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  • - A Hero's Journey of Digital Disruption, Adaptation and Human Transformation
    by Anders Sorman-Nilsson
    £12.49

    The way people shop and buy has fundamentally changed. Through the unique lens of the Hero's Journey, Seamless takes readers on a tour de transformation of buyers and businesses in the digital era. Brian Halligan, co-founder and CEO, Hubspot, NYSE: HUBS When the unstoppable force of Anders' furious futurist's intellect crashes into the immovable object of his mother's sense of family and tradition, sparks fly. Our hero's journey turns out to be anything but seamless. It holds lessons for all of us pushing the digital envelope in a persistently analogue world. Mike Hanley, Head of Digital Communications, World Economic Forum Anders has never been one to settle and as a result, we are all benefactors of his restless, curious nature, of his fresh ideas, well-plotted hypotheses and that ingenious way he wraps up the past, present and future into a timely, mind-bending bundle for readers to unpack. Lisa Messenger, founder and editor-in-chief of Collective Hub The future doesn't unfold seamlessly--often, it's a slap in the face. How do we shed the scar tissue keeping us locked in the status quo? Transformation can be restorative or destructive--the difference is in the approach. The future belongs to those brands that are able to weave together the past, the present and the future into a seamless and inspirational hero's journey. Seamless provides the antidote to the friction, inconvenience, arrogance and grating seams that turn customers away and cement organisational inertia. In this insightful book, author and futurist Anders Sörman-Nilsson shows you how to smooth transitions, integrate disparate channels and give your customers the streamlined experience they crave. This is your handbook for achieving a seamless future for your brand. Learn how to: design transformative customer journeys turn your customers into fans and brand advocates use your stories to develop your brand personality overcome futurephobia to inspire transformational business growth. The future belongs to those who can adapt, evolve, and embrace the future, while at the same time keeping an eye to the present and the past. Seamless provides on-the-ground perspective and critical guidance for thriving in a changing digital world.

  • - How to Build it, Keep it or Get it Back
    by Michael McQueen
    £13.99

    Achieve the ultimate state of continual success Momentum is your personal guidebook to the art and science of success. Momentary victories and small wins don′t last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a different type of achievement – measureable, sustainable and constant. It′s the difference between winning a battle and winning the war, and requires more than a single brilliant move. It′s about activity, focus and consistency, and working smarter instead of harder. This insightful guide helps you dig to the core of who and where you are, and start implementing the core practices and characteristics that keep the successes coming. You′ll discover the traps that have been pushing you off course, and learn when to push through and when to change course entirely. Case studies illustrate the pitfalls of momentum–traps through the lens of individuals and organisations who ignored early warning signs at their own peril – and ultimately, detriment. Momentum is not a fleeting or transient feeling. It′s a skill that can be fostered, encouraged and nurtured, and it′s the biggest success tool in the box. This book walks you through the principles, practices and ideas that help you build and maintain a positive trajectory. Achieve breakthrough results and sustainable success Overcome baggage, monotony and the appeal of immediacy Build, maintain or reclaim your dynamism and vitality Avoid the common traps that hinder forward progress Whether you′ve had a taste of success and long for its return, or feel that something′s holding you back from achieving your potential – momentum is your missing piece. Find it and grab it with both hands using the invaluable guidance in Momentum, the handbook for long–term success.

  • - A Real World Guide to Get Clear, Find Purpose and Become the Boss of Busy
    by Alison (Univerisity of Dundee) Hill
    £11.99

