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  • Save 26%
    by Tim Wilson
    £19.99

  • Save 24%
    by Rogayeh Tabrizi
    £18.99

    "Unleash Your Business addresses the rapidly changing landscapes of digital, data, and AI, and the need for organizations to take advantage of their data. Modern enterprises understand the value of their data but struggle with where to start and how to generate actionable insights. In this book, Tabrizi provides a roadmap to help disentangle the complexity of one of the most underused assets in organizations--their data--to create tangible and lasting value. The heart of this process is the delicate balance between the multiple disciplines that power AI and behavioral economics. The roadmap begins by figuring out how to ask the right questions. The uncomfortable process of peeling back the layers of a complex problem to uncover and connect seemingly unconnected dots--and the creativity led by curiosity--is the foundation for this model of strategic thinking. The book outlines core topics at the intersection of AI and behavioral economics."--

  • Save 25%
    by Kate (KO Insights) O'Neill
    £17.99

    "In What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast, renowned author and consultant Kate O'Neill delivers a roadmap to achieve business growth, transformation, and innovation through the use of emerging technologies--but crucially, in a human-centric manner that benefits both business and humanity. Drawing on her experience working with organizations like Google, Yale, and the United Nations, O'Neill offers a unique blend of strategic guidance, ethical considerations, and practical application to help organizations not just survive, but thrive through bold and empathetic leadership."--

  • Save 26%
    by Serena H. Huang
    £19.99

    Accessible, thorough guide to merging data analysis and AI with new talent strategies The Inclusion Equation is a comprehensive, one-of-a-kind guide to merging DEI and employee wellbeing concepts with data analytics and AI. In this book, renowned thought leader and professional keynote speaker Dr. Serena Huang explains exactly how to quantify the effectiveness of new talent strategies by connecting them to a firm ROI estimate, enabling readers to approach and win the favor of higher-ups in any organization with the same effectiveness that marketing and financial departments do. This book is written in a style that is appealing and accessible to all readers regardless of technical background, but with enough depth to provide real insight and strategies. Dr. Serena H. Huang distills her 10 years of F500 people analytics leadership experience into tools and framework you can leverage to measure and improve DEI and wellbeing in your workplace. Some of the topics explored in this book include: Attract and retain top talent, including Gen Z and Millennials, with tailored DEI and wellbeing strategies Quantifying not only a talent strategy's perceived initial effect on an organization, but also its improvement and expansion over time Turning DEI and wellbeing from illusive corporate concepts to quantifiable metrics Harness the power of AI to create synchronized DEI and wellbeing strategies that maximize ROI Getting serious attention from your CEO and CFO by quantifying HR initiatives Using data storytelling to demonstrate the business impact of DEI and wellbeing Preparing for the future by understanding the role of AI in creating an inclusive and healthy workplace The Inclusion Equation is a complete guide for DEI and wellbeing, covering getting started in measurement to using storytelling to influence leadership. This is the contemporary playbook for any organization intending to substantially improve their diversity, equity, inclusion, and employee wellbeing by leveraging data & AI. This book is also perfect for any data analytics professionals who want to understand how to apply analytics to issues that keep their CEOs up at night. Whether you are a data expert or data novice, as long as you are serious about improving DEI and wellbeing, this book is for you.

  • Save 14%
    by William M. (California Institute of Technology California Owen
    £81.99

