Books published by McGraw-Hill Education

This introductory text assumes little prior scientific knowledge on the part of the student. It includes sufficient information for some shorter introductory botany courses open to both majors and nonmajors, and is arranged so that certain sections can be omitted without disrupting the overall continuity of the course. Stern emphasizes current interests while presenting basic botanical principles. This latest edition incorporates measurable learning outcomes and updated readings. Students will be introduced to the new classification of plants and plant-related species, integration of biotechnology into several chapters and inclusion of new text boxes addressing the areas of ecology, evolution and molecular biology.

This best-selling text gives music majors and minors a solid foundation in the theory of music. It strengthens their musical intuition, builds technical skills, and helps them gain interpretive insights. The goal of the text is to instruct readers on the practical application of knowledge. The analytical techniques presented are carefully designed to be clear, uncomplicated, and readily applicable to any repertoire. The two-volume format ensures exhaustive coverage and maximum support for students and faculty alike. Volume I serves as a general introduction to music theory while Volume II offers a survey of the theoretical underpinnings of musical styles and forms from Gregorian Chant through the present day. The supplemental instructor's materials provide clear-cut solutions to assignment materials. Music in Theory and Practice is a well-rounded textbook that integrates the various components of musical structure and makes them accessible to students at the undergraduate level.

Accounting for Decision Making and Control provides students and managers with an understanding appreciation of the strengths and limitations of an organizations accounting system, thereby allowing them to be more intelligent users of these systems. Zimmerman provides students with a framework for understanding accounting systems and a basis for analyzing proposed changes to these systems.Consistent with prior editions, the goal of the new 10th edition of Zimmerman strives to demonstrate to students that Managerial Accounting is an integral part of the firm's organizational architecture, not just an isolated set of computational topics.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The essential guide to marketing and building your business on Instagram - today's hottest social media platformWhile other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to:.Leverage Instagram to build and strengthen your business or personal brand.Design an effective marketing plan for the platform.Sell directly on Instagram with Shop-able posts.Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

"[Think on Your Feet] is a helpful maven's guide ideal for anyone who views a podium with fear and trembling."-Publishers WeeklyGet out of your own way!Our professional lives are full of situations outside of our control. A job interviewer asks a question out of left field. A coworker puts you on the spot in front of the boss. Your PowerPoint presentation crashes at a critical moment. Most people react to the unexpected with anxiety and unease. We get rattled, stumble over our words, and overthink the situation. Others, though, handle it with self-assurance and aplomb. They gain a sense of empowerment and energy when the pressure is on. Like great improv actors, they're able to think on their feet.The great thing is, improv isn't about winging it or flying by the seat of your pants; improv at its core is about listening and responding. It's based on rules and techniques, and it taps directly into your soft communication skills. By incorporating it into your prep work for professional situations, you'll learn how to retrain your brain for the unexpected and get out of your own way in those unexpected-and expected-professional situations. Practicing improv isn't about being funny. Instead, it's about developing the mental agility to spin any surprise in your favor and to communicate with confidence.Filled with engaging improv activities, this interactive guide will ensure you never come away from a tough moment pondering the woulda, coulda, shoulda! again. You'll learn how to nurture your personal style for communicating in every professional situation. From effective listening in the office, giving presentations, and leading meetings to negotiating a raise, acing an interview, and more, you'll start communicating with confidence and stop letting the unexpected hold you back. Take your workplace communication-and your career-to the next level by mastering the art of Thinking on Your Feet.

The classic for managers seeking to hone their leadership skills into a C-Suite position Updated with copious new research conducted over the past ten years, this landmark work provides everything you need to transform yourself from an effective manager to an extraordinary leader. In addition to the time-proven methods and approaches that has made The New Extraordinary Leader one of the most popular leadership books around, this third edition includes.Updated insights on how to demystify leadership.More data on how extraordinary leadership directly benefits employee engagement, customer satisfaction, retention, innovation, and profitability.A brand-new, simplified definition of leadership strengths .Critical research on the importance of developing leadership teams .Three all new chapters that cover: Leadership competencies and how they interplay with each other, The role of cross training in leadership development, and The leader's role in his or her own development