    Tools, tips and strategies to stop the cycle of ′busy′ and start getting ahead Stand Out shows you how to stop working so much, and start achieving instead. Everyone is busy, but working harder to do more isn′t getting us anywhere. We′re overwhelmed, distracted and detached, and our greatest fear is that this will never change. This book is your guide to taking back your life. Through simple models, robust diagnostics and practical suggestions you′ll identify where you are now and how to implement real change. Explore how to move on from Check Out (the sense that you are just going through the motions), combat Burn Out (the feeling that you′re on a treadmill that is dialled too fast for your legs, brain and talents to keep pace with) and move through Freak Out (that overriding anxiety generated by knowing where you want to go but not getting any traction). Real–life stories, anecdotes and ‘life hacks′ provide ideas you can implement immediately, while in–depth discussion of psychological theory explains the science behind the actions. The goal is not to find your One True Passion, but to identify what′s most important right now. When you′re clear on purpose and actually making progress, you hit the sweet spot of activity that allows your talents to shine. The concept of ′being at work′ has changed. We′re expected to be plugged in 24/7, and continually expected to do more and more with the same 24 hours in every day. Organisations suffer, families suffer and workers suffer – so why do we perpetuate this cycle? This book shows you how to hop off the hamster wheel and thrive through relentless change by doing less – but by doing it smarter. Treat self–care as an imperative for success Connect to what′s important here and now Stop day–dreaming and put action to purpose Take control of your day, your path and your life It′s not about productivity training or the latest organisational system – it′s about having the tools, mindset and skills in place to make your activities work for you. Stand Out helps you find the courage and optimism to live the life you crave, let go of the ‘shoulds′ and shows you how to prioritise what really matters.

  • - Simple strategies to be more innovative in what you do
    by James O'Loghlin
    £12.49

    THINK LIKE AN INNOVATOR Everyone knows innovation is important. The problem is that no one tells you how to do it. Innovation is a State of Mind is your step-by-step guide to creating innovative ideas and putting them into action. Learn how to step back from your day-to-day busyness, shift your perspective and become more innovative in everything you do. Author James O'Loghlin, the former host of ABC-TV's The New Inventors, has worked with over a thousand inventors and innovators and studied what they do differently and how they notice and take advantage of the opportunities that others miss. Full of engaging stories and a healthy dose of humour, this handbook will give you the tools, skills and inspiration you need to take you and your organisation forward. Learn how to: identify overlooked opportunities step around common roadblocks to innovation pitch an innovative idea create an organisation-wide plan for innovation evaluate, develop and put in place only the best ideas. Innovation is a State of Mind shows you how to think like an innovator and create a culture of innovation.

  • - Why Small Change Wins Big Results
    by Nigel Collin
    £10.99

    No spin, no fuss, no gurus: get the real secret to business success Game of Inches dispels the myth that success must come from disruption, and provides an actionable blueprint for real–world business achievement. Entrepreneur Nigel Collin interviewed over 80 successful Australian entrepreneurs and leaders to learn the key factors that make a successful business; in this book, he distils his findings into a simple process of four actions governed by three behaviours that will guide your path to the top. Examples and case studies eschew the limelight in favour of those on the front lines of business doing well, illustrating the revolutionary idea that you don′t have to make headlines to be a success. By shifting your mindset from explosive, overnight success to a quieter, more consistent, more sustainable process, you gain the ability to reach the top and stay there. You′ll discover that innovation is actually in reach, doesn′t cost too much and is not really all that complex when approached from a growth–oriented mindset of making small changes consistently. You don′t need to be Steve Jobs, and you don′t need to create the next iPhone to be a success in business. What you do need to do is redirect your attention away from who you are and toward what you deliver. Learn what really drives sustainable success Discover innovation that′s within reach right now Focus on what you do, not who you are Work toward a process of constant, consistent improvement Business success is not a one–off event or a single "eureka" moment. It′s a continuous, step–by–step process of becoming better every day. Incremental change is the surest route to the top; though others may skip the climb in favour of a helicopter, those who earn the summit tend to stay longest. Game of Inches is your straightforward roadmap to no–nonsense, long–term business success.

  • - The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives
    by Dr. Amantha Imber
    £12.49

    > --Seth Godin, author of What To Do When It's Your Turn TAP INTO THE POWER OF SCIENTIFIC RESEARCH TO TRANSFORM YOUR BUSINESS INTO ONE WHERE INNOVATION FLOURISHES The Innovation Formula offers a wealth of science-based strategies to create a culture where innovation thrives. From best-selling author and innovation psychologist Dr Amantha Imber, this resource will help you to improve innovation at an individual, team, leadership and organisation level. Through 14 interconnected scientific strategies, this practical guide reveals the research behind each strategy, shows how your company can implement them effectively, and includes examples from leading companies applying these principles. This results-based, easy-to-implement guide will show you how to: make your company a safe place to fail in order to encourage innovation understand the science behind a successful innovative culture shift put in place the key elements that foster organisation-wide creativity implement proven strategies that are based on evidence, not feelings. With The Innovation Formula as your guide, you can use science to create an organisation that succeeds by driving growth and maintaining relevance through innovation.