    UNIQUE RESOURCE EXPLORING HOW SPACECRAFT IMAGERY PROVIDES PROFESSIONALS WITH ACCURATE ESTIMATES OF SPACECRAFT TRAJECTORY, WITH REAL-WORLD EXAMPLES AND DETAILED ILLUSTRATIONS Spacecraft Optical Navigation provides detailed information on the planning and analysis of spacecraft imagery to help determine the trajectory of a spacecraft. The author, an experienced engineer within the field, addresses the entirety of celestial targets and explains how a spacecraft captures their imagery. Aimed at professionals within spacecraft navigation, this book provides an extensive introduction and explains the history of optical navigation, reviewing a range of optical methods and presents real world examples throughout. With the use of mathematics, this book discusses everything from the orbits, sizes, and shapes of the bodies being imaged, to the location and properties of salient features on their surfaces. Specific sample topics covered in Spacecraft Optical Navigation include: History of various past spacecraft, including Mariner and Viking, Voyager, Galileo, NEAR Shoemaker, and Cassini, and flight hardware, star catalogs, and stereophotoclinometryCameras, covering the gnomonic projection (and deviations from it), creation of a digital picture, picture flattening, and readout smearsModeling optical navigation observables, covering apparent directions to an object, star, and limbs or terminators, and orientation of camerasObtaining optical navigation observables, covering centerfinding for stars and resolved and unresolved bodies, and using opnav data in orbit determination Spacecraft Optical Navigation is an ideal resource for engineers working in spacecraft navigation and optical navigation, to update their knowledge of the technology and use it in their day-to-day. The text will also benefit researchers working with spacecraft, particularly in navigation, and professors and lecturers teaching graduate aerospace courses.

  • Save 15%
     
    £153.49

    This book provides an in-depth exploration of the potential impact of 6G networks on various industries, including healthcare, agriculture, transport, and national security, making it an essential resource for researchers, scholars, and students working in the field of wireless networks and high-speed data processing systems. Development of 6G Networks and Technology explores the benefits and challenges of 5G and beyond that play a key role in the development of the next generation of internet. 6G is targeted to improve download speeds, eliminate latency, reduce congestion on mobile networks, and support advancements in technology. 6G has the potential to transform how the human, physical, and digital worlds interact with each other and the capability to support advancements in technology, such as virtual reality (VR), augmented reality (AR), the metaverse, and artificial intelligence (AI). Machine learning and deep learning modules are also an integral part of almost all automated systems where signal processing is performed at different levels. Signal processing in the form text, image, or video needs large data computational operations at the desired data rate and accuracy. Large data requires more use of IC area with embedded bulk memories that lead to power consumption. Trade-offs between power consumption, delay, and IC area are always a concern of designers and researchers. Energy-efficient, high-speed data processing is required in major areas like biomedicine and healthcare, agriculture, transport, climate change, and national security and defense. This book will provide a foundation and initial inputs for researchers, scholars, and students working in the areas of wireless networks and high-speed data processing systems. It also provides techniques, tools, and methodologies to develop next-generation internet and 6G.

  • by Harm Meijer
    £27.49

    The incisive guide of how to effectively invest in real estate and REITs In Real Estate Rules: The Investor's Guide to Picking Winners, Avoiding Losers in Listed Property, celebrated real estate investor Harm Meijer delivers a startlingly insightful and eye-opening roadmap to successful property investment. This book explains the golden rules of investing in European real estate companies, including Real Estate Investment Trusts (REITs). It's full of real-world examples and anecdotes drawn from the author's long and storied career in the industry. Real Estate Rules contains: Robust tools for making informed investment decisions and staying clear of the "vicious downward spiral of doom" Understanding market cycles and mastering the art of acting contrarian during downturns to maximize your investment How macro drivers, central bank moves and government stimuli can be game changers for real estate markets Techniques for assessing the management's value creation and its alignment with shareholders Insights to ensure a solid capital structure and avoid leverage traps in downturns Advice on how to navigate the European stock markets with its unique challenges for Real Estate Investment Trusts Real-world case studies illustrating these principles in action, highlighting key lessons for investors You'll also learn why acting on conviction, thorough research, strong relationships, and most importantly, trust are key to achieving lasting success. Perfect for Real Estate Investment Trust investors, people interested in investing directly in individual properties, and other market participants, Real Estate Rules is also a must-read for anyone involved in the real estate industry looking for an insightful investor perspective on the sector.

