Books published by Mascot Books, Inc

THE ULTIMATE CONSPIRACY THRILLER--this conspiracy is real. Spoken about by British prime ministers and American presidents, this conspiracy is reaching its deadly conclusion.In 1920, Winston Churchill warned us of a "worldwide conspiracy to overthrow civilisation."In 1961, President John F. Kennedy warned us of this same conspiracy: "We are opposed around the world by a monolithic and ruthless conspiracy."Regarding the same, J. Edgar Hoover, first director of the FBI, said, "The individual is handicapped by coming face-to-face with a conspiracy so monstrous he cannot believe it exists."Can Detective-Inspector David Sharp of the United Kingdom's antiterrorist squad prevent this century-old conspiracy from coming to fruition before it's too late?Blending action with highly guarded secrets, this book will shock readers and alter their perceptions of reality.

"Will you give me a hug?" he began to implore. "I'm scared hugs do not exist anymore."After a long sleep, Bear ventures out of his cave to find the world outside is not how he left it. Instead of greeting him with open arms, Bear's friends keep their distance. Follow Bear as he journeys through the forest to discover what has happened to hugs.This charming tale of friendship hopes to help young readers navigate situations of isolation, confusion, and separation.

John Wilander finds himself reluctantly drawn to an ambitious investigation of a clandestine theoryƒƒ‚‚ƒ‚‚"ƒƒ‚‚ƒ‚‚€ƒƒ‚‚ƒ‚‚"lured into the rabbit hole by his enigmatic new friend from Stockholm University, the privileged William Milton. William is intensely determined to exhume the mother of all conspiracy theories from its dormancy and usher in the renaissance of a notorious worldview that has been dead and buried for five hundred yearsƒƒ‚‚ƒ‚‚]ƒƒ‚‚ƒ‚‚€ƒƒ‚‚ƒ‚‚]until now. As John's pleas for sanity fall on deaf ears, a decision is made. With the aid of astrophysicist Dr. Celeste Wood, the table is set for a voyage to Antarctica that, if successful, could re-shape the world as we know it for all the years to comeƒƒ‚‚ƒ‚‚"ƒƒ‚‚ƒ‚‚€ƒƒ‚‚ƒ‚‚"with or without him.

Wake up and greet the U.S. Navy Jet Planes in Sunny Pensacola, Florida! Complete with bright illustrations of the Emerald Coast, paired with the feeling of excitement and wonder that is attached to the Jets when they soar by!

Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at the exact moment they''re needed. But the seemingly never-ending stream of advertisements and inbox clutter makes many resent everything marketers do. In this environment, traditional approaches just wont cut it. Marketing to these entitled consumers requires a new strategy: consumer-first marketing. And this book is the first to lay out how to do it. Based on focus groups and survey answers from real consumers, combined with the authors experience with hundreds of different brands, Marketing to the Entitled Consumer shows you exactly how to apply consumer-first marketing in your organization. Youll learn which data to collect -- from purchase histories to pollen counts -- and how to deploy it consistently across online, mobile, and real-world channels. Youll master the art of building meaningful consumer connections with the three Rs: reciprocal value, relevance, and respectful empathy. Youll even get instructions on how to win over your fellow marketers and the rest of your company. Marketing to the Entitled Consumer features practical case studies from dozens of marketing practitioners and thought leaderslearn how a clothing retailer, a self-storage company, and a European department store all personalized their marketing outreach strategies to suit their individual customers and how those changes maximized company growth. Read the book that the legendary marketing thinker Don Peppers called a warning shot across the bow of traditional marketing. Then get to work. Your entitled consumers are ready for a new approach ... are you?