Books published by John Wiley & Sons Inc

The patterns and instruction you need to start crocheting and kitting today!Knitting and crocheting go hand-in-hand and are the most popular yarn crafts today. This one-stop guide to all things needles, hooks, and yarn will give you everything you need to know to get started knitting or crocheting.The book covers absolute basics such as selecting yarn, casting on, and even how to hold the tools and yarn, to understanding stitches, checking gauge, and deciphering patterns. Hundreds of projects, from beginner to advanced, include complete, step-by-step instructions as well as detailed illustrations and photos, and instructional videos online. It includes content from:* Knitting For Dummies* Knitting Patterns For Dummies* Crocheting For Dummies* Crochet Patterns For DummiesGet started today and you'll be knitting and crocheting like a champ in no time!

The proven Study Guide that prepares you for this new Google Cloud examThe Google Cloud Certified Professional Data Engineer Study Guide, provides everything you need to prepare for this important exam and master the skills necessary to land that coveted Google Cloud Professional Data Engineer certification. Beginning with a pre-book assessment quiz to evaluate what you know before you begin, each chapter features exam objectives and review questions, plus the online learning environment includes additional complete practice tests.Written by Dan Sullivan, a popular and experienced online course author for machine learning, big data, and Cloud topics, Google Cloud Certified Professional Data Engineer Study Guide is your ace in the hole for deploying and managing analytics and machine learning applications.* Build and operationalize storage systems, pipelines, and compute infrastructure* Understand machine learning models and learn how to select pre-built models* Monitor and troubleshoot machine learning models* Design analytics and machine learning applications that are secure, scalable, and highly available.This exam guide is designed to help you develop an in depth understanding of data engineering and machine learning on Google Cloud Platform.

Learn to thrive in a fast-changing worldThe way we work is always changing. This has been particularly true in the 21st century. Digital transformation has disrupted virtually all industries and yielded major shifts in the nature of employment. Unfortunately , not everyone has kept up with the changing times. A rigid focus on outdated models of employment and education has prevented some from thriving in today's economy.That doesn't need to be the case! In The Adaptation Advantage, authors Heather E. McGowan and Chris Shipley explain how both individuals and organizations can succeed despite constant change. Leveraging decades of expertise, McGowan and Shipley offer an empowering alternative to the bleak messages often spread when people consider the future of employment.Economic and social shifts are unavoidable. With the lessons found in The Adaptation Advantage, you'll learn to ride these waves, ensuring continued success for years to come.

A roadmap for software product teams on designing a great user experienceThere was a time when companies could get away with mediocre product experiences. But not any more. Today, consumers expect products that delight. Once someone begins using a digital product, their unique experience unfolds. How you shape that experience is integral to customer satisfaction and future sales. The Data-Driven Product: How to Design, Build, and Evolve Software Customers Can't Live Without guides product teams and their leaders in designing a delightful experience directly inside their web and mobile applications. The book explains why some software products fail to measure up in the eyes of the users--and how to avoid that fate.This book helps product managers, user experience designers, team leaders, and other stakeholders create software their customers love to use. It provides:* A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences* A guide to setting goals for product success and measuring progress toward meeting them* A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product* Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmapThe Data-Driven Product was written by a co-founder of Pendo--a SaaS company and innovator in providing software for product managers. The book reflects the author's passion and dedication to sharing what it takes to build great products.

The new edition of the definitive guide for venture capital practitioners--covers the entire process of venture firm formation & management, fund-raising, portfolio construction, value creation, and exit strategiesSince its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading text explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies. Author and VC Mahendra Ramsinghani who has invested in startups and venture funds for over a decade, offers best practices from experts on the front lines of this business.This fully-updated edition includes fresh perspectives on the Softbank effect, career paths for young professionals, case studies and cultural disasters, investment models, epic failures, and more. Readers are guided through each stage of the VC process, supported by a companion website containing tools such as the LP-GP Fund Due Diligence Checklist, the Investment Due Diligence Checklist, an Investment Summary format, and links to white papers and other industry guidelines. Designed for experienced practitioners, angels, devils, and novices alike, this valuable resource:* Identifies the key attributes of a VC professional and the arc of an investor's career* Covers the art of raising a venture fund, identifying anchor investors, fund due diligence, negotiating fund investment terms with limited partners, and more* Examines the distinct aspects of portfolio construction and value creation* Balances technical analyses and real-world insights* Features interviews, personal stories, anecdotes, and wisdom from leading venture capitalistsThe Business of Venture Capital, Third Edition is a must-read book for anyone seeking to raise a venture fund or pursue a career in venture capital, as well as practicing venture capitalists, angel investors or devils alike, limited partners, attorneys, start-up entrepreneurs, and MBA students.

