Books published by John Wiley & Sons Australia Ltd

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead--starting right now.

Step into the more fabulous version of your life Think about where you are in life right at this moment. How does it compare with your dreams? You may have let go of a few life goals over the years, as "real life" took over and made grand gestures seem like impractical fantasies. But no matter where you are on your life's journey, it's not too late to reclaim your dreams and achieve the life you've always wanted! It's absolutely possible to design your own lifestyle instead of just allowing circumstance to dictate your daily routine. How to Succeed in 12 Months: Creating a Life You Loveis your ultimate guide to turning your dreams into reality. Author Serena Star-Leonard is living the dream herself, having practiced what she preaches. In the book, she shares the secrets behind figuring out the steps that will get you the life you've always wanted, and taking those steps in leaps and bounds. It's not a get-rich-quick scheme, but a one-year plan to stepping out of your rut and into your most fulfilling life. Star-Leonard provides a roadmap to: Breaking your dreams into small, actionable steps Eliminating excuses and gaining confidence Prioritizing your goals for better planning Designing your lifestyle around your interests Whether you've been looking for a way to work closer to your dreams, or are just looking for a way out of the rat race, Star-Leonard is your guide to make big things happen. How to Succeed in 12 Months: Creating a Life You Love is the key that opens the door to a more fabulous version of your life.

Social media is no longer the domain of playful conversations about everyday life. It's where real business is accomplished daily. Building and maintaining networks has always been an important part of business. While networking for managers may still involve face-to-face relationships, today's strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media is an essential professional investment, and how to get moving on building your own professional platform online. This book shows you how to: nurture the right relationships online formulate a strategy that will give you a constant global social media presence share ideas and information online with key colleagues and clients grow your online influence while maintaining a busy schedule use key social media platforms including LinkedIn, Twitter and Google+ increase your visibility, showcase your reputation, and find new business.

Everything you need to know to design a profitable business plan Whether you're starting a new business or you ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know.

A new system of people practices that produce extraordinary business resultsHiring and retaining great people is the key to profitable growth, but it is the number one issue keeping leaders and managers awake at night. Winning the War for Talent addresses this issue with an unconventional 'how to' guide of innovative techniques to source and retain skilled staff. This book shows you how to do away with old-fashioned, destructive and subjective practices that have spread like a pandemic through the HR industry. It also outlines why effective sourcing of talent is now vital to business success. You will be shown proven, scientific solutions that are rarely used and never mentioned in existing business books and seminars and much, much more.* Includes a complete step-by-step system with checklists, KPIs and templates that organisations of any size or type, can easily follow and implement* Features proven strategies and secret weapons that won't cost you a cent, highlighted in case studies from a diverse range of businesses* Written by bestselling author Mandy Johnson, the youngest ever director of Flight Centre, Australia's leading travel agentFor business owners and organisational leaders Winning the War for Talent is your must-have companion to effective recruitment, staff retention and increasing business success.

100 simple, easy-to-use health checks for your eBay business Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay, what do the owners of all these businesses have in common? They're busy running their businesses and they need smart and easy tips on how to boost their business operations. Now, with Check 100, eBay expert Todd Alexander offers a simple list of 100 quick health checks that will help owners of small- and medium-size businesses optimise and maximise their eBay profits. It's easy to read and packed with just the facts and guidance you need to run a successful, profitable eBay business. Topics covered include business planning, sourcing and listing products, building a brand, customer service, logistics, marketing, preparing for the future, and more. Presents a simple, easy-to-implement must-do tips for ensuring you're running your business as efficiently and effectively as possible Covers every step required for operating an eBay business Shows you how to implement each step, why you should implement it and how to measure the impact on your eBay business Written by Todd Alexander, Australia's top eBay expert and the author of The New eBay For small business owners and independent eBay sellers, Check 100 presents fast, straight-to-the-point guidance that will turn potential into profits.

Appealing to humans' basic instincts to increase influence, buy-in and resultsSurvival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan--fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.* Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail* Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures* Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action* Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resistThis provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.

