Books published by John Wiley & Sons Inc

Having a baby is an incredible experience, and the ultimate responsibility! Parenting is a job that you start with no training at all - and friends and family always seem to be the first to tell you how best to bring up your children. But there's no sure-fire formula for raising kids.

For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.

The Five Rules for Successful Stock Investing "By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless.

The Warren Buffett Way provided the first look into the strategies that the master uses to pick stocks. A New York Times bestseller, it is a valuable and practical primer on the principles behind the remarkable investment run of the famed oracle of Omaha.

Explains the essentials of architecture. This book covers highlights of architectural history, from Great Pyramids to Frank Gehry's Guggenheim museum in Bilbao.

In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.

Genius demystified, the Dummies way! In 1905, Albert Einstein revolutionized modern physics with his theory of relativity. He went on to become a twentieth--century icon--a man whose name and face are synonymous with "genius. " Now, at last, ordinary readers can explore Einstein's life and work in this new For Dummies guide.

The work of Abraham Maslow occupies a central position in popular psychology and is the foundation upon which humanistic management models were first developed. This third edition of the landmark book first published in 1962 describes Dr. Maslow's theories of self-actualization and the hierarchy of needs.

Updated edition of the definitive guide to investment valuation tools and techniques Investment Valuation: Tools and Techniques for Determining the Value of Any Asset delves into valuation techniques for a variety of different asset classes, including real options, start-up firms, unconventional assets, distressed companies and private equity, real estate, and many more, and explains how to choose the right model for any given asset valuation scenario. The models are presented with real-world examples so as to capture some of the problems inherent in applying these models, with discussion of differences and common elements between the models to provide readers with a holistic understanding of the subject matter. Written by a professor of finance who is widely regarded as one of the best educators and thinkers on the topic of investment valuation, this newly revised and updated Fourth Edition explores topics including: Understanding financial statements, the basics of risk, and tests and evidence for market efficiency Estimating risk parameters and costs of financing, terminal value, and equity value per share Using scenario analysis, decision trees, and simulations for probabilistic approaches in valuation Investment Valuation: Tools and Techniques for Determining the Value of Any Asset is an essential resource for all investors and students of financial markets seeking an all-in-one guide to expand their valuation knowledge and make better investment decisions.

Turn blah photos into ta-da photos Photoshop Elements is an affordable, beginner-friendly, and powerful image-editing software capable of making simple and complex photo edits. This book is your ultimate companion as you explore the tools and features that appeal to hobbyist and pro image editors alike. Discover the fundamentals of image editing and learn to make the most of every shot with basic corrections. Then move on to more advanced corrections and creative effects. With the easy-to-follow instructions in this book, you can turn any photo into the masterpiece it was meant to be. Inside... Choosing resolution and file formats Organizing and searching files Applying filters and effects Correcting color and flaws Using artistic effects to alter images and add creativity Adding stunning text layers Printing and sharing photos

Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in Customer Success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it -- without ever needing to reach out to a live Customer Success Manager. The authors provide a detailed "How-To" guide to Digital Customer Success that explains how you can meet the needs of your customers, investors, and team members. You'll explore the basics of the authors' original Digital Customer Success Maturity Model and the core tenets of how to get started. After that, you'll find: Explanations of the ideal organizational structures to enable Digital Customer Success management Case studies and examples from real companies blazing new trails in Customer Success Critical success measurements and metrics you can use to determine if your company is on the right track or if it needs to reorient Perfect for managers, executives, directors, founders, entrepreneurs, and other business leaders involved in the sale of digital and software products, Digital Customer Success is also a can't-miss resource for Customer Success professionals, sales leaders, marketers, product development professionals, and anyone else with a stake in reducing customer churn and increasing revenues.

Unravel mysteries and tell stories with data The world of data analytics requires having a grasp of statistics, visualization tools, business intelligence, and coding. For aspiring data analysts, it's a lot to figure out on the fly. This book provides a trusty guide for getting a handle on the fundamentals of data. Discover how to dig data out of storage, how to extrapolate insight from it, and how to turn that insight into a story that inspires others. It's all in a day's work for a data analyst. 6 Mini-Books Inside... Learning Data Analytics & Visualization Foundations Using Power BI for Data Analytics & Visualization Using Tableau for Data Analytics & Visualization Extracting Information with SQL Performing Statistical Data Analysis & Visualization with R Programming Applying Python Programming to Data Science

Any Happy Returns is a sister book to The Long Good Buy, focused on longer term secular trends in economies and markets, the factors that drive them and their influence on prospective returns, for example de-globalisation, higher cost of capital, demographics, geo-politics, etc.

