Books published by John Wiley and Sons Ltd

Easy-to-use, comprehensive reference covering the less common species encountered in general veterinary practiceHandbook of Exotic Pet Medicine provides easy-to-access, detailed information on a wide variety of exotic species that can be encountered in general veterinary practice.Offering excellent coverage of topics such as basic techniques, preventative health measures, and a formulary for each species, each chapter uses the same easy-to-follow format so that users can find information quickly while working in the clinic. Presented in full colour, with over 400 photographs, the book gives small animal practitioners the confidence to handle and treat more familiar pets such as budgerigars, African grey parrots, bearded dragons, corn snakes, tortoises, pygmy hedgehogs, hamsters and rats. Other species that may be presented less frequently including skunks, marmosets, sugar gliders, koi carp, chameleons and terrapins are also covered in detail to enable clinicians to quickly access relevant information.* Provides comprehensive coverage of many exotic pet species that veterinarians may encounter in general practice situations* Presents evidence-based discussions of topics including biological parameters, husbandry, clinical evaluation, hospitalization requirements, common medical and surgical conditions, radiographic imaging, and moreThe Handbook of Exotic Pet Medicine is an ideal one-stop reference for the busy general practitioner seeing the occasional exotic animal, veterinary surgeons with an established exotic animal caseload, veterinary students and veterinary nurses wishing to further their knowledge.

"Can China's eco-authoritarianism save the planet?"--

Learn more about the positive and negative psychological effects of solitude, isolation, and being alone in this expertly edited resourceIt has never been more important to understand the impact of solitude. The newly revised and updated second edition of The Handbook Of Solitude: Psychological Perspectives On Social Isolation, Social Withdrawal, and Being Alone delivers another comprehensive academic volume of psychological research on the topic of solitude. This second edition includes a new organizational framework that considers both contemporary and emerging conceptual perspectives along with a more nuanced approach to the significance of context in the study of solitude. There is also an increased focus on clinical, developmental, and social psychological perspectives.The latest edition also offers new discussions regarding recent trends in the positive aspects of solitude, including a new chapter on mindfulness, and provides more detailed coverage of the emerging impact of social media and computer gaming on psychological health and well-being across the lifespan. Scholars from across the world have contributed to this volume, coming from countries including Australia, Canada, China, Finland, Greece, Poland, South Korea and the USA, among others.The editors offer a broad and complete perspective that will appeal to many disciplines within psychology, and the book provides accessible content that is relatively brief in length and edited to remove unnecessary technical jargon. The book also includes:* Lengthy discussions of historical and theoretical perspectives on solitude, including the phenomenon of social withdrawal in childhood* An exploration of the significance of close relationships, including with peers and parents, on experiences of being alone and psychological well-being* A treatment of the neuroscientific and evolutionary perspectives on shyness and social withdrawal* A comprehensive section on solitude across the lifespan, including expressions of shyness in infancy and childhood, the causes and consequences of playing alone in childhood, social withdrawal in adolescence and emerging adulthood, being single in adulthood, and isolation, loneliness, and solitude in older adulthood* A consideration of solitary confinement as an extreme form of social isolation* Careful cultural consideration of solitude and related constructs with new chapters on immigration and hikikomoriPerfect for advanced undergraduate and graduate level students taking a variety of courses in developmental, biological, social, personality, organizational, health, educational, cognitive, and clinical psychology, the second edition of The Handbook Of Solitude has also earned a place in the libraries of researchers and scholars in these, and related psychological disciplines.

Digital technologies are increasingly being developed, implemented and used in the delivery of health and care, contributing to potentially disruptive changes in how healthcare is practised and experienced by health professionals, patients and those within their wider care networks. The papers in this collection explore how sociological theory, often at the intersection with science and technology studies (STS), can help us understand these changes.With contributions from international scholars in the field, papers in this collection explore diverse fields of healthcare (reproductive health, primary care, diabetes management, mental health) within which heterogenous technologies (health apps, mobile platforms, smart textiles, time-lapse imaging) are becoming increasingly embedded. They offer insights into the promissory discourses that constitute digital health and the ways in which knowledge, connectivity and power are re-configured in a range of situated health and care practices.

