Books published by McGraw-Hill Education

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Get the most complete-in-depth review available for the GRE's Verbal Reasoning and Analytical Writing sectionPrepping for the GRE Verbal and Writing section? Boost your test-taking confidence with the most specific, intensive study guide available. Conquering GRE Verbal Reasoning and Analytical Writing, Second Edition will help you prepare now so you know what to expect-with examples, drills, and four complete sample GRE Verbal sections for practice.Written by an experienced test-prep guide author and organized for easy reference, this completely updated guide covers all the essentials, from The Content You Need to Know to How the Questions Are Asked, with sections devoted to GRE Vocabulary, Reading Skills, Sentence Completions, Reading Comprehension, and Critical Thinking. Conquering GRE Verbal Reasoning and Analytical Writing, Second Edition features: . 2 practice GRE Verbal tests with complete explanations. Tips for writing outstanding GRE essays. Questions that will be made more rigorous to match the current test. Test-smart strategies for answering every question type. Strategies and practice for higher scores on the GRE Verbal Reasoning and Analytical Writing section-which help applicants get into the graduate school of their choice. Complete review of GRE vocabulary. Verbal skill-building exercises. Up-to-the minute information about the latest GRE format

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A concise, illustrated guide to the operative techniques and medical management of liver transplantationFilled with more than 1,000 images, illustrations, and bulleted text, this invaluable book provides a highly visual approach to liver transplantations for a diverse audience of healthcare professionals who treat patients with acute and chronic liver failure that requires full or partial transplantation. With coverage of all topics in the field, this reader-friendly and practical book serves as an ideal reference for residents, fellows, and senior physicians. It is easy to read, simple, and practical. FEATURES.Over 1,000 high quality images and illustrationsMulti-Disciplinary ApproachOverviewLiver Disease - Native and RecurrentRecipient Candidate EvaluationDonor Evaluation - Live and DeceasedPharmacyAnesthesiaOperative TechniquesPost-Operative ManagementPathologyDermatological FindingsImagingAnd much more, including Immunology, Ethics, Quality Control, Risk Management, and Cellular and Tissue Engineering

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Focused coverage of every topic on the current version of the CompTIA CySA+ examThis concise, quick review test preparation guide offers 100% coverage of all exam objectives for the CompTIA CySA+ exam CS0-002.Designed as an accelerated review of all the key information covered on the exam, the Passport's established pedagogy enables you to drill down into the exam objectives, focus on specific topics, determine areas of need, and tailor an effective course for study.CompTIA CySA+ Cybersecurity Analyst Certification Passport (Exam CS0-002) focuses on exactly what you need to know to pass the exam. The book contains special elements that highlight actual exam topics, define need-to-know terms, lay out potential exam pitfalls, and point to additional resources for further information. Accurate practice questions with in-depth answer explanations aid in retention, reinforce what you have learned, and show how each concept covered directly relates to the exam.. Online content includes access to 200 multiple-choice practice exam questions in the Total Tester exam engine and additional performance-based questions. Follows the newly refreshed Certification Passport series developed by training guru Mike Meyers. Includes a 10% off exam voucher coupon

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.This self-study resource offers complete coverage of every topic on the AWS Certified Security Specialty exam Take the AWS Certified Security Specialty exam with confidence using the detailed information contained in this effective study guide. The book covers every objective for the exam and provides comprehensive content on AWS security from an insider. Designed to help you pass the exam with ease, the guide also serves as an ideal on-the-job reference.AWS Certified Security Specialty All-in-One Exam Guide (Exam SCS-C01) shows how to develop, deploy, and maintain solid security protocols on Amazon Web Services. To aid in study, each chapter includes exam tips, chapter summaries, and practice exam questions that simulate those on the actual test.You will get hands-on exercises as well as "Notes," "Tips," and "Cautions" that provide real-world insight and call out potentially harmful situations.. Covers 100% of all exam domains using a case-based approach, including real-world scenarios. Includes online access to 130 practice exam questions in the Total Tester exam engine. Written by an Amazon Web Services professional and security expert