Complete guide to signal processing and modal analysis theory, with coverage of practical applications and a plethora of learning toolsFeatures numerous line diagrams and illustrations, the newly revised and updated Second Edition of Noise and Vibration Analysis is a comprehensive and practical guide that combines both signal processing and modal analysis theory with their practical application in noise and vibration analysis. This new edition has been updated with three new chapters covering experimental modal analysis, operational modal analysis, and practical vibration measurements.Taking a practical learning approach, the text includes exercises that allow the content to be developed in an academic course framework or as supplementary material for private and further study, including multiple choice questions at the end of each chapter. An accompanying website hosts a MATLAB(r) toolbox, additional problems and examples, and videos.Written by a highly qualified author with significant experience in the field, Noise and Vibration Analysis covers sample topics such as:* Dynamic signals and systems, covering periodic, random, and transient signals, RMS value and power, and the Continuous Fourier Transform* Time data analysis, covering the sampling theorem, analog, digital, smoothing, and acoustic octave filters, time data differentiation, and FFT-based processing* Statistics and random processes, covering expected value, errors in estimates, and probability distribution in random theory, and tests of normality and stationarity* Fundamental mechanics, covering Newton's laws, alternative quantities for describing motion, frequency response plot formats, and rotating massNoise and Vibration Analysis is an excellent resource for researchers and engineers from automotive, aerospace, mechanical, or electronics industries who work with experimental or analytical vibration analysis and/or acoustics. The text is also valuable for graduate students enrolled in vibration analysis, experimental structural dynamics, or applied signal analysis courses.

Evolve your knowledge of the fast-moving world of genetic research Genetics For Dummies shines a light on the fascinating field of genetics, helping you gain a greater understanding of how genetics factors into everyday life. Perfect as a supplement to a genetics course or as an intro for the curious, this book is packed with easy-to-understand explanations of the key concepts, including an overview of cell biology. You'll also find tons of coverage of recent discoveries in the field, plus info on how genetics can affect your health and wellbeing. Whole-genome sequencing, genetic disease treatments, exploring your ancestry, non-invasive prenatal testing--it's all here, in the friendly and relatable Dummies style you love. Grasp the basics of cell biology and get a primer on the field of genetic research Discover what you can learn about yourself, thanks to advances in genetic testing Learn how your genes influence your health and wellbeing, today and as you age Follow along with your college-level genetics course--or refresh your knowledge--with clear explanations of complex ideasGenetics For Dummies is great for students of the biological sciences, and for the genetically curious everywhere.

The philosophy that will help you become more resilient in the face of life's challenges Stoicism For Dummies will teach you the basic principles of stoic philosophy and show you how it can help you navigate the ups and downs of life. We all face challenges and setbacks, and, if we have the right mindset, we can sail through them with ease. This book offers a comprehensive look at Stoic philosophy, uncovering its strengths and attractions and shedding light on its limitations, both in the ancient world where it was developed, and in our world today. Learn how you can apply stoic principles for personal growth and better living, and how you can adapt this philosophical outlook to your unique circumstances. Written in terms anyone can understand, this friendly Dummies guide helps you understand stoicism, and also apply it in your life. Understand the basics of stoic philosophy, including virtues and practices Learn how to keep calm and carry on when life throws you curveballs Apply stoic principles to improve your relationships and quality of life Discover the history of stoicism and how its principles can apply to today's world This book is great for anyone who wants to learn more about stoicism and its benefits.

How to build and maintain strong data organizations--the Dummies wayData Governance For Dummies offers an accessible first step for decision makers into understanding how data governance works and how to apply it to an organization in a way that improves results and doesn't disrupt. Prep your organization to handle the data explosion (if you know, you know) and learn how to manage this valuable asset. Take full control of your organization's data with all the info and how-tos you need. This book walks you through making accurate data readily available and maintaining it in a secure environment. It serves as your step-by-step guide to extracting every ounce of value from your data.* Identify the impact and value of data in your business* Design governance programs that fit your organization* Discover and adopt tools that measure performance and need* Address data needs and build a more data-centric business cultureThis is the perfect handbook for professionals in the world of data analysis and business intelligence, plus the people who interact with data on a daily basis. And, as always, Dummies explains things in terms anyone can understand, making it easy to learn everything you need to know.