Learn to: Master the project management basics Take charge and steer your projects to success Plan, execute and deliver your projects with confidence Manage projects efficiently with this concise guide Want to propel your project management skills to new heights? Tired of being bogged down with forehead-scratching jargon? Project Management Essentials For Dummies has the key insights you need to make sure you cover all objectives, plan and organise, deliver your projects on time, and much more! The life of a PM -- define the project, plan deliverables and achieve results You want this job done when? -- calculate the length of the project and collaborate with your network to meet deadlines Risky business -- master using risk techniques and modify plans as needed Gather support -- work effectively with suppliers and occasional staff Close it -- begin with the end in mind, record project information and close the project like a pro Open the book and find: Common project management pitfalls to avoid Advice on handling opposition Help with making the most of your resources How to identify your products Tips for utilising Activity Network and Work Flow Diagrams Ways to track progress and stay in control Questions to ask about your planning

Learn to: Master the art of communication Establish rapport with ease Negotiate with confidence Communicate effectively with modern technology Listen, connect and articulate your way to success Your ability to communicate with clarity, courage and commitment is the key to success at work and in your personal life. This friendly guide takes the intimidation out of communicating and shows you step-by-step how to choose -- and use -- your words and body language wisely when it matters most. More than words -- communicate with your whole self, consider your listeners' needs and handle awkward situations Adapt your style -- find out how to change your approach for different audiences Can't we all just get along? -- develop rapport-building skills and emphasise empathy for better relationships Lose the 'tude -- understand the effect of your attitude on listeners Techno-speak -- create a professional communication presence via email and social media Open the book and find: Information about active listening Help with deciphering different communication styles How to network for business success Advice on negotiating with finesse Ways to defuse conflict diplomatically Tips for speaking with clarity How to communicate across cultures

Learn to: Understand the benefits of mindful working Incorporate mindfulness into your working day Develop a mindful approach to leadership Implement mindfulness in your organisation Manage stress, boost resilience and increase productivity Practising mindfulness in the workplace has been proven to enhance personal effectiveness, and improve working behaviour and team building. With this handy guide, you can incorporate mindfulness into your business plan and quickly reap its many rewards. Be happy -- learn how mindfulness cultivates happier employees who demonstrate increased creativity Manage mindfully -- find out how to apply mindfulness in the workplace to manage emotions and improve staff wellbeing Stay mindful in the digital age -- make technology work for you rather than control you Lead the way -- be a better leader, coach and mentor by incorporating mindfulness into your everyday routine Open the book and find: Tips for gaining perspective in the modern-day workplace The organisational benefits of mindfulness Guidance on mindfully managing work stress How to use mindfulness to assist different business functions Advice on integrating mindfulness and coaching Ways to deal mindfully with people, change and strategy

Learn to: Manage conflicts and restore peace in the workplace Create and maintain a positive working environment Maximise the potential of your team and improve productivity Address conflicts, resolve disputes and restore peace Working your way through conflict in the office can present unexpected challenges, but there's no reason to feel unprepared. With this helpful guide, explore different approaches to negotiating and mediating a successful resolution for you and your team. Understand conflict at work -- discover some contributors to conflict and tap into resolution expertise Find out what emotions bring to conflict -- grasp why people think the way they do and how to process difficult situations Practice self-awareness -- explore common managerial pitfalls and take a realistic view of your skills It's all about negotiation -- encourage communication, work through resistance and meet privately with individuals Open the book and find: When to address conflict Help with starting a mediation meeting Tips for creating a working agenda Ways to assess the intensity of a conflict Guidance on designing a conflict resolution plan How to work with Human Resources Pearls of wisdom from professional mediators