Once solely the domain of engineers, quality control has become a vital business operation used to increase productivity and secure competitive advantage. Introduction to Statistical Quality Control offers a detailed presentation of the modern statistical methods for quality control and improvement. Thorough coverage of statistical process control (SPC) demonstrates the efficacy of statistically-oriented experiments in the context of process characterization, optimization, and acceptance sampling, while examination of the implementation process provides context to real-world applications. Emphasis on Six Sigma DMAIC (Define, Measure, Analyze, Improve and Control) provides a strategic problem-solving framework that can be applied across a variety of disciplines. Adopting a balanced approach to traditional and modern methods, this text includes coverage of SQC techniques in both industrial and non-manufacturing settings, providing fundamental knowledge to students of engineering, statistics, business, and management sciences. A strong pedagogical toolset, including multiple practice problems, real-world data sets and examples, provides students with a solid base of conceptual and practical knowledge.

The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It's Gage's follow up to the international bestseller, Direct Selling Success, and it's a handbook for leaders.DEFCON is the U.S. military acronym for "Defense Readiness Condition." DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances --the stuff no one likes to talk about, but that is vital for top-level leaders.It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control--from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. It's at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to:* Create a team culture of maximum readiness* Deal with toxic leaders and effectively handle conflict resolution* Use your leadership to make your team more powerful and build their self-esteem* Handle corporate incompetence, poor decisions, and PR crises* Know what to do when you or a team leader leave a companyMost leadership books will tell you, wrongly, that every situation has an ideal solution. Not this one. Defcon 1 Direct Selling: Manual for Field Leaders delivers the plain, unadulterated truth that everyone leading a direct sales team needs to know.

Get to know your digital drawing boardAdobe Illustrator CC offers a vibrant tool for creating drawings and illustrations in a digital environment. It takes some practice to get a feel for the digital pens, pencils, paintbrushes, and erasers, though. Adobe Illustrator CC For Dummies offers the guidance you need to turn your ideas into real drawings.Written by an Illustrator trainer and expert, this book walks those new to the tool through the basics of drawing, editing, and applying the unique tools found in this popular program.* Create illustrations using simple shapes* Touch up images using pen, pencil, and brush tools* Import your illustrations into other graphic apps* Apply special effects and add typeThis book is essential reading for new and beginning illustrators who are either adopting a digital tool for the first time, switching from an existing tool to Illustrator, or adding Illustrator know-how to existing Adobe knowledge.

The best-selling Revit guide, now more complete than ever with all-new coverage on the 2020 releaseMastering Autodesk Revit 2020 is packed with focused discussions, detailed exercises, and real-world examples to help you get up to speed quickly on the latest version of Autodesk Revit. Organized according to how you learn and implement the software, this book provides expert guidance for all skill levels. Hands-on tutorials allow you to dive right in and start accomplishing vital tasks, while compelling examples illustrate how Revit for Architecture is used in every project. Available online downloads include before-and-after tutorial files and additional advanced content to help you quickly master this powerful software. From basic interface topics to advanced visualization techniques and documentation, this invaluable guide is your ideal companion through the Revit workflow.Whether you're preparing for Autodesk certification exams or just want to become more productive with the architectural design software, practical exercises and expert instruction will get you where you need to be.* Understand key BIM and Revit concepts and master the Revit interface* Delve into templates, work-sharing, and managing Revit projects* Master modeling and massing, the Family Editor, and visualization techniques* Explore documentation, including annotation, detailing, and complex structuresBIM software has become a mandatory asset in today's architecture field; automated documentation updates reduce errors while saving time and money, and Autodesk's Revit is the industry leader in the BIM software space.

World-renowned client relationship authority shows you how to dramatically grow your business by mastering fourteen critical client development challengesAndrew Sobel, author of the international bestsellers Clients for Life and Power Questions, offers a proven,100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3000 top executives, into a practical roadmap for winning more new clients and growing your existing relationships.You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business. You'll master the art of reframing client requests, leading to broader, higher-impact engagements. You'll dramatically sharpen your ability to ask the powerful questions that can transform your client relationships. And, you'll learn to develop advisory relationships with influential C-suite executives. Andrew illustrates each weekly challenge with real-life examples drawn from thousands of executive meetings. He shares success strategies from having grown and led three highly successful professional service businesses as well as from his interviews with over 1500 acclaimed rainmakers.Andrew has taught these strategies to over 50,000 professionals around the world, and they're now available to you in this highly readable, portable masterclass. Whether you are early in your career and need a comprehensive guide to grow your client base from the ground up or are a seasoned practitioner who wants to accelerate your business growth, It Starts With Clients will take you to the next level.

Hack your business growth the scientific wayAirbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast--with input from your whole organization--or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents--product managers, data analysts, programmers, creatives, and yes, marketers--to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs.* Soup to nuts: get a full overview of the growth hacking process and tools* Appliance of science: how to build and implement concept-testing models* Coming together: pick up best practices for building a cross-disciplinary team* Follow the data: find out what your customers really wantYou know you can't just stay still--start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water!

The Way Forward for Entrepreneurship Around the WorldWe are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world.And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice.No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments.The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce.Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself.This book:* Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city* Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts* Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking* Includes contributions from leading entrepreneurial voices* Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world

> --STEVEN KOTLER, NY Times bestselling author of Bold, Abundance and The Rise of Superman REAL-WORLD STRATEGIES FOR IMPROVING PROCESSES, OPTIMISING SUCCESSES, AND INCREASING INNOVATION Innovation is one of the things that larger, established organizations, also known as legacy organizations, talk the most about and have the hardest time succeeding with. This book helps organizations understand how to become the innovation champions of the future. Learn how to transform your organization's status quo culture into a culture full of innovators Identify the patterns that create barriers towards innovation and how to overcome them Divide innovation into three separate tracks - optimising, augmenting and transforming innovation Understand the core questions you need to ask to be prepared for the increased competition and opportunities that technological development presents Transform your organization's culture to foster innovation and embrace new technologies Transforming Legacy Organizations will enable businesses to pursue innovation and create future success. > --SALIM ISMAIL, bestselling author of Exponential Organizations

The revised new edition of the must-read guide for executives--provides comprehensive coverage of topics in corporate governance by leading subject-matter expertsThe Handbook of Board Governance is the marketing-leading text on public, nonprofit, and private board governance. Providing comprehensive, in-depth coverage, this unique text represents a collaboration of internationally-recognized academics and prominent organization directors, executives, managers, and advisors. Contributors include Holly Gregory, Nell Minow, Robert Monks, Mark Nadler, Michael Useem and Ralph Ward. Practical, expert guidance enables readers to understand value creation and the strategic role of the board, risk governance and oversight, audit and compensation committee effectiveness, CEO succession planning, and other diverse board duties and responsibilities.Now in its second edition, the Handbook offers substantial updates and revisions reflecting contemporary trends, practices, and developments in board governance. New content includes discussions of pressing issues related to climate change, examination of information technology and cybersecurity challenges, and recent tax legislation that will impact executive compensation. Editor Dr. Richard Leblanc--an award-winning teacher, professor, lawyer, management consultant, and specialist on boards of directors--integrates practical experience and academic rigor to assist readers:* Build and strengthen engaged and collaborative leadership in the boardroom* Recognize the role and responsibilities of a well-functioning governing board* Risk governance, assurance, and the duties of directors* Keep pace with new trends in board governance and shareholder responsibility* Measure performance and align performance measurement to executive pay* Understand information technology governance, sustainability governance, and the different forms of governanceHighly relevant to board and committee members regardless of sector or industry, The Handbook of Board Governance, 2nd Edition is an invaluable source of knowledge on all aspects of corporate and organization governance.