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. Schaum's Outline of Signals and Systems, Fourth Edition is packed hundreds of examples, solved problems, and practice exercises to test your skills. This updated guide approaches the subject in a more concise, ordered manner than most standard texts, which are often filled with extraneous material. Schaum's Outline of Signals and Systems, Fourth Edition features: .571 fully-solved problems .20 problem-solving videos.Additional material on matrix theory and complex numbers.Clear, concise explanations of all signals and systems concepts.Content supplements the major leading textbook for signals and systems courses.Content that is appropriate for Basic Circuit Analysis, Electrical Circuits, Electrical Engineering and Circuit Analysis, Introduction to Circuit Analysis, AC and DC Circuits coursesPLUS: Access to the revised Schaums.com website and new app, containing 20 problem-solving videos, and more.Schaum's reinforces the main concepts required in your course and offers hundreds of practice exercises to help you succeed. Use Schaum's to shorten your study time--and get your best test scores!Schaum's Outlines - Problem solved.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, sovled problems, and practice exercises to test your skills. Schaum's Outline of Spanish Grammar, Seventh Edition is packed with clear, logical explanations that will help you build linguistic competency in Spanish. This updated edition provides expanded coverage of special verb forms and verb usages unique to Latin America to match the latest high school and college courses.Schaum's Outline of Spanish Grammar, Seventh Edition features: .368 practice exercises with answers .An accessible review of Spanish grammar.Verbal charts and quick drills to hone your skills .10-page appendix reflecting the latest developments in Spanish courses .Support for all the major textbooks for Spanish courses.Content that is appropriate for Elementary Spanish I, Elementary Spanish II, Intermediate Spanish I, and Intermediate Spanish II coursesPLUS: Access to the revised Schaums.com website and app, with over 2.5 hours of downloadable audio files, and more.Schaum's reinforces the main concepts required in your course and offers hundreds of practice exercises to help you succeed. Use Schaum's to shorten your study time--and get your best test scores!Schaum's Outlines - Problem solved.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. Schaum's Outline of Probability, Random Variables, and Random Processes, Fourth Edition is packed with hundreds of examples, solved problems, and practice exercises to test your skills. This updated guide approaches the subject in a more concise, ordered manner than most standard texts, which are often filled with extraneous material. Schaum's Outline of Probability, Random Variables, and Random Processes, Fourth Edition features: .405 fully-solved problems .22 problem-solving videos.An accessible review of probability and statistics concepts.Clear, concise explanations of probability, random variables, and random processes.Content supplements the major leading textbooks in probability and statistics.Content that is appropriate for Probability, Random Processes, Stochastic Processes, Probability and Random Variables, Introduction to Probability and Statistics coursesPLUS: Access to the revised Schaums.com website and new app, containing 22 problem-solving videos, and more.Schaum's reinforces the main concepts required in your course and offers hundreds of practice exercises to help you succeed. Use Schaum's to shorten your study time-and get your best test scores!Schaum's Outlines - Problem solved.

The most up-to-date CTS exam study system-available exclusively from McGraw-Hill Education and AVIXA PressPublished with AVIXA, the Audiovisual and Integrated Experience Association, this fully updated exam guide offers comprehensive coverage of all objectives for the 2018 release of the CTS exam. The book thoroughly explains new IT security, networking, and business topics. CTS Certified Technical Specialist Exam Guide, Third Edition features learning objectives at the beginning of each chapter, best practices, checklists, diagrams, photos, chapter review questions with in-depth answer explanations, and a full-color insert. Designed to help you pass the CTS exam with ease, this authoritative resource also serves as an essential on-the-job reference for AV professionals. .Offers 100% coverage of every topic on the Certified Technical Specialist exam.Electronic content includes an online official practice exam from AVIXA.200+ photos and illustrations reinforce key AV technology concepts throughout

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The ULTIMATE reference about syndromes to have on hand to facilitate rapid recognition and perioperative implications --- in full colorSyndromes: Rapid Recognition and Perioperative Implications, Second Edition, is the ultimate reference for anesthesiologists, surgeons, internists, pediatricians, emergency physicians and nurses caring for patients affected with special operative needs and acute medical care. This updated book provides a complete A-to-Z encyclopedic clinical presentation of more than 2,200 syndromes. Extensive cross-referencing of international synonyms, classifications, and other conditions to be considered in the differential diagnosis further expands coverage to more than 5,000 entries. It is the most comprehensive reference on the subject. Syndromes: Rapid Recognition and Perioperative Implications, Second Edition, is enhanced by 200 high-quality photographs, in addition to tables, classifications and clinical management considerations. The addition of color tabs, a new feature, improve consultation and speed information retrieval. Each syndrome, listed in alphabetical order, is described as follows:."At a glance" description.Synonyms.Incidence.Genetic Inheritance.Pathophysiology.Diagnosis.Clinical Aspects.Precautions Before Anesthesia.Anesthetic Considerations.Pharmacological Implications.Other conditions to be considered.ReferencesHealth care providers, fellows and residents in training will find this textbook to be an essential reference to improve patient care in this highly demanding medical and surgical environment.

A regional and functional approach to learning human neuroanatomy - enhanced by additional full-color illustrations and a new online learning centerNeuroanatomy:Text and Atlas covers neuroanatomy from both a functional and regional perspective to provide an understanding of how the components of the central nervous system work together to sense the world around us, regulate body systems, and produce behavior. This trusted text thoroughly covers the sensory, motor, and integrative skills of the brains and presents an overview of the function in relation to structure and the locations of the major pathways and neuronal integrative regions.Neuroanatomy:Text and Atlas also teaches readers how to interpret the new wealth of human brain images by developing an understanding of the anatomical localization of brain function. The authoritative core content of myelin-stained histological sections is enhanced by informative line illustrations, angiography, and brain views produced by MRI, and other imaging technologies..Revised and updated to reflect advances in clinical neuroanatomy and neural science.Full-color illustrations enrich the text, including many new to this edition.Chapters begin with a clinical case to illustrate the connections and functions of the key material .Chapters end with a series of multiple-choice review questions.NEW Online learning center will display brain views produced by MRI and PET.Increases knowledge of the regional and functional organization of the spinal cord and brain, one system at a time.Provides thorough coverage of the sensory, motor, and integrative systems of the brain, together with cerebral vasculature.Promotes understanding of the complex details of neuroanatomy needed for accurate interpretation of radiological image.Comprehensive atlas provides key views of the surface anatomy of the central nervous systems and photographs of myelin-stained sections in three anatomical planes.Includes learning aids such as clinical topics, boxes, chapter summaries, and a Glossary of key terms and structures

