Books published by Cosimo Classics

A prize fighter does not punch his opponent until he is down and out, and then keep on striking him. He knows better. A carpenter does not hammer a nail after it is all the way in and clinched. If he did he would loosen it. Many a salesman pounds away to get an order after it has been thoroughly clinched in his prospect's mind. He sometimes talks the man into buying and then talks him out of it. Such a salesman fails without knowing why. He believes that no one could have obtained the order. He made the sale and lost it but does not realize it.-from "Chapter XVII: Resolve to Buy"The details change, but as anyone who has ever had to sell anything from widgets to ideas surely knows, human nature is the greatest obstacle to be overcome by the salesman. And human nature is the same today as it was in 1921, when this lost classic bible of salesmanship was first published. Expert seller James Samuel Knox explains:. fundamental factors in business, from economics of distribution to the psychology of business. the basic principles of salesmanship, including arousing interest, producing conviction, and creating desire. efficient & inefficient selling methods, from motives that move buyers to how not to sell. and more.OF INTEREST TO: sales and marketing specialists, students of human psychologyAmerican salesman and author JAMES SAMUEL KNOX (1872-1945) also wrote The Science of Applied Salesmanship (1911) and Salesmanship and Business Efficiency (1922).

Intellectually there is hardly anything more than a certain will to believe, to divide the religious man who know God to be utterly real, from the man who says that God is merely formula to satisfy moral and spiritual phenomena.¬ -from "The Religion of Atheists"He is known, along with Jules Verne, as one of the 19th-century fathers of logical, rational science fiction, but in this 1917 book, H. G. Wells explores a more chimerical concept: that of a deity. A bestseller in its day, here Wells lays out his "personal and intimate" belief in God, an expression of "modern religion" that, by necessity, attacks "doctrinal Christianity" by professing a belief in a "finite" God, as opposed to an infinite force, worshipped by "militant" believers, not placid ones. An unusual view of God from a name not usually associated with faith, this is an intriguing and little-read work from a writer it seems we have not known much of at all.British author HERBERT GEORGE WELLS (1866-1946) is best known for his groundbreaking science fiction novels The Time Machine (1895), The Invisible Man (1897), and The War of the Worlds (1898).

Passenger fares seem to us to have been very low. Passengers however appear to have been responsible for their own sustenance, the quarters were probably far from luxurious and of course loss of life by shipwreck unlike loss of freight entailed no financial loss to the carrier.-from "Chapter XVI: Commerce"In this classic work-an expansion of an earlier 1920 edition-a respected classical scholar sketches the economic life of the Roman culture through the republican period and into the fourth century of the empire. Though later books unfairly supplanted it, this volume remains an excellent introduction to the capital, commerce, labor, and industry of the immediate forerunner of modern civilization. In clear, readable language, Frank explores:. agriculture in early Latium. the rise of the peasantry. Roman coinage. finance and politics. the "plebs urbana". the beginnings of serfdom. and much more.American historian TENNEY FRANK (1876-1939) was professor of Latin at Bryn Mawr College and Johns Hopkins University, and also wrote Roman Imperialism (1914) and A History of Rome (1923).