Books published by ISTE Ltd and John Wiley & Sons Inc

Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.

Numerical simulation is a technique of major importance in various technical and scientific fields. Whilst engineering curricula now include training courses dedicated to it, numerical simulation is still not well-known in some economic sectors, and even less so among the general public. Simulation involves the mathematical modeling of the real world, coupled with the computing power offered by modern technology. Designed to perform virtual experiments, digital simulation can be considered as an "art of prediction". Embellished with a rich iconography and based on the testimony of researchers and engineers, this book shines a light on this little-known art. It is the second of two volumes and gives examples of the uses of numerical simulation in various scientific and technical fields: agriculture, industry, Earth and universe sciences, meteorology and climate studies, energy, biomechanics and human and social sciences.

Data science unifies statistics, data analysis and machine learning to achieve a better understanding of the masses of data which are produced today, and to improve prediction. Special kinds of data (symbolic, network, complex, compositional) are increasingly frequent in data science. These data require specific methodologies, but there is a lack of reference work in this field. Advances in Data Science fills this gap. It presents a collection of up-to-date contributions by eminent scholars following two international workshops held in Beijing and Paris. The 10 chapters are organized into four parts: Symbolic Data, Complex Data, Network Data and Clustering. They include fundamental contributions, as well as applications to several domains, including business and the social sciences.

Pertinent to modern industry, administration, finance and society, the most pressing issue for firms today is how to reapproach the way we think and work in business. With topics ranging from improving productivity and coaxing economic growth after periods of market inactivity, Complex Decision-Making in Economy and Finance offers pragmatic solutions for dealing with the critical levels of disorder and chaos that have developed throughout the modern age. This book examines how to design complex products and systems, the benefits of collective intelligence and self-organization, and the best methods for handling risks in problematic environments. It also analyzes crises and how to manage them. This book is of benefit to companies and public bodies with regards to saving assets, reviving fortunes and laying the groundwork for robust, sustainable societal dividends. Examples, case studies, practical hints and guidelines illustrate the topics, particularly in finance.

Quantum mechanics is the foundation of modern technology, due to its innumerable applications in physics, chemistry and even biology. This second volume studies Schrödinger�s equation and its applications in the study of wells, steps and potential barriers. It examines the properties of orthonormal bases in the space of square-summable wave functions and Dirac notations in the space of states. This book has a special focus on the notions of the linear operators, the Hermitian operators, observables, Hermitian conjugation, commutators and the representation of kets, bras and operators in the space of states. The eigenvalue equation, the characteristic equation and the evolution equation of the mean value of an observable are introduced. The book goes on to investigate the study of conservative systems through the time evolution operator and Ehrenfest�s theorem. Finally, this second volume is completed by the introduction of the notions of quantum wire, quantum wells of semiconductor materials and quantum dots in the appendices.

Digitalization is a long socio-historic process in which all areas of society�s activities are reconfigured. In the first volume of Digitalization of Society and Socio-political Issues, there is an examination of the transformations linked to the development of digital platforms and social media which affect cultural and communicational industries. The book also analyzes the formation of Big Data, their algorithmic processing and the societal changes which result from them (social monitoring and control in particular). Through diverse critical reflections, it equally presents different ways that digital participates in relations of power and domination, and contributes to eventual emancipatory practices. Following on, the second volume examines the transformations that are linked to digital practices that affect the production, circulation and consumption of information, as well as new forms that are taken by social mobilizations. It treats several important issues in the digital era that are more likely to become the subject of public debates, among which one can include the renewed relationship between research and digital. Through diverse critical reflections, it equally presents different ways that digital participates in relations of power and domination, and contributes to eventual emancipatory practices.

This book pursues optimal design from the perspective of mechanical properties and resistance to failure caused by cracks and fatigue. The book abandons the scale separation hypothesis and takes up phase-field modeling, which is at the cutting edge of research and is of high industrial and practical relevance. Part 1 starts by testing the limits of the homogenization-based approach when the size of the representative volume element is non-negligible compared to the structure. The book then introduces a non-local homogenization scheme to take into account the strain gradient effects. Using a phase field method, Part 2 offers three significant contributions concerning optimal placement of the inclusion phases. Respectively, these contributions take into account fractures in quasi-brittle materials, interface cracks and periodic composites. The topology optimization proposed has significantly increased the fracture resistance of the composites studied.