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives.How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. YouΓÇÖll learn how to:ΓÇóTarget the most relevant executives in any sales opportunityΓÇóWin support from the executiveΓÇÖs network of gatekeepers and influencersΓÇóPosition yourself as the supplier who will add the most value with least riskΓÇóUpdate your prospecting and selling skills for the digital ageΓÇóSell higher, win bigger, and close faster.Based on the worldΓÇÖs largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

A comprehensive full-color guide to orthopedics in the primary care settingEspecially written for the primary care provider, Practical Office Orthopedics delivers outstanding full-color drawings, state-of-the-art radiographs, and a step-by-step approach to the evaluation and management of common bone and musculoskeletal complaints.This unique text is authored by Dr. Edward (Ted) Parks, whose practical orthopedics workshops at the regional and national American College of Physicians conferences have received top ratings from primary care providers of every experience level. Common injuries to the knee, the shoulder, the hip, hand/wrist/elbow, foot/ankle, and the spine are covered in detail. Readers will find a consistent chapter template that presents information logically and facilitates treatment and learning: Physical Exam, Imaging and Other Diagnostic Studies, and Medical, Surgical and Follow-Up Treatment.FEATURES:.Full-color presentation illustrates musculoskeletal anatomy and procedures in great detail.Perfect for the generalist who does not require an exhaustive orthopedic text.Important chapters on injection techniques, orthopedic emergencies, and fracture management.Interesting and instructive "Sidebars" emphasize the "back stories" of the conditions presented, and make it easier to remember the material

Killing your current marketing structure may be the only way to save it!Two of the world's top marketing experts reveal the next level of breakthrough success-transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.Killing Marketing explores how these companies are ending the marketing as we know it-in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You'll learn how to:* Transform all or part of your marketing operation into a media company* Integrate this new operation into traditional marketing efforts* Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategyRed Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell-and monetize it directly. Killing Marketing rewrites the rules of marketing-enabling you to make the kind of transition that turns average companies into industry legends.

Master Spanish grammar through hands-on exercises and practice, practice, practice!Practice Makes Perfect: Advanced Spanish Grammar helps you take your Spanish skills to the next level by targeting those key grammar points that may give you trouble. This reference/workbook guides you through each grammatical issue using concise, easy-to-understand language, helping you understand the nuances of the language and keeping you focused on achieving your goal of fluency.Practice Makes Perfect: Advanced Spanish Grammar puts you on the path to Spanish-language mastery with:¿ Dozens of exercises in formats suited to your learning style¿ Example sentences that illustrate and clarify each grammatical point¿ A detailed answer key for quick, easy progress checks¿ A review chapter, new to this edition, that tests your understanding of all topics covered in the bookMaster these tricky subjects:¿ The omission of subject pronouns ¿ Some/any and quantity determiners ¿ Spanish adjectives used as adverbs ¿ Problematic prepositions ¿ Constructions of advice, suggestion, possibility ¿ Tense changes in reported speech ¿ Common idiomatic constructions ¿ and much more

Tough Test Questions? Missed Lectures? Not Enough Time? Textbook too pricey?Fortunately, there's Schaum's. This all-in-one-package includes more than 650 fully-solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 25 detailed videos featuring math instructors who explain how to solve the most commonly tested problems--it's just like having your own virtual tutor! You'll find everything you need to build confidence, skills, and knowledge for the highest score possible.More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. Helpful tables and illustrations increase your understanding of the subject at hand.Schaum's Outline of Geometry, Sixth Edition features: . Updated content to matches the latest curriculum. Over 650 problems, solved step by step. An accessible format for quick and easy review. Clear explanations for all geometry concepts. Access to revised Schaums.com website with access to 25 problem-solving videos, and more

The bestselling classic from the "Sherlock Holmes of Accounting"-updated to reflect the key case studies and most important lessons from the past quarter century.This fourth edition of the classic guide shines a light on the most shocking frauds and financial reporting offenders of the last twenty-five years, and gives investors the tools they need to detect:.Corporate cultures that incentivize dishonest practices.The latest tricks companies use to exaggerate revenue and earnings.Techniques devised by management to manipulate cash flow as easily as earnings.Companies that use misleading metrics to fool investors about their financial performance.How companies use acquisitions to hide deterioration in their underlying businessThis new edition focuses on the key case studies and most important lessons from the past quarter century, and brings you up to date on accounting chicanery in the global markets. Howard Schilit and his team of renowned forensic accounting experts expose financial reporting miscreants and unveil the latest methods companies use to mislead investors. You'll learn everything you need to know to unearth deceptive reporting and avoid costly mistakes.

Tough Test Questions? