Books published by McGraw-Hill

Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students.It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminatethe power and versatility of the economic way of thinking.With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think likeeconomists themselves, and to develop a lasting interest in the discipline.Key Features. Fully updated chapters, including new and expanded material on international labour markets, the gig economy,behavioural game theory and nudge theory.. Extensive pedagogical features such as examples, key terms and definitions, in-chapter exercises, chapter summaries,and review questions and problems.. Economic Naturalist examples that show how economic principles can be used to explain experiences and observationsof everyday life. New examples include: "Why do firms benefit from the gig economy?", "Why is self-checkout becomingthe norm in shops?", and "Why do online retailers have flagship stores?".Connect® ResourcesAvailable with McGraw-Hill Education's Connect®, the well-established online learning platform, which helps faculty andinstitutions improve student outcomes and course delivery efficiency. In addition to maths tutorials and SmartBook, the awardwinningadaptive reading experience, the new Connect® features for this edition include:. Economic Application Based Activities that provide students with valuable practice, using problem solving skills to applytheir knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge toanalyse complex scenarios and solve problems.. Economic Naturalist graphing questions which have been newly developed to complement this key pedagogical featurefrom the textbook.. Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data forstudents to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students.To learn more, visit mheducation.co.uk/connect

Social psychology has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. It seeks to answer questions that we often think and talk about; questions such as: - What circumstances prompt people to help, or not to help?- What factors influence the ups and downs of our close relationships?- Why do some people behave differently when on their own compared to in a group?- What leads individuals sometimes to hurt, and other times to help one another?- Why are we attracted to certain types of people?- How do some persuade others to do what they want?This new edition of Social Psychology has been revised to introduce a more flexible structure for teaching and studying. It includes up-to-date, international research with an emphasis throughout on its critical evaluation. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key Features Include: . Research Close-Up: In a brand-new style, this feature matches the layout used in research papers,providing an accessible introduction to journal articles and the methods used by social psychologists.. Focus On: Fully revised, these boxes look at opposing viewpoints, controversial research or alternativeapproaches. This offers a more critical outlook and prompts the questioning of the validity ofpublished research.. Recommended Readings: New to this edition, suggestions for both classic and contemporary literatureare included in each chapter, providing a springboard for further study of the topics.. With chapter contributions from Dr Juliet Wakefield.Connect Psychology is McGraw-Hill's digital learning and teaching environment. Students - You get easy online access to homework, tests and quizzes designed by your instructor. You receive immediate feedback on how you're doing, making it the perfect platform to test your knowledge. Lecturers - Connect gives you the power to create auto-graded assignments, tests and quizzes online. The detailed visual reporting allows you to easily monitor your students' progress. In addition, you can access key support materials for your teaching, including a testbank, seminar materials and lecture support. Professor David N. Myers is the John Dirk Werkman Professor of Psychology at Hope College where he has taught for the past 30 years. David Myers' love of teaching psychology has been rewarded by students on many occasions with numerous "Outstanding Professor" awards. An award-winning researcher, Professor Myers received the Gordon Allport Prize from Division 9 of the American Psychological Association for his work on group polarization. His scientific articles have appeared in more than two dozen journals, including Science, American Scientist, Psychological Bulletin, and Psychological Science. He has served his discipline as consulting editor to the Journal of Experimental Social Psychology and the Journal of Personality and Social Psychology.Dr Jackie Abell is a Reader in Social Psychology with the Research Centre for Agroecology, Water and Resilience, based at Coventry University, UK. Her current areas of research interest include the application of social psychology to wildlife conservation and environmental issues to facilitate resilience and sustainable development, place attachment and identity, social cohesion and inclusion.Professor Fabio Sani holds a Chair in Social and Health Psychology at the University of Dundee. His general research interest concerns the mental and physical health implications of gro

Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of expertise to guide readers through a framework of corporate finance, providing readers with a solid foundation of knowledge. With integrated theories and real-world European examples, the new edition presents the fundamentals of corporate finance in a clear and captivating way.Key Features. New Sustainability in Finance boxes provide awareness on how sustainability and corporate finance are interconnected in every-day life.. Example boxes in every chapter provide real and hypothetical examples, illustrating theoretical concepts such as calculating returns, bond yields and equity.. Real World Insight boxes on prominent topics like mortgages, investing and price models illustrate how corporate finance theories and concepts have been applied to business and decisions.. Up-to-date content reflecting the latest developments in the field, including the growth of ethics and sustainability, the emergence of cryptocurrencies and financial technology, and the impact of Brexit on corporate finance practice.. Coverage of the Covid-19 pandemic and how this has and will impact the field of corporate finance in the future.. Material aligns with external syllabi from professional bodies including ACCA, CIMA and ICAEW.

Societies have always depended upon humanity's ability to correctly perceive situations and determine suitable subsequent actions. Since this requires us to accurately deal with information, it is important to understand not only how we (mostly) do this, but also how errors may arise. This is the focus of the new, second edition of Cognitive Psychology, one of the most dynamic areas in its field. Accessible yet comprehensive, this text aims to overcome the gap that arises between real life and laboratory studies, by providing an appropriate balance of research versus application.Key Features:. A new structure to better reflect the content and align with teaching. A brand-new standalone chapter on Consciousness. Fully updated pedagogy, including When Things Go Wrong and Research Close Up. Practical Application boxes to highlight the real-world implications of discoveries. Discussion Questions at the end of every chapter to encourage reflection and critical thinking. New chapter links to demonstrate topic connections and signpost readers. A retained emphasis on the critical evaluation of researchCognitive Psychology is available with McGraw Hill's Connect®, the powerful online learning platform which features our award-winning adaptive reading experience, as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit our website.

Economics for Business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy, the rise of populism and Brexit.Key features:.Draws on a wealth of contemporary examples to bring economic topics to lifeoFully updated case studies cover contemporary topics such as banking in the UAE, Amazon's acquisition of Whole Foods, the Disney-Comcast acquisition and the proposed ASDA-Sainsbury merger..Key economic theories explained within the context of modern businessoUpdated Business applications on issues such as mergers and acquisitions, hedging and membership of the eurozone that connects economic theories to contemporary business life..Equips students with a practical toolkit of economics skills for businessoTargeted chapter exercises include concept questions, calculations and graphing practice..Connect® resources such as algorithmic and static questions, application-based activities, graphing tutorials, maths preparedness exercises and a Testbank.Available with McGraw-Hill Education's Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect

The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Students have access to a wealth of diverse analytical cases, balanced with current content and international examples.Key features of this new edition include:.Fully revised to incorporate current methods in management control .New chapters on Managers, Human behaviour and Organizations, Risk Management and The controllers - past, present, future..New coverage of topics such as Risk management, Sustainability, Globalisation and Ethics."..New end-of-chapter and additional cases that cover chapter topics and provide questions and discussion topics for students to put their knowledge to practice. .Full coverage of current management control systems roles and responsibilities, including controllers, BU-controllers and the CFO.Learning Objectives at the beginning of each chapter provide a structure for students to progress their knowledge from..Now available with Connect®, including access to a Testbank and 10 case studies that are assignable and autogradable.Available with McGraw Hill Education's Connect®, the well-established online learning platform, which features resources to help faculty and institutions improve student outcomes and course delivery efficiency. Are you a student? Gain easy online access to homework, tests and quizzes with immediate feedback on your progress as well as access to practice materials.Are you an instructor? You can create auto-graded assignments, tests and quizzes. Detailed visual reporting allows you to easily monitor student progress. Explore the updated instructor resources that include an instructor's manual, solutions manual, PowerPoints, glossary and appendices. Frank G.H. Hartmann is a Professor of Accounting at the Nijmegen School of Management, Radboud University. Kalle Kraus is Professor in Accounting at the Stockholm School of Economics.Göran Nilsson is a Senior Lecturer in Management Control at Uppsala University.Robert N. Anthony was the Ross Graham Walker Professor Emeritus of Management Control at Harvard Business School. Vijay Govindarajan is the Coxe Distinguished Professor at Dartmouth's Tuck School of Business and a New York Times and Wall Street Journal Best Selling author.

