Books published by Marshall Cavendish International (Asia) Pte Ltd

In this collection edited by award-winning author Felix Cheong, parents write letters to their sons about the different roles they will go through as son, brother, husband and father.

Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.

"Artificial Intelligence will either be the best or worst thing to happen to humanity. We do not yet know which." - Stephen Hawking As AI becomes more pervasive in every aspect of human life, there is an urgent need to understand it and harness it in a way that benefits mankind. But where do we begin? The 13 chapters in the book break down this complex subject by examining AI's impact on key sectors of our societies. Chapters delve into specific industries, probing the myriad opportunities and potential risks brought about by AI: - Healthcare - Law - Manufacturing - Cybersecurity - Mobility - Financial Services - Education - Satellite Systems - Government > Authored by Dr Anton Ravindran, together with guest chapters contributed by leading experts in their fields, this invaluable book provides a clear, comprehensive and authoritative look at how AI - managed wisely - can change the world for the better. The book includes a foreword by Prof. Stephen Martin BA, MA, MTCP, Dip Ed, PhD, GAICD, Chairman, Bank of China (Australia) Ltd and Former Speaker, Parliament of Australia.

Uncle Ernie protects Princess Sabrina at all times. He's getting old and makes rude noises in the wrong places, but he's still the best bodyguard around. Most of all, he helps Sabrina keep her royal secrets. And then, Uncle Ernie goes missing. Sabrina's enemies could be behind his disappearance, leaving her with an impossible dilemma. Should she try and find her beloved uncle or run away and save herself? Luckily, her loyal, funny friends, Charlie, Liam and Awful Agatha offer their support. Together, they embark upon a scary rescue mission after dark. The crazy gang have just one night to track down Uncle Ernie. The future of Sabrina's royal family is at stake. She may never see her parents again. Is she prepared for the greatest fight of her life?

Eve and the Lost Ghost Family is a deadpan-funny YA graphic novel about Eve, a 14-year-old on the verge of becoming her own person, and her quarrelsome parents. Killed in a car accident one night, they begin their wandering in the afterlife - only to discover they're simply reliving their life in an eternal cycle. Meanwhile, Eve becomes drawn to a girl whose house she's haunting and finds they actually share the same taste in music and poetry. Now, how do you scare the living daylights out of your soulmate? And there's the small matter of looking for her equally-dead boyfriend who's somewhere out there - wherever "out there" is in the Great Beyond. Eve and the Lost Ghost Family will captivate you with its quirky characters, its innovative blend of poetry and comic book art and its unique spin on growing-up pains - first love, dealing with meddlesome parents, doubts about self-identity and, of course, the answer the ultimate question: What happens after death?

How can we use technology and finance to improve society and the planet?Digital for Good looks at everything from how banking plays a role in the climate emergency through to the FinTech world using technology to overcome issues of inequality and inclusion. The themes of the book include questioning the purpose of banking, and whether it is socially useful; how purpose can impact a bank's role in the climate emergency; the way in which we can use finance to do good for society and the planet; the latest developments in cryptocurrencies; and more.Unlike Chris Skinner's previous books, this is not an opinion piece but a collaborative effort that includes interviews and chapters from leading authorities including experts from across the world. Examples of those contributing to the book include Adrian Gore, Group Chief Executive, Discovery Bank (South Africa); Tom Blomfield, founder and former CEO, Monzo Bank (UK); Gail Bradbook, co-founder of Extinction Rebellion (UK); Brock Pierce, Chair of the Bitcoin Foundation (USA); Jonathan Quin, Head of Europe Strategy for Ant Group (China); Gottfried Liebrundtt, former Chief Executive Office of SWIFT (Belgium); and many others from all over the world.The aim of this book is to present an in-the-round, global view of the state of our financial and technological space today, and how these developments are both impacting and improving our world. The bottom-line is: if your business doesn't stand for something, it will fall down.