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The internal medicine clerkship resource that everyone is talking aboutImpress on the wards and score on the clerkship and shelf exams!Thoroughly reviewed and revised to provide the high yield information you need in a format that facilitates learning and not just memorizationBased on the clerkship's core competencies and presented in the accessible First Aid series formatHundreds of high-yield topics you'll find on the shelf exams and the USMLE Step 2 CKReviewed by medical students who aced the clerkshipNEW diagnostic algorithms, as well as expanded content on medical management, pathophysiology, and diagnosis and treatmentNEW content on core areas, including ophthalmology, renal and acid-base disorders, and ambulatory medicineNEW full-color images, illustrations diagrams, and flow chartsSummary boxes highlight high-yield information needed for exam success

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The most trusted ARRT® Radiography Exam resource¿with 1,400 practice questions and fully updated contentLange Q&A Radiography Examination provides everything you need to fully prepare for and pass the ARRT® Radiography Exam. The questions have long been praised as being the closest to those found on the actual exam and they include detailed explanations for both correct and incorrect answers. This edition has been thoroughly updated to reflect changes to the American Registry of Radiologic Technologists (ARRT) Content Specifications. Here's everything you need to test your knowledge and prepare for the exam.A comprehensive review for the ARRT® certification exam, with more than 1,400 questions and answersIncludes two practice exams, each with 200 questions, plus an additional practice test onlineInformative introduction helps you get the most out of the book and provides score-boosting tips to maximize your performance on test dayOrganized into sections that reflect the four content categories of the examNew four-color design features illustrations for key areas, such as such as veins, body mechanics, needle positions, and body positionEnhanced by x-ray images to ensure all images are clear and relevantReflects the experience of a respected author with nearly four decades of teaching experience

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The focused, high-yield study guide you need to ace the ABSITE and land a great fellowshipABSITE Slayer is a rigorous, high-yield review that focuses specifically on the American Board of Surgery In-Training Examination (ABSITE). Designed to reduce pre-test anxiety and help you achieve the highest score, this powerful study aid provides a complete framework for your exam preparation and is also the most efficient review available. Perfect for last-minute exam prep or general framework, this quick and easy-to-read guide is packed with test-taking tips, short practice questions followed by a single short answer, and traditional multiple-choice questions with detailed explanations of answers. This edition includes more than 150 new Q&As and expanded answer rationales.Here's why this is the best ABSITE review:.More than 450 high yield multiple-choice questions and more than 1,000 quick-hit single answer questions.Test-taking tips that may spell the difference between success and failure on the exam.Numerous full-color illustrations of must-know anatomy.Valuable clinical pearls.Easy-to-retain concise text.Logical organ-based organization, that also includes chapters on pharmacology, anesthesia, wound healing, infection and antibiotics, statistics, and fluids/electrolytes/nutrition

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.An invaluable resource to the rapidly emerging field of pharmacogenomics-complete with case studies, clinical pearls, and treatment recommendationsThe aim of pharmacogenomics is to improve personalized medicine by taking into account how genes affect an individual's tolerability and response to drugs. Approaching pharmacogenomics from the current clinical, scientific, and implementation perspectives, this guide serves as an invaluable evidence-based resource to the subject. Reflecting the shift from genetics to genomics in the pharmaceutical sphere, the book covers pharmacogenomics fundamentals; genotyping tests and evidence; clinical implementation; ethical, legal, and social issues; and more. You'll also find illuminating case scenarios, clinical pearls, and evidence-based recommendations for treatments and alternatives based on CPIC, PharmGKB, and FDA guidelines.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.This popular primer provides a solid understanding of the nervous system, neurologic disorders, and treatments with drugs and other substancesNestler, Hyman, and Malenka's Molecular Neuropharmacology, Fourth Edition covers everything you need to know about molecular neuroscience. This meticulously detailed guide provides a deep dive into the pathophysiology of neurologic and psychiatric disorders by describing neuropharmacological fundamentals of the nervous system. Packed with tables, diagrams, and figures making the intricacies of neurochemistry easy to understand, it builds a solid understanding of major disease mechanisms by reviewing the effects of drug actions (organized by drug category), and it explains the neuropharmacology of specific neural and psychiatric disorders. Concise overviews of the effects of drugs and neurologically active substances appear before the descriptions of the minute details that lead to these effects-a format designed to boost understanding and knowledge retention of critical concepts.