A timely and academically-significant contribution to scholarship on community, identity, and globalization in the Roman and Hellenistic worldsCommunity and Identity at the Edges of the Classical World examines the construction of personal and communal identities in the ancient world, exploring how globalism, multi-culturalism, and other macro events influenced micro identities throughout the Hellenistic and Roman empires. This innovative volume discusses where contact and the sharing of ideas was occurring in the time period, and applies modern theories based on networks and communication to historical and archaeological data. A new generation of international scholars challenge traditional views of Classical history and offer original perspectives on the impact globalizing trends had on localized areas--insights that resonate with similar issues today.This singular resource presents a broad, multi-national view rarely found in western collected volumes, including Serbian, Macedonian, and Russian scholarship on the Roman Empire, as well as on Roman and Hellenistic archaeological sites in Eastern Europe. Topics include Egyptian identity in the Hellenistic world, cultural identity in Roman Greece, Romanization in Slovenia, Balkan Latin, the provincial organization of cults in Roman Britain, and Soviet studies of Roman Empire and imperialism. Serving as a synthesis of contemporary scholarship on the wider topic of identity and community, this volume:* Provides an expansive materialist approach to the topic of globalization in the Roman world* Examines ethnicity in the Roman empire from the viewpoint of minority populations* Offers several views of metascholarship, a growing sub-discipline that compares ancient material to modern scholarship* Covers a range of themes, time periods, and geographic areas not included in most western publicationsCommunity and Identity at the Edges of the Classical World is a valuable resource for academics, researchers, and graduate students examining identity and ethnicity in the ancient world, as well as for those working in multiple fields of study, from Classical, Hellenistic, and Roman historians, to the study of ethnicity, identity, and globalizing trends in time.

Offers fresh insights and empirical evidence on the producers, consumers, and content of News 2.0The second generation of news--News 2.0--made, distributed, and consumed on the internet, particularly social media, has forever changed the news business. News 2.0: Journalists, Audiences and News on Social Media examines the ways in which news production is sometimes biased and how social networking sites (SNS) have become highly personalized news platforms that reflect users' preferences and worldviews. Drawing from empirical evidence, this book provides a critical and analytical assessment of recent developments, major debates, and contemporary research on news, social media, and news organizations worldwide.Author Ahmed Al-Rawi highlights how, despite the proliferation of news on social media, consumers are often confined within filter "bubbles." Emphasizing non-Western media outlets, the text explores the content, audiences, and producers of News 2.0, and addresses direct impacts on democracy, politics, and institutions. Topics include viral news on SNS, celebrity journalists and branding, "fake news" discourse, and the emergence of mobile news apps as ethnic mediascapes. Integrating computational journalism methods and cross-national comparative research, this unique volume:* Examines different aspects of news bias such as news content and production, emphasizing news values theory* Assesses how international media organizations including CNN, BBC, and RT address non-Western news audiences* Discusses concepts such as audience fragmentation on social media, viral news, networked flak, clickbait, and internet bots* Employs novel techniques in text mining such as topic modeling to provide a holistic overview of news selectionNews 2.0: Journalists, Audiences and News on Social Media is an innovative and illuminating resource for undergraduate and graduate students of media, communication, and journalism studies as well as media and communication scholars, media practitioners, journalists, and general readers with interest in the subject.

Offers a guide for a complete understanding of the disease and conditions most frequently revealed in ECGs recorded in the acute, critical, and emergency care settingsElectrocardiogram in Clinical Medicine offers an authoritative guide to ECG interpretation that contains a focus and perspective from each of the three primary areas of medical care: acute care, critical care and emergency care. It can be used as a companion with the book ECGs for the Emergency Physician I & II (by Mattu and Brady) or as a stand-alone text. These three books can be described as a cumulative EGG reference for the medical provider who uses the electrocardiogram on a regular basis.Electrocardiogram in Clinical Medicine includes sections on all primary areas of ECG interpretation and application as well as sections that highlight use, devices and strategies. The medical content covers acute coronary syndromes and all related issues, other diseases of the myocardium, morphologic syndromes, toxicology and paediatrics; dysrhythmias will also be covered in detail. This important resource:* Goes beyond pattern recognition in ECGs to offer a real understanding of the clinical syndromes evidenced in ECGs and implications for treatment* Covers the indications, advantages and pitfalls of the use of ECGs for diagnosis in all acute care settings, from EMS to ED to Critical Care* Examines the ECG in toxic, metabolic and environmental presentations; critical information for acute care clinicians who need to be able to differentiate ODs, poisoning and other environmental causes from MI or other cardiac events* Facilitates clinical decision-makingWritten for practicing ER, general medicine, family practice, hospitalist and ICU physicians and medical students, Electrocardiogram in Clinical Medicine is an important book for the accurate interpretation of EGG results.

