Books published by McGraw-Hill Education

Electrocardiography for Health Care Personnel prepares users for a national ECG certification examination, as well as providing ECG skills training for health care students and health care personnel who are interested in mastering additional skills. The text includes the essential skills needed to perform an ECG, including anatomy of the heart, basic characteristics, equipment, appropriate intervention, and other technical applications, such as Holter monitoring and stress testing. Emphasis throughout the text is placed on troubleshooting.

Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to "do digital marketing." .Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples .Relevant chapters designed to engage students through "Thinking about Global Digital Marketing", "Legal and Ethical Issues", "Privacy and Security Considerations" and "Value Creation" .Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied .Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. .Designed to support multiple teaching formats through McGraw Hill's Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.

Take the SHRM-Certified Professional (SHRM-CP) and SHRM-Senior Certified Professional (SHRM-SCP) exams with confidenceGet complete coverage of every topic included on the Society for Human Resource Management certification exams¿the SHRM Certified Professional (SHRM-CP) and the SHRM Senior Certified Professional (SHRM-SCP). Written by a team of HR experts, the book provides learning objectives at the beginning of each chapter, hands-on exercises, exam tips, and practice exam questions with in-depth answer explanations. Designed to help you pass the exam, this definitive volume also serves as an essential on-the-job reference.Offers complete coverage of the 2023 SHRM Body of Skills and Knowledge (BASK), including all of the following behavioral competency clusters and HR expertise domains for both exams:LeadershipInterpersonalBusinessPeople KnowledgeOrganization KnowledgeWorkplace KnowledgeOnline content includes:Two complete practice exams including both competency and knowledge-based questionsCustomizable knowledge-based quiz-test yourself by exam topic or chapterDrill down on the scenario-based questions with a focused situational judgment item quiz

An essential resource for pediatric sonographers preparing for the specialty exam or working in the fieldAn ideal review for anyone seeking sonography certification, LANGE Review: The Fundamentals of Pediatric Sonography provides both students and practitioners with critical knowledge of clinical applications and scanning techniques for pediatric patients. The book first walks you through the content, and then tests your knowledge with 200 review-based questions.Featuring 500 diagnostic images and 200 review questions complete with detailed answer rationales, LANGE Review: The Fundamentals of Pediatric Sonography is the only book on the market that incorporates educational content, sample sonographic protocols, and an examination review. This is an essential resource for sonographers preparing for the ARDMS-PS registry exam, as well as professional sonographers looking to brush up on their skills, knowledge, and insight.LANGE® Review: The Fundamentals of Pediatric Sonography features:Coverage of topics outlined by the ARDMS for the Pediatric Sonography registry examScan protocols for various pediatric specific exams, including imaging of the appendix, bowel, dynamic transcranial Doppler (TCD), and more200 review-based questions with detailed rationales for correct and incorrect answersMore than 500 diagnostic images and illustrations

A Doody's Core Title for 2023!A concise, authoritative compilation of the essential information needed to diagnose and manage cardiovascular diseaseCurrent Diagnosis and Treatment Cardiology, Sixth Edition, covers the latest developments in the field with detailed, consistently structured chapters with sharp clinical images that aid comprehension. Presented in the popular LANGE format, each chapter discusses diagnostic techniques, prevention strategies, treatment, and prognosis.The detailed, uniform structure, and 200+ sharp clinical images, including ECGs, drawings, graphs, and charts aid reader comprehension. This sixth edition has been thoroughly updated to reflect revised guidelines and treatments.NEW content: Cardiac Conduction Disorders and Pacing and Tricuspid and Pulmonic Valve DiseaseNEW chapters: Cardio-Oncology and Dilated CardiomyopathyMajor revision of Myocarditis chapter covers Covid-19Essential for board review: Cardiovascular disease is largest part of ABIM internal medicine certification examNEW devices: Cardiac Conduction Disorders and Pacing and Tricuspid and Pulmonic Valve DiseaseMedication news: Endocrinology and the Heart, Heart Failure with Reduced Ejection FractionPercutaneous repair and techniques: Aortic Stenosis, Mitral Regurgitation, and Thoracic Aortic Aneurysms and Dissections, and more

The drug information you need to pass the boards and make effective drug therapy decisions¿all in one convenient portable guideExpertly written and easy to read, Pharmacotherapy Handbook delivers key content for students studying for their boards, and it offers the essential information required for effective clinical practice. While it's concise enough to read quickly, it provides ample background information about drug therapy-making it a highly effective study tool. Pharmacotherapy Handbook covers 140+ diseases and disorders most commonly encountered in a clinical setting. Each chapter is organized in a consistent format: . Disease state definition.Pathophysiology. Clinical presentation. Diagnosis. Treatment. Evaluation of therapeutic outcomesProviding a thorough understanding about what drugs to use and why, this unmatched guide includes flowcharts, tables, and charts, provides JNC-VI drug therapy and pharmaceutical care guidelines, and offers concise chapter summaries that save precious study time.

