Books published by Happy About

Millions of Internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets." Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of "Twitterverse" denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it. For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business.

In simple terms, business contingency planning (BCP) is the art of preparing an enterprise for "bad things." The bottom line is that you are trying to enable your organization to withstand an unlikely, though not unexpected, event. But a good business contingency plan should help you weather even an unexpected event, that is, something that "can't happen here." Developing a business contingency program from scratch is not a "quick hit" effort. It is a major undertaking. 'Scrappy Business Contingency Planning' provides a blueprint for the creation of a business contingency program from the ground up.A solid contingency planning program has become a necessity, rather than a nicety, in today's business world. Although there are several very good professional resources available for professional planners, most don't teach you the "tricks" of the trade. I worked side by side with a clever and creative mentor, who taught me many of these tricks. I want to pass them on.This book provides a blueprint for the creation of a business contingency program from the ground up. After reading this book, a corporation without a business contingency plan should understand the scope of their effort to create one. A new contingency planner will find this book a refreshing how-to guide. Even a seasoned BCP professional will walk away with a tip or two, and a new perspective on some of the issues facing planers.

Small business owner, this is for you!You know your product or service like the proverbial back of your hand. Now you are all set to take your business to the next level. You already know how you must go about this: you need to focus your personal energy and attention on running operations and hire someone who can sell--not just anybody, but a salesperson who will go out there and sell with the same passion and expertise as you. Philip Gerber wrote 'Managing Salespeople: The Business Owner's Guide' expressly for your situation. As a small business owner, you understand how critical Sales is to your business' survival and success. You also realize that the salesperson is the most important employee you will ever hire. So how do you go about selecting the right person? What kind of training should you provide to ensure that your salesperson transmits your energy and speaks with your voice? How will you motivate this most crucial employee? In easy, effective language, 'Managing Salespeople' provides you with the toolkit you need to create, manage and grow your sales team. The author walks you through personally-tested techniques on how to hire and train, and manage and motivate, your salespeople. He also teaches you to effectively harness the power of telemarketing. Philip Gerber has walked precisely this walk and talked this talk for over forty years. His company, Bottom Line Consultants, has trained salespeople and sales managers for almost two decades. In this book, he condenses his hands-on experience into easy-to-absorb-and-implement lessons that you can immediately use to power your own small business and lead it to healthy, sustainable growth.Read more about how to sell like a professional in just a few hours in his first book, 'Cut the B.S.'

My initiation into the financial field began after receiving a family legacy and meeting a persuasive broker. Snowing me with his sales skills and treating me as his "special" client, Mr. Enthusiasm and Charm.* sold me a potpourri of financial programs I didn't understand or need, * pushed his "couldn't lose" tax shelter schemes,* flattered me into unpaid temping for his new firm,* continued losing my money, then* cajoled me into earning a securities license to make up my personal investment losses.Reading this book will bring you: * Enjoyment: Balance between fun and profit-thread the serious business of money through a humorous memoir for a positive message. * Motivation/education: For women, especially, to come away empowered to handle their own finances and have enough general information to get started. I hope readers will learn that dealing with money does not have to be a difficult, time consuming or unhappy task. * Permission: Not to have to know everything whether about finances, job or career. Everyone makes mistakes-often big and costly ones. By sharing my experience in a completely new and difficult field, and candidly telling my story, women in the business world can absorb the message that if I can make it. any of them can, too.

If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to: Get to know free online tools to help identify what customers want to know. Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site. Understand the differences and advantages of optimizing a press release and have a good idea how to do it. See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers. You will also: Read reviews of online news distribution web sites for their visibility and get an idea of costs. Learn how press releases combined with social media is key for marketing online. Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing. Get incredible visibility for your news by using these winning press release methods. 'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.

Imagine using tools already at your disposal to significantly enhance relationships at all levels of your life. Nothing new to learn-not really. The vignettes in 'Care' from a Hall of Fame football quarterback to company CEOs to participants in homeless shelters renew our faith and lead to action in utilizing care factors in our lives starting right now.The intended audience is includes parents, educators, anyone in social services or the medical field, managers and employees in business or non-profit organizations. The goal is for you to relate and be inspired to take simple actions that enhance trust and their relationships. 'Care' can also be a significant factor in improving loyalty when supervisors understand THEY have the power to positively impact their personnel no matter what else is happening in the organization.

We live in an affluent world. A world with a multitude of choices and innumerable companies selling virtually every imaginable commodity. Where once price was the sole determinant for purchase, modern man now values our recognition as an individual. We take enormous pleasure in being treated well and are prepared to pay for it. Quality Customer Service is now a key determinant for the buyer - most other aspects being equal.'Happy About Customer Service?' sets the framework for anyone anywhere to develop a level of Customer Service Excellence which will differentiate them from anyone else that could previously be seen as "competition". Through the basic steps outlined in 'Happy About Customer Service?' a company, small business, manager or an individual can create a reputation for excelling at helping people feel special. This is what makes our Customers Happy About Customer Service, both encouraging Customer loyalty and attracting new Customers.What you will get out of Happy About Customer Service?:A practical step by step approach to achieving Customer Service ExcellenceAn understanding of the power of Word of mouth - both positive and negativeThe skill set to establish a Customer Service Culture beyond your wildest expectations, and more importantly beyond your Customer's expectationsAn insight into the 3 Prompts - 3 questions that will change the way that you deal with everyone in your life (Customers, family, friends, employees..)Simple approach to helping Customers evolve from strangers to your most loyal Customers