  • - How to Get People to Buy into Your Ideas
    by Simon Dowling
    £11.99

    'In this magnificently practical book, Simon Dowling unpacks the science of collaboration and makes it an art.' --Dr Jason Fox, behavioural scientist and best-selling author of How to Lead a Quest EVERY GREAT IDEA HINGES ON ONE THING: BUY-IN You have ideas. You have projects and initiatives that you need to get off the ground. But here's the rub -- unless you can get others on board, those ideas aren't going anywhere. So how do you build willing and enthusiastic support for your ideas--where people work with you, not because they have to, but because they want to? This is the gentle art of buy-in. Work with Me is your personal guide to creating genuine buy-in around your ideas and initiatives. In this refreshingly simple and entertaining book, author Simon Dowling equips you to master the art of buy-in, by showing you how to: generate support for your ideas regardless of your position capture people's hearts and foster the right mood for cooperation deal with pushback and resistance turn talk into sustainable action create a culture of buy-in throughout your organisation. Are you ready to become a champion of buy-in?

  • - 7 Practices for Transforming Your Leadership, Your Organisation and Your Life
    by Michael (WorkSmart Australia) Bunting
    £11.49

    The ultimate guide to becoming an extraordinary leader while finding happiness, gaining authenticity, and banishing stress Integrating proven mindfulness practices and world-class leadership theory, The Mindful Leader is the essential guide for self-aware leadership.

  • - How to Change a Culture to Change the Game
    by Andrew Grant
    £13.99

    If innovation is a race: Who wins? Who loses? Who gets eliminated? – and how is it possible to stay ahead of the game? The Innovation Race takes readers on a lively global adventure to explore the current state of innovation. Along the way best–selling authors Andrew and Gaia Grant search for clues on how to stay ahead in the race and design a more sustainable future. Asking the critical questions – Why do we innovate? Are we at risk of innovating for the sake of innovation? What could we be doing better? – the Grants reflect on whether, if in the race to come up with ‘the next big thing,′ we may be losing the purpose behind the process. They then outline how to navigate the key paradoxical challenges that can either frustrate or fuel innovation to change the game. By taking the latest academic research and presenting it in an accessible way, the Grants present a compelling case for forging a new path for the future. The Innovation Race provides concrete strategies to support purpose–driven sustainable innovation through deep cultural transformation. A unique profiling tool reveals current organisation positioning along with potential opportunities and challenges. A practical culture change model then provides clear direction for proactive change. With economists estimating that up to 80 per cent of growth comes from new ideas and innovations, this thought–provoking book provides the strategies and tools to learn how to create an innovation culture for long term success. Identify your own sweet spot for innovative thinking Learn the strategies to transform your organisation Engage and motivate employees toward innovative action Excel in implementing a deep cultural shift The Innovation Race will make you reassess what you assumed you knew about innovation, help boost the innovation process to new levels and bring your organisation to the forefront.

  • - When Talent And Intelligence Just Won't Cut It
    by Warren Kennaugh
    £12.49

    Understand where you fit to understand where you′ll excel Fit: When Talent and Intelligence Just Won′t Cut It answers the fundamental performance questions that people have asked for generations. Why is that some individuals are consistently high performers, how do they keep performing in varying situations, organisations and contexts, why can some people just not seem to be able to crack that code, and why do some individuals perform exceptionally well in certain organisations but not in others? This fresh new book challenges current thinking about the war for talent and the role intelligence plays in high performance sport and business. Over 3,000 profiles of elite corporate managers and professional elites have been studied to find the answers as to why certain individuals consistently get exceptional results and why great talent doesn′t transfer across teams and businesses. Fit considers real live cases and well–known examples of spectacular successes and failures through the lens of the Hogan Personality Tools. This shows how elite performance is dependent on three things; understanding what role your behaviours are best suited to, what culture you perform your best in and how you′re likely to derail your career. Armed with this knowledge, this innovative text allows you to connect the dots on your past performances and prepares you to find roles, organisations and teams which best fit you – opening the door for elite performance. Instead of talent management and changing behaviour, look to Fit as a key to your performance improvement. You′ll find that performance does not have a one–size–fits–all formula – it is bespoke, personal and different for each individual. Understand how you can align your natural style with the right roles to achieve elite performance in your professional and personal lives Appreciate your unique behavioural patterns that impact personal and team success Discover that true success is not totally dependent on talent and intelligence, but on discovering what you′re good at and where you fit. Fit: When Talent and Intelligence Just Won′t Cut It unearths the hidden traits of elite performance and enables you to find your fit to further enhance your engagement and success.