Chronicling the 11th US-France �Mechanics and physics of solids at macro- and nano-scales� symposium, organized by ICACM (International Center for Applied Computational Mechanics) in Paris, June 2018, this book addresses the breadth of issues raised. It covers a comprehensive range of scientific and technological topics (from elementary plastic events in metals and materials in harsh environments to bio-engineered and bio-mimicking materials), offering a representative perspective on state-of-the-art research and materials. Expounding on the issues related to mesoscale modeling, the first part of the book addresses the representation of plastic deformation at both extremes of the scale - between nano- and macro- levels. The second half of the book examines the mechanics and physics of soft materials, polymers and materials made from fibers or molecular networks.

In order to create value, companies must allocate their resources effectively and evaluate investment alternatives. This book examines, from a theoretical and empirical point of view, how managerial flexibility can be integrated into investment decisions through the optional approach. Unlike the traditional net present value method, the actual options take into account indeterminate elements. These lead to unpredictable cash flows at the time of the investment decision, especially in the context of complex and risky projects. The book puts into perspective the use of optional models and their interactions. The different categories of options are the subject of practical applications, through analysis of investment decisions where uncertainty is growing. Therefore, studies make it possible to consider the flexible nature of investment choices by integrating new information and risk over time.

Often taken for granted, the sense of smell has seldom been discussed or understood. However, since the start of the 20th Century, studies in this area have grown exponentially and today there is a greater understanding of the olfactory system at both structural and functional levels.Scientists now concern themselves with questions about the holistic nature of our sense of smell and are investigating the role of odors in interpersonal relations, in food intake processes, in the diagnosis of certain illnesses, and many other areas. The beginnings of this knowledge are as fascinating as they are abundant and numerous disciplines are involved: psychology, physiology, genetics, neuroscience, engineering, etc.This book illustrates and analyzes the current state of advances in research about the smells around us, and the way in which they influence our relationship with the world.

Activation Methods examines recent improvements in the utilization of ultrasonic waves and pressurized gases to generate reactions. A straightforward method to use, sonochemistry allows chemical reactions to be carried out under ultrasound without the need for external heat, reagents or catalysts - leading to high yields and the production of a minimum amount of waste. This book presents an overview of the main applications of sonochemistry in green organic chemistry, with an emphasis on texts published within the last few years. High-pressure chemical reactions offer innovative solutions to problems relating to synthesis. They allow access to new products and a further understanding of reaction mechanisms. This book presents the characteristics of hyperbaric activation, which allow the integration of an arsenal of tools for green chemistry, such as the lowering of energy costs and of by-products, as well as the possibility of using substrates that are sterically congested and generally inert.

While very useful for studying syntheses of molecular diversity, multi-component reactions also offer rapid access to a variety of complex molecules that are relevant for biological applications. Multi-component Reactions in Molecular Diversity analyzes these reactions, whether they are realized by organometallic, ionic or even radical processes. It highlights popular methods based on monotype reactions (cascade, tandem, domino) and their efficiency and academic industrial domain are illustrated. This book also investigates the most efficient ways to prepare complex molecules. Multi-component reactions are in tune with the concepts of atom and steps economy, which are of prior importance in all the reported processes ? from the laboratory to the pilot scale. The essential criteria for green chemistry are also examined in the book in detail.

The modeling of cities and territories has progressed greatly in the last 20 years. This is firstly due to geographic information systems, followed by the availability of large amounts of georeferenced data - both on the Internet and through the use of connected objects. In addition, the rise in performance of computational methods for the simulation and exploration of dynamic models has facilitated advancement. Geographical Modeling presents previously unpublished information on the main advances achieved by these new approaches. Each of the six chapters builds a bibliographic review and precisely describes the methods used, highlighting their advantages and discussing their interpretations. They are all illustrated by many examples. The book also explains with clarity the theoretical foundations of geographical analysis, the delicate operations of model selection, and the applications of fractals and scaling laws. These applications include gaining knowledge of the morphology of cities and the organization of urban transport, and finding new methods of building and exploring simulation models and visualizations of data and results.

Innovations of agri-food systems during the last 50 years have been guided by a globalized agro-industrial paradigm, which has contributed to climate change, degradation of natural resources, soil depletion, social inequalities, loss of biodiversity and various food-related health problems. Despite the increasing emphasis of food policies and research to address these issues with ecologically sustainable innovations, there are still no studies that explain how to utilize and integrate ecodesign practices in food products development in a world of finite resources. This book explains how to employ ecodesign in business models to address the economic, social, environmental, and nutritional problems that face the world�s food systems. The lessons of the ÉcoTrophélia project ? a unique program implemented by a group of European agricultural higher education institutions to involve students in designing and developing food ecoinnovation projects ? are explored. Through an analysis of these projects, the authors describe the tools, methods and standards that were developed to institute ecodesign into the business models of 11 ecologically-friendly food products. This book provides operational good practices that can be implemented in educational programs and agri-food industries, to orient learning and practices towards greater sustainability.