Steel yourself, your career, and your business against future threats with effective collaborationFrom Me to We shows business decision makers how the ability to effectively collaborate for mutual commercial benefit is the solution to future-proofing a business. Smashing the myth of the "Me Economy," this insightful guide explains the model of Commercial Collaboration and the mindset and think-space it requires. Expanding upon Sheryl Sandberg's "Lean In" premise, this book emphasizes the need for continuous professional evolution and effort, and describes why women hold an important role in effecting change. Ideas are illustrated with examples, and backed by sector-specific research and interviews with business leaders who have seen real-world results of effective business collaboration. The Seven ReConnect Principles outline methods of realizing change, providing readers a way forward that will future-proof themselves, their careers, and their businesses.Collaboration isn't just a soft skill that's nice to have - it's a vital business practice that affects the bottom line. As the way we do business continues to evolve, collaboration is becoming ever more crucial to steeling an organization against the threats of tomorrow. From Me to We is a practical handbook for more robust business strategy.* Learn the key principles at the heart of Commercial Collaboration* Discover the value of trusting others in business relationships* Become authentically invested in the "We" space* Gain the tools to open up to a smarter, savvier way of business thinkingBusiness leaders and entrepreneurs have the complex responsibility of constant strategic thinking. If those finely tuned minds can be brought together for mutual benefit, the possibilities expand and the rewards can be dramatically amplified. From Me to We helps leaders drive better business, armored against future threats.

Jim, Barry and Michael have produced a truly enjoyable read in an Australasian context. Through a wealth of real-world examples and thorough research, they identify universal leadership practices that will be of value to all managers, from CEO to the front line, who want to take on new challenges or refresh their approach to achieve more. --Josh Bayliss, CEO, Virgin Group (Worldwide) This book is important and reminds us that leaders need to bring out the best of themselves to bring out the best in others. Too often leaders forget the real purpose of leadership and get lost in the details and data. The authors succinctly show the way for leaders to get extraordinary things done in Australasia. --Luke Sayers, CEO, PwC Australia and Vice Chairman, PwC Asia CREATE A GREAT WORKPLACE AND AN ENERGISED TEAM Extraordinary Leadership in Australia and New Zealand describes The Five Practices of Exemplary Leadership(R), giving you a data-driven framework for bringing out the best in your team. You'll learn how you can make a difference, regardless of your place in the organisation. Drawn from empirical data of over 75000 Australian and New Zealand workers, this book shows how great leadership works here and in 28 countries around the world, with case studies and interviews that illustrate the Five Practices in action. This is your personal guidebook to becoming the leader you've always wanted to be: boost credibility by modelling shared values articulate a common purpose and communicate your vision absorb lessons from past experiences enable your team to do great work recognise, reward, and build a spirit of community. Extraordinary Leadership in Australia and New Zealand provides an action plan for improving your team and organisation.

discover human-centred leadership and be the best leader you can be Humanise challenges you to grow your leadership potential and impact the world for good. Through Human-Centred Leadership you will learn which qualities and attributes you need to follow in the footsteps of Mandela and Gandhi and become an influential and empathetic leader. Author Anthony Howard has interviewed over 150 of the world's top shapers and influencers to develop the framework, philosophies and principles that will help guide you to: understand the moral and technological challenges facing today's leaders create a long-term outlook that underpins your organisation's sustainability discover your purpose and foster virtues that will help you achieve it influence others by building meaningful, person-to-person relationships become a Human-Centred Leader who makes a lasting impact on the world. Human-Centred Leaders such as Gandhi, King, Mother Teresa, and Mandela changed the 20th Century. Read Humanise and learn how you can be a Human-Centred Leader who changes the 21st Century.

LEARN TO LOVE YOUR MORTGAGE! Property and debt go together like fish and chips, but many Australians don't realise how important the right mortgage is to a property's financial success. When it's time to make a deal, the right debt structure is as critical as the quality of the real estate. Mortgages Made Easy shows you the 8 steps you need to effectively structure and use debt to purchase a home or investment property. In his trademark reader-friendly style, best-selling author Bruce Brammall tells you how to get the right mortgage and make it work for you. This is your must-read book on mortgages. Inside you'll learn: how to choose the best mortgage for your particular situation why the right debt can improve your property purchase how to start thinking like a property investor what you must know for the purchase process how to structure your loans to maximum financial advantage. Debt is simply a tool, and Mortgages Made Easy will help you wield it like an expert to make your dream of property ownership and wealth creation a reality...sooner.