The only gynecological text that combines a medical reference and surgical procedural atlas into one volume has been fully updated and revised A cost-effective option to purchasing two separate textbooks, this lavishly illustrated guide brings you fully up to date on the latest topics, including minimally invasive procedures, benign gynecology, and the subspecialties of urogynecology, gynecologic oncology, and reproductive endocrinology. With 1,200 photos and illustrations-including 450 full-color figures depicting operative techniques, Williams Gynecology provides comprehensive coverage of the full spectrum of gynecologic healthcare and disease management, including benign general gynecology; reproductive endocrinology, infertility, and menopause; female pelvic medicine and reconstructive surgery; and gynecologic oncology. Its extensive use of treatment algorithms, differential diagnosis boxes, and other elements, make finding the right answers a quick, efficient process. The Aspects of Gynecologic Surgery and Atlas of Gynecologic Surgery section covers benign gynecologic conditions, minimally invasive surgery, surgeries for female pelvic reconstruction, and surgeries for gynecologic malignancies.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A complete guide to slurries and slurry systems-fully updated for the latest advancesThis thoroughly revised guide contains comprehensive coverage of slurries and slurry systems. The book extends the analysis from the first edition, covering mechanics of slurry mixtures, to the design of pipelines, open channel conduits, and process plants for coarse, and fine solids in steady and transient Newtonian and non-Newtonian flows.Slurry Systems Handbook, Second Edition clearly explains the components, dynamics, and design of slurry systems for any application-from ore mining to nuclear waste processing, extra heavy oil upgrade, semi-conductor cleaning, and metal melting. Readers will gain access to practical examples of operating slurry pipelines and appropriate codes, as well as guidelines to conduct feasibility studies for slurry concentrate or tailings disposal systems, apply the principles to clean semi-conductors by micro-slurry, and upgrade extra-heavy oils. This new edition splits chapters into shorter units for clarity.. Covers open channel slurry flows in addition to pipe flow dynamics. Includes solved problems. Discusses new emerging areas such as oilsand extraction,. Explores hydrocarbon-based slurry hydrocracking and hydrates pumped from the deep ocean. Examines slurry use in the semi-conductor industry. Reviews high temperature applications and application to metal casting. Highlights emerging technologies for water reservoir de-silting by sediment removal. Written by an expert with international experience

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The first surgical AI guide of its kind! Machine learning, neural networks, and computer vision for surgical education, practice, and researchWhile radiology and pathology are on the leading edge of AI in healthcare, surgery is showing tremendous potential for disruption by AI. Written for anyone not steeped in mathematics, technology, or engineering, this matchless guide gets ahead of the knowledge curve now-so you can evaluate new technologies with a critical eye and make informed decisions about bringing AI into your practice. Artificial Intelligence in Surgery covers the history, principles, and main subfields of AI, offering examples of current and near-future use cases for AI in surgery. It gives you a clear understanding of the ethical implications of AI, its potential impact on healthcare policy, and how to read and interpret papers that use AI. The appendix includes a quick reference on AI techniques, their use cases, strengths, and limitations; glossary of terms; important learning resources; and techniques (including examples of appropriate use cases, advantages, and limitations)-all of which can be used to interpret claims made by studies or companies using AI.