Knowing how an accounting information systems gather and transform data into useful decision-making information is fundamental knowledge for accounting professionals. Mark Simkin, Jacob Rose, and Carolyn S.

Evaluate crime scene evidence Grasp forensics basics, from ballistics to fingerprinting Identify careers in forensics The science behind criminal investigation Fascinated by forensics? From fingerprints and fibers to blood and ballistics, this book will have you solving crimes alongside your favorite TV shows, books, and podcasts in no time. Get a look behind the scenes to understand how evidence is collected and protected. Find out how forensics is used to identify unknown victims, estimate a time of death, and analyze traumatic injuries. From the crime scene tape to the lab, this book reveals the technology and people who work in forensics -- and shows you how it's really done. inside... Discover why forensics is necessary Get the deal on DNA analysis Look inside the toxicology lab Analyze firearms evidence Delve into the criminal mind Uncover how Hollywood gets it wrong

Give your underwater pets the best aquatic life ever!Aquarium fish are one of the most popular pets in America, with close to 150 million fish owned in nearly 13 million households. They seem like easy pets to care for, but there's more than meets the eye when it comes to keeping your freshwater friends healthy and happy!Inside, you'll find basic information to start your own freshwater aquarium, purchase and maintain healthy fish and plants, and find tips and tricks on how to introduce new fish and systems into your aquatic family.* Understand the best aquarium set-up practices* Build the luxury tanks of your dreams* Maintain a thriving aquatic environment* Discover many different ways to expand your hobbyPerfect for beginner hobbyists and longtime aquarium enthusiasts alike, Freshwater Aquariums For Dummies makes it easier than ever to set up and take care of a freshwater aquarium--and the fish within it.

The definitive guide for ensuring data privacy and GDPR compliancePrivacy regulation is increasingly rigorous around the world and has become a serious concern for senior management of companies regardless of industry, size, scope, and geographic area. The Global Data Protection Regulation (GDPR) imposes complex, elaborate, and stringent requirements for any organization or individuals conducting business in the European Union (EU) and the European Economic Area (EEA)--while also addressing the export of personal data outside of the EU and EEA. This recently-enacted law allows the imposition of fines of up to 5% of global revenue for privacy and data protection violations. Despite the massive potential for steep fines and regulatory penalties, there is a distressing lack of awareness of the GDPR within the business community. A recent survey conducted in the UK suggests that only 40% of firms are even aware of the new law and their responsibilities to maintain compliance.The Data Privacy and GDPR Handbook helps organizations strictly adhere to data privacy laws in the EU, the USA, and governments around the world. This authoritative and comprehensive guide includes the history and foundation of data privacy, the framework for ensuring data privacy across major global jurisdictions, a detailed framework for complying with the GDPR, and perspectives on the future of data collection and privacy practices.* Comply with the latest data privacy regulations in the EU, EEA, US, and others* Avoid hefty fines, damage to your reputation, and losing your customers* Keep pace with the latest privacy policies, guidelines, and legislation* Understand the framework necessary to ensure data privacy today and gain insights on future privacy practicesThe Data Privacy and GDPR Handbook is an indispensable resource for Chief Data Officers, Chief Technology Officers, legal counsel, C-Level Executives, regulators and legislators, data privacy consultants, compliance officers, and audit managers.

Design more successful trading systems with this practical guide to identifying alphas Finding Alphas seeks to teach you how to do one thing and do it well: design alphas.

