Books published by Larsen and Keller Education

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.

This book outlines the processes and applications of sports medicine in detail. It provides in-depth insights about the various concepts and theories related to this subject. Sports medicine deals with the study and practice of providing health care and medical assistance to the athletes and sports persons. It mainly deals with sports injury and generally works in the field of muscular cramps and other sprains, splints or strains. The topics covered in this extensive text deal with the core subjects of sports medicine. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.