"Leading political sociologist della Porta rehabilitates the role social movements have long played in fostering democracy. Bridging social movement studies and democratic theory, she investigates contemporary innovations of the progressive Left in times of crisis and reflects on the potential and limits of such alternative politics"--

"This text provides the roadmap to the vibrant area of Media Industry studies"--

MUSEUM THEORY EDITED BY ANDREA WITCOMB AND KYLIE MESSAGEMuseum Theory offers critical perspectives drawn from a broad range of disciplinary and intellectual traditions. This volume describes and challenges previous ways of understanding museums and their relationship to society. Essays written by scholars from museology and other disciplines address theoretical reflexivity in the museum, exploring the contextual, theoretical, and pragmatic ways museums work, are understood, and are experienced.Organized around three themes--Thinking about Museums, Disciplines and Politics, and Theory from Practice/Practicing Theory--the text includes discussion and analysis of different kinds of museums from various, primarily contemporary, national and local contexts. Essays consider subjects including the nature of museums as institutions and their role in the public sphere, cutting-edge museum practice and their connections with current global concerns, and the links between museum studies and disciplines such as cultural studies, anthropology, and history.

MUSEUM PR ACTICE Edited by CONAL MCCARTHYMuseum Practice covers the professional work carried out in museums and art galleries of all types, including the core functions of management, collections, exhibitions, and programs. Some forms of museum practice are familiar to visitors, yet within these diverse and complex institutions many practices are hidden from view, such as creating marketing campaigns, curating and designing exhibitions, developing fundraising and sponsorship plans, crafting mission statements, handling repatriation claims, dealing with digital media, and more.Focused on what actually occurs in everyday museum work, this volume offers contributions from experienced professionals and academics that cover a wide range of subjects including policy frameworks, ethical guidelines, approaches to conservation, collection care and management, exhibition development and public programs. From internal processes such as leadership, governance and strategic planning, to public facing roles in interpretation, visitor research and community engagement and learning, each essential component of contemporary museum practice is thoroughly discussed.

International Handbooks of Museum Studies ist ein mehrbändiges Referenzwerk, das die aktuellen Entwicklungen im Fachbereich Museumsstudien beleuchtet. Essays international führender etablierter und neuer Museumsexperten betrachten sämtliche relevante Aspekte, wie Museumstheorie, Umsetzung in der Praxis, kontroverse Themen, Debatten und Auswirkung neuer Technologien. Die vier thematisch gegliederten Bände behandeln ausführlich alle Themen rund um die Museumstheorie, die historische und heutige Umsetzung der verschiedenen Ansätze, das Zusammenspiel von Kunst, Design und Architektur sowie die Herausforderungen von Museen vor dem Hintergrund von Transformationsprozessen. Neben wertvollen Studien zur heutigen wissenschaftlichen Forschung enthält das Referenzwerk unzählige Beispiele und Fallstudien, die die verschiedenen Ansätze veranschaulichen. Das mehrbändige Werk International Handbooks of Museum Studies ist ein Muss für alle, die sich mit der Entwicklung, Rolle und Bedeutung von Museen in der heutigen Gesellschaft beschäftigen.

MUSEUM MEDIA Edited by Michelle HenningMuseum Media explores the contemporary uses of diverse media in museum contexts and discusses how technology is reinventing the museum. It considers how technological changes--from photography and television through to digital mobile media--have given rise to new habits, forms of attention and behaviors. It explores how research methods can be used to understand people's relationships with media technologies and display techniques in museum contexts, as well as the new opportunities media offer for museums to engage with their visitors.Entries written by leading experts examine the transformation of history and memory by new media, the ways in which exhibitions mediate visitor experience, how designers and curators can establish new kinds of relationships with visitors, the expansion of the museum beyond its walls and its insertion into a wider commercial and corporate landscape. Focusing on formal, theoretical and technical aspects of exhibition practice, this in-depth volume explores questions of temporality, attachment to objects, atmospheric and immersive exhibition design, the reinvention of the exhibition medium, and much more.