  • - Investment Wisdom Since the Stock Market's Dawn
    by Michael Kemp
    £13.49

    Question everything – and become a better investor in the process Uncommon Sense takes readers on a four–century journey; from the dawn of public share ownership (in 1602) right up to today. But this is not simply a history book. It′s a book for serious investors. Along the way it reveals the fascinating stories, the market characters and the important financial developments that have sculpted the thinking behind the value investor′s craft. Blended throughout the narrative Kemp delivers an array of interesting anecdotes and rock solid logic regarding what works when investing in the stock market, what doesn′t, and why. Early in the 20th Century, Charles Dow remarked of Wall Street Operators that ′the more they actually know, the less confident they become.′ Continuing in the tradition of that simple, elegant statement, this enlightening and entertaining book will have you thinking, acting and succeeding on your own in your investment endeavours. Learn to question conventional wisdom at every turn and develop a healthy skepticism as you plan your own investment strategies Develop a rich understanding of the stock valuation process Discover the methods that have been used by successful investors from the dawn of the modern stock market (in 1602) right up to today Learn how to interact simply and successfully with markets that are vastly complex and largely inexplicable Uncommon Sense will have you questioning and doubting much that′s stated about stock market investing, then developing your own winning strategy based on reason and understanding.

  • - A Complete Guide to Trading the Australian Markets
    by Christopher Tate
    £15.99

    A comprehensive private trader? guide to the Australian markets. This is the second edition of the hugely successful Art of Trading, by highΓÇôprofile private trader and author Chris Tate. The first edition sold 20,000 copies. Fully revised and updated, this second edition includes information on charting and technical analysis, money management and risk management.

  • - Strategies for Trading the Australian Markets
    by Louise Bedford
    £15.99

    Most traders on the ASX are familiar with line and bar charts, but there has never before been a book written in Australia on the ancient Japanese art of candlestick charting. Louise Bedford, author of the highly successful The Secret of Writing Options, writes in a clear, concise way and uses plenty of examples to help readers understand candlesticks and use them to profitably trade the markets.

  • - How To Achieve Results From Key Conversations
    by Darren Hill
    £11.99

    A practical toolkit for handling workplace conflict and difficult conversations Dealing with the Tough Stuff is the business leader′s critical guide to handling difficult conversations in the workplace. Based on the science of human behaviour — both verbal and nonverbal — this book is packed full of practical and pragmatic strategies for managing conflict situations. You′ll learn a variety of diagnostics, models and processes that you can start using today, and you′ll benefit from expert tips, tricks and tools for leading important conversations with empathy and assertiveness. This updated second edition includes new material on key conversations with distance workers, as well as within the context of a fast–growth company, and a broad selection of real–world case studies from a diverse array of workplaces. Backed by contemporary psychological theory and time–tested amongst thousands of leaders, these highly relevant suggestions give you the power to deal with the tough stuff effectively and compassionately. The human element plays a large part in the manager′s role, yet many lack the training needed to deal with people effectively. This book helps you understand what makes people tick, and helps you develop the human skills you need to manage. Achieve clarity and directness in your communications Deal with anger, stubbornness and defensiveness Develop the skills to manage immediate crises Set priorities, and build a foundation of strong communication Avoiding the tough stuff can be extremely costly for managers, staff and the business as a whole. No one enjoys these conversations, but they are inevitable — and the right set of skills goes a long way toward making them run smoothly, with greater results out the other side. Dealing with the Tough Stuff is your indispensable primer on human behaviour, and effectively navigating tough conversations at work.