  • Save 30%
    by Stuart Moore
    £15.99

    Your guide to the Captain America essentials! With roots dating back to World War II, Captain America reigns as one of the most iconic heroes in the Marvel Comics universe. Captain America For Dummies is your guide to getting to know this popular and enduring super hero. Produced in partnership with Marvel Comics and featuring full-color art taken directly from the comic books, this fun and friendly guide helps you understand how Captain America gained his powers and evolved over the years, including the range of characters who have wielded the shield. Discover what inspired the creation of the character, explore Captain America's friends and foes, and dig into the teams that Captain America has fought alongside. You'll learn the major storylines that turned Cap into one of the most well-known and popular super heroes of all time! Get to know Captain America, his creators, and origin storyMeet Captain America's allies and enemiesLearn more about others who have carried Captain America's shieldExplore major storylines and battlesDiscover the teams Captain America has fought alongside Whether you're just starting your adventures or are a faithful fan, Captain America For Dummies is your guide to this star-spangled patriot and his legacy.

  • Save 30%
    by Troy Brownfield
    £15.99

    Explore the iconic super heroes and storylines from Marvel Comics You may be familiar with heroic characters from Marvel Comics like Black Panther, Iron Man, and Wolverine, or villains like Loki and Thanos. But how much do you know about Squirrel Girl, Cyclops, or the Leader? With over 85 years of comics published since their founding, the Marvel Comics archive is a vast universe of iconic stories and legendary characters. Marvel Comics For Dummies is your shortcut to navigating this immense collection of heroes and their adventures. Learn the background of key characters, explore essential storylines, and discover the interconnectedness of the Marvel universe. Created in collaboration with Marvel Comics, this full-color guide contains striking comic book artwork along with interesting insights that serve as an exciting map to the Marvel universe. Uncover Marvel's origin story Get to know iconic Marvel super heroes and villains Tour the Marvel Comics Multiverse Make sense of Marvel's many super-hero teams Explore definitive storylines that span the history of Marvel Comics From curious newbie to long-time reader, Marvel Comics For Dummies brings the Marvel Multiverse to life.

  • Save 12%
    by Dario Cabianca
    £41.99

    Prepare for the AWS Machine Learning exam smarter and faster and get job-ready with this efficient and authoritative resource In AWS Certified Machine Learning Study Guide: Associate (MLA-C01) Exam, veteran AWS Practice Director at Trace3--a leading IT consultancy offering AI, data, cloud and cybersecurity solutions for clients across industries--Dario Cabianca delivers a practical and up-to-date roadmap to preparing for the MLA-C01 exam. You'll learn the skills you need to succeed on the exam as well as those you need to hit the ground running at your first AI-related tech job. You'll learn how to prepare data for machine learning models on Amazon Web Services, build, train, refine models, evaluate model performance, deploy and secure your machine learning applications against bad actors. Inside the book: Complimentary access to the Sybex online test bank, which includes an assessment test, chapter review questions, practice exam, flashcards, and a searchable key term glossary Strategies for selecting and justifying an appropriate machine learning approach for specific business problems and identifying the most efficient AWS solutions for those problems Practical techniques you can implement immediately in an artificial intelligence and machine learning (AI/ML) development or data science role Perfect for everyone preparing for the AWS Certified Machine Learning Engineer ndash; Associate exam, AWS Certified Machine Learning Study Guide is also an invaluable resource for those preparing for their first role in AI or data science, as well as junior-level practicing professionals seeking to review the fundamentals with a convenient desk reference.