Can an organisation's corporate social responsibility program both improve the lives of the community and grow a bottom line? Doing Good by Doing Good offers a proven plan for implementing an effective strategy that can help organisations transform the communities they work with, while also bringing innovation and growth to their business. Filled with illustrative case studies from organisations around the globe, it shows how these companies have increased morale and engagement, improved brand awareness, engaged new customers and delivered strong economic returns. This book will help readers: understand the concept of shared value and recognise why corporate philanthropy is no longer enough evaluate the current landscape to define an effective strategy that promotes better business and makes a real impact identify the hard and soft key performance indicators that help keep your program on track gain insight into each step of the process, from interest to implementation. Doing Good by Doing Good presents a fool-proof plan for building a corporate social responsibility strategy that can effectively balance consumers' expectations around giving back to the community and shareholders' demands to see dividends soar.

Simplify tax and save money with streamlined bookkeeping Small businesses are often just thatΓÇösmall. Bookkeeping may be done by a professional outside the company, but more often falls to an employee or the business owner, who may or may not be wellΓÇôschooled in the intricacies of tax law and business regulations. Tax time can end up costing small businesses a fortune in either professional fees or missed deductions every year. What if you could simplify the process and save money? Taxation for Australian Businesses: Understanding Australian Business Taxation Concessions is the ultimate guide to tax for the small business owner. Author Rod Caldwell, 20ΓÇôyear veteran of the Australian Taxation Office, leads you through the process of managing your books and keeping more straightforward records to simplify the process of filing tax. The introduction of the GST and the new tax system involves a lot of new work for business owners, but Taxation for Australian Businesses eases the way by explaining the intricacies of applicable tax law, fully updated to parallel the May 2014 budget. Topics include: Business structures, accounting systems, and cash accounting FBT, private versus domestic use, and when to record a payment Motor vehicles, the GST, and depreciation Owners salary, end of period processing, and how to account for stock trading The book explains everything you need to know and ties it all together to show you how to put the information into practice. No jargon, no textbooks, just common sense and reason. If you would like to get your bookkeeping straightened out and get back to your business, Taxation for Australian Businesses: Understanding Australian Business Taxation Concessions is the one guide that will get you there quickly.

Fifteen leading intergenerational commentators reveal the secrets of how to engage, attract and communicate with Generation Y. Millennials have entered the workforce unafraid to break the rules. Yet it's impossible to unlock their full potential without understanding what makes them tick. Charlie Caruso, together with renowned experts, provides an insider's view of the digitally native, optimistic and innovative psyche of Gen Y. They are transforming the way we work, yet there is a cloud of confusion around how to lead and collaborate with this so-called 'Generation Me'. Understanding Y breaks down the stereotypes, the labels and the lies so that managers, co-workers and parents can leverage the unique skills of this extraordinary generation. Supported by research and full of visual information, this insightful book answers an escalating dilemma: the why behind Gen Y.

Get the right diagnosis for your symptoms Enjoy a healthy, balanced, gluten-free diet Decipher food labelling Cook tasty meals and snacks All the information you need to embrace a gluten-free lifestyle Are you gluten intolerant or coeliac? Would you like to enjoy the benefits of a diet free from wheat, barley, oats and rye? There's more to living gluten-free than just cutting gluten from your eating habits and Living Gluten-Free For Dummies, 2nd Australian Edition, provides expert advice to help you make the transition. Discover how to cook delicious meals, order the right foods when eating out, and much more! Get to grips with gluten -- identify common foods that contain gluten and learn how to exclude gluten from your diet Understand coeliac disease -- learn the causes and what it does to the body, and examine the latest research on the disease Create a gluten-free environment -- take a look at your kitchen and pantry and find out how to avoid cross-contamination when cooking and baking Become a gluten-busting chef -- discover over 90 delicious gluten-free recipes for all times of day Raise happy, gluten-free kids -- deal with the emotions and practicalities of having kids on a gluten-free diet Stay on track -- identify negative feelings, confront emotional obstacles, and look at the big picture Open the book and find: Advice about managing coeliac disease Details of future treatments for people with coeliac disease How to read food labels and ingredient panels Ways to find good support and reliable resources Help with planning your meals and deciding where to shop Tips for steering clear of gluten while travelling Simple ways to explain your gluten-free diet to others

Get unstuck and chart your best course towards your biggest life If you′ve ever wondered if there′s more to life than the one you′re living, this book is for you. In 7 simple steps Make Your Mark will show you how to reset your compass to bring your boldest dreams into reality and make your own special mark on the world.

