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Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.
Knowledge Management and Information Systems Strategy for Growing Organizations examines the role that information systems play in helping SMEs use knowledge to achieve strategic organizational goals. Adopting a business perspective, it is ideal for students studying strategic information systems and knowledge management.
Since its publication in 1982, The Color Purple has polarized critics and generated controversy while delighting many readers around the world. Rachel Lister offers a clear, stimulating and wide-ranging exploration of the critical history of Alice Walker's best-selling novel, from contemporary reviews through to twenty-first-century readings.This Reader's Guide:* opens with an overview of Walker's work* provides a detailed consideration of the conception and reception of The Color Purple* examines coverage of key critical issues and debates such as Walker's use of generic conventions, linguistic and narrative strategies, race, class, gender and sexual politics* covers the reception and cultural impact of cinematic and musical adaptations, including Steven Spielberg's 1985 film and the recent Broadway production.Lively and insightful, this is an indispensable volume for anyone studying, or simply interested in, Alice Walker and her most famous work.
A fresh new edition of Shakespeare's exuberant early comedy, developed by and for the RSC, includes new interviews with acclaimed directors David Thacker and Edward Hall, looks at specific productions in the play's history, and an illuminating introduction to the play by acclaimed scholar Jonathan Bate.
From the Royal Shakespeare Company - a modern, definitive edition of Shakespeare's great drama of ambition, desire and guilt. With an expert introduction by Sir Jonathan Bate, this unique edition presents a historical overview of Macbeth in performance, takes a detailed look at specific productions, and recommends film versions. Included in this edition are three interviews with leading directors - Rupert Goold, Gregory Doran and Trevor Nunn - providing an illuminating insight into the extraordinary variety of interpretations that are possible. This edition also includes an essay on Shakespeare's career and Elizabethan theatre, and enables the reader to understand the play as it was originally intended - as living theatre to be enjoyed and performed. Ideal for students, theatre-goers, actors and general readers, the RSC Shakespeare editions offer a fresh, accessible and contemporary approach to reading and rediscovering Shakespeare's works for the twenty-first century.
Tourism is one of the largest industries in the world, yet leisure travel is more than just economically important. It plays a vital role in defining who we are by helping to place us in space and time. In so doing, it has aesthetic, medical, political, cultural, and social implications. However, it hasn't always been so. Tourism as we know it is a surprisingly modern thing, both a product of modernity and a force helping to shape it. A History of Modern Tourism is the first book to track the origins and evolution of this pursuit from earliest times to the present. From a new understanding of aesthetics to scientific change, from the invention of steam power to the creation of aircraft, from an elite form of education to family car trips to see national 'shrines,' this book offers a sweeping and engaging overview of a fascinating story not yet widely known.
An anthology of both familiar and previously unavailable primary texts that illuminate the world of nineteenth-century ideas. An expert team introduce and annotate a range of original social, cultural, political and historical documents necessary for contextualising key literary texts from the Victorian period.
Compiled in response to student need, Core Statutes on Evidence is designed to be clear and easy to use, providing the essential statutory material and nothing more, making it easily navigable and ideal for use in examinations.
Compiled in response to student need, Core Documents on European and International Human Rights is designed to provide essential materials in an easily navigable format at a value-for-money price.
This book sets out to instil a different approach to thinking about the theory and practice of management and information management in organizations.
This essential companion for lecturers and study skills advisors alike sets study skills teaching in context and outlines positive environments to enhance student skills. It provides practical guidance on developing interactive group skills, revision and exam strategies, writing, memory and critical analysis skills.
This book provides a thematic survey of English foreign policy in the sixteenth century, focusing on the influence of the concept of honour, security concerns, religious ideology and commercial interests on the making of policy.
The third edition of Media, Politics and Democracy examines the fraught debate over media influence, who wields it and what effect social and traditional media has on what we think, how we behave, and how we vote.
In today's world of impact assessments, targets and budget cuts, demonstrating research impact is of ever greater importance. This is the only book to provide researchers at all levels and from all disciplines with comprehensive guidance on the subject, helping them to achieve greater visibility and influence with academic and external audiences.
A revised and updated edition of this student introductory textbook, it has new diagrams and illustrations, with updated hardware examples. A new concluding chapter on graphical user interfaces is added. There is also more emphasis on client-server systems.
Evaluation is a large and growing field with applications to a wide range of disciplines - including sociology, social work, social policy, psychology, health, nursing, education, community development, etc.
Including research since Gorbachev's "glasnost", this title surveys the different interpretations of Russian history. Each chapter begins with a brief summary of events and a list of the main points of debate among historians, and ends with a recommended reading list.
To empower either themselves or their clients, nurses must be able to understand the dynamics and nature of power relationships within society. Taking a sociological perspective, this book introduces readers to methods of analysing power and power relationships while clearly demonstrating the relevance to nursing practice.
This book traces the interaction of war and diplomacy and analyses why the Falklands conflict of 1982 engaged the British and Argentine people in a deeply personal way. It also examines the interpretation of the war in Britain, revealing how the war - a successful one - was seen by its critics as an example of 'Thatcher's Britain'.
This title provides students with a clear, accessible and highly engaging analysis of substantive law of the EU in the most comprehensive text of its kind, as well as containing chapter summaries, questions, suggestions for further reading and annotated web addresses.
Many books exist illustrating the power structure of the medical professional, which is male gendered, and its significance for women within this. No study has so far tackled the relationship between women as child birth professionals and women as mothers.
This second "Core Topics" volume specially refers to labour and delivery. The latest findings and the implications for modern midwifery are considered, along with earlier work. The relationship between critically renewed research studies and good practice remains.
One of a series of books offering close textual analysis of the major works of English literature. The work contains a summary and commentary together with an analysis of a specimen passage for style, a discussion of themes and critical features and a section on the writer's life.
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