The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for business school students of Innovation Management, managers, and practitioners alike. In this new text, authors Jin Chen and Gang Zheng examine innovation from the perspectives of strategy, internal processes, resource management, and organizational culture. Numerous case studies, illustrating both successes and failures in innovation, include Tesla, P&G, Apple, Uber, Google, NVIDIA, Haier Group, Motorola, and Nokia.Staring from a systematic introduction to the types, process and models of innovation, the authors present a strategical management framework that includes models for indigenous innovation, total innovation, open innovation and holistic innovation. They outline the key roles played by management of capital, information and knowledge systems, human resources, and IP rights. Organizational systems that are designed to stimulate innovation within the corporation are detailed, and finally the authors examine the future of innovation management, focusing the need for sustainable innovation that recognized the importance of environmental and ecological concerns.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The definitive toxicology text for students and early-career professionals-updated and revised to address new research and methodsFor more than 45 years, Casarett and Doull's Toxicology has set the standard for providing thorough, academic, and authoritative information in clear and engaging ways. Focusing only on what you need to know and written on a level you can easily understand, it provides a concise yet comprehensive look at the science and clinical field of medical toxicology. This new edition builds on the wide success of previous editions, with extensive updates that make the book more clinically relevant to students and beginners in toxicology, pharmacology, pharmacy, and environmental sciences. Chapter-ending self-assessment Q&As and other features make the learning process more effective and efficient.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.New edition of a comprehensive text: an ideal resource for the occupational health professional!An updated and comprehensive guide to occupational and environmental injuries and illnesses, their diagnosis and treatment, and preventive measures in the workplace and community.Complete and concise, this clinically focused book is the go-to reference for health care professionals in all specialties who diagnose and treat acute and chronic occupational and environmental injuries and illnesses. In addition to clinical management and toxicology, the text covers important aspects of multidisciplinary occupational health and safety practice including ethical principles, disability management, workers' compensation, medical monitoring, and health risk assessment. This new edition featuresnew chapters on the impact of climate change on workers, the changing nature of work, Total Worker Health, workplace violence, pediatric environmental health, genetic toxicology and responder safety and healthlatest approaches to prevent workplace-related injuries through the application of ergonomic principlesupdated practical information on the toxic properties and clinical manifestations of industrial materials and environmental agents.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The world's leading resource for to diagnosing and treating any injury-quickly, safely, and effectively Unparalleled in its breadth and depth of expertly crafted content, Trauma takes you through the full range of injuries you are likely to encounter. With a full-color atlas of anatomic drawings and surgical approaches, this trusted classic provides thorough coverage of kinematics and the mechanisms of trauma injury, the epidemiology of trauma, injury prevention, the basics of trauma systems, triage, and transport, and more. It then reviews generalized approaches to the trauma patient, from pre-hospital care and managing shock, to emergency department thoracotomy and the management of infections; delivers a clear, organ-by-organ survey of treatment protocols; and shows how to handle specific challenges in traumäincluding alcohol and drug abuse, and combat-related wounds¿in addition to post-traumatic complications such as multiple organ failure..500 photos and illustrations.Color atlas .Numerous X-rays, CT scans, and algorithms .High-yield section on specific approaches to the trauma patient .A-to-Z overview of management of specific traumatic injuries.Detailed discussion of the management of complications

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Fully updated and enhanced, this popular Lange book provides the most current, high-yield information available on orthopedic disorders and diseases Packed with 500 images and meticulously organized for high-impact learning, CURRENT Diagnosis & Treatment Orthopedics, Sixth Edition emphasizes the major diagnostic features of musculoskeletal disease states, the nature of the diseases, the workup required for diagnosis, and all treatment options. It includes pathophysiology, epidemiology, and laboratory and imaging studies to help readers accurate diagnose patients and fully understand treatments. Chapters cover general considerations and imaging in surgery; musculoskeletal trauma, adult reconstructive, hand, foot, ankle, and pediatric surgery; sports medicine; spinal disorders, diseases, and injuries; musculoskeletal oncology; amputations; and rehabilitation and geriatric medicine.Perfect for surgical and emergency medicine residents, orthopedic surgery fellows, internal medicine and family practitioners, medical students, PAs, and nurse practitioner students, CURRENT Diagnosis & Treatment Orthopedics, Sixth Edition provides the knowledge and insights you need to deliver safe, effective treatment to every patient. Features a new chapter on imaging in orthopedics.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Get the BIG PICTURE of medical physiology-with 450 full-color illustrations and streamlined content that makes learning easier and quicker than ever!Packed with easy-to-understand bulleted copy focusing only on the facts you need to know, Medical Physiology: The Big Picture - Medical Course and Step 1 provides text, videos, and cases all in one spot to make learning physiology a snap. Providing comprehensive coverage of the subject, it has chapters on general, neurophysiology, blood, cardiovascular physiology, pulmonary physiology, renal and acid base balance, the gastrointestinal system, the endocrine system, and reproductive physiology-each of which includes video.. 450 labeled, explained full-color illustrations. 190 board exam-style questions and answers, including full practice test. Every chapter includes a complementary video. Special icons highlights important clinical information

