Books published by Idea Group,U.S.

Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behaviour. This title discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows.

Utilising the proper tools in a classroom setting is a critical factor in student success. This title explores the use of hand-held mobile devices in primary and secondary classrooms to assist in learning, sharing, and communication among students and teachers. It includes cutting-edge research on pedagogy, practice, and new initiatives for mobile learning devices and applications.

In a time of economic downturn, effective marketing becomes increasingly difficult. Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis.

Discusses the development and use of modern solar cells made from composite materials. This volume is targeted at experts from universities and research organisations, as well as young professionals interested in pursuing different subjects regarding advanced solar cells.

Provides a comprehensive examination of the use and application of information and communication technologies in the world of human rights. This book will provide a valuable tool and insight for academics from a range of fields, including information management, information systems, communications, information technology, international relations, human rights, politics, law, and sociology.

Diagnostic Test Approaches to Machine Learning and Commonsense Reasoning Systems surveys, analyzes, and compares the most effective algorithms for mining all kinds of logical rules. Global academics and professionals in related fields have come together to create this unique knowledge-sharing resources which will serve as a forum for future collaborations.

Focuses on network management and traffic engineering for Internet and distributed computing technologies, as well as present emerging technology trends and advanced platforms. This premier reference source for academics, students, researchers, readers, and knowledge seekers puts together some of the critical aspects of Internet and distributed systems.

Addresses the challenging task of collection development in modern academic libraries, which is largely learned on the job. This publication contains practical advice and innovative strategies and will therefore be essential for current collection development librarians and future librarians seeking guidance in this complex position.

Outlines advancements in the state-of-the-art, standards, and practices of cloud computing, in an effort to identify emerging trends that will ultimately define the future of the cloud. A valuable reference for academics and practitioners alike, this title covers topics such as virtualization technology, utility computing, cloud application services (SaaS), grid computing, and services computing.

Examines the theoretical foundations of new generation graphical design methods, models, and tools to facilitate reasoning on compositions of systems and services across organisational and technical system boundaries. Targeting researchers, practitioners, and academics, this volume promotes innovative findings in enterprise system modeling, design, integration, and evolution.

Presents the most innovative systematic and practical facets of fuzzy computing technologies to students, scholars, and academicians, as well as practitioners, engineers, and professionals. This premier reference source focuses on up-to-date theoretical views of fuzzy computing while highlighting empirical approaches useful to real world utilization.

Highlights the latest research from professionals and researchers working in the fields of educational games development, e-learning, multimedia, educational psychology, and information technology. It promotes an in-depth understanding of the multiple factors and challenges inherent to the design and integration of game-based Learning environments.

Provides cutting-edge research which evaluates, improves, and applies effective pedagogy in the fields of computer-assisted language learning (CALL) and foreign language learning. It expands on the principles, theories, design, and implementation of computer-assisted language learning programmes.

Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.

Indentifies the emerging research areas in Human Computer Interaction and discusses the current state of the arts in these areas. This collection of knowledge includes the basic concepts and technologies in language, as well as future developments in this area. This volume will serve as a reference for researchers and students alike to broaden their knowledge of state-of-the-art HCI.

Provides theoretical frameworks and the latest empirical research finding. This reference is written for professionals who want to improve the understanding of geospatial discovery methodologies and technologies, as well as techniques to design and deploy geospatial resources in Information Infrastructures.

Presents a collection of innovative research which focuses on learning in the digital world with advanced mobile technologies. This reference will aim to bring researchers, professors, and lectures and industrial training associations together to introduce a new era of teaching and learning societies.