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Helps the reader improve his/her speaking, writing, researching, and organising skills. Designed for undergraduate students and written with an integrated rhetorical approach, this book utilizes a dual focus on the canons of rhetoric and developing an online presence.
Explains the broad range of divisions in the complex pharmaceutical industry. Topics include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more. The range of chapters encompasses a variety of subjects from discovery and formulation to post approval and legal.
Explores the field of medical sociology, with a more specific focus on the psychosocial aspects of medication use. With updated research findings included, a plethora of cases and theory applications allows the reader to learn modern day, real-time, pharmaceutical concepts.
Argues that the big story of the last 500 years is that with unprecedented new power, the West explored and then came to dominate the non-western world; and then the rest of the world fought back to win its independence, though in part by borrowing some of that new western power.
More than a traditional case book that uses imaginary cases, Sport Communication: An Interpersonal Approach uses shared "cases" from literature, television, movies, and history, all of the nuances and richness of character, context, and even nonverbal communication to help readers understand and analyse the case.
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