Rules of Thumb is a concise, user-friendly, and affordable handbook developed around students' real writing needs. An invaluable companion for writers at all levels, it gives students the advice they need on writing, research, grammar, and style in a clear and engaging voice. Reflecting the most current APA documentation styles, the eighth edition remains the ideal handbook for improving grammar without overwhelming student writers with specialized terminology.Connect Composition supports instruction across multiple semesters and courses with interactive exercises, online learning videos, enriched ebook materials,annotation and writing tools, and much more!. LearnSmartAchieve - a continuously adaptive learning system that pinpoints students' individual strengths and weaknesses and provides personalized support to help them master key topics and material. LearnSmart Achieve provides foundational support on key course areas such as the writing process, critical reading, the research process, reasoning and argument, grammar and common sentence problems,punctuation and mechanics, style and word choice, and multilingual writer support.. Power of Process - a critical reading and writing tool that guides students through instructor-chosen strategies and helps them engage directly with a text through highlighting, annotation, and short answer questions..Analytics - Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.

The Annual Editions series is designed to provide convenient inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. Each Annual Editions volume has a number of features designed to make them especially valuable for classroom use; including a brief overview for each unit, as well as Learning Outcomes, Critical Thinking questions, and Internet References to accompany each article. Go to the McGraw-Hill Create® Annual Editions Article Collection at http://www.mcgrawhillcreate.com/annualeditions to browse the entire collection. Select individual Annual Editions articles to enhance your course, or access and select the entire Fraser-Burgess: Annual Editions: Education, 44/e book here http://create.mheducation.com/createonline/index.html#qlink=search%2Ftext%3Disbn:1259922839 for an easy, pre-built teaching resource. Visit http://create.mheducation.com for more information on other McGraw-Hill titles and special collections.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Complete coverage of the basis of cancer and molecular biology - from globally recognized expertsThe Basic Science of Oncology is an accessible and thorough introduction to cancer causation, cancer biology, and the biology underlying cancer treatment. You'll find everything you need to know about the latest critical thinking in oncology, as well ready to apply information about state-of-the-art science and therapeutic applications. Written by leading oncology researchers and clinicians, this is an essential resource for health professionals, students, advanced undergraduates and graduates in biological sciences, and clinicians needing an understanding of cancer cells. Presented in full-color, The Basic Science of Oncology reflects the latest research and developments in the field.FeaturesNEW chapters: Epigenetics and Principles of Genome Regulation and Targeted Cancer Diagnosis and TreatmentThoroughly revised content, with expanded coverage of key topics such as immune system and immunotherapy, tumor growth and metabolism, vaccine development, methods of molecular analysis, tumor environment, and moreThe most current, evidence-based oncology primer-one that encapsulates the science of cancer causation, cancer biology, and cancer therapyKey insights into molecular and genetic aspects of cancer familiarize you with cancer biology as applied to prognosis and personalized cancer medicineIn-depth focus on the discovery, evaluation, and biology of anti-cancer drugs, immunotherapy, and molecularly-targeted agentsUp-to-date coverage of the basic science of radiation therapy