Pump up your business with the latest, greatest marketing techniquesThis updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.* Learn the marketing and sales strategies that work in any economy* Discover how to engage customers with trust and enthusiasm* Understand post-pandemic changes in consumer attitudes* Discover new tools and technologies for finding customers and inspiring loyalty* Adapt your brand, pricing, and sales approach to make your business more valuable* Avoid common marketing mistakes and learn how to measure the impact of your effortsIn a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Improve your project management skills and accomplish more in no time at allIn these days when projects seem to be bigger and more challenging than ever before, you need to make sure tasks stay on track, meet the budget, and keep everyone in the loop. Enter Project Management For Dummies. This friendly guide starts with the basics of project management and walks you through the different aspects of leading a project to a successful finish. After you've navigated your way through a couple of projects, you'll have the confidence to tackle even bigger (and more important) projects!In addition to explaining how to manage projects in a remote work environment, the book offers advice on identifying the right delivery approach, using social media in project management, and deploying agile project management. You'll also discover:* What's new in project management tools and platforms so you can choose the best application for your team* How to perfect your project management business document with an emphasis on strategy and business knowledge* Details on the shift from process-based approaches to more holistic, principle-based strategies focused on project outcomes* Examples of how to turn the strategies into smooth-flowing processes* Best practices and suggestions for dealing with difficult or unexpected situationsIf you're planning to enroll in a project management course or take the Project Management Professionals Certification exam, Project Management For Dummies is the go-to resource to help you prepare. And if you simply want to improve your outcomes, this handy reference will have you and your team completing project goals like ninjas!

Discover how to decipher financial reports Especially relevant in today's world of corporate scandals and new accounting laws, the numbers in a financial report contain vitally important information about where a company has been and where it is going.

Excel-erate your productivity with the only guide you'll need to the latest versions of Microsoft ExcelMicrosoft Excel offers unsurpassed functionality and accessibility for data exploration and analysis to millions of users around the world. And learning to unlock its full potential is easier than you can imagine with help from Excel All-in-One For Dummies.Follow along with Excel expert and veteran author Paul McFedries as he walks you through every feature and technique you need to know to get the most out of this powerful software. You'll learn how to design worksheets, use formulas and functions, collaborate with colleagues and review their work, create charts and graphics, manage and analyze data, and create macros. Plus, you'll discover all the capabilities Microsoft has included in the newest versions of Excel, including dark mode and accessibility features.This indispensable reference allows you to:* Get a firm grasp of Excel basics with the book's step-by-step guides before moving on to more advanced topics, like data analysis* Access up-to-date information on all the new versions of Excel, including the ones bundled with Microsoft 365, Office 2021, and the LTSC/Enterprise Edition* Enjoy the convenience of a single, comprehensive resource detailing everything you need to know about ExcelPerfect for people coming to Excel for the very first time, Excel All-in-One For Dummies, Office 2021 Edition is also a must-read resource for anyone looking for a refresher on foundational or advanced Excel techniques.

Wall Street Journal, USA Today, and Publishers Weekly BestsellerApply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate resultsIn Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers' communication ability, critical thinking, cultural awareness, and leadership skills.Based in the author's proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work.Amplify Your Influence shows leaders how to:* Leverage various human motivators for positive outcomes and results* Frame and communicate their ideas in a way that encourages engagement and gets an active response* Intentionally choose a communication style based on their influence objectivePerfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they're in the office, the boardroom, the classroom, or at home.

Discover an up-to-date and authoritative exploration of Python cybersecurity strategiesPython For Cybersecurity: Using Python for Cyber Offense and Defense delivers an intuitive and hands-on explanation of using Python for cybersecurity. It relies on the MITRE ATT&CK framework to structure its exploration of cyberattack techniques, attack defenses, and the key cybersecurity challenges facing network administrators and other stakeholders today.Offering downloadable sample code, the book is written to help you discover how to use Python in a wide variety of cybersecurity situations, including:* Reconnaissance, resource development, initial access, and execution* Persistence, privilege escalation, defense evasion, and credential access* Discovery, lateral movement, collection, and command and control* Exfiltration and impactEach chapter includes discussions of several techniques and sub-techniques that could be used to achieve an attacker's objectives in any of these use cases. The ideal resource for anyone with a professional or personal interest in cybersecurity, Python For Cybersecurity offers in-depth information about a wide variety of attacks and effective, Python-based defenses against them.