Books published by Kogan Page Ltd

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.

Lead your procurement team to success and deliver sustainable competitive advantage with practical best practice examples from different sectors delivered by leading industry experts.

Perfect your written approach to potential employers, covering everything from online applications, speculative letters, networking and even acceptance and rejection letters.

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.

Get a comprehensive overview of the entire port industry, and insights into the geography, economics, politics and trade involved in port management.

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.

Get the best from your clients with the latest thinking from international experts on the most effective techniques for coaching leaders.

Take an alternative path to organizational success with neuroscience insights into why using power, threats and scare tactics is a huge corporate mistake.

Understand, with contributions from leading experts in the field, the importance of managing the supply chain outside of the immediate construction site.

Deal with the volatility and vulnerability of global logistics with invaluable advice on how to build resilient, effective supply chains.

Formulate the best strategy for incentives and recognition, and implement reward schemes effectively with this well-researched and practical top-level guide.

Devise and implement a social media recruitment strategy to meet your company's recruitment objectives.

Understand the eco-impacts of logistics and learn how to handle them effectively by achieving sustainable balance between economic, environmental, and social objectives.

Get a rich and varied compilation of case studies that provide innovative solutions to uncertainties across industries.

A dictionary of all the generic terms, jargon, abbreviations and management buzzwords, to say nothing of legal terms and definitions associated with freight transport and logistics operations. This Dictionary of Transport and Logistics is endorsed by the Institute of Logistics and Transport, and covers both UK and EU terms.

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO.

Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.

Become an outstanding catalyst for effective change through leadership of yourself, your project, and your organisation.