A guide to the chemical agents that protect plants from various environmental stressorsProtective Chemical Agents in the Amelioration of Plant Abiotic Stress offers a guide to the diverse chemical agents that have the potential to mitigate different forms of abiotic stresses in plants. Edited by two experts on the topic, the book explores the role of novel chemicals and shows how using such unique chemical agents can tackle the oxidative damages caused by environmental stresses.Exogenous application of different chemical agents or chemical priming of seeds presents opportunities for crop stress management. The use of chemical compounds as protective agents has been found to improve plant tolerance significantly in various crop and non-crop species against a range of different individually applied abiotic stresses by regulating the endogenous levels of the protective agents within plants. This important book:* Explores the efficacy of various chemical agents to eliminate abiotic stress* Offers a groundbreaking look at the topic and reviews the most recent advances in the field* Includes information from noted authorities on the subject* Promises to benefit agriculture under stress conditions at the ground levelWritten for researchers, academicians, and scientists, Protective Chemical Agents in the Amelioration of Plant Abiotic Stress details the wide range of protective chemical agents, their applications, and their intricate biochemical and molecular mechanism of action within the plant systems during adverse situations.

A Comprehensive Introduction to the "Geochemist Toolbox" - the Basic Principles of Modern GeochemistryIn the new edition of William M. White's Geochemistry, undergraduate and graduate students will find each of the core principles of geochemistry covered. From defining key principles and methods to examining Earth's core composition and exploring organic chemistry and fossil fuels, this definitive edition encompasses all the information needed for a solid foundation in the earth sciences for beginners and beyond.For researchers and applied scientists, this book will act as a useful reference on fundamental theories of geochemistry, applications, and environmental sciences. The new edition includes new chapters on the geochemistry of the Earth's surface (the "critical zone"), marine geochemistry, and applied geochemistry as it relates to environmental applications and geochemical exploration.* A review of the fundamentals of geochemical thermodynamics and kinetics, trace element and organic geochemistry* An introduction to radiogenic and stable isotope geochemistry and applications such as geologic time, ancient climates, and diets of prehistoric people* Formation of the Earth and composition and origins of the core, the mantle, and the crust* New chapters that cover soils and streams, the oceans, and geochemistry applied to the environment and mineral explorationIn this foundational look at geochemistry, new learners and professionals will find the answer to the essential principles and techniques of the science behind the Earth and its environs.

Essential Paediatrics and Child Health ist ein praktischer Leitfaden mit umfassenden Informationen zu Kinderkrankheiten. Schritt-für-Schritt-Anleitungen unterstützen bei der Bewertung von Symptomen, Anamnese, Untersuchung und Diagnose. Hinzu kommen Leitfäden für Management und Behandlung, Patientenaufklärung, Nachsorge und Prognose. Die komplett überarbeitete Neuauflage dieses Klassikers bietet eine Fülle von Farbfotos, einzigartige und innovative Lernansätze und ist ein Muss für Studenten der Medizin und Assistenzärzte.- Kinderkrankheiten werden zum schnellen Nachschlagen in systembezogenen Kapiteln vorgestellt. Die Symptome der wichtigsten Erkrankungen und Behinderungen im Kindesalter werden ausführlich erläutert.- Verbindet aktuelle Informationen zu den jüngsten Erkenntnissen aus Forschung und Klinikalltag mit Kernkompetenzen, die in dem Fachgebiet von Studenten erwartet werden.- Diagramme, Tabellen, Hinweiskästchen und Informationen auf einen Blick, Verweise auf Richtlinien und Zusammenfassungen erleichtern das Selbststudium.- Eigene Kapitel fassen die Erfahrungen von Studierenden zusammen, ermöglichen die Selbstüberprüfung des Gelernten und bieten Hilfestellung für Praktika auf Kinderstationen, die Prüfungsvorbereitung und wichtige Examina.- Eine neue Einführung beschäftigt sich mit den Perspektiven der Pädiatrie und gibt Handreichungen für den gelungenen Einstieg. Neue Inhalte zu Kommunikationsstrategien, nationalen Richtlinien, Bildgebungsverfahren, Genetik und Epigenetik, Medikamentengabe bei Kindern, den jüngsten Fortschritten in Diagnostik und Behandlung und viele weitere Themen runden dieses Lehrbuch ab.- Begleitende Website mit Videos zu Untersuchungsverfahren, interaktiven Patientenszenarios und Multiple-Choice-Fragen.Essential Paediatrics and Child Health ist der perfekte Begleiter für Studenten der Medizin und Assistenzärzte.