  • Save 14%
     
    £133.49

    This book presents the fundamentals of explainable artificial intelligence (XAI) and responsible artificial intelligence (RAI), discussing their potential to enhance diagnosis, treatment, and patient outcomes. This book explores the transformative potential of explainable artificial intelligence (XAI) and responsible AI (RAI) in healthcare. It provides a roadmap for navigating the complexities of healthcare-based AI while prioritizing patient safety and well-being. The content is structured to highlight topics on smart health systems, neuroscience, diagnostic imaging, and telehealth. The book emphasizes personalized treatment and improved patient outcomes in various medical fields. In addition, this book discusses osteoporosis risk, neurological treatment, and bone metastases. Each chapter provides a distinct viewpoint on how XAI and RAI approaches can help healthcare practitioners increase diagnosis accuracy, optimize treatment plans, and improve patient outcomes. Readers will find the book: explains recent XAI and RAI breakthroughs in the healthcare system; discusses essential architecture with computational advances ranging from medical imaging to disease diagnosis; covers the latest developments and applications of XAI and RAI-based disease management applications; demonstrates how XAI and RAI can be utilized in healthcare and what problems the technology faces in the future. Audience The main audience for this book is targeted to scientists, healthcare professionals, biomedical industries, hospital management, engineers, and IT professionals interested in using AI to improve human health.

  • Save 12%
    - Transformation via Venture Capital, Minority Investments and Buyouts
    by Zeisberger Claudia Zeisberger, White Bowen White & Prahl Michael Prahl
    £56.99

    The definitive guide to private equity for investors and finance professionals Mastering Private Equity was written with a professional audience in mind and provides a valuable and unique reference for investors, finance professionals, students and business owners looking to engage with private equity firms or invest in private equity funds. From deal sourcing to exit, LBOs to responsible investing, operational value creation to risk management, the book systematically distils the essence of private equity into core concepts and explains in detail the dynamics of venture capital, growth equity and buyout transactions. With a foreword by Henry Kravis, Co-Chairman and Co-CEO of KKR, and special guest comments by senior PE professionals. This book combines insights from leading academics and practitioners and was carefully structured to offer: A clear and concise reference for the industry expert A step-by-step guide for students and casual observers of the industry A theoretical companion to the INSEAD case book Private Equity in Action: Case Studies from Developed and Emerging Markets Features guest comments by senior PE professionals from the firms listed below: Abraaj Adams Street Partners Apax Partners Baring PE Asia Bridgepoint The Carlyle Group Coller Capital Debevoise & Plimpton LLP FMO Foundry Group Freshfields Bruckhaus Deringer General Atlantic ILPA Intermediate Capital Group KKR Capstone LPEQ Maxeda Navis Capital Northleaf Capital Oaktree Capital Partners Group Permira Terra Firma

  • Save 15%
     
    £166.99

    Advanced Machining and Micro-Machining Processes present various approaches in modern machining and micromachining processes, providing readers with valuable insights into the latest industry developments. This book highlights how these advanced processes benefit manufacturing industries by enhancing productivity and contributing to socio-economic growth. It focuses on key topics, such as industrial engineering and product development. The book also examines the effectiveness of modern machining methods in addressing demands for new materials and machine accuracy. In addition, the book sheds light on current research projects in the field of advanced machining and micromachining, offering a comprehensive view of the industry's cutting-edge advancements. The book features 31 chapters, each covering the distinct forms of advanced micromachining procedures. The first section explores technological domains, machining processes, and equipment descriptions. It also highlights advancements in micromanufacturing processes across a range of high-tech sectors. The second section provides general descriptions of the mechanics of material removal and how it has the potential to be used in various industries and different applications. Furthermore, this section includes research and comprehensive insights into emerging trends in various fields of micromachining. The third section discusses the principles, methodologies, and applications of these techniques, emphasizing their role in improving the biocompatibility of using laser surface modification techniques. It provides further discussions on scientific contributions, applications, and genetic algorithms to improve machining techniques.