Economics is all around us. It influences our daily lives, our society, political decisions, environmentalconcerns and the future we leave for our children. The twelfth edition of Economics by David Begg andGianluigi Vernasca is a focused toolkit for studying economics. It enables the reader to understand howeconomics underpins the world we live in, by presenting the economic theory in a clear and accessibleway and applying it to real world situations.>This new edition has been revised and updated to include the latest topics and issues, such as the roleof information and the digital economy, immigration, and globalization. This material, combined with arich array of pedagogical features, encourages students to understand not only our economic past andpresent, but also our changing world and the way in which economics can make sense of it.>Key Features:New chapters on "Globalization, National Sovereignty and the World Economy" and "Governingthe Market";Fully updated chapters, including new and expanded material on behavioural economics andgame theory;A range of pedagogical features, including topical case studies, boxes on economic conceptsand activity applications, which show the relevance and application of the material;A flexible learning approach allows the reader to learn at their own pace, with end of chapterquestions graded by difficulty and optional math boxes for the technically-minded;Clean and contemporary design for ease of reading and study;Connect® resources such as application-based activities, interactive graphs, algorithmicquestions and graphing and maths tutorials.>Available with McGraw-Hill Education's Connect®, the well-established online learning platform, whichfeatures our award-winning adaptive reading experience as well as resources to help faculty andinstitutions improve student outcomes and course delivery efficiency.>To learn more, visit mheducation.co.uk/connect>

Personality makes us who we are and influences every aspect of our lives - from how we interact withothers, to how we respond in stressful situations. Personality Psychology uses a unique organizationalframework to explore the six key domains of knowledge about personality - Dispositional, Biological,Intrapsychic, Cognitive/Experiential, Social/Cultural and Adjustment. This third edition focuses on the scientificbasis of current understanding, highlighting contemporary research while also covering classic viewpoints.>Key features:>. Updated chapter on Culture and Personality with an expanded review of international research. Extensively revised chapter on Personality Disorders, covering the DSM-5 and its hybrid model. New and refreshed pedagogy including 'Application boxes', which examine how personalitytheories and research are used in real-world situations. 'A Closer Look' sections, which explore core topics and influential studies to enhance students'understanding. New and updated Exercises to encourage critical reflection and the application of theory topersonal experience. A fully revised chapter on Psychoanalytic Approaches to Personality, including historicalperspectives and extended coverage of Object Relations Theory and Ego Psychology>Connect® Psychology is McGraw Hill's digital learning and teaching environment.>Students - You get easy online access to homework, tests and quizzes designed by your instructor.You get immediate feedback on how you're doing, making it the perfect platform to test your knowledge.>Lecturers - Connect® gives you the power to create auto-graded assignments, tests and quizzes online.The detailed visual reporting allows you to easily monitor your students' progress. In addition, you canaccess key support materials for your teaching, including a testbank and lecture support.>Randy Larsen is the William R. Stuckenberg Professor of Human Values and Moral Development at WashingtonUniversity in St. Louis. His recent classes include personality psychology and ethics for scientists.>David Buss is Professor of Psychology and Chair of the Individual Differences and EvolutionaryPsychology (IDEP) programme at the University of Texas at Austin.>Andreas Wismeijer lectures in personality psychology and a multitude of other courses at Tilburg University andNyenrode Business University. He is a prolific writer of articles on psychology.>John Song is the interim Head of the School of Applied Social Sciences at De Montfort University, where he has alsotaught personality, individual differences and research methods as an Associate Professor.>Stéphanie van den Berg is Associate Professor at the University of Twente where she teaches statistics, data scienceand psychometrics to students in the behavioural sciences.>Bertus Jeronimus teaches courses on personality and individual differences, as well as lifespan development andsocialization, at Groningen University. He is Assistant Professor in the Faculty of Behavioural and Social Sciences.

