Books published by Cool Publications

The original SEO Help kicked off the trend for down-to-Earth, practical SEO advice that helps your online business succeed. The previous edition of this book won Book Authority's "Best SEO Book of All Time" award. Substantially revised with 80% new content this edition builds on the tradition of practical, actionable SEO tips and practices that take full advantage of changes in Google's search to help your business succeed. This edition of SEO Help, tells you what to do, when and how in order to make sure that every item of content you create, whether that is text, video, podcast or graphic; works in your favor.In this edition of SEO Help you will also learn:How the increasing use of artificial intelligence (AI) and machine learning affects search, marketing and branding (and how to take advantage of it all).What the fragmentation of search means to your brand and your business and how to make the most of what you currently do.What to do to make your brand stand out from the crowd without increasing the output of your content creation efforts.What to do to increase trust in your brand and the content you create in a time of negative news stories and fake news.How to better use Google’s Knowledge Graph (KG) to increase the trustworthiness of your digital presence.Why marketing and branding cannot be separated from search and your business’ SEO practices.How to leverage the fragmented social media landscape to your advantage.How to future-proof your business against constant changes in search.The true impact of Google’s mobile index on your digital business.What feasible shortcuts exist in search marketing and branding.Like before, each chapter is thin on theory and heavy on practical steps you need to take. Like before, each chapter ends with a full practical-steps guide you should be implementing to make sure your business stays viable. 

What does a 3,000-year-old best-seller have in common with Quantum Mechanics, black holes, Stephen Hawkins' theory of the universe and current predictive analytics? In a tour-de-force of ideas stitched together by impeccable research Minds, Brains and Hearts shows how what we think and what we feel are influenced by what we know and what we think we know. A key element in any effort of self-realization, self-knowledge begins by achieving perspective in who we are and how we got here. This is a book of big ideas tackled delicately and with precision. In a breathtaking view of almost 3,000 years of scientific and cultural history Amerland tackles deep questions such as: Why are we here? What does our future hold? How do we deal with uncertainty? How did those who came before us view the world?In the process you will find yourself questioning some of your own assumptions regarding the world around you and your place in it.

Unleash your abs. Change the way your body performs! Abs power the way we walk, run, jump and lift. They affect the way we stand and sit. The four distinct muscle groups that make up the abdominals are key to the quality of every aspect of our physical performance.The abdominal muscles are the body's secret powerhouse. They link the lower body to the upper body and transform raw muscle strength into real power.The DAREBEE Abs 100 Workouts will help you: Build stronger, bigger abs. Achieve better defined abs. Find an exercise plan that suits your build. Feel real improvements in the way your body performs.In this book you will find workouts and exercise routines that will help you achieve the coveted six-pack look. You will also find ways to train your abs you'd never quite thought of before plus a diet plan to help you get the look you want faster and then maintain it. Based on the latest findings from exercise science and field-tested with volunteer groups over three years the DAREBEE Abs 100 Workouts will transform the way you approach building stronger, more defined abs.

Carbon & Dust is a 30-day Role Playing Game (RPG), fitness action-adventure with you as the main protagonist. It is  set in a distant future when humanity has spread far and wide across the Galaxy. It’s a world where the corporations set and keep the laws and where you can only rely on your own strength, speed and cunning.To survive, you must become a weapon. To make a difference, you must be prepared to give it your all. To win and stay alive you must be prepared to push past your limits.This program can be completed one chapter per day (recommended). The program reads like a book with integrated action and tasks you must complete to advance further in the story. Through the exercises and workouts you get to develop balance and coordination, speed and endurance, strength and power. Like every RPG fitness action-adventure this one holds the power to transform your mind as well as your body. You will find yourself having to make moral choices and back them up with physical action. You will balance the need for survival against what you feel is the right thing to do.Every choice will cost you. Every decision will take you deeper into a world where you get to decide how the struggle to maintain the balance in the universe unfolds.  Enter the world of Carbon and Dust and see just how far it’ll take you.   

The easy way to get and stay fit at work!You don't need to sacrifice your fitness just because you have a job.The balance in the work/life equation is struck by the ability to manage personal fitness at work as well as you do when you're at home, or at the gym.100 easy-to-follow, no-equipment, visual workouts that you can perform right at your desk enable you to find just the perfect routine for the time you have available and your mood. Choose from routines that allow you to: Workout using your office chair Develop and maintain better coordination Develop and maintain tendon strength and muscle tone Increase flexibility and range of motion throughout your bodyIn addition take charge of your health. Learn what exercises will help undo the potential damage sitting down all day does to your fitness.Escape in your lunch time with the brief "Step Away" fitness routines. Work your way out of the usual aches and pains with mini-workouts designed to rejuvenate your body and reboot your mind, and get rid of stress forever with mini-workouts that help you find your center.You do not need special clothes, you do not need a lot of time, you will not break into a sweat. You will however feel more in control of your body than ever before. You will be able to channel your emotions constructively. You will be able to manage work-related stress and fatigue better. You will be healthier, more productive, capable of concentrating better and working harder.Plus, you will have a lot of fun!

The 100 No-Equipment Workouts Volume 2 is for everyone who wants to stay active, get fitter, improve muscle tone and feel better.Find a workout you like, perform it to your level and set your goals to go higher and conquer it. A wide variety of workouts means you will never run out of challenges. You can do them in any order or you can try and conquer them all within a year by managing to do each, comfortably, at Level III.The easy-to-follow, visual approach and three-difficulty Levels system puts you in complete control of your fitness: No more worrying about finding time to exercise (do it any time you want).No more worrying about gym clothes (exercise in your underwear).No more gym memberships (save your money for other things)And no more worrying about equipment or space (you need zero of the first and remarkably little of the second).Your body is where you live. The 100 No-Equipment Workouts Volume 2 lets you find your own way to making it the best version possible, for you. 

Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied.Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, social media demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age.In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others? Why is social media so radically different from traditional marketing? How are social media success stories created? How can social media help save costs in business? Why is social media changing so many aspects of our world? What does it take to develop a social media mind?Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.

Make your online marketing work for you. When you have an online business you wear too many hats, have too little time and never have enough money to market the way you think you need to. Now you don't need to worry about that. Online Marketing Help is a practical, step-by-step guide which takes you through all the steps you need to social network optimize your business, set up the time-saving tools you need to run its marketing and set up the activities which will increase its online impact and help you succeed at next to no cost.An online business which is social networked properly has: Greater online visibility More targeted visitors More online sales and advertising enquiries Greater opportunities to make a profitWhat usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have ran out of time and money. Online Marketing Help helps you save both time and money by showing you exactly what you need to do in order to turn any online business into a fully-fledged online marketing machine. Totally accessible, with complete, step-by-step details and no need for any deep know-how, it gives you the knowledge distilled from working practices and strategies successfully used by profitable online businesses so yours too can start to give you real money, real fast!