  • - Real Leadership, Real Talk, Real Results
    by Gabrielle Dolan
    £10.99

    DO PEOPLE REALLY LISTEN WHEN YOU TALK, OR ARE THEY JUST HEARING THE SOUND OF YOUR VOICE? Ignite is the modern leader's guide to communicating with impact. As the workplace begins shifting toward Generation Y, technology-fuelled 'information fatigue' is obscuring your message, and traditional communication styles are failing to get results. These upcoming superstars are the most educated generation ever, and they expect much more from their employers--so it's up to leadership teams to adapt and make authenticity a central tenet. Author Gabrielle Dolan is an authority on real leadership. In this book she coaches you on how to communicate effectively for higher engagement and better results. Effective communication is vital to success. Talk less and communicate more as you learn to: respond and adapt to generational changes level up, step out and be real with yourself and your team communicate with impact across all platforms engage your people, your customers and yourself transform your style to get your message heard. Ignite helps you lead more authentically, responsively and effectively in today's rapidly changing workplace.

  • - How to Shift Your Business to the Next Level
    by Mike Ashby
    £11.49

    Your Business Won't Change Until You Do Has your business stalled, got stuck or gone stale? Do you want more life and more profit? This book shows you that the best way to grow your business and reach the next level of performance is to first grow yourself. Breakpoints shines a light on the common mistakes made by business owners and offers simple, practical and manageable solutions to break free of your constraints, and achieve a game-changing leap to the next level in your life and your business. Through his proven insights, Dr Mike Ashby will help you achieve best-ever results in all aspects of your business. Packed with proven ideas, real-life examples and easy-to-use tools, this no-nonsense guide will reveal how to: recapture your energy and drive remove the clutter and reclaim the time to grow your business energise your business by defining your vision and purpose build a loyal team that wants to work with you, not for you. With no jargon, only two acronyms and plenty of humour, Breakpoints will give you the courage to play a bigger game.

  • - The 12 Keys to Create Your High-Performance Brain
    by Jenny Brockis
    £10.99

    Super-charge your brain to gain a huge competitive edge in business and in lifeFuture Brain is the busy professional's secret weapon for boosting mastery, efficiency, and productivity to gain that coveted competitive edge -- in business and in life. Designed to be implemented at the individual, team, or organisational level, this in-depth, step-by-step framework leverages neuro-scientific principles to help you develop a solid, habit-changing plan for building and maintaining brain fitness and healthy behaviours. Author Dr. Jenny Brockis will help you develop your thought processes and your regular routine to get more done with less effort and time. Based on the idea of neuroplasticity, these daily practices improve focus, creativity, and effectiveness to help you stay relevant, competitive, and way ahead of the pack.You already have a magnificent brain, but you probably take it for granted; we often develop "survival techniques" that force our brain to work with an incompatible "operating system" in an effort to keep up with the ever-increasing velocity of change and information overload. This book helps you beef up your brain awareness so you can take advantage of the built-in features and native capabilities that make the human brain a truly awesome machine.* Reduce stress and avoid stress-related illnesses* Foster healthy thinking habits to boost efficiency* Build your expertise with renewed focus and stamina* Drive innovation through productive collaborationA brain that can change, adapt, lead, and collaborate to operate with a high level of flexibility, agility, and creativity is a brain that will serve you well now and into the future. Future Brain turns neuroscience into actionable steps, helping you to train your brain to achieve high-performance in all areas of life.

  • by John Hoggett
    £64.99

    Financial Accounting, 9th Edition continues the strong reputation established by this leading Australian text as the most comprehensive book for students studying introductory accounting in undergraduate or postgraduate programs.

  • - How to Influence, Motivate and Lead High Performance Teams
    by Anna-Lucia Mackay
    £12.49

    Connect, focus, align, and activate your team to increase performance fast The Four Mindsets: How to Influence, Motivate, and Lead High Performance Teams holds the key to significantly increasing productivity, performance, and revenue in your organisation. Developed as a guide proven to help all levels of managers to connect, focus, align and activate their teams to elevate results, this book also serves as a lowΓÇôcost, first step, alternative to expensive training, coaching and mentoring programs by providing a range of resources and tools to use and become a ΓÇ▓best in classΓÇ▓ leader today.  Management, motivations and mindsets have changed considerably in the last 25 years and leaders are being challenged with the task of keeping their teams engaged while meeting goals that are more stringent than ever before. The High Performance Mindset Model will equip you with the skills you need to take your teams performance to the next level and considers hot topics in todayΓÇ▓s business environment, such as emotional intelligence, whole brain thinking, and what makes professionals tick, in a format that is applicable at all levels of management and leadership. The Four Mindsets updates you on what matters most today and the most common strategies and techniques used by high performing companies, leaders and managersΓÇôglobally. Explore the simplest, fastest ways to increase productivity, performance, and revenue. Understand what you must do to be within the top five percent of todayΓÇ▓s managers. Discuss what makes people tick at work and how this understanding is the number one key to influencing accountability, focus and results. Consider current best practices in team management, and understand how to practically apply these concepts. The Four Mindsets: How to Influence, Motivate, and Lead High Performance Teams is the ultimate handbook for every manager  ΓÇöfrom team leader to CEOΓÇöHR professionals, management consultants, trainers, coaches, and mentors charged with the responsibility of developing todayΓÇ▓s modern leaders.