Digitalization is a long and constant sociohistoric process in which all areas of society�s activities are reconfigured. Digitalization of Society and Socio-political Issues 1 examines the transformations linked to the development of digital platforms and social media, which affect the cultural and communicational industries. It analyzes the formation of Big Data, their algorithmic processing and the societal changes which result (social monitoring and control in particular). Through critical views, it equally presents the various ways in which technology participates in relations of power and domination, and contributes to possible emancipatory practices.

At the nexus of probability theory, geometry and statistics, a Gaussian measure is constructed on a Hilbert space in two ways: as a product measure and via a characteristic functional based on Minlos-Sazonov theorem. As such, it can be utilized for obtaining results for topological vector spaces. Gaussian Measures contains the proof for Fernique�s theorem and its relation to exponential moments in Banach space. Furthermore, the fundamental Feldman-Hájek dichotomy for Gaussian measures in Hilbert space is investigated. Applications in statistics are also outlined. In addition to chapters devoted to measure theory, this book highlights problems related to Gaussian measures in Hilbert and Banach spaces. Borel probability measures are also addressed, with properties of characteristic functionals examined and a proof given based on the classical Banach-Steinhaus theorem. Gaussian Measures is suitable for graduate students, plus advanced undergraduate students in mathematics and statistics. It is also of interest to students in related fields from other disciplines. Results are presented as lemmas, theorems and corollaries, while all statements are proven. Each subsection ends with teaching problems, and a separate chapter contains detailed solutions to all the problems. With its student-tested approach, this book is a superb introduction to the theory of Gaussian measures on infinite-dimensional spaces.

This book introduces an original fractional calculus methodology (�the infinite state approach�) which is applied to the modeling of fractional order differential equations (FDEs) and systems (FDSs). Its modeling is based on the frequency distributed fractional integrator, while the resulting model corresponds to an integer order and infinite dimension state space representation. This original modeling allows the theoretical concepts of integer order systems to be generalized to fractional systems, with a particular emphasis on a convolution formulation. With this approach, fundamental issues such as system state interpretation and system initialization - long considered to be major theoretical pitfalls - have been solved easily. Although originally introduced for numerical simulation and identification of FDEs, this approach also provides original solutions to many problems such as the initial conditions of fractional derivatives, the uniqueness of FDS transients, formulation of analytical transients, fractional differentiation of functions, state observation and control, definition of fractional energy, and Lyapunov stability analysis of linear and nonlinear fractional order systems. This second volume focuses on the initialization, observation and control of the distributed state, followed by stability analysis of fractional differential systems.

Computer software (operating systems, web browsers, word processors, etc.) structure our daily lives. Comprising both a user interface and the electronic circuits of the machine it is printed to, software represents a hybrid object at the crossroads of materiality and immateriality. But is it, strictly speaking, a �technical object�? By examining the status of software against the criteria of philosophy of classic techniques, in particular that of Gilbert Simondon, this book lays the groundwork of a philosophical reflection on this subject. Further, in order to help introduce readers to problematics, lines of code and explanatory schemas have been provided.

Numerical simulation is a technique of major importance in various technical and scientific fields. Used to understand diverse physical phenomena or to design everyday objects, it plays a major role in innovation in the industrial sector. Whilst engineering curricula now include training courses dedicated to it, numerical simulation is still not well-known in some economic sectors, and even less so among the general public. Simulation involves the mathematical modeling of the real world, coupled with the computing power offered by modern technology. Designed to perform virtual experiments, digital simulation can be considered as an "art of prediction". Embellished with a rich iconography and based on the testimony of researchers and engineers, this book shines a light on this little-known art. It is the first of two volumes and focuses on the principles, methods and industrial practice of numerical modeling.

Solving Transport Problems establishes fundamental points and good practice in resolving matters regarding green transportation. This is to prompt further research in conveyance issues by providing readers with new knowledge and grounds for integrated models and solution methods. Focusing on green transportation, this book covers various sub-topics and thus consists of diverse content. Traditionally, academia and transport practitioners have mainly concentrated on efficient fleet management to achieve economic benefits and better-quality service. More recently, due to growing public environmental concerns and the industry understanding of the issue, the academic community has started to address environmental issues. The studies of green transportation compiled in this book have identified certain areas of interest, such as references, viewpoints, algorithms and ideas. Solving Transport Problems is for researchers, environmental decision-makers and other concerned parties, to start discussion on developing optimized technology and alternative fuel-based integrated models for environmentally cleaner transport systems.