This sixth edition of Organisational Behaviour provides a thorough introduction to the field for students and aspiring practitioners alike. Comprehensively revised to reflect the most recent developments, this text also retains its strong research foundations. Balancing a psychological approach with social perspectives, covering the effects of personality, emotions, values and group dynamics on an organisation, this book also has a strong business focus emphasising the role of an organisation’s leaders, structure and politics on its overall behaviour.Key features:New end of chapter case studies for each chapter with relevant examples from across the globe, featuring companies such as United Airlines, Zara and HP, covering the chapter’s main topics, applying the key theories and emphasising what has been learnt.New chapter on organisational architecture combining and refining two previous chapters on organisational structure and organisational design.New IRL logos to highlight sections that can be seen and applied directly to real life situations.OB in Practice mini cases throughout the chapters have been revised and updated to provide concise international examples, enabling the reader to apply theories learnt into practice.Re-organised chapter structure to ensure greater synergy between chapters and improved flow of knowledge throughout the text.Available for the first time with Connect, our highly reliable, easy-to-use digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results.Also with access to SmartBook®, our adaptive reading, study and practice environment specific to the book’s content.

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.Key Features:- A new chapter dedicated to Digital and Social Media Marketing- Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions- Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi- Now includes Interactive activities, Testbank questions and Quizzes available on Connect®International Marketing is available with McGraw Hill's Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. "International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora's book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject." George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School.Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS).Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:. New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.. New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.. Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.. Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill's Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

Good operations management is not only crucial to success in business, but critical to our survival. Now in its second edition, Operations Management retains its engaging writing style and balanced approach of quantitative and qualitative material. With integrated theories and real-world examples, this new edition presents increasingly important principles, applicable to both service and manufacturing contexts, in a clear and captivating way. Containing everything necessary to understand this fascinating and everevolving field, this textbook will soon become indispensable.Key Features:. A new structure to refocus the book and align with teaching. Fully updated pedagogy, including Worked Examples, Critical Perspectives and Contemporary Thinking. New interviews with leading operations managers, highlighting the different roles available and preparing students foremployment in the field. A strong global focus through over 70 new or revised cases, including companies such as Amazon, FIFA World Cup, IBM, LEGO, Nike, Sony and many more. Up-to-date coverage of contemporary topics, such as the 4Vs, blockchain, Big Data, the Internet of Things and disruptive services in the supply chain. Revised end-of-chapter content to test comprehension, including Review Questions, Discussion Questions and Problems. Continued links to and emphasis on Globalization, Business Integration and Corporate Social Responsibility (CSR)Operations Management is available with McGraw Hill's Connect®, the online learning platform which features resources to help faculty and institutions improve student outcomes and course delivery efficiency.

Get Ahead in Your New Job: How to make an impact in the first 100 days is a must-have practical guide to help you establish yourself quickly and effectively in a new role, whatever your level in an organisation. In the first 100 days of a new job you have a unique opportunity to shape your work reputation and re-position your career. Your ability to read performance expectations, management culture and how quickly you need to climb the learning curve makes a difference to your career future.Drawing on his work as one of the UK’s best-known career strategists, John Lees shows you how to hit the ground running and avoid classic mistakes. • Negotiate your new role like a pro, gaining clarity about job content and employer expectations.• Identify the key mistakes new starters make in reputation management and performance.• Understand how your initial impact shapes your long-term career prospects.• Learn how to manage key relationships with decision makers.• Anticipate career traps and learn how to avoid or manage them.• Learn how to ‘map’ your new organisation to identify key resources, trends and people.• Develop strategies for building on your first 100 days as part of your long-term career planning.By the end of this book, you will be better equipped to make an impact in your new job, build key relationships and add significantly to your CV.  