"A leading scholar's provocative call to reimagine the way we think about digital media in everyday life"--

"A history of trans before the "trans moment"--

Over the past decades, geological survey organizations have digitized their data handling and holdings, unlocking vast amounts of data and information for computer processing. They have undertaken 3-D modeling alongside, and in some cases instead of, conventional geological mapping and begun delivering both data and interpretations to increasingly diverse stakeholder communities. Applied Multidimensional Geological Modeling provides a citable central source that documents the current capabilities and contributions of leading geological survey organizations and other practitioners in industry and academia that are producing multidimensional geological models.This book focuses on applications related to human interactions with conditions in the shallow subsurface, within 100-200 m of the surface. The 26 chapters, developed by 100 contributors associated with 37 organizations, discuss topics relevant to any geologist, scientist, engineer, urban planner, or decision maker whose practice includes assessment or planning of underground space.

Clinical Medical Imaging Physics: Current and Emerging Practice is the first text of its kind--a comprehensive reference work covering all imaging modalities in use in clinical medicine today. Destined to become a classic in the field, this book provides state-of-practice descriptions for each imaging modality, followed by special sections on new and emerging applications, technologies, and practices.Authored by luminaries in the field of medical physics, this resource is a sophisticated, one-volume handbook to a fast-advancing field that is becoming ever more central to contemporary clinical medicine.* Summarizes the current state of clinical medical imaging physics in one volume, with a focus on emerging technologies and applications* Provides comprehensive coverage of all key clinical imaging modalities, taking into account the new realities in healthcare practice* Features a strong focus on clinical application of principles and technology, now and in the future* Contains authoritative text compiled by world-renowned editors and contributors responsible for guiding the development of the fieldPracticing radiologists and medical physicists will appreciate Clinical Medical Imaging Physics as a peerless everyday reference work. Additionally, graduate students and residents in medical physics and radiology will find this book essential as they study for their board exams.

A unique academic reference dedicated to listening, featuring current research from leading scholars in the fieldThe Handbook of Listening is the first cross-disciplinary academic reference on the subject, gathering the current body of scholarship on listening in one comprehensive volume. This landmark work brings together current and emerging research from across disciples to provide a broad overview of foundational concepts, methods, and theoretical issues central to the study of listening. The Handbook offers diverse perspectives on listening from researchers and practitioners in fields including architecture, linguistics, philosophy, audiology, psychology, and interpersonal communication.Detailed yet accessible chapters help readers understand how listening is conceptualized and analyzed in various disciplines, review the listening research of current scholars, and identify contemporary research trends and areas for future study. Organized into five parts, the Handbook begins by describing different methods for studying listening and examining the disciplinary foundations of the field. Chapters focus on teaching listening in different educational settings and discuss listening in a range of contexts. Filling a significant gap in listening literature, this book:* Highlights the multidisciplinary nature of listening theory and research* Features original chapters written by a team of international scholars and practitioners* Provides concise summaries of current listening research and new work in the field* Explores interpretive, physiological, phenomenological, and empirical approaches to the study of listening* Discusses emerging perspectives on topics including performative listening and augmented realityAn important contribution to listening research and scholarship, The Handbook of Listening is an essential resource for students, academics, and practitioners in the field of listening, particularly communication studies, as well as those involved in linguistics, language acquisition, and psychology.

