Books published by LAP Lambert Academic Publishing

Emotions stimulate minds faster than the rational thoughts. Consumer behavior can be easily driven by use of effective emotions. Rational thoughts lead to interest by effective use of emotions leads to sales. Rational marketing tends to focus on more of utility and informative methods where as emotional marketing tends to connect with the emotions of the consumer. The emotional branding strategy not tends to attack the wallet of the consumer but it rather tries to make an emotional connection with him which has a strong and long lasting impact on the minds and heart of the consumer which helps in perpetual brand loyalty. Positive emotional appeals in advertising helps in arousing brand interest and to increase brand recalling but Negative emotional appeals also evokes excitement and temptations to use the product and induces to make purchase decisions.

This study delves into the financial aspect of the deep economic destruction caused by the COVID-19 pandemic globally, focusing on the healthcare services, medical device manufacturers and pharmaceutical companies operating in the healthcare industry. The results of the study were remarkable, suggesting that the healthcare sector as a whole has demonstrated a consistent sensitivity to negative news or shocks both before and during the COVID-19 pandemic. Additionally, some companies within the medical device and pharmaceutical sectors have shown changes in their sensitivity to positive and negative news after the pandemic. In light of this, the study recommends that risk management units and decision makers of the companies mentioned in the findings of this study should strengthen their financial immunities in the face of potential shocks. Furthermore, the study extensively examines the non-linear characteristics of stock returns, providing a special report for each company, where the "fat tail" characteristics of the company's shares were evaluated within the framework of alpha stable distribution. The results of this study provide crucial insights for companies.

In Asia, millions of citizens drink polluted water. One of the main threats to human health is the natural occurrence of arsenic in groundwater. Over 200 million people are estimated to be at risk of high arsenic exposure from drinking water in the Asian region. Local governments, funding agencies, local communities, universities, NGOs ¿ all have recognized the arsenic problem and its devastating effects on human well-being. Not surprisingly, millions have been invested in finding solutions for the arsenic problem. Filters of different make, size and quality have been designed, deeper boreholes have been drilled and surface water has been used as a replacement for the arsenic contaminated ground water. Unfortunately, until now, no sustainable solution has been found. The abundance of technical answers to arsenic are either too expensive, produce untreatable waste, do not have the right scale, are not embedded in active social institutions, or are simply too complex. In other words, the fit between the technical solution and its intended socio-cultural environment has not yet been realized.

Diplomacy is a challenging and dynamic discipline, and the art of consular affairs is one of its subfields. It includes the administration of diplomatic relations, the negotiating of international agreements, and the protection of persons who are living outside their own country. This is a field that calls for an in-depth knowledge of international politics, legal systems, and cultural norms. Protection of people residing in other countries is the fundamental focus of consular work. This includes offering aid to residents who are in a precarious situation, such as those who have been arrested or jailed, those who have been the victims of a crime, or those who are in need of medical treatment. In addition to this, it entails assisting citizens who are looking for visas or other travel papers. Consular activities encompass not only the provision of aid to people, but also the negotiation of international accords. The negotiation of treaties, trade agreements, and other international accords are all included in this category. In addition to this, it entails the administration of diplomatic relations between different nations.

Wellness is the state of being in good physical, mental, and emotional health. It is a holistic concept that encompasses a wide range of physical, mental, and emotional factors that contribute to overall well-being. Wellness is not just the absence of illness or disease, but rather a proactive approach to maintaining and improving overall health and well-being. Wellness can be pursued through a variety of means, including physical activity, healthy eating, stress management, and social connections. Many people also incorporate practices such as meditation, yoga, or mindfulness into their wellness routine. Research has shown that maintaining a healthy lifestyle and practicing wellness can have numerous benefits, such as reducing the risk of chronic diseases, improving mental health and mood, and increasing life satisfaction and happiness.

The environmental friendly aquaculture system called ¿Biofloc Technology (BFT)¿ is considered as an efficient alternative to the present super intensive aquaculture system since nutrients could be continuously recycled and reused. The sustainable approach of biofloc technology system is based on growth of beneficial microorganism in the culture medium, benefited by the minimum or zero water exchange. These microorganisms (biofloc) has two major roles: (i) maintenance of water quality, by the uptake of nitrogen compounds generating ¿in sitü microbial protein; and (ii) nutrition, increasing culture feasibility by reducing feed conversion ratio and a decrease of feed costs.

