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Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Informed by the belief that making films is an art-and that watching films is also an art. With an emphasis on the narrative film, it challenges students to take their film experience further by sharpening their powers of observation, developing the skills and habits of perceptive watching, and discovering complex aspects of film art that they might otherwise overlook. This new edition presents an organised framework that can be applied to all movies.
This new edition of Scriptures of the World's Religions uses selections from scriptures to examine the world's religions. It emphasizes religions that are practiced today and features English translations that are accessible to the layperson. This edition examines the collected sacred texts revered by these religions themselves. There are special benefits to exploring the world's religions through selections from their scriptures. In most cases, the sacred texts are the oldest written documents in the tradition, and we gain a sense of immediate connection with these religions by studying the same documents that followers have been reading for millennia.
Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and practical framework for applying the approaches in their own lives.
Experiencing Intercultural Communication provides students with a framework in which they can begin building their intercultural communication skills. Drawing from social psychological approaches, ethnographic studies, and recent critical media studies it places emphasis on the practical, experiential nature of intercultural communication and provides solid, practical guidelines to help students approach the complexities of intercultural communication.
Psychological Testing and Assessment: An Introduction to Tests and Measurements, 10th edition, is a measurement textbook that provides a sound grounding in psychometrics using a logical organization and pedagogical aids. The book is scholarly and authoritative while having a "hands-on" feel due to the authors' experience administering, scoring, and interpreting tests in various contexts. The content brings a human face to testing and assessments while balancing breadth and depth of coverage.
Interpersonal Conflict 11e examines the central issues that inform conflict and, in turn, make readers' personal and professional lives challenging and fascinating. With new cases and applications that reflect cultural changes that shape the ways people move through conflict, this new edition invites readers to reflect on, and better understand, conflict as it pertains to the unique vantage points of their lived experience.
Teachers, Schools, and Society: A Brief Introduction to Education, 6th Edition, offers a broad, diverse, and stimulating view of education. Written in an engaging, student-friendly style, readers are immersed in an inspiring world of the teacher where current education headlines are brought to life. The text provides broad yet precise exposure to the realities of teaching and the role of education in our society. The text helps to answer important questions such as: Do I want to become a teacher? How do I become the best teacher possible? What should a professional in the field of education know? How are schools and teaching changing? The authors have added key findings from the research on how people learn, how to think critically about information, and how this research translates to the classroom. Focus Questions continue to provide a roadmap to the chapter content. And, McGraw Hill Connect® for Teachers, Schools, and Society is an interactive learning environment where you can access articles, case studies, and videos for each chapter which especially help guide students through a virtual learning environment. Instructors will also appreciate the robust resources available with this text (test bank, media videos, instructor manual, PPTs).
Intimate Relationships is a comprehensive survey of relationship science that draws on social psychology, communication studies, family studies, sociology, clinical psychology, neuroscience, demography, and economics. The ninth edition has unmatched currency and breadth. It has new or substantially expanded treatment of gender, sexual orientation, consensual non-monogamy, and transgenders' relationships. It speaks to, and includes, everyone. From back burner relationships to stealthing and selfishness and on to humility and life history theory, everything new and cutting-edge in relationship science is here.
The 5th Edition of Ethics in Engineering is the first text to systemically discuss the global dimension of engineering ethics and includes tools for training students on global ethical competency. It continues the text's strong emphasis on the role of technology and design in shaping ethical decision-making in engineering.>Ethics in Engineering provides an introduction to the issues in engineering ethics by placing those issues within a philosophical framework, and it seeks to exhibit their social importance and intellectual challenge. The goal is to stimulate reasoning and to provide the conceptual tools necessary for responsible decision making. The 5th Edition will offer McGraw Hill Connect® for the first time, with eBook.
The new edition of Software Engineering presents a step-by-step methodology that integrates Modeling and Design, UML, Patterns, Test-Driven Development, Quality Assurance, Configuration Management, and Agile Principles throughout the life cycle. The overall approach is casual and easy to follow, with many practical examples that show the theory at work. The author uses his experiences as well as real-world stories to help the reader understand software design principles, patterns, and other software engineering concepts. The book also provides stimulating exercises that go far beyond the type of question that can be answered by simply copying portions of the text.The new edition of Software Engineering is now available for the first time in McGraw Hill Connect! Connect for this course features the MHeBook, Writing Tool, Proctorio, and the Connect authoring tool that offers the ability to create your own questions.
Introduction to Graphics Communications for Engineers, Fifth Edition, is a workbook that teaches the fundamentals of sketching and engineering graphics principles in addition to improving the visualization abilities of students. The primary goal of this text is to assist students in learning the techniques and standards of communicating graphically so that design ideas can be clearly communicated and produced. This introductory text is for students in technical drawing and engineering graphics courses at both two- and four-year schools.
The 2nd Edition of Developmental Mathematics: Prealgebra, Beginning Algebra, & Intermediate Algebra continues the Miller/O'Neill/Hyde author team's approach in addressing the needs of developmental level students to help them get better results. Updates to the new edition include end-of-section activities, prerequisite review exercises, and new study skills videos. This new edition is available in ALEKS 360. In a single platform, ALEKS provides a balance of adaptive practice for skill mastery and homework, tests, and quizzes for application and assessment so that you can create the assignments your students need to have the best outcome in your course. In addition to content updates to the text, we are continuously adding new features to ALEKS 360-including new video assignments, an enhanced gradebook experience, end-of-chapter questions aligned to the text, and more.
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