Books published by Gruyter, Walter de GmbH

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

Werkporträt Friedl Dicker-Brandeis Das künstlerische Wirken von Friedl Dicker-Brandeis (1898-1944) nimmt eine Schlüsselrolle ein - für eine erweiterte Geschichte der österreichischen Avantgarde, aber auch für eine Vertiefung des Verständnisses der Moderne. Dickers Werk weist eine beeindruckende Bandbreite an Medien und Genres der bildenden und angewandten Kunst auf. Geprägt vom Studium an der Wiener Kunstgewerbeschule, der Itten-Privatschule und am Weimarer Bauhaus, arbeitete sie als Malerin, Bühnenbildnerin, Architektin, Designerin in Wien und Berlin, im Exil und als Deportierte. Das Buch erschließt die Heterogenität von Dickers Werk, rekonstruiert künstlerische Strategien sowie Bezüge auf ästhetische und politische Diskurse der 1920er- bis 1940er-Jahre und dokumentiert erstmals ihre Werke in der Sammlung der Universität für angewandte Kunst Wien. Werkporträt und Sammlungskatalog, der Künstlerin, Designerin und Architektin Friedl Dicker-Brandeis gewidmet Mit Essays von Julie M. Johnson, Robin Rehm, Daniela Stöppel u. a. Begleitend zu einer Ausstellung in Wien und Zürich; ausgezeichnet beim Wettbewerb Die schönsten Bücher Österreichs 2022

The end of the Cold War marks the geopolitical peak of America's global primacy. The centerpiece of U.S. Foreign Policy in the pre-pandemic world order was the assumption that promoting human rights and democracy will secure peace. However, the Coronavirus Pandemic challenged the U.S.-dominated globalized order. The international system in the post-pandemic age embodies a paradox of the American primacy and the Chinese struggle for global domination. Pandemics Among Nations: U.S. Foreign Policy and the New Grand Chessboard addresses the geopolitical puzzle of the post-pandemic world order and seeks to explain how COVID 19 has remastered Brzezinski's theory of the Grand Chessboard. In this book, Ivanov offers a two-level approach, emphasizing the consequences of the Pandemic and their impact on U.S. Foreign Policy. He also argues that if the United States wants to maintain its leadership in the post-pandemic world order, Washington should develop a new concept of smart power to deter the Chinese Art of War. The foremost goal of Pandemics Among Nations is to analyze how America could overcome the geopolitical effects of the Pandemic. The author examines three possible scenarios for the future role of the United States on the post-pandemic Chessboard. The analysis rests on the testing of a series of research hypotheses across a structured comparison of all elements of the remastered Grand Chessboard, not just on isolated case studies such as China's rise, Russian New Imperialism or European ambitions for a mutual defense.

Imagine this . . . you are leading a team that is full of energy, enthusiasm, creativity, cooperation, and participation. Team members enjoy working¿with one another and the nature of the work itself. Simply put, the team is a pleasure to engage with and they help you achieve organizational goals ¿ on time and under budget. Sounds great ¿ right? Of course it does . . . but it may not be your reality. Your team¿s success is impacted by changes within the work environment, and as a leader, manager, human resources professional or organizational development consultant you are constantly striving to address threats to employee engagement and well-being. One such threat is the global phenomenon: burnout.¿ Fired Up! offers a framework and collection of interconnected principles that can help you build a positive and effective work environment. It serves as a starting point for people leaders (and those that work with people leaders) to understand burnout and engagement while developing a plan of action. Inspired by the stories, anecdotes, and strategies included in the book, you will find support and tools for creating an environment that fosters engagement for your team.¿ Gain an insight into the causes and consequences of burnout, learn how to assess your team and work environment and become aware of the conditions that can shift your team from burnout to engagement.

Anfang des 20. Jahrhunderts entdeckte die Avantgarde Glas als Material und untersuchte dessen utopisches Potenzial. Berühmt sind Glaskunstwerke wie Bruno Tauts Beitrag zur Werkbundmesse 1914 oder die Gründung der "Gläsernen Kette" 1919. Transparent, fluide, sakral und diaphan - den Weg in die Glasavantgarde hatte die Literatur geebnet, konkret wurde das Denkbild an Orten der Glasproduktion, z.B. in Düsseldorf. Glas fungiert bis heute als Transmitter für künstlerische Gestaltung, als abstrahierendes Element, als Motor im Projekt des Universalunterrichts zwischen Kunst und Gesellschaft. Der Band untersucht Glas als Material und als Denkbild in interdisziplinärer Perspektive von der Kulturgeschichte des 20. Jahrhunderts bis zur Physik der weichen Materie.

