Books published by Jane Anderson P/L

Over the last 5 years, the content marketing industry has shifted from a $165 billion dollar industry to what will be a $412 billion dollar industry within the next 12 months. The explosion of social media platforms and increase in the number of people consuming content means the average business owner is struggling to keep up with keeping connected to their customers and finding ways to stay in front of them without being spammy.Equally within organisations, leaders are having to communicate with people in more leveraged ways. Millions of dollars are being spent on installing intranet platforms to increase collaboration and lead people through change by keeping people connected and informed, however most leaders struggle to find the time or are unsure of how to share their ideas, insights and thoughts. In fact, many have the fear that what they have to say and how they say it isn''t good enough, clever enough or that it will damage their reputation.Today, to shift a person''s behaviour they generally need 10 pieces of content. Within the next 5 years it is expected that this will be over 20 pieces of content. Content creation is no longer a marketing function, it''s a business owner''s and leader''s capability. Your audience wants to hear what YOU think.

Leverage your LinkedIn profile for lead generation and business growth.LinkedIn has given businesses and consultants unprecedented opportunities. Never before has there been such a strong platform allowing businesses and consultants to identify, engageand connect with their ideal audience. We are in the world of ';Digital First' and LinkedIn is leading the way.Before LinkedIn, businesses and professionals needed big budgets, strong contacts and a dedicated marketing team to get results, but now all you need is one platform — LinkedIn. ';I know I need to use LinkedIn, but I don't know how!'By the end of this book, you will understand the strategies needed to generate leads and grow your business via LinkedIn. You will be armed with practical steps that can be easily implemented for immediate results. Your outcomes will be stronger and you will be leading the competition in this new playing field...

Can't seem to grow your consulting, speaking or coaching practice? Trying to find new clients but can't access new leads in a noisy market?THE WORLD IS CHANGING FAST.Congratulations! You have had your practice for some time and been compelled to make a difference to the world of your clients. It takes courage and conviction to avoid being one of the 60% of small businesses that fail in the first 3-5 years.IT'S TIME TO LEAD OR BE LEFT BEHIND.The expert industry is changing the game. With the platforms now available from self-publishing to webinars and social media you have more opportunity than ever before to grow your practice at the lowest cost.This book will: Uncover the 12 secret activities to grow your expert practice, position you as the authority in your market and create greater lead generation opportunities Explore which activities to focus on and the right sequence so you don't lose valuable time and money on activities that don't create revenue Discover how you can amplify you to bring new levels of visibility and connection with your audience to elevate your platform.About the Author: Jane Anderson is a communication expert helping thought leaders, coaches, consultants, speakers and their support staff to grow their practices. She is a certified speaker, author, award-winning blogger and mentor to industry leaders. You can find out more about her at www.jane-anderson.com.au Testimonials from the book:';I love Jane's work, and I love who she is as a person. She's my go to person for any thought leader who needs to improve their brand, and needs to get in front of people in a new market. She's also the person who supports me around my profile and branding. Not only is she the best in Australia at what she does, she's generous, straight, and brings joy to her work.Peter Cook, CEO Thought Leaders Business School';Any service-based industry with formal qualifications such as hairdressing mean being an Influencer is now imperative. Having the skills to know how to market yourself is the new black. This book from Jane will set you up with the skills for future-proofing your career. Jane This book (along with all of Jane's other books too!) have been the best investment I've ever made into my business.Tracey Hughes CSP, Hairdressing Expert & Global Educator | 8 x Educator of the Year, 10 x Salon of the Year, 2 x Hairdresser of the Year, Australian Masters Inductee';Within four weeks of making a couple of modest tweaks, Jane Anderson's advice led to me increasing online revenue by more than 10x! Simple, clear, direct strategies that increase impact and influence.'Dr Justin Coulson, Parenting Expert