Books published by Hoaki

An inspirational book to get you started with gouache.

It is difficult not to surrender to the magic of pop-up books. Whether we're little or grown up, we cannot fail to be amazed every time we turn a page and suddenly find something that has been built in three dimensions before our eyes. "It must be so difficult to do this," is what most of us think. But here is a book that proves that making your own pop-ups is not as impossible as it might seem. Going step by step, and providing clear explanations, drawings, photographs, access to videos and downloadable patterns. Antje von Stemm teaches us how to build these three-dimensional works of art on paper, from the most basic creations to more complex ones. The pop-ups that readers will learn to make can be used in self-published books and greeting cards-or in any other idea that aims to surprise people! With explanations that are easy to follow and written in an enjoyable style, this book is perfect for children from the ages of eight to one hundred who are willing to experiment and play with paper, glue and scissors. It is also the perfect companion for teachers, educators and parents who can use the ideas featured in this book in their classes or as an activity for a stay at home day.

In an increasingly complex world, infographic make complicated things understandable to a wider audience.

This thoroughly-illustrated volume covers all elements of the fashion business beyond clothing, from the commercial to psychological and sociological aspects of the industry.

What at first glance seems to be a limited solution reveals new and unexpected possibilities in this publication.

This is the second edition of the first volume in our series of practical manuals about the basics of the art of draping, a fashion technique that involves working with fabric and toile directly on the mannequin.

The second volume of our practical manual about the art of draping includes the creation of complete items of clothing.

This paperback edition of our bestseller analyses the complex aspects of sustainable architecture and its sociological, environmental and economic impact.

A wide collection of case studies on the different approaches used by international graphic design studios towards the redesign of a logo, its development, interviews with relevant international graphic designers, and real examples.

An in-depth overview on the world of letterpress: history, examples, designers and everything there is to know about the renewed interest in movable types.

A collection of strong visual messages to express politically and socially engaged content.

This book features examples of different custom designed types ? from digital typeface, to printed matter and handwriting ? and its practical applications.

Illustration is applied imagination. But this book is not only about illustration, though it does contain illustrationsΓÇölots of them. But thereΓÇÖs more. This book examines the profession of illustrator, from the vexing subject of money to the question of the right workplace. How do you get commissions? How do you negotiate successfully? WhatΓÇÖs a fair price? How do you handle the everyday routines involved in illustration work? And, of course, it presents a wide variety of illustra- tion techniques. In short, it makes an effort to enlighten, be useful and answer as many questions as possible. Its author does so, on the one hand, by offering more than twenty really useful tips for budding illustratorsΓÇöfor example, how to stop the fear that a blank page often inspiresΓÇöand, on the other, by presenting the twenty-five most important illustration techniques in a practical way that awakens the readerΓÇÖs desire to learn more. As a parallel narrative accompanying the humorous texts, there are images by very different illustrators who work with a wide variety of techniques and styles. These pictures are diverse yet easy to compare, because they all show the same thing: a bird.

This book constitutes an essential tool for all professionals who want to work in the field of visual merchandising in retail.

Intended for creative professionals, this book offers 100 tips, resources and techniques for those who want to take their drawing skills to the next level. Through the work of contemporary artists, amateurs and even children, the author gives the basic concepts of this art form: colour, line and style. With his characteristical sense of humor, clarity and direct style, his lessons and tips will engage the reader.

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ΓÇÿproductΓÇÖ, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.