This interactive book will help you to overcome your fears and phobias by helping you change your thought process, gain self-confidence and believe in yourself. Each day in this 30day bootcamp will cover a topic that will help you permanently eliminate your fears and phobias.After reading this book, you will feel comfortable, but challenged. You will look forward to each new day and get excited about the changes that will take place in your life. You will become fearless and your life will be changed for the better.The intended audience is anyone from 10 to 90. Anyone who has anxiety, fears that invade their lives, or phobias that interfere with their lives. This book is suitable for anyone with a common or debilitating fear!"Kristen brings so much to this disorder, she has lived it, she has recovered, and now she is dedicated to helping others eliminate any suffering."Trisha, Wyoming"Had I had a book like this years ago, I would not have lost so much time in my life."Linda, California"Countless therapist and other coaches did nothing, but Kristen changed my life and my world."Carrie, United Kingdom"She has changed my thinking and has given me a positive outlook on life, I am forever grateful!"Christina, United Kingdom"How do you ever repay anyone for giving you your life back?"Shannon, Florida

I came from a gang rich city; Richmond, California. Dance and support groups gave me a new outlook and a new life. I have a story to tell, read this book and become enlightened, go through my program and be transformed.If you want to help yourself be a better, productive contributor to society, please read this book. How can this be done...by Ballroom Dancing...In Ballroom Dancing, it is a discipline that requires cooperation between a Boy and a Girl. The objectives are to learn the skill of dancing through working out the rules of being a great partner and team player, while also helping you find purpose in life and thrive in your social life. The common bond of dance is enhanced when you implement social skills, etiquette training, and intelligent relationship practices. After you read this book, you will discover the productive and the counter-productive communication skills to create great relationships.If you want to help your neighborhood, you should pick up this book as a guide. We must reclaim our neighborhoods and provide a new blue print of opportunity for our citizens to follow instilling family values, confidence and acknowledgment of our youth. Dance is the vehicle, but the training will address the issues we face as a society and what to do about it. The book can be used as a reference guide to help transform any City. It can also be used as reference material for any parent to develop teams in the home, and for any boss to create teams of employees.

The convergence of technology that accelerates the power of relationships and facilitates dynamic communications-- peer to peer and to entire communities--is revolutionary to say the least. The book examines the factors that are influencing the emergence of The Relationship Economy. The book defines The Relationship Economy as: "The people and things we are connected with in our personal networks who or that distribute or consume our capital, which in turn influences our individual production outputs." The book analyzes the factors that are influencing an emerging economy based on the sum of factors driving massive and significant changes to the way everyone will work, play, and live. This emergence will have an especially profound effect on businesses and individuals. While individual factors are self-evident, the collective factors, taken as a whole, are the basis for individual conclusions for strategic opportunities that can be gained from the new economy. The book provides the knowledge, tools and suggested skills necessary for improved comprehension of the strategic issues required to succeed in The Relationship Economy, and provides the context of actions that enable success. It covers an emerging opportunity for the global community of users/consumers/prosumers/citizens, consumer brands, corporations, non-governmental organizations and governments to play a critical role in forging this new carbon neutral economy: The Relationship Economy. This book details an emerging economy, driven by factors that are affecting massive changes to the way people work, play, and live. This emergence will have an especially profound effect on business. While individual factors are self-evident, when taken collectively, they are the basis that individuals use to identify strategic opportunities to be gained from the new economy. Starting with a foreword by Doc Searls, Co-Author of 'The Cluetrain Manifesto', this book is a foundational resource for individuals and entities to use as each begins to plan for participation in the accelerated changes brought on my technological advances of the World Wide Web. The goal of the book is to enable all parties to gain perspectives, knowledge, and insights as to the dynamics of technology, the impact of changes brought on by the social Web, and what factors should be considered for the purposes of planning for success.

The purpose of this book is to present strategies used by successful people - including numerous celebrities - in managing their introversion or shyness while becoming successful in professional endeavors. If you've ever felt that your personality was getting in the way of achieving your goals, if you've ever felt there was a gap separating you from most other people, this book will open up new possibilities. You don't have to undergo a personality makeover to be successful in your job search and career. Learn to understand, appreciate, and celebrate your unique strengths.This book will both enlighten and empower readers with specific strategies to use in everyday personal and professional activities so that they can achieve greater success in their lives. At the same time, it is intended to enable introverts to understand, appreciate, and celebrate their unique strengths.

Chronic knee, hip and back pain is a problem of epidemic proportions leaving millions of sufferers desperate to find relief. But after trying invasive surgery and countless therapies, all claiming to eliminate chronic musculoskeletal pain, why are so many still suffering with indescribable pain?The answer is that a source of chronic musculoskeletal pain has - until now - remained unknown. For this reason, the best that health care practitioners can do in some cases is to help patients simply manage their chronic muscle and joint pain.In his groundbreaking book, Chronic Pain Expert Prof/Dr Brian A Rothbart finally reveals his discovery of a previously unknown source of chronic pain and his therapy secret to success for thousands of his patients who now live pain free lives. In this passionate and easy to understand book, you will discover:Why current treatments for chronic muscle and joint pain don't workWhat is the solution to end your chronic musculoskeletal pain - permanentlyHow to quickly determine if Professor Rothbart's therapy is for youHow, through advanced technology, your body will heal itself for goodResulting from Professor Rothbart's 40 years in research and clinical practice, this revolutionary therapy has proven successful where other therapies have failed.Because of Professor Rothbart's devotion to helping others, he now shares his discoveries and therapy with the public, in order to reach out to you, the chronic pain sufferer, and offer you a permanent solution and improved quality of life. Through this innovative therapy, you can join the thousands of people worldwide who are now living forever free from chronic muscle and joint painThe intended audiences are:People suffering from chronic muscle and joint pain who have tried everything and nothing has permanently worked to eliminate their painHealth care practitioners, both allopathic and alternative