Now you can master the art of foreign exchange tradingWhile most currency trading and foreign exchange books focus on international finance theory or simplistic chart-based strategies, The Art of Currency Trading is a comprehensive guide that will teach you how to profitably trade currencies in the real world. Author Brent Donnelly has been a successful interbank FX trader for more than 20 years and in this book, he shares the specific strategies and tactics he has used to profit in the forex marketplace.The book helps investors understand and master foreign exchange trading in order to achieve sustainable long-term financial success. The book builds in intensity and depth one topic at a time, starting with the basics and moving on to intermediate then advanced setups and strategies. Whether you are new to currency trading or have years of experience, The Art of Currency Trading provides the information you need to learn to trade like an expert. This much-needed guide provides:* an insider's view of what drives currency price movements;* a clear explanation of how to combine macro fundamentals, technical analysis, behavioral finance and diligent risk management to trade successfully;* specific techniques and setups you can use to make money trading foreign exchange; and* steps you can take to better understand yourself and improve your trading psychology and discipline.Written for currency traders of all skill levels, international stock and bond investors, corporate treasurers, commodity traders, and asset managers, The Art of Currency Trading offers a comprehensive guide to foreign exchange trading written by a noted expert in the field.

Take charge of your finances and achieve financial independence - the Clever Girl wayJoin the ranks of thousands of smart and savvy women who have turned to money expert and author Bola Sokunbi for guidance on ditching debt, saving money, and building real wealth. Sokunbi, the force behind the hugely popular Clever Girl Finance website, draws on her personal money mistakes and financial redemption to educate and empower a new generation of women on their journey to financial freedom. Lighthearted and accessible, Clever Girl Finance encourages women to talk about money and financial wellness and shows them how to navigate their own murky financial waters and come out afloat on the other side.* Monitor your expenses, build a budget, and stick with it* Make the most of a modest salary and still have money to spare* Keep your credit in check and clean up credit card chaos* Start and succeed at your side hustle* Build a nest egg and invest in your future* Transform your money mindset and be accountable for your financial well-being* Feel the power of real-world stories from other "clever girls"Put yourself on the path to financial success with the valuable lessons learned from Clever Girl Finance.

Ten skills for agile leadershipComplex challenges are all around us--they impact our companies, our communities, and our planet. This complexity and the emergence of networks is changing the practice of strategic management. Today's leaders need to understand how to design and guide complex collaborations to accelerate innovation and change--collaborations that cross boundaries both inside and outside organizations.Strategic Doing introduces you to the new disciplines of agile strategy and collaborative leadership. You'll learn how to design and guide complex collaborations by following a discipline of simple rules that you won't find anywhere else.* Unleash the power of true collaboration* Learn and master the 10 skills of agile leadership* Apply individual skills to targeted situations* Introduces a new discipline of leadership strategyFilled with compelling case studies, Strategic Doing outlines a new discipline of leadership strategy specifically designed for open, loosely-connected networks.

A fascinating story about the power of networking, connection, and mentorshipWritten as an engaging parable, Swim! How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, and Next Level Success brings to life real-world challenges (and their solutions) and presents them in simple, yet powerful terms. The book explores the vital importance of networking, explores the steps that lead to successful networking, and explains why we need it.Swim! dives deep into the concepts of mentorship and the power of human connection. While too many business leaders spend their time obsessing about facts, figures, and the bottom line, it is more important for them to learn to manage relationships. Once attention shifts to relationships, businesses and careers can reach the next level of success. Written by a leading motivational speaker, this book offers ideas that can be applied to both personal and business life.* Understand the importance of establishing habits and rituals* Tap into the power of a positive mindset* Discover the value of teamwork* Learn to use intentional language about workplace cultureSwim! is an entertaining book that highlights the significant concept of connecting and building relationships and includes the tools needed to become more self-aware about our roles and contributions in our industries.

Use your Nikon D3500 camera like the prosCapturing frame-worthy photos is no easy feat -- until now! Inside, author Julie King shares her experience as a professional photographer and photography teacher to help you get picture-perfect landscapes, portraits, action shots, and more with your Nikon D3500 digital SLR camera.It takes more than a good eye and an amazing camera to get shots like the pros. With the help of Nikon D3500 For Dummies, you'll find all the expert advice and know-how you need to unlock your camera's capabilities to their fullest potential. From working with the basics of lighting and exposure to making sense of your camera's fanciest features, you'll be snapping professional-grade photos in a flash!* Learn the five essential options for shooting quality photos* Understand the settings that control exposure* Take charge of color and focus features* Put your skills together to shoot portraits, close-ups, and action shotsWhether you're shooting in automatic mode, scene mode, or manual mode, you'll get all the guidance you need to take photos you'll be proud to share.