Communities characterized by high cultural development are usually associated with increased satisfaction with living conditions and affluence. This book analyzes cultural tourism through the following components: religious tourism, heritage tourism, urban cultural tourism, and artistic tourism in Romania through the realization of the Geographical Axis. This paper assesses the development of the cultural axis by developing a cultural tourism indicator. By comparing the cultural tourism systems of the cultural tourism axis in county and region, a mathematical evaluation indicator and a chromatic system have been developed to indicate through a table the qualitative value of the cultural tourism objectives of the geographical axis, and the evaluation parameter of the cultural tourism axis is achieved. Each county is researched from a cultural tourism perspective by creating a geographical axis. Once the axis assessment is completed, the cultural tourist axis is given a label of qualitative tourist and architectural value. Through the structural analysis, the cultural axis supports the development of cultural products at the county and national levels.

This century marks the beginning of the third century of electric vehicle development, and experts predict that the field will expand at a fast pace for the next several decades. Modern high-speed trains are competitive with air travel on shorter land routes, and electric trains are frequently employed. In terms of energy use, they utilise less than 10% as much fuel per passenger kilometre as air travel. Despite the fact that electric vehicles have not been as successful as their internal combustion engine counterparts, the technology behind batteries has advanced enough that manufacturers can now mass produce electric cars. In the next years, advancements in battery technology are expected to boost the popularity of electric vehicles. Electric golf carts and airport staff transporters have become commonplace. Popularity of electric bicycles is on the rise since they are one of the quickest methods to get through congested urban areas. When power is produced from sources using highly efficient contemporary producing stations, or when nuclear or sustainable energy is used, the potential environmental advantages of using electric vehicles are enormous.

Contrary to traditional medicine modalities such as disinfectants and antibiotics, Ozone is quite economical which will make a marked reduction in medical cost and invalidity. Dentistry is presently improving with the induction of modern science into practice. Ozone therapy has been more beneficial than present conventional therapeutic modalities which follow a minimally invasive and conservative application to dental treatment. The exposition of molecular mechanisms of ozone further benefits practical function in dentistry. Treating patients with ozone therapy lessens the treatment time with an immense deal of variation and it eradicates the bacterial count more specifically. The treatment is painless and increases the patients' tolerability and fulfillment with minimal adverse effects. Contraindication of this controversial method should never be forgotten.

This research study is the unique study on declining sex ratio in Nayagarh district which looking in to aspects like; policy role, gender development perspectives which address, the declining sex ratio and process of service delivery mechanisms at the state government level. The whole study report has been reflected in 7 chapters. Brief outlook of each chapter in nutshell is reflected below for overall glance about the study and subject as concerned. It deals with fundamental understandings on sex ratio, ground reality in Odisha, sex ratio trends of last thirty years, social as well as economic dimensions and policies for women. In addition to this nutrition component has also given on priority to know about women health culture practice in the respective study area.

The greatest challenge for society in the 21st century is to keep pace with the knowledge and technological expertise necessary for finding, applying and evaluating information. It is acknowledged that we live in an information-rich society where the amount of information in the world is presently doubling every three years. Therefore it is necessity of 21st century to include information literacy (IL) in education.The information society calls for all people to become information literate which means that they should not only be able to recognize when information is needed but also be able to identify, locate, evaluate and use effectively information needed for decision making or fulfilling different goals. Information literacy (IL) is increasingly important in the present context of the information explosion and related uncertainties about its authenticity, validity, and reliability.

Incorporating various high quality illustrations in vivid colors, this best selling text visually demonstrates the evolution of CBCT and the basic principle involved along with its enormous clinical applications. This textbook provides explicit details of this three-dimensional imaging technology to impart both theoretical and practical knowledge at a rapid pace and full coverage of current practice in dentistry. This textbook imparts knowledge of currently available machines with economic considerations and for using this imaging technology to recognize various pathologic conditions and accurately interpret the diagnostic images.

The aim of this study was to examine electoral and political violence in Munali Constituency of Lusaka District in Zambia. The objectives of the study were to examine the factors that cause electoral and political violence in democratic settings like Zambia, to describe the effects of electoral violence on political participation and to recommend alternative solutions to minimize or end political violence. The study was informed by deepening intensity with which violence germinates and multiplies before, during and after presidential and parliamentary electioneering campaigns in the constituency.

Artificial Intelligence (AI) is rapidly revolutionising various industries by teaching computers and robots how to see the world, make sense of it, and eventually perform complex tasks both in the physical realm and the virtual one. Applications of AI have been applied to the healthcare front, including pediatric dentistry, with a significant impact on patient management, diagnosis, treatment planning and patient monitoring and follow up care. Furthermore, it aids in patient engagement and education and behaviour guidance in children with dental fear and anxiety. This book discusses the significance of AI in pediatric dentistry, its applications and potential benefits.