The most accessible, current coverage of rheumatologic disordersOffers assessment and management solutions for rheumatologic diseases, ranging from soft-tissue problems such as bursitis to complex, multi-organ conditions such as ANCA-associated vasculitisProvides expert guidance on the medications used in the treatment of rheumatic disease, including the latest biologic therapiesDelivers concise, practical guidance for internists, family physicians, rheumatologists, trainees, and medical studentsUpdated to reflect the latest research and ¿ndingsNEW chapters on genetics and musculoskeletal ultrasoundExpanded chapter on laboratory diagnosis

Build Your Competence and Confidence to Communicate Effectively with Your Spanish-speaking PatientsMcGraw Hill's Complete Medical Spanish goes far beyond a phrasebook or dictionary. This time-tested resource provides you with the skills and confidence to interact with Spanish-speaking patients and their families, and deliver the high quality of care they deserve. Through sample dialogs, numerous exercises, and more than 200 illustrations, this program will help you:Master a Spanish vocabulary of more than 3,000 key termsConfidently interview patients, take histories, conduct physical exams, prescribe medication, and give follow-up instructions in SpanishBecome culturally competent and more aware of major differences between Latino and Anglo-American cultures and how they impact healthcare decisions.New to this edition: Sections on musculoskeletal exam, physical therapy, speech therapy, mental health, women's health, children's behavioral problems, pandemics . Questionnaires for GAD7, OASIS .Assessments for OASIS, CAGE. MoCA TestThis bestselling guide is supported by bonus content in McGraw Hill's Language Lab app:Audio recordings of 40 dialogs and monologs to help improve your pronunciation and fluency2,000 flashcards to help memorize key vocabularyIdeal for: physicians, nurse practitioners, physician assistants, nurses (including NPs, LVNs, LPNs, MAs), hospital technicians, physical therapists, and medical administrators with little or no Spanish-language experience.

Fluid Mechanics is the study of fluids as an important branch of engineering mechanics. Almost everything on this planet either is a fluid or moves within or near a fluid. The essence of the subject of fluid flow is a judicious compromise between theory and experiment. This textbook not only makes a great deal of theoretical treatment available, but also provides experimental results as a natural and easy complement to the theory. The principles considered in the book are fundamental, and have been well established. However, in presenting this important subject, we have drawn on our own ideas and experience. Throughout the revisions, the informal and student-oriented writing style has been retained and further enhanced, and if it succeeds, has the flavor of an interactive lecture by the authors.

"An Introduction to Combustion" remains unique in its niche as an introductory-level textbook that is suitable for undergraduate and graduate students and for practicing engineers. Material is presented in an easy-to-understand way and a wide range of subjects is covered in combustion and fuels. In the fourth edition material has been added related to the role of combustion in a sustainable energy future and modern open-source software has been integrated throughout.

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance andinterest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers.Past adopters of New Products Management will notice major changes in this edition.While there are some changes in virtually every chapter, some of the most substantialchanges are as follows:1.We have made major additions and updates to the cases to provide more plentifuland more current examples. We retired several cases from the previous edition,wrote many new cases, and thoroughly updated many others. New casesfor this edition include: Oculus Rift, Adidas Parley sustainable running shoes,Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibilityat Starbucks, and many others. As always, we aim to offer a mix of high techproducts and consumer products and services in the set of cases. 2.In addition, we have substantially updated examples throughout the text whereverpossible.We try to make use of illustrative examples that will resonate withtoday's students wherever possible. Of course, we welcome the reader's commentsand suggestions for improvement. 3.There continues to be much new research in new products, and we have tried tostay current on all of these topics. Readers will notice new or expanded coverageof portfolio management, value curve creation, the TRIZ method, crowd-sourcing,crowdfunding,observational research, open innovation, organizational structure,3D modeling, beta testing, sustainable product development, and frugalinnovation,among other topics.4.We continue the practice of referencing Web sites of interest throughout thetext,and we have added the web addresses for several useful YouTube videosand other resources.