  • - How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses ... And How You Can Too
    by Bernadette Schwerdt
    £12.49

    Secrets of Online Entrepreneurs is the ultimate how-to guide for creating, growing and selling an online business. Through in-depth interviews with many of Australia's greatest online entrepreneurs, author Bernadette Schwerdt reveals the secrets behind their success-what they did right, what they did wrong, what they would do differently, the challenges they faced and how you can achieve their success. You'll discover how to: create an epic online business using a proven 7-step process identify industries that are ready for disruption turn your favourite hobby or great idea into a lucrative business build your personal brand and gain media coverage generate global attention without leaving home monetise social media. Packed with useful tips, tools and techniques for setting up and maintaining an online business, Secrets of Online Entrepreneurs is a must-read for both budding and experienced entrepreneurs.

  • by Heather Smith
    £15.99 - 17.49

  • - 50 Everyday Acts of Courage to Thrive in Work, Love and Life
    by Margie Warrell
    £10.99

    Live every day with greater clarity, confidence and courage. Brave is a handbook for being more courageous. Written for busy people on the go, its short, focused chapters provide practical tools and empowering perspectives to help you build your ′courage muscles′ in your work, relationships and life. Drawing on her background in business, psychology and coaching, author Margie Warrell will guide you in moving past the fears, doubts and beliefs that keep you from making the changes, and taking the chances, you need to enjoy the fulfillment and success you desire. Courage is a habit. Practicing it daily, even in quiet small ways, unlocks new possibilities, creates new opportunities, grows your influence and enables you to meet your challenges with more resilience and self–assurance. So whether you′re stuck in a rut, struggling in a relationship, overwhelmed by your daily juggling act or uninspired about your future, Brave will provide you with a regular dose of positive and practical inspiration to: Clarify what ′success′ truly means to you, and be more purposeful in your daily efforts to achieve it Speak up with greater confidence, and be more assertive in dealing with difficult people, getting what you want and changing what you don′t Define the person and leader you aspire to be, become more resilient under pressure, decisive in uncertainty and adaptable to change Scrap the excuses (your age, education, gender, busyness or children) that sabotage your future actions Dare more boldly, passionately pursuing the goals that inspire you most, no matter how daunting Courage begets courage. You build it every time you choose to leave the safety of your comfort zone for the sake of something more important. Day by day, brave action by brave action, you can Brave within you to create a life rich in all that you seek. If you want to live your life more powerfully and purposefully, this book will become your trusted companion.

  • by David Waller, Greg Elliott & Sharyn Rundle-Thiele
    £49.99

  • by Elizabeth Flann
    £18.99

    The ultimate editing handbook, updated for the digital age The Australian Editing Handbook has become an industry standard, recommended by the Society of Editors, and holds a prominent place on the shelves of writers, editors and students alike.

  • - 10 Easy Steps to Success for Business
    by Linda Coles
    £11.99

    A hands-on guide for promoting your business, and yourself, through social media Most people maintain a personal profile on at least one of the major social networking platforms such as Facebook, LinkedIn, Twitter or YouTube. However, very few understand how to effectively market themselves or their businesses on these platforms. In Marketing with Social Media, top influencer and social media expert Linda Coles provides the step-by-step guidance you need to successfully promote your business or your skills through social media. It starts by helping you choose which social platform is best for your business goals, then moves on to explain the pros and cons of the major social networks and also provides useful introductions to newer platforms like Instagram, Vine and Pinterest. With updated coverage of the changes to Facebook and LinkedIn, this is a practical guide for business marketers, entrepreneurs and SMEs seeking to leverage social media to build a brand and increase their reach using techniques that are simple, time-effective and low cost.

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