Cases in Pediatric Acute Care presents over 100 real-world pediatric acute care cases, each including a brief patient history, a detailed history of present illness, presenting signs and symptoms, vital signs, and physical examination findings. Ideal for developing a systematic approach to diagnosis, evaluation, and treatment, this resource provides students and advanced practitioners with the tools required to deliver comprehensive care to acute, chronic and critically ill children. The cases encompass a wide range of body systems, medical scenarios, professional issues and general pediatric concerns, and feature laboratory data, radiographic images and information on case study progression and resolution.* Develops the essential skills necessary to provide the best possible pediatric acute care* Discusses the most appropriate differential diagnoses, diagnostic evaluation, and management plans for each case* Presents cases related to pulmonary, cardiac, neurologic, endocrine, metabolic, musculoskeletal, and other body systems* Highlights key points in each case to quickly identify critical informationCases in Pediatric Acute Care is an excellent resource for advanced practice provider students and pediatric healthcare providers managing acutely ill children.

An introduction to the most important issues facing an increasingly globalized world with this thoroughly updated and revised sixth edition.Global Issues is an accessible, wide-ranging introduction to the major environmental and development issues confronting the modern world. Spanning disciplines such as political science, economics, sociology, ecology, international relations, and development studies, this popular textbook enables students to develop a broad perspective on the relationships between nations, society, corporations, and the environment in various contexts. Exploring issues surrounding wealth, poverty, inequality, climate change, natural resources, pollution, technology, and others, the text illustrates the importance of global solutions to the issues facing increasingly interdependent nations around the world.This sixth edition has been extensively revised to ensure contemporary relevance, featuring updated case studies and compelling research on food security, poverty, and the impact of climate change on development. New discussions explore energy, the UN Sustainable Development Goals, differences in the social and economic conditions of rich and poor countries, and environmental trends. Providing an integrated, multidisciplinary perspective, this unique text:* Examines the intersection of development, inequality, environment, and society* Covers topically relevant issues such as population growth, shifting demographics, renewable energy, and the threats that development poses to the environment* Discusses possible future scenarios and governance concerns related to global issues* Explores shifts in traditional development pathways and policies around the world* Offers numerous student-friendly features, including chapter summaries, a glossary of key terms, further reading suggestions, and extensive online media and learning toolsGlobal Issues: An Introduction, Sixth Edition is an ideal entry-level textbook for a range of courses including global studies, international studies, environmental studies, geography, politics, sociology, sustainable development, and more.

Ein praxisorientierter Leitfaden zu autoimmunen Lebererkrankungen, Pathogenese, Diagnose und Management.Autoimmune Liver Disease Management and Clinical Practice erläutert alles Wissenswerte zum aktuellen Forschungsstand autoimmuner Lebererkrankungen und legt dabei den Schwerpunkt auf Diagnose und Behandlung. Nach einer ausführlichen Darstellung der heutigen Erkenntnisse in der Immunologie in Verbindung mit der Autoimmunität der Leber werden die vier wichtigsten autoimmunen Lebererkrankungen bei Erwachsenen und Kindern erläutert, einschließlich Management, Rolle von Lebertransplantationen, erprobte Ansätze des Patientenmanagements und Empowerment-Ansätze.Die Autoren, Experten des Fachgebiets, untersuchen im Detail autoimmune Lebererkrankungen und geben Kliniker Handreichungen zur Patientenunterstützung. Die folgenden Themenkomplexe werden unter anderem ausführlich behandelt:- Die vier autoimmunen Lebererkrankungen, deren Diagnose und Behandlungsoptionen.- Einsatz (und Missbrauch) von Autoantikörpern bei Diagnose und Behandlung.- Rolle und Zeitpunkt von Lebertransplantationen und die Auswirkung auf wiederkehrende autoimmune Lebererkrankungen und De-novo-Autoimmunhepatitis.- Optimales Patientenmanagement und patientenbezogene Pflege.Dieses Referenzwerk zeigt umfassend, im Detail und mit alltäglichem Praxisbezug die jüngsten Entwicklungen beim Management von Lebererkrankungen und richtet sich an Ärzte, Pflegepersonal und Experten im Gesundheitswesen.

The must-have resource for media selling in today's technology-driven environmentThe revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era.The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition:* Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically* Reveals how to conduct research on Google Analytics* Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challenge* Includes insights into selling and distribution of podcasts* Includes links to downloadable case studies, presentations, and planners on the Media Selling website* Includes an extensive Glossary of Digital Advertising termsWritten for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.