A Doody's Core Title for 2024 & 2023!The bestselling, go-to guide to the dermatologic conditions most often encountered in primary care-updated to reflect the latest developments in the fieldFor more than three decades, Fitzpatrick's Color Atlas and Synopsis of Clinical Dermatology has remained one of the bestselling dermatology books in the world. This concise, quick-reference guide has virtually defined the field for thousands of physicians, dermatology residents, and medical students. Covering the most essential content on skin problems, this updated ninth edition combines laser-precise color images of skin lesions along with an overview of epidemiology and pathophysiology, and detailed information on diagnosis and treatment.Features:Extensively revised and expanded with new materialComplete update of etiology, pathogenesis, management, and therapyOver 1,000 full-color imagesColor-coded 4-part organization facilitates review at a glance ICD-10 codes are included for each diseaseMany images highlight skin disease in different ethnic populationsBonus Content: Online videos

Dramatically improve business outcomes through a culture-change strategy that combines proven leadership, engagement, and continuous improvement methodsProviding everything you need to boost individual, team, and organizational performance, Rapid Mass Engagement delivers a new, more effective approach to creating a solid corporate culture that fuels long-term business success.Continuous improvement expert Frank Devine has been helping top companies develop effective business cultures for decades, and now he shares his secrets with you. Devine walks you through the process of strategically combining leadership, engagement, and continuous improvement to turbocharge profitability and drive business sustainability. Chapters include:Rapid Mass Engagement: Results and DifferentiationCulture Change Overview and MethodologyEngaging Employees Around Purposeful WorkOwnership and Accountability: Why Values Alone are InsufficientLeadership that Moves the DialSustainable ChangePresenting data and first-hand accounts from senior business leaders proving the effectiveness of his approach in the real world, Devine addresses the yearning for purpose, authenticity, and trust among employees with a bottom-up, socially impactful, commercially realistic approach to social conflict and divisiveness.

Unparalleled insight into how the powerful, profitable, and exclusive industry of venture capital works, especially for those who are not already part of the club.Although most people know nothing about them, venture capitalists are the small yet elite group of people funding and shaping world-changing technology businesses like Google, Facebook, Uber, and Amazon. In an increasingly technology-driven world, understanding how to harness the power of venture capital can lead to unimaginable money, power, and influence. Whether you're an aspiring investor, entrepreneur, or career-focused business professional, this book will teach you how this historically exclusive and incredibly lucrative industry actually works.Through a combination of the author's real-life stories coupled with insights from other elite venture investors from unexpected backgrounds, Breaking into Venture draws the curtain on what it takes to break into venture capital, navigate the hidden pitfalls that insiders know to avoid, and build a long-term winning strategy that plays to your unique strengths.Drawing on her background building multiple successful venture funds and teaching venture capital at world-class business schools on both coasts, Allison Baum Gates shares the nine fundamental principles that lead to success in VC, providing everything you need to navigate the rapidly changing technology landscape. By learning how venture investors think, you'll unlock your own potential, whether you're looking to make angel investments, develop and launch a successful business, or create the career of your dreams. Breaking into Venture covers every angle, including:The three keys to success in venture capital: accessing great opportunities, analyzing which ones to pursue, and adding value post-investmentHow to build a relevant network from scratchThe importance of writing your own "narrative" that communicates who you are and inspires people to help you get what you wantHow to avoid falling victim to your own biases when choosing opportunitiesDetails on how VCs evaluate companies during their due diligence processThis game-changing guide democratizes the VC world by showing the ropes to those who aren't already part of the "in crowd," aren't already wealthy, or don't even know where Sand Hill Road is. With Breaking into Venture, you will have everything you need to leverage the power of venture capital for investing or career success.