Books published by Johns Hopkins University Press

How can universities implement strategic integrated marketing to effectively build and communicate their value?At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values. Flannery provides a road map for college leaders who want to learn how to build value-both in terms of revenue and reputation-by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to * set up their marketing leadership for success * find or build the necessary organizational capacity * set a firm foundation through market research* establish a differentiated value proposition and strong brand strategy* encourage enterprise-wide integration of marketing and communications* consider technical and resource requirements to succeed in digital marketing* develop appropriate and rigorous measurement* plan for appropriate investment* anticipate and prepare for future trendsThis practical guide reveals how to cultivate student, alumni, donor, and partner loyalty through strategic marketing. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

Witecha, John M. Yeiser

McCoy, Martina Menneken, Jes Rust, P. Martin Sander, Frank Tomaschek, Torsten Wappler, Kayleigh Wiersma, Tzu-Ruei Yang

Farr, Hannah Chaskin, and Declan Kavanagh that aims to push the field forward toward more historically nuanced interpretations of disability.

Published in association with The Wildlife Society.

Peering into every biological facet of the lives of these long-neglected mammals, the volume includes; introductory chapters explaining the paleontological and biogeographic context for opossum evolution; an overview of the extant fauna, which includes over 100 species in 18 genera; a section devoted to opossum phenotypes: morphology, physiology, and behavior; detailed information on opossum natural history, including habitats, diets, predators, and parasites; in-depth and novel interpretations of opossums' adaptive radiation in a phylogenetic contextIntended for undergraduate biology majors, graduate students, and research professionals, this coherent and original portrait of opossums will be of particular interest to mammalogists, evolutionary biologists, and Neotropical field biologists as well as biomedical researchers working with Monodelphis domestica as a model organism.

Kissinger Center for Global Affairs, Johns Hopkins University Press is pleased to donate funds to the Maryland Food Bank, in support of the university's food distribution efforts in East Baltimore during this period of food insecurity due to COVID-19 pandemic hardships.

Touching on a range of disease, from leishmaniasis, schistosomiasis, and Middle East Respiratory Syndrome (MERS) to COVID-19, Preventing the Next Pandemic has always been a timely goal, but it will be even more important in a COVID and post-COVID world.

Searching for Health is a valuable resource for charting a healthier path through life.

It is an essential read for anyone on this difficult journey.

It will leave readers feeling empowered and inspired.

Useful for everyone, including general medical professionals who want to learn more about the health of the eyes, this up-to-date, in-depth, and authoritative book will serve as a users' manual for the eyes and help promote better vision for a brighter tomorrow.

This book is useful for anyone who may find that they are drinking too much, for the loved ones of such people, and for clinicians who want to broaden their skills when working with people who struggle with alcohol.

In the process, he urges the public to face the ethical issues surrounding biomedical enhancement, lest our quest for perfection compromise our very humanity.

Dissecting the biggest medical myths and pseudoscience, Viral BS explores how misinformation can spread faster than microbes.Can your zip code predict when you will die? Should you space out childhood vaccines? Does talcum powder cause cancer? Why do some doctors recommend e-cigarettes while other doctors recommend you stay away from them? Health information-and misinformation-is all around us, and it can be hard to separate the two. A long history of unethical medical experiments and medical mistakes, along with a host of celebrities spewing anti-science beliefs, has left many wary of science and the scientists who say they should be trusted. How do we stay sane while unraveling the knots of fact and fiction to find out what we should really be concerned about, and what we can laugh off? In Viral BS, journalist, doctor, professor, and CDC-trained disease detective Seema Yasmin, driven by a need to set the record straight, dissects some of the most widely circulating medical myths and pseudoscience. Exploring how epidemics of misinformation can spread faster than microbes, Dr. Yasmin asks why bad science is sometimes more believable and contagious than the facts. Each easy-to-read chapter covers a specific myth, whether it has endured for many years or hit the headlines more recently. Dr. Yasmin explores such pressing questions as* Do cell phones, Nutella, or bacon cause cancer?* Are we running out of antibiotics?* Does playing football cause brain disease?* Is the CDC banned from studying guns?* Do patients cared for by female doctors live longer? * Is trauma inherited?* Is suicide contagious?and much more.Taking a deep dive into the health and science questions you have always wanted answered, this authoritative and entertaining book empowers readers to reach their own conclusions. Viral BS even comes with Dr. Yasmin's handy Bulls*%t Detection Kit.

Encompassing such issues as immigration, the education of nurses and doctors, hospital care and organization, and the role of women in the Catholic church, this extensive study is a valuable resource for scholars and students in the history of medicine, history of nursing, American religion, and women's history.

An increase in tolerance is least marked, however, for unilateral action of a coercive nature, which in the Western Hemisphere usually means action that the Unites States has taken on its own initiative."-from the Introduction

A Time for Building describes the experiences of Jews who stayed in the large cities of the Northeast and Midwest as well as those who moved to smaller towns in the deep South and the West.

In the first book ever written on the subject, Carl Bowman examines how and why members of the Church of the Brethren-historically known as "Dunkersafter their method of baptism-were assimilated faster and earlier than their Amish, Mennonite, or even Hutterite cousins.

As population expansion and greater market activity fueled manufacture, he explains, industrialization led to greater social and economic developments as well as crises that required a more administered political economic order.

Illuminating the discoveries, collections, and studies of fossil vertebrates conducted by women in vertebrate paleontology, Rebels, Scholars, Explorers will be on every paleontologist's most-wanted list and should find a broader audience in the burgeoning sector of readers from all backgrounds eager to learn about women in the sciences.

Schaller, Robert W. Shumaker, Sigourney Weaver, Patricia Chapple Wright