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.* Shows leaders how their digital implementations will make them more Amazon-like* Helps you deliver recurring revenue* Shows you how to embrace customer retention* Demonstrates the importance of "churning" lessGet that competitive advantage in the most relevant and important arena today--making and cultivating happy customers.

A four-color journey through a complete Tableau visualizationTableau is a popular data visualization tool that's easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership, and many other job roles to present data visually for easy understanding, it's no surprise that Tableau is an essential tool in our data-driven economy.Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards.* Learn the different types of charts you can create* Use aggregation, calculated fields, and parameters* Create insightful maps* Share interactive dashboardsGeared toward beginners looking to get their feet wet with Tableau, this book makes it easy and approachable to get started right away.

In Real Estate Titans, Erez Cohen shares the advice and learnings of the world's leading real estate experts to create a guide for becoming a savvier real estate player.Cohen draws on his experience as a research and teacher's assistant at Wharton Business School with an investment expert--and his mentor--Dr. Peter Linneman. Throughout his career, Cohen has collected first-hand knowledge from meetings with such real estate titans as Ronald Terwilliger, Sam Zell, Joseph Sitt, and numerous others. Cohen wanted to understand how these real estate giants became so successful, so he refined his quest into three critical questions: What inspires these titans to work so hard and reach such extraordinary levels of success? What are the main elements and traits inside of them that propel them to be so grandiose? How have these individuals, who had less resources, succeeded on a much bigger scale than so many of their competitors?Real Estate Titans contains the 7 key lessons distilled from interviews with several of the world's greatest real estate investors. These critical lessons offer insight into the mindset, tactics, and habits that each of the interviewed titans possess. Once you implement these key ideas--which you won't find anywhere else--into your business, it will grow exponentially within a matter of months.Real Estate Titans offers an insider's view into several of the most successful investors on the planet. The book's compelling stories and lessons show why real estate is such a wonderful and important business, and it also offers a roadmap for becoming a world class real estate player.

From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too.Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers:* A comprehensive playbook to identify product market direction and product market fit* Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need* Models and best practices for sales funnels, pricing, compensation, and scaling* A roadmap to create a repeatable and measurable path to find product-market fit* Aggregated knowledge from Techstars leaders and industry expertsSell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

A guide to the popular and fast growing investment opportunities of smart betaEquity Smart Beta and Factor Investing for Practitioners offers a hands-on guide to the popular investment opportunities of smart beta, which is one of the fastest growing areas within the global equity asset class. This well-balanced book is written in accessible and understandable terms and contains an in-depth manual filled with analytical information and new ideas.The authors--noted experts in the field--include a definition of smart beta investing and detail its history. They also explore the distinguishing characteristics of smart beta strategies, offer an overview of factor investing, and reveal the implementation of smart beta approaches. Comprehensive in scope, the book contains helpful examples of applications, real-life illustrative case studies, and contributions from leading and respected practitioners that explain how they approach smart beta investing. This important book:* Contains an in-depth exploration of smart beta investing* Includes the information written in clear and accessible language* Presents helpful case studies, illustrative examples, and contributions from leading and respected experts* Offers a must have resource coauthored by the Head of Goldman Sachs' equity smart beta businessWritten for investors who want to tap into the opportunities that smart beta offers, Equity Smart Beta and Factor Investing for Practitioners is the comprehensive resource for learning how to create more efficient overall equity portfolios.

The "must-know" functions of systems Exactly what you need to know to ace anatomy Key concepts in quick, focused lessons Your guide to anatomy essentials If you're looking for a handy refresher or an easy-to-use reference for your anatomy and physiology class, Anatomy Essentials For Dummies is for you. It's filled with need-to-know terms and important info about how the body works. Find out how your nervous system keeps everything functioning and how your immune system keeps you healthy. Explore the inner workings of the circulatory, respiratory, digestive, urinary, and reproductive systems. And much more! So get ready to skip the suffering and score high marks at exam time. Inside... The levels of organism organization A careful look at major bodily systems The inside track on tissues Hormones explained Detailed drawings and clear diagrams Find balance with homeostasis