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Highly regarded but long out of print, this little "bible" of management wisdom is the distillation of a forty-year career in communications and marketing. Les McIlroy provides practical advice grounded in extensive real-world experience on such topics as:Vision and mission statementsSuccessful meeting managementEffective communication with internal and external stakeholdersPublic relationsMedia interviewsManagement of problem employeesLively, readable, and concise, The Manager's Mentor is the one business book you can't live without. Centennial College Press is delighted to introduce this classic title to a new generation of readers.
In Production 101, noted producer and executive Raquel V. Benítez Rojas provides a clear, concise and practical summary of the fundamentals of film, television and multimedia production. Topics covered in the book include:· Copyright and moral rights· Legal organization of a production company· Submission forms· Option, purchase and writing agreements· Assignment and waiver of rights· Non-disclosure and non-circumvention agreements· Teasers and test samples· Co-productions· Canadian content regulations· Budgets and schedules· Insurance· Distribution· Rights acquisition· MerchandisingThe numerous sample agreements and documents included in the book serve as useful templates for students and professionals alike."... this handy book by industry veteran Raquel Benitez Rojas is ... a fantastic addition to the genre of how-to books dealing with live action and animated filmmaking. What makes her take on the business different from others is her practical knowledge of the inner workings of the industry, because she herself has directed and produced content for TV, digital media, and theatrical releases. She reviews all the various steps of a project, from the earliest stages of development, through financing, clearing rights, hiring writers and artists, production, signing co-pro deals, and taking advantage of global tax credits, all the way to licensing, merchandising, distribution and residuals." -Ramin Zahed, Editor, Animation Magazine
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