  • Save 33%
    by Barbara (Ventura Obermeier
    £21.49

    Ignite your creativity with Photoshop Elements Introducing the latest edition of Photoshop Elements 2025 For Dummies, updated for the newest version of Adobe's affordable and beginner-friendly photo editing software. With this comprehensive guide at your fingertips, you'll unlock the potential of Elements, turning ordinary photos into extraordinary images. Packed with all the essential photo editing tools, this software empowers you to brush up snapshots, create like-worthy social media posts, and create artistic masterpieces. In this easy-to-understand guide, you'll find instructions on using editing tools, working with layers, making one-click fixes, brightening colors, adding filters, and beyond. Master the basics of Photoshop Elements and make basic edits in Quick Mode Learn advanced editing techniques such as background replacement, stylize type, apply blend modes, social meda sharing, and other creative tricks, Discover the latest AI features such as depth of field, change object color, and combine photos Utilize camera raw to transform your camera's image data into stunning photographs Perfect for non-professional photographers and graphic designers new to Elements or looking for a refresh, this best-selling Dummies guide is your essential companion for getting started with Elements and learning insider tips to create images that "pop."

  • Save 14%
    by Paul R. (Kansas State University) Burden
    £115.49 - 141.49

  • Save 13%
    by M. Umit (City College of the City University of New York Uyar
    £67.99

    A practical guide to AI applications for Simple Python and Matlab scripts Machine Learning and AI with Simple Python and Matlab Scripts introduces basic concepts and principles of machine learning and artificial intelligence to help readers develop skills applicable to many popular topics in engineering and science. Step-by-step instructions for simple Python and Matlab scripts mimicking real-life applications will enter the readers into the magical world of AI, without requiring them to have advanced math and computational skills. The book is supported by instructor only lecture slides and sample exams with multiple-choice questions. Machine Learning and AI with Simple Python and Matlab Scripts includes information on: Artificial neural networks applied to real-world problems such as algorithmic trading of financial assets, Alzheimer's disease prognosis Convolution neural networks for speech recognition and optical character recognition Recurrent neural networks for chatbots and natural language translators Typical AI tasks including flight control for autonomous drones, dietary menu planning, and route planning Advanced AI tasks including particle swarm optimization and differential and grammatical evolution as well as the current state of the art in AI tools Machine Learning and AI with Simple Python and Matlab Scripts is an accessible, thorough, and practical learning resource for undergraduate and graduate students in engineering and science programs along with professionals in related industries seeking to expand their skill sets.

  • Save 15%
     
    £170.49

  • Save 15%
    by Abdul Wasy Zia
    £143.49

    An incisive guide to diamond-like carbon (DLC) coatings and their contemporary applications In Applications of Diamond-like Carbon Coatings, distinguished researcher Dr. Abdul Wasy Zia delivers an insightful and up-to-date discussion of the latest advancements in new and non-conventional applications of diamond-like carbon (DLC) coatings. The editor explains the transformation of typical topics into advanced applications of DLC, including tribology for future transportation solutions, green lubrication, invasive implants, MEMS, optical devices, and more. The book also details advanced and contemporary trends in DLC coatings, like material informatics involving artificial intelligence and machine learning, and new, net-zero applications, including energy storage batteries. Readers will also find: A thorough introduction to applications of DLC coatings in mechanics, transportation, medicine, and electrical and optical device manufacture Comprehensive explorations of emerging trends in DLC coatings, including green energy, data-centric approaches, textile and plastics, and carbon circularity from DLC coated products Practical discussions of how small and medium industries can design and develop DLC coatings for broad engineering applications Complete treatments of the benefits and opportunities presented by DLC coating applications Perfect for postgraduate students and researchers with an interest in DLC coatings, Applications of Diamond-like Carbon Coatings will also benefit scholars and instructors in academia, technical managers, scientists, engineers, and corporate research and development professionals with backgrounds in chemistry, materials science, polymer chemistry, and physical chemistry.