We present results from the ionospheric heating experiment conducted at the High Frequency Active Auroral Research Program (HAARP) facility, Alaska. During the experiment, HAARP transmitted in the direction of the magnetic zenith X-mode 4.57-MHz wave. The transmitted power was modulated with the frequency of 0.9 mHz, and it was pointed on a 20-km spot at the altitude of 120 km. The heating (1) generates disturbances in the magnetic field detected with the fluxgate magnetometer on the ground and (2) produces bright luminous spots in the ionosphere, observed with the HAARP telescope. Numerical simulations of the 3-D reduced magnetohydrodynamic (MHD) model reveal that these effects can be related to the magnetic field-aligned currents, excited in the ionosphere by changing the conductivity in the E region when the large-scale electric field exists in the heating region.Sudden changes of the solar wind dynamic pressure have significant impacts on the dynamics of the magnetosphere¿ionosphere system, a sudden decrease in solar wind dynamic pressure was observed by the Wind satellite, which drove the entire magnetosphere¿ionosphere system as recorded in many ground¿based and space¿based.

Wind power is the process of harnessing energy from the movement of the wind and converting it to useful forms of mechanical power and electricity. Today, most wind energy comes from turbines, essentially giant windmills. The wind turns two or three of the turbine¿s propeller-like blades around the turbine¿s rotor. The rotor is connected to a main shaft, which spins a generator to create electricity. The beauty of wind power is that it is derived from a virtually unlimited and inexhaustible resource: the wind. Unlike energy that relies on fossil fuels, wind energy produces far fewer carbon emissions and pollution. In addition, most wind turbines/wind farms, once established, don¿t have exhausting operational costs. Although the name does not suggest as much, wind power is actually a form of solar power. Sunlight causes temperature differences across the Earth¿s surface, and the differences in surface temperatures force warm air to rise and create winds. Harnessing the energy from these winds is therefore a function of solar power. This volume aims to become the authoritative work on wind energy.

Ceramics in restorative dentistry is a comprehensive guide for dental professionals looking to understand the use of ceramic materials in restoring damaged or missing teeth. The book covers the latest advancements in ceramic materials and techniques, including an overview of the different types of ceramics and their properties, the processing methods, its bonding and clinical applications. It explores the benefits of using ceramics, including their biocompatibility, aesthetic appeal and durability, and provides insight into the challenges and considerations that come with incorporating ceramics into a restorative dental practice. This book provides dentists with the tools and confidence they need to successfully incorporate ceramic restorations into their practice. Whether you are a seasoned practitioner or just starting out, Ceramics in Restorative Dentistry is an essential source for anyone looking to enhance their knowledge and skills in the field.

The present study focuses on the identification and estimation of drugs in the biological matrix using a sophisticated analytical technique also studying their pharmacokinetic parameters like half-lives and rates of elimination and their metabolites in blood. Imiquimod topical treats external warts around the genital and rectal areas called condyloma acuminatum. A direct relationship exists between the drug concentration at the bio-phase (site of action) and the concentration of the drug in plasma. A typical plasma drug concentration-time curve obtained after a single oral dose of a drug and showing various pharmacokinetic and pharmacodynamic parameters.

The ultimate goal of any treatment modality is resolution of the disease with regeneration of the lost tissues, if possible producing minimum post-operative morbidity. Minimally invasive surgery is one such treatment modality that is giving promising results in terms of reduced surgical trauma, increased wound stability, excellent primary closure of the wound with minimal patient's discomfort and side effects. Minimally invasive surgery has to be considered a true reality in periodontal regenerative surgery. Several clinical trials have shown its efficacy and predictability in the treatment of intrabony defects. The clinical efficacy is consistently associated with a very low morbidity both during surgery and in the post-operative healing period. The minimally invasive surgical techniques require a specific training and the use of dedicated instruments and materials to be successfully applied to the treatment of intrabony defects.

Neoliberalism is the dominant ideology underpinning the operation of many governments. Its tenets include policies of economic liberalization such as privatization, deregulation, free trade and reduced public expenditures on infrastructure and social services. Indigenous populations experience inequalities in ways that are unique and distinct from the experiences of other marginalized groups. This is largely due to colonial influences that have resulted in sustained loss of lands, identity, languages and the control to live life in a traditional, cultural way that is meaningful. Oral health is simultaneously a reflection of material circumstances, structural inequities and access to health services. Indigenous populations carry a disproportionate burden of oral health inequalities at a global level. This book narrates about neoliberal influences on indigenous oral health inequality.

