Books published by Cognella, Inc

With a foundation rooted in Christopher Langdell's original case study method, Business Associations: Law and Context empowers students with unique insight into problem-solving. Rather than amassing lists of legal rules and exceptions to them, the collection exposes readers to important primary source materials.

Reveals the secrets behind the manipulation that is inherent in all brand advertising. This book offers readers a step-by-step guide to writing brand advertising for all media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising; and learn how to think creatively and develop their own unique ""voices"".

A compilation of primary sources that help clarify or contextualize artistic production in the pre-modern Western world. A wide array of ancient and medieval visual culture is explored, including fashion, stage scenery, and other types of display such as triumphal and funerary processions, a lavish dinner party, and gladiatorial games.

Provides students with comprehensive yet foundational knowledge of the music education profession. The book contains researched best practices for teaching music and guides readers through practical exercises to help them discover their own unique teaching style and approach.

A reader designed to help students tackle leading themes in American multiculturalism at the end of the Obama presidency and the start of the Trump administration. The text helps students answer the question, ""What is the future of multiculturalism and American diversity now that Barack Obama is no longer president?

A concise and accessible textbook that covers the critical information a student needs to understand the basic mathematics used in chemistry courses. The book provides easy-to-understand, step-by-step instructions for solving general chemistry problems.

A concise and accessible textbook that covers the critical information a student needs to understand the basic mathematics used in chemistry courses. The book provides easy-to-understand, step-by-step instructions for solving general chemistry problems.

Presents the work of important political theorists from Plato to Marx. The primary source material introduces students to the political and ethical questions theorists have, with varying degrees of success, tried to answer and shows how these questions have evolved over time.

Provides an understand of the human body in terms of the structures and functions of various body systems. Clear and concise, the selected material provides descriptions of how major organ systems, individual organs, tissues, and cells interact to maintain homeostasis. The text establishes a conceptual framework for studying anatomy and physiology.

Includes thought-provoking readings that explore the scientific study of terrorism, its definition and classification, and strategic interactions and terrorist tactics. Students learn about the relationship between transnational terrorism and democracy and the complexity of religion, terrorism, and organisations like ISIS and Al-Qaeda.

Designed to put statistics within reach of those who do not have strong mathematical backgrounds, A Non-Mathematician's Guide to Statistics is a friendly, conversational introductory textbook. The information, sample problems, and practice tests are ideal for those in any field that collects and processes data without requiring mathematical skills beyond algebra.

Multidisciplinary in nature and perspective, Tarred and Feathered... Again: The Ongoing Impact of the Racial Attacks on President Obama examines the racial attacks directed at Barack Obama during his tenure as a senator, and throughout his campaigns for the Democratic Party presidential nominee and the general election.

Introduces readers to theories, philosophies, strategies, methods, techniques, and lessons that have proven effective when applied to the field of healthcare management. The book shares insights from experienced hospital and healthcare leaders and prepares students for success in entry-level administrative positions and beyond.

Explores how business, when handled with integrity, can make a positive impact on society and its stakeholders. Students explore the role of business organisations in society and how businesses should conduct themselves with customers, employers, government entities, and more, in both local and international environments.

Provides students with hands-on, real-world forensic science experiences. The workbook offers ample opportunities to practice various tasks, processes, and procedures associated with forensic science, all while emphasizing the importance of handling evidence with care and integrity, from extraction at the crime scene to the courtroom.

Provides students with the essential knowledge and tools required to not only understand their own nervousness, but to leverage it to improve their public speaking skills. Managing Nervousness as a Public Speaker is ideal for courses in public speaking, and for any course where public speaking is essential.

Raises the reader's awareness of an important constitutional issue that has yet to receive significant attention despite its impact on contemporary life, law, and society. The book analyses how the vast expansion of private security has undermined citizens' constitutional rights to due process and equal protection.

Introduces readers to aspects of Arab culture while demonstrating how these facets intertwine to create a unique tapestry of identity, experience, and history. The book is well suited to courses in Middle East culture and history, politics, thought, literature, religion, and language, and courses in sociology, anthropology, and cultural studies.

Provides instructors of criminal justice research methods courses with effective teaching tools to better engage students and support classroom success. Featuring valuable insight and practical advice, this text is designed to help instructors create a classroom environment that is engaging and effective for their students.

Helps students read research in an informed and critical manner, evaluate its usefulness, and apply the results to their own work and lives. Dedicated to helping readers become proficient in finding information and resources that enable them to live and work more effectively, the book is both realistic and relevant.

Takes the study of sociology of health and illness to the next level by inspiring students to connect the dots between theory, policy, and practice. The anthology provides students with applied examples of theoretical concepts which encourage them to challenge the status quo and, in doing so, transform and advance the healthcare industry.

This comprehensive guide provides insight, information, examples, anecdotes, and supplemental materials to help instructors effectively develop their ability to competently and efficiently teach criminological theory to their students.

Combines both accounting and taxation within one book specific to commercial real estate. The book is relevant to students of real estate as well as investors, developers, brokers, lenders, accountants, lawyers, and others working in the commercial real estate industry.

Presents students with a comprehensive look into the myriad challenges that urban families face today. The book is ideal for undergraduate courses in family systems, social work, or child development.

Provides instructors of introductory corrections courses with effective teaching tools and practical advice to better engage students and support meaningful classroom experiences. Filled to the brim with useful information and valuable guidance, this volume is an ideal resource for instructors who are new to teaching courses in corrections.