  • Save 15%
     
    £150.99

  • by Mathieu (UC Berkeley & MIT) Aguesse
    £28.49

    Discover how to incorporate DEI principles into your everyday life and environment In Inclusive By Design: Crafting Products and Services for a More Equitable World, diversity, equity, and inclusion (DEI) strategist and designer Mathieu Aguesse delivers a powerful and practical new playbook for equitable design. He walks you through the concepts and practices that will help you integrate your DEI goals into your community and workplace. You'll learn about the principles that undergird inclusive design, how to apply them in real-world scenarios--from the drawing room to the classroom and boardroom--and how to advocate for systemic change within your environment. You'll also discover: Engaging case studies that span a wide range of sectors and demographics Actionable insights and methodologies tailored to help you apply the concepts discussed in the book Strategies for intentional design that can influence, enhance, and benefit society by implementing DEI principles into everyday practices Perfect for design professionals, educators, strategists, and corporate and business leaders seeking realistic techniques for incorporating DEI into the real-world, Inclusive By Design is also an essential read for DEI professionals looking for on-the-ground guidance on how to improve the world around them.

  • Save 14%
     
    £133.49

    The advancement of wireless communication technologies has revolutionized the way we connect and interact with the digital world. The introduction of 5G networks has paved the way for faster, more reliable, and low-latency wireless connections. However, as technology continues to evolve, the focus is now shifting toward exploring the future potential of 5G and 6G and their applications in various industries. One such industry that stands to benefit significantly from these advancements is healthcare, particularly with the concept of smart hospitals. The development of smart hospitals relies on IT infrastructure, software solutions, and data management systems. IT professionals and software developers work with healthcare professionals on designing and implementing systems that enable seamless connectivity, data integration, analytics, and security in smart hospital environments. Smart Hospitals: 5G, 6G, and Moving Beyond Connectivity delves into the potential of 5G, 6G, and smart hospitals, highlighting how they go beyond mere connectivity.

  • Save 13%
    by Beth Osborne (Yale University) DaPonte
    £70.99

  • Save 14%
     
    £133.49

  • by Stephanie Fredrick
    £22.49

    Cyberbullying: Helping Children Navigate Digital Technology and Social Media is a practical resource for addressing bullying and aggressive behaviors online. Authored by school psychologists, this book offers a balanced perspective on keeping kids safe online in ways that promote positive development. Finding accurate guidance for helping children navigate their digital world can be challenging. This resource counters misinformation and media-fueled negativity by presenting a thoughtful account of the dangers and benefits of digital technology and social media. Key features include: Research-informed insights into youth social-emotional development including peer relationships, aggression, and bullying Evidence-based information and strategies to guide children on how to use technology responsibly and positively and communicate openly about cyberbullying Legal implications and international considerations for cyberbullying and related online aggressive behavior This book's practical approach will be invaluable to families, educators, and anyone working with children who care about their well-being.

  • Save 13%
    by John Massengale
    £66.99

    A comprehensive blueprint for fixing America's cities and towns, updated and expanded "This book should be required reading in schools of urban design, architecture, and landscape architecture, and an understanding of it should be part of the licensing requirements for civil, traffic, and transportation engineers." - Elizabeth Plater-Zyberk, DPZ coDESIGN, former Dean of the School of Architecture at the University of Miami. "I am delighted by the eloquence, knowledge, thoroughness, and basic common sense of Street Design, which is at once a how-to book and an ode to the beauty and wonder of cities. Much more than a formula for how to design streets, this book helps us understand that there are no simple answers or all-purpose solutions to the challenge of city-building." - Paul Goldberger, Pulitzer-Prize-winning Contributing Editor at Vanity Fair, formerly at the New Yorker and the New York Times. John Massengale and Victor Dover know how to fix America's neighborhoods, cities, and towns: make them walkable again. That begins with great streets where people want to be, streets that are comfortable, safe, interesting, and beautiful. Street Design, Second Edition looks at hundreds of streets old and new, shows us what works and what doesn't, and reveals the secrets behind designing great streets and walkable places. Revised and expanded, now with full-color images throughout, this indispensable and transformative guide, the only book of its kind: Shows examples of over 150 excellent streets and explains why they are successful and how they were designed and created Reveals crucial elements that many modern street designs lack Offers step-by-step instruction on how to design new streets and improve existing ones to create more walkable cities and towns Highlights common street-design challenges and ways they can be addressed through placemaking Features more than 6 00 color and black-and-white photos Includes contributions from twenty of the leading design experts in the field, including Andrés Duany, Elizabeth Plater-Zyberk, Léon Krier, Nicholas Boys Smith, Jeff Speck, Stefanos Polyzoides, and John Norquist, the former mayor of Milwaukee. Street Design, Second Edition is the indispensable handbook for urban designers, civic leaders, architects, city planners, engineers, and landscape architects, and essential reading for any person who wants to make their community walkable and create memorable streets that are not mere routes to someplace else, but the great places to which other routes lead.