In the last volume of our Letter series, we invited 18 contributors to write to their partners. These heartfelt words are at once a celebration of romance and that first flush of love. Perhaps what needs to be said, things to be thankful for, but they've never had the chance to do so. Perhaps hurts they had inflicted over time on their partners, but never made amends for; such matters left unresolved eventually become a thorn in the relationship. These private words, publicly uttered, reflect on how marriage is not always the happily-ever-after movies portray it, but a coming-to-terms with differences and distances, trauma and pain.

We, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion... Multiculturalism is arguably the X-factor of Singapore's admired country brand. But while the island republic's open¬ness to the world is undoubted, its ethnic cohesiveness at home came under scrutiny amidst the stresses of pandemic times. In 2021, the government announced moves to establish new legislation for a Maintenance of Racial Harmony Act. This thought-provoking collection of 23 essays - by writers including Nazry Bahrawi, Viswa Sadasivan, Kenneth Paul Tan, Poh Yong Han and Margaret Thomas - reflects on Singapore's progress, since independence in 1965, to integrate its component communities into one society and nation. Insights are drawn from diverse perspectives - Malay, Indian, Eurasian, Peranakan, Chinese and others. Lessons from the past are analysed, and the evolving challenges of the present candidly assessed. "One United People" - a quotation from Singapore's National Pledge - is a timely reminder that racial harmony is never a reachable destination, but an ongoing journey, an aspiration that every citizen and resident can contribute to every day.

Are you a business person who wants to learn about contract law and how it relates to practical issues? If so, this new and fully updated second edition of Contract Smart has been written with you in mind. It is targeted at the educated business professional who wants a balanced approach in a book on Singapore law - more than the bare basics of contract law but without too many technicalities as presented in books for lawyers and law students. And most importantly, there is emphasis on the practical business aspects of contract law. This book covers essential topics such as: - How to make contracts. - Deciding on form and formalities in contracts. - The parties who have rights under a contract. - The nuances in the different types of contractual terms and conditions. - The situations that could make a contract voidable or void. - How contracts should be performed. - Making variations to contracts. - The various options if a contract is breached. - Dealing with contracts involving parties in other countries.

There are 12 animals that make up the Chinese Zodiac, in a repeating cycle, and we are all born under one of these animal signs. The lovely illustrations in this book feature these 12 animals: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog and Pig in the illustrator's fun whimsical style. Some are shown alone, others are depicted in pairs or trios. There has never been a better time to pursue colouring as an activity or hobby. Tired of working from home or serving a stay-at-home notice, the charming drawings in the book will have you captivated for hours. Free yourself of stress and fatigue as you colour.

Inspired by the author's cat, this is about a particularly noisy day in the life of Meow Meow. Through expressive drawings, a funny story told in rhymes that mimic the sounds of everyday objects, it teaches young readers how to identify different sounds around the house. This is the second in a series of three books by award-winning poet Felix Cheong that teaches children everyday concepts. The first book, A Busy Day for Meow Meow, relates time to everyday activities like play and meals. The third book A Playful Day for Meow Meow, teaches children how to use prepositions to describe movement. Illustrated by Yunita Elvira Anisa and Devitha Fauzie.

When Sam receives a curious gift from her grandma, she launches into an out-of-this-world adventure to save her new friends. Join Sam on a rocketing ride into space where she learns that with a little imagination, anything is possible... A fun rhyming story that demonstrates the power of a child's imagination and how solutions to problems can be found through play! Illustrated by Danny Deeptown.

The Candy Crew travels to Planet Lava in search of hidden treasure. There, they find out a secret about General Rock. What should the crew do with what they have learnt? Join Captain Cake and his friends, Lieutenant Chocolate, Sergeant Jelly and Private Potato as they journey through space. The Captain Cake stories will keep young readers engaged as they explore important character-building lessons.

Next Practice now trumps Best Practice. The Holy Grail that mammoth Fortune 500 companies, nimble startups and driven individuals eagerly seek in their quest for success. With norms hyper disrupted in the post-Covid economy and innovation waves getting shorter and quicker, the race to be first in innovation is now nail-bitingly intense. Design thinking, Blue Ocean, Working Backwards - there are innovation frameworks to fit every need and context. Yet it remains elusive. What if humans were simply not made to innovate? That our brains were designed to be efficient, not innovative, to ensure we survived as a species.