Detailing the estimation and perception of nuclear risk, this book follows military and civilian nuclear accidents, plus the systems put in place by national and international authorities for recording and analyzing feedback. Prevention and anticipation being the best defenses against a nuclear accident, the authorities have also categorized the different types of accidents, and are doing research to better understand and control them. In light of this, this book shows how the authorities take practical measures to protect neighboring populations and limit radioactive contamination of the environment. France�s experience in this arena is well-documented and a chapter of this book is devoted to the fight against terrorist attacks in the nuclear field. Nuclear Accidents is based on scientifically-recognized publications, as well as on reports from the various countries concerned, and the national and international organizations competent in this field (IAEA, WHO, UNSCEAR, IRSN, etc.).

Digital models based on data from medical images have recently become widespread in the field of biomechanics. This book summarizes medical imaging techniques and processing procedures, both of which are necessary for creating bone models with finite element methods. Chapter 1 introduces the main principles and the application of the most commonly used medical imaging techniques. Chapter 2 describes the major methods and steps of medical image analysis and processing. Chapter 3 presents a brief review of recent studies on reconstructed finite element bone models, based on medical images. Finally, Chapter 4 reveals the digital results obtained for the main bone sites that have been targeted by finite element modeling in recent years.

"Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information."--Back cover.

The analysis of kinship plays a major role in social anthropology. However, the intellectual triumph of structuralism has transformed this analysis into an ivory tower and the methodological hegemony of functionalism inhibits any historical authority. Kinship, Ecology and History informs the reader of these old, yet long-lasting issues. By presenting new, original perspectives, this book reinvents the manner in which we can study kinship. It also examines ecology and history as a conjectural reflection, which make up the foundations on which human kinship can be reflected upon. Whether human kinship is understood in the form of systematics models or as articulated practices, it has to be conceived as a strategic means for modes of action and of transformation of life in society. The three case studies presented in this book give body to new issues. They deconstruct the existing models in order to re-establish kinship as a condition and consequence of social evolution.

In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document. However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus. It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).

Recently, UNESCO has gradually started to recognize world geoparks ? territorial spaces with a geological heritage of international importance. This classification presents real challenges. Development strategies must align with the recommendations advocated by various non-governmental organizations. It is also necessary to involve the local actors, both in the preparation of application forms and in the implementation of a management plan that is suitable for sustainable global development. Managing the tensions and asymmetries that exist between the different groups of actors (politicians, managers, scientists, representatives of local populations) constitutes another major issue. It is in this context and through various case studies that this book questions the aims of the UNESCO global geoparks ? in terms of heritage inventory and conservation, the participation of local populations, the local development of a territory and its enhancement through heritage interpretation.

Interdisciplinarity research results from a growing need for multi-perspective methods, and knowledge on complex and multifaceted objects of study. It is not simply scientific research that involves several disciplines, but ultimately, the aim is confronting this knowledge and - if possible - articulating it coherently. Using specific examples, Methods and Interdisciplinarity categorizes the different modes of interdisciplinarity and discusses the mechanisms of hybridization between them. On the one hand, the book shows how the same issue can be treated according to various points of view from several disciplines, which can give rise to complementary or even contradictory knowledge. On the other hand, it illustrates how methods from some disciplines make it possible to articulate the qualitative or quantitative approaches of others.

Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.

Based on the paradigms of economics and management, inspired by the history of technology and the sociology of technological change, the concepts of shared inventions and competitive innovations make it possible to analyze the industrialization of the world in a fresh and efficient way. As a new approach, shared inventions are classified in this book as a set of existing knowledge that�s often associated with the rediscovery of old techniques. Determining capitalized and collective intelligence, this knowledge and reinvention allows us to create inventions which will be shared, first in their construction, then in their use. Another new approach is that these competitive innovations are defined in World Industrialization by associations of experiences of competitively-motivated actors - actors seeking to complement existing techniques by increasing their competitive power. These shared inventions and competitive innovations will also be defined by trajectories identifying their modes of creation, enabling us to overcome the peculiarities of these actions and competitions. This book also highlights four key areas in global industrialization: the emergence of machinism with the defense of Arts and Crafts from 1698-1760; the changes the Industrial Revolution wrought in developed nations from 1760-1850; the link between technology and social relations within modern companies from 1850-1914; and, from 1914 onwards, the birth of extended machinism, its world wars and its global crises.

Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brand�s website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a website�s HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.