In many spheres of human life, there are secrets. These secrets contribute either positively or negatively to the prosecution of human activities. In this connection, families all over the world keep secrets. These secrets concern a good number of domains and are meant to ensure the survival and welfare of families and their members. Some of these domains are presented in the following sections of this work: secrecy and adultery; secrecy and incestuous relationships; concealing information concerning assets and financial accounts; concealing the identities of biological children; hiding the reasons for contracting some marriages; hiding family histories; secrecy as well as family disabilities, inabilities, deficiencies, etc; secrecy concerning past lives; non-disclosure of financial and economic situations in families; non-disclosure of professional secrets; protecting mothers¿, daughters¿ and sons¿ relationships with influential persons (religious leaders, politicians, businessmen, musical stars, sports icons, etc); protecting spiritual activities; Etc. Finally, there is need to know when to keep the said secrets or disclose them.

This book considers the algorithms of image clustering, approximation, flood-filling, thinning, segmentation, and image transformation. It shows how approximation helps to determine coordinates of segmentation levels that are a base to select the main objects of attention, and details how approximation and distributed cumulative histograms can be applied to face images to detect useful features in the recognition systems. This book will be useful for students, engineers, and scientists interested in computers and information technology, and for anyone interested in images and their role in information systems.

This book summarizes the fundamentals of nanochemistry and nanotechnology. Nanotechnology deals with materials or structures in nanometer scales, typically ranging from 1¿100 nm. Size reduction can lead to a whole range of new physico-chemical properties and thus offer a wealth of potential applications. This book also deals with the various types of polymeric microspheres, preparation methods of microspheres and their trending pharmaceutical applications.

Heteroatoms constitute a very common fragment of a number of active pharmaceutical ingredients as well as excipients; from the point of view of significance, it is all the same if these are isosterically/bioisosterically replaced carbons/carbon substructures in aliphatic structures or real heterocycles. Many heterocyclic scaffolds can be considered as privilege structures including aromatic skeletons. Most frequently, nitrogen heterocycles or various positional combinations of nitrogen atoms, sulphur, and oxygen in five- or six-membered rings/fused rings can be found. There are a number of novel pathways found for their synthesis including homogenous or heterogenous catalytic system. According to statistics, more than 85% of all biologically-active chemical entities contain a heterocycle. This fact reflects the central role of heterocycles in modern drug design therefore their synthesis is important.

Strong brand image is an invaluable asset and organizations are giving continuous endeavor to build strong image for their goods and services. Likewise, marketing researchers are focusing on researches to find out ways to enhance brand image. In this study, Aaker¿s Customer-Based Brand Equity Framework-1996, Keller¿s Customer-Based Brand Equity Pyramid-2003 and Baker¿s Corporate Social Responsibility Model-2001 have been taken into consideration for identifying the pertinent factors relating to brand image of hotel brands. Subsequently a number of variables have been extracted through extensive literature review to investigate their influence on building brand image for branded hotels in the context of Bangladesh. The variables include brand awareness, brand association, brand superiority, brand affection, brand resonance and corporate social responsibility which are deemed to have a direct influence on brand image while tourism management and advertisement have been used as the moderators in the relationship between these six IVs and brand image. Data were collected from the customers of some selected 4 star and 5 star hotels in Bangladesh using multi-stage sampling procedure.

The rise of Confucian capitalism in East Asia will fundamentally reshape the world economic, political and cultural order constructed by Western Protestant capitalism, and thus change the foundations of the existence of Western universal values and universal consciousness based on Western centrism. Confucianism will confront greater obstacles as well as more development prospects as society develops and there is more interaction, communication, and dialogue among many cultures around the world. Therefore, this paper presents the close relationship between the Neo-Confucian Ethics and the rise of Asia from the perspective of the modernity of the Confucian tradition in East Asia and Asian political democracy. Neo-Confucian Ethics has shaped Asia's industrial civilization, and Asia's economic development is consistent with the philosophical theory inherent in Confucian ethics.

This book is about the age changes in facial soft tissues. The materials used for augmentation of facial soft tissues. Soft tissue fillers are used for elimination of superficial wrinkles to re volumizing of face. Facial fillers are broadly divided into biodegradable and non-degradable materials. The chapters have been added and cover from basics of clinical anatomy of face to the procedures involved in volumizing of face. The book is very interesting for maxillofacial, dermato surgeons and facial plastic surgeons.

Hopeful Lies is a collection of essays. It is an attempt to establish one's role in the society and to look at social phenomena from different subject experiences. The essays are interdisciplinary and deal with a variety of topics- general and specific, basing its grounding on academic research. If one's life revolves around the truth, how do we deal with the subtleties of lies which often seem like truth?

A Smart Irrigation System is an automatic watering system with respect to the available moisture present in the soil. That means if the soil moisture level is low then only the automatic watering should flow otherwise not. It should wait till the marginal line. For executing this project, we need some hardware components as well as software to integrate properly and execute the actual outcome of the project. After that, an android mobile phone is needed to control every feature properly.