Introduction to Financial Accounting is a market-leading textbook that offers comprehensive coverage of all the fundamental accounting techniques and practices required by the major accountancy bodies, and explains the reasons why transactions are accounted for in a particular manner. The authors provide stimulating discussion that enables students to think strategically about the influence that accounting has on economic decision-making and its impact on wider society. For students undertaking a degree in accounting or business studies, this ninth edition has been fully revised and updated to the latest accounting standards. It provides a contemporary approach whilst retaining its highly valued concise, student-friendly chapters and practical content. This essential resource is packed with real world examples, worked examples and exercises to keep students engaged and to aid understanding of complex accounting theory.

Every trader will appreciate this reliable, realistic, and systematic approach to trading financial and commodity markets. In a step-by-step manner, the author applies a rigorous mathematical discipline to finanical speculation and explain how to analyze markets, forecast price movements, develop trading strategies, and manage trading capital. Kase also unveils several highly sophisticated indicators that are far more precise than conventional technical indicators. Unlike most books on trading, Trading with the Odds contains complete coverage of money management, including the author's own "Kase Dev-Stop," a highly calibrated money management tool. Trading with the Odds also includes: Uses and abuses of conventional technical analysis; New technical indicators for analyzing markets and entering trades.

Master the mental aspects of golf with these ten easy-to-follow principlesHow often have you heard that a golfer "has a good head for the game" or that a player is "a mental case"? Anyone who's ever set foot on the links knows that the game of golf is psychological--a contest of wit and willpower. It is at its core a mental game, and to play well you need to have tremendous concentration, focus, and emotional control--mind skills that even the most technically proficient golfers must learn along the way.For decades, Robert K. Winters, Ph.D., affectionately known as "Dr. Bob," has been teaching these skills to players at all levels of the sport--touring professionals, top amateurs, collegiate players, and junior golfers alike. In The Ten Commandments of Mindpower Golf, Dr. Bob brings his years of expertise to you.In easy-to-follow prose, free of philosophical jargon, Dr. Bob outlines his proven action plan for success--ten ironclad strategies for winning the battle within yourself and mastering the mental game. By following these ten commandments and adhering to their simple lessons, you'll be able to show up at the golf course armed with a clear understanding of how to plan your strategy and think effectively, from the first tee to the eighteenth green.

RECONNECT WITH THE PERSON YOU'RE MEANT TO BEA four-step process that opens the door to a meaningful life...Life's authentic moments provide the groundwork for connection to ourselves, others, and God, allowing us to assess what is most important in our lives and uncover the True Self. Such moments of clarity often result from crises, such as illness or loss, that awaken us to what is truly valuable. How can this be achieved in everyday living? Dr. John Chirban helps us assess the degree to which we are, or are not, connected to the True Self--and shows us how we can reconnect. From everyday men and women to notable Americans, including Tom Brokaw, Ron Howard, Maya Angelou, and Sandra Day O'Connor, the stories featured in this book underscore Dr. Chirban's message of the costs of losing the True Self, as well as the rewards of opening the heart to oneself and others. Dr. Chirban also offers an examination of the seven intrinsic qualities of the True Self: SpontaneityReasoningCreativityFree WillSpiritualityDiscernmentLoveBy exploring these qualities and through the exclusive personal stories found in True Coming of Age, readers will begin to explore their authentic nature and to engage their innate gifts, igniting their unique evolution and experiencing a true coming of age.

Strategies for grabbing inand-out trading profits in fast-changing marketsBill Lupien and David Nassar are two of today's most influential, respected voices for traders seeking profitable trading techniques without the hype. Market Evaluation and Analysis for Swing Trading focuses their combined expertise and name recognition on the swing trading skills, techniques, and mind-sets that seasoned pros have used for years to work markets to their own advantage.Lupien and Nassar explain and reinforce ideas and strategies that work today and should continue to yield strong results well into the future. Areas covered include: Methods for reading the strength of bids and offersStrategies for recognizing supply/demand imbalancesWays to spot, and profit from, market maker trading patterns