Ethical leadership does not simply emerge from a code of conduct, a good school, or a host of good intentions. It is an individual choice, or rather a series of choices that emerges from the complex interaction of personal values with social imperatives. This book explores how and why some people become ethical leaders in morally challenging and complex social environments. In Ethical Leadership, Aidan McQuade provides insight into the concept of human agency - the individual's choice of a course of action in response to the options posed by that individual's engagement with the social world. He puts forth a new model of human agency - the "cruciform of agency" - which recognises that the potential range of individual action emerges from the nature of the resonance that social options strike with personal thoughts. Every action adds to the individual's personal biography in ways that influence subsequent choices by confirming or changing personal values and hopes, hence influencing the way the individual subsequently thinks about the world. In explaining the potential and limits of human agency for ethical leadership, the book establishes a basis for executives, policy makers and academics to conceptualise and develop more robust and realistic approaches for the mitigation of some of the most pressing moral issues facing humanity today. These include the inter-related challenges of modern slavery and global warming, which pose such critical threats to the Earth itself. In this book McQuade not only sets an agenda for action but empowers individual leaders to find the moral courage to better advance human rights and preserve the environment even when such action requires unpopular choices. Events around the book Link to a De Gruyter Online Event in which the author and independent human rights consultant Aidan McQuade together with Bernd Vogel, Director of the Henley Centre for Leadership at Henley Business School, Joanne Murphy, Director of Research & Co-Director of the Centre for Leadership, Ethics & Organisation at Queen's Management School; Ambassador Luis C. deBaca, Professor from Practice, University of Michigan Law School discuss topics such as: what potentially deters leaders from making ethical decisions; what can they draw upon both internally and externally to do the right thing when doing so may be unpopular; how, in the light of fake news, can leaders communicate ethically; and much more:https://youtu.be/EYAAGiCX4cI

In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms, not-for-profit organizations and the public sector are significant and call for creativity, inclusivity, diversity and responsibility. The looming and deepening crisis of climate change, imperatives of the UN Sustainable Development Goals and global pandemics, have exposed the risks associated with an exclusive market worldview and the indicators that drive it such as GDP, stock market values, return on investment, executive remuneration, etc. Sustainable Business Strategy augments and challenges existing texts to offer a progressive, challenging, decolonized and plural business strategy curriculum. Andrew Grantham presents existing business strategy theories, tools and techniques, introduces contemporary critiques, and offers fresh thinking about the application of the models and outcomes. The book takes the position that what we know about strategic analysis, choice and implementation needs updating and revision; while there remains a significant role for the market in a healthy, sustainable and future-oriented economy, strategic decisions will be mediated by regulation, broad stakeholder engagement and planetary boundaries. This book is written to be used as a core text for students studying business or corporate strategy at undergraduate and master¿s levels. The author uses contemporary examples by way of illustration but seeks to guide readers to investigate the case in greater detail for themselves using references and hyperlinks. Questions and exercise sections in each chapter can be utilized in seminar classes and/or assessments.¿ Events around the book Link to a De Gruyter Online Event in which the author Andrew Grantham together with Patricia Prado, Newcastle Business School discuss topics such as: How can businesses implement strategies that enable competitive growth and create shared value in a way that is truly sustainable during this era of climate change? What tools can analysts and strategists use to ensure sustainability is at the very core of business strategy?The event will be moderated by Richard Freeman, founder and CEO of always possible:https://youtu.be/0y6n93-6axw

The Strasbourg colloquium "Structural Syntax and Mental Processes" took place from September 22-25, 1993 and assembled French and German scholars working in Germanic and Romance studies directly or indirectly influenced by Lucien Tesnière (1893-1954). The proceedings consist of 27 papers on the life, work and influence of this scholar and testify to the unbroken vitality of his thinking and the multiplicity of his concerns. The articles demonstrate that it is no longer possible to reduce Tesnière's work to the central concepts of valency and dependency alone. On the contrary, his scholarly oeuvre represents a comprehensive theoretical foundation for the mental reconstruction of linguistic facts. Only recently however has there been appreciation of the full range of its implications and an attendant attempt to develop those implications further.