Books published by McGraw-Hill Education

Electrocardiography for Health Care Personnel prepares users for a national ECG certification examination, as well as providing ECG skills training for health care students and health care personnel who are interested in mastering additional skills. The text includes the essential skills needed to perform an ECG, including anatomy of the heart, basic characteristics, equipment, appropriate intervention, and other technical applications, such as Holter monitoring and stress testing. Emphasis throughout the text is placed on troubleshooting.

Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to "do digital marketing." .Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples .Relevant chapters designed to engage students through "Thinking about Global Digital Marketing", "Legal and Ethical Issues", "Privacy and Security Considerations" and "Value Creation" .Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied .Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. .Designed to support multiple teaching formats through McGraw Hill's Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.

Criminal Evidence presents the basic concepts of criminal evidence and their real-world application to the criminal justice system. Updated with discussions of the latest court rulings affecting the rules of criminal evidence, the Ninth Edition offers practical guidance to criminal justice professionals and criminal justice students. Attention is given to helping students understand criminal court hearings and trials-in particular, the rules of evidence, types of evidence, and admissibility of evidence at a criminal court hearing or trial.

This highly effective self-study system delivers 100% coverage of all topics on the current versions of the SHRM-CP and SHRM-SCP examsTake the 2022 versions of the SHRM-Certified Professional (SHRM-CP) and SHRM-Senior Certified Professional (SHRM-SCP) exams with complete confidence using the information contained in this integrated exam preparation system. To aid in study, each chapter includes special design elements that reinforce salient points and end-of-chapter questions that are accurate to the content and format of the actual tests.Fulfilling the promise of the All-in-One series, this comprehensive reference serves both as a study tool and a valuable on-the-job reference that will serve HR professionals well beyond the exams. The book drills down on objectives unique to each exam, and special attention is given to scenario-based behavioral competencies questions. SHRM-CP/SHRM-SCP Certification All-in-One Exam Guide, Second Edition also features real-world examples that offer insight and call out potentially harmful situations.Offers complete coverage of the 2022 SHRM Body of Applied Skills and Knowledge (BASK)Online content includes two complete practice exams in the customizable Total Tester exam engineWritten by a team of HR experts and experienced educators with decades of experience

An essential resource for pediatric sonographers preparing for the specialty exam or working in the fieldLANGE Review: The Fundamentals of Pediatric Sonography functions as both a review book for the specialty exam and a textbook that helps both student and professional sonographers gain critical knowledge of clinical applications and scanning techniques for care of pediatric patients. The book first walks you through the content, and then tests your knowledge with 200 review-based questions.Featuring 500 diagnostic images and illustrations and 200 review questions complete with detailed rationales for correct and incorrect answers, LANGE Review: The Fundamentals of Pediatric Sonography is the only book on the market that incorporates educational content, sample sonographic protocols, and an examination review. This is an essential resource for sonographers preparing for the ARDMS-PS registry exam, as well as professional sonographers looking to brush up on their skills and gain critical knowledge of clinical applications and scanning techniques.

The drug information you need to pass the boards and make effective drug therapy decisions¿all in one convenient portable guideExpertly written and easy to read, Pharmacotherapy Handbook delivers key content for students studying for their boards, and it offers the essential information required for effective clinical practice. While it's concise enough to read quickly, it provides ample background information about drug therapy-making it a highly effective study tool. Pharmacotherapy Handbook covers 140+ diseases and disorders most commonly encountered in a clinical setting. Each chapter is organized in a consistent format: . Disease state definition.Pathophysiology. Clinical presentation. Diagnosis. Treatment. Evaluation of therapeutic outcomesProviding a thorough understanding about what drugs to use and why, this unmatched guide includes flowcharts, tables, and charts, provides JNC-VI drug therapy and pharmaceutical care guidelines, and offers concise chapter summaries that save precious study time.

