through specific examples and an emphasis on social and cultural topics.

Covers cognitive neuroscience, attention and consciousness, perception, memory, knowledge, representation, language, problem solving and creativity, decision making and reasoning, cognitive development, and intelligence. This book provides a "from lab to life" approach that covers theory, lab and field research, and applications to everyday life.

How do you orchestrate the next advertising campaign? This book includes tips that you can need to succeed in the class and get your project chosen in the future.