  • Save 15%
     
    £151.99

    The book explores the fundamental principles and transformative advancements in cutting-edge algorithmic technologies, detailing their application and impact on revolutionizing healthcare. This book provides an in-depth account of how technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) are reshaping healthcare, transitioning from traditional diagnostic and treatment approaches to data-driven solutions that improve predictive accuracy and patient outcomes. The text also addresses the challenges and considerations associated with adopting these technologies, including ethical implications, data security concerns, and the need for human-centered approaches in algorithmic medicine. After introducing digital twin technology and its potential to enhance healthcare delivery, the book examines the broader effects of digital technology on the healthcare system. Subsequent chapters explore topics such as innovations in medical imaging, predictive analytics for improved patient outcomes, and deep learning algorithms for brain tumor detection. Other topics include generative adversarial networks (GANs), convolutional neural networks (CNNs), smart wearables for remote patient monitoring, effective IoT solutions, telemedicine advancements, and blockchain security for healthcare systems. The integration of biometric systems driven by AI, securing cyber-physical systems in healthcare, and digitizing wellness through electronic health records (EHRs) and electronic medical records (EMRs) are also discussed. The book concludes with an extensive case study comparing the impacts of various healthcare applications, offering insights and encouraging further research and innovation in this dynamic field. Audience This book is suitable for academicians and professionals in health informatics, bioinformatics, biomedical science and engineering, artificial intelligence, as well as clinicians, IT specialists, and policymakers in healthcare.

  • Save 10%
    by Yotam (University at Buffalo Ophir
    £36.49

    A detailed exploration of political and scientific misinformation, offering expert insights into broad issues and specific real-world contexts Misinformation and Society equips readers with a deep understanding of the history, psychology, and effects of misinformation. Spanning a wide range of disciplines from political science to public health, this comprehensive volume explores why false information spreads while offering practical approaches to mitigating its harmful impacts. With a clear and accessible narrative, author Yotam Ophir provides a well-balanced foundation for understanding the origins, cognitive mechanisms, and societal effects of misinformation in today's complex media environment. Organized into five thematic sections, the book addresses how misinformation spreads in both online and offline environments, with special attention to viral content and social media dynamics. Each section builds upon the last, teaching readers to use theory-driven analytical tools to comprehend and combat misinformation effectively. Throughout the text, the author addresses the historical context of misinformation, from the Middle Ages to Brexit and the COVID-19 pandemic, with discussions of contemporary challenges underscoring the urgency of tackling this pervasive social challenge. With practical, evidence-based strategies for combating misinformation, including the effectiveness of fact-checking and correction efforts, Misinformation and Society: Provides an up-to-date, interdisciplinary analysis of misinformation that incorporates modern research in psychology, history, communication, and other fields Presents methodologies for evaluating and comparing interventions for combating misinformation Describes the cognitive and psychological mechanisms behind why people believe and spread misinformation Features case studies that make theoretical concepts relatable, including an in-depth analysis of the QAnon movement and the politicization of science during COVID-19 Explores the role of elite and non-elite sources, spreading misinformation in online and offline environments Discusses how political and scientific misinformation impact society and individuals alike Misinformation and Society is an ideal textbook for undergraduate and graduate courses in Communication, Political Science, Media Studies, and Public Health, as well as courses focused on media literacy, critical thinking, and digital citizenship across the Social Sciences and Humanities. It is also a valuable resource for educators, policymakers, and professionals seeking to understand and address misinformation in their respective fields.

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