The bestselling, go-to guide to the dermatologic conditions most often encountered in primary careFor more than three decades, Fitzpatrick's Color Atlas and Synopsis of Clinical Dermatology has remained one of the bestselling dermatology books in the world. This concise, quick-reference guide has virtually defined the field for thousands of physicians, dermatology residents, and medical students. Covering the most essential content on skin problems, this updated ninth edition combines laser-precise color images of skin lesions along with an overview of epidemiology and pathophysiology, and detailed information on diagnosis and treatment.Features:. 1,500 full-color images, with more than 40% new to this edition. Color-coded 4-part organization facilitates review at a glance and includes helpful icons denoting the incidence and morbidity of the disease. ICD-10 codes are included for each disease. Many images highlight skin disease in different ethnic populations

Make real-time therapeutic decisions with confidence with this concise, authoritative guide to dermatologic conditionsFitzpatrick's Therapeutics is a valuable bedside tool to assist clinicians in the treatment of dermatological conditions. It's the perfect companion to the larger Fitzpatrick's Dermatology, Ninth Edition. Concise yet comprehensive, Fitzpatrick's Therapeutics provides comprehensive treatment options in tabular format for the range of dermatologic conditions. You'll find practical information for clinical practice, including dosing regimens, adverse effects, monitoring, and level of evidence based on the American Academy of Dermatology guidelines with annotated references. . Companion dermatologic treatment guide to Fitzpatrick's Dermatology, Ninth Edition. Convenient tabular format for quick reference. Annotated references. Concise summaries of treatment options with information on treatment modifications and monitoring. Content will be updated on AccessDermatologyDxRx as new FDA-approved drugs become available

Dramatically improve business outcomes through a culture-change strategy that combines proven leadership, engagement, and continuous improvement methodsProviding everything you need to boost individual, team, and organizational performance, Rapid Mass Engagement delivers a new, more effective approach to creating a solid corporate culture that fuels long-term business success.Frank Devine has been helping top companies develop effective business cultures for decades, and now he shares his secrets with you. He walks you through the process of strategically combining leadership, engagement, and continuous improvement to turbocharge profitability and drive business sustainability. Chapters include:Rapid Mass Engagement: Results and DifferentiationCulture Change Overview and MethodologyEngaging Employees Around Purposeful WorkOwnership and Accountability: Why Values Alone are InsufficientLeadership that Moves the DialSustainable ChangeProviding data and first-hand accounts from senior business leaders proving the effectiveness of his approach in the real world, Devine addresses the yearning for purpose, authenticity, and trust among employees with a bottom-up, socially impactful, commercially realistic approach to social conflict and divisiveness.

Long-held secrets of the world's most elite VC investors revealed!Whether you're an investor, entrepreneur, or career-focused business professional, developing a venture capitalist (VC) mindset will give you the edge on the competition every time-but VCs traditionally operate in a corner of finance cloaked in obscurity and secrecy. Now, Breaking into Venture draws the curtain on this exclusive club, providing priceless insights into how its members think and invest.This groundbreaking guide levels the playing field by outlining how the industry actually works, as well as the 9 fundamental principles of thinking like a successful VC, providing everything you need to navigate the rapidly changing technology landscape. By learning how VCs think, you'll unlock your own potential, whether you're looking to invest like a pro, develop and launch a successful business, or create the career of your dreams. Breaking into Venture covers every angle, including:The three keys to success in venture capital: accessing great investments, analyzing which ones to support, and adding value post-investmentHow to build a relevant network from scratchThe importance of building a "narrative" that communicates who you are, why you're relevant, what you're looking for, and how you can support your investmentsHow to identify limitations and biases when choosing investmentsThe "5 Ts" of how VCs evaluate companies: team, technology, TAM, terms, and timingThis game-changing guide democratizes the VC world by showing the ropes to those who aren't already part of the "in crowd," aren't already wealthy, or don't even know where Sand Hill Road is. With Breaking into Venture, you have everything you need to leverage the VC mindset for investing or career success.