REBOOT YOUR ENTREPRENEURIAL SPIRIT AND EXCEL IN THE DIGITAL AGE The days of being locked into a single career for life are long gone. It's time to reinvent yourself, transform your life and work the new economy for everything it's worth. With the industrial age quickly vanishing in the rearview mirror, The Lessons School Forgot is your instruction manual for hacking your mind and acquiring the skills to take control of your life and fortunes in the digital age. In simple, straightforward terms, futurist and born entrepreneur Steve Sammartino, shows you how to: 'unlearn' bad habits school taught you discover how to work the digital economy invest only your time and reap a substantial lifelong return transform your life and carve out a new path to independence. Inspirational, instructive, subversive, and with a wealth of insightful guidance, The Lessons School Forgot will help you to break from a lifetime of legacy programming and take full advantage of the technology revolution.

Financial Planning 2nd edition has been thoroughly revised to reflect the changing legislative and professional regulations affecting the Australian financial planning industry, as well as capture the latest developments in teaching and learning design.

Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start–ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial–era thinking to the mindset and processes required to compete in today′s digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting ′friends′ is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

Demystify family trust planning with this easy–to–read guide Family trusts can be quite complex and difficult to set up correctly, and many people don′t realise just how beneficial a trust can be. Even for families of average income, trusts deserve a second look. Family Trusts: A Plain English Guide for Australian Families of Average Means, 5th Edition is a comprehensive guide to the advantages and disadvantages, investment nuances, taxation regulations, and social security rules surrounding trusts. This book, by author Nick Renton, and newly updated by Rod Caldwell, provides the information you need to make an informed decision and ask the right questions of your financial and legal advisors. The book details all aspects of both setting up and running a family trust, including discretionary versus unitised trusts, trust deeds, and the roles and responsibilities of settlors and trustees. You′ll learn how trusts can be used to benefit philanthropic foundations, and how to manage a trust intended for the financial care of a child with an intellectual disability. This Fifth Edition has been fully updated for the 2014 – 2015 tax year, and amended to parallel the May 2014 budget. The new material details topics like: Rates and trustee qualifications Hybrid trusts and non–resident beneficiaries Borrowing by trustees, and trustee meeting minutes Protecting assets against creditors, bankruptcy, and divorce The book also includes real–life case studies that provide examples of proper handling and help illustrate important concepts. Additionally, alternatives are discussed for situations where a family trust may not be the best structure to use. If you′re an average person wishing to ensure your family′s financial well–being, Family Trusts: A Plain English Guide for Australian Families of Average means, 5th Edition is the most complete guide on the market.

A step-by-step guide to kicking the sugar habit and living a healthier, happier life With many Australians and New Zealanders drawing as much as a third of their total caloric intake from sugar and enriched flour, sugar addiction is a rapidly growing problem.

How can you avoid becoming the next big #PRFail? The way we consume information has fundamentally changed, and now there are more people listening than ever. Social Media Rules of Engagement gives you the tools you need to avoid scandal, manage a crisis, influence audience response and take ownership of your online narrative. The success of your organisation could depend on it. Through first-hand experience, leading social media crisis communicator Nicole Matejic demonstrates how to save yourself and your organisation from disaster. Social Media Rules of Engagement shows you: how to plan for a social media crisis before it happens what to do, and not do, in crisis communications how to make big social media data work for you why social media influence is the currency of the future. Whether you work in the private or public sector, in military strategic communications, information operations, public affairs, crisis and issues management or corporate affairs, this book shows you how to manage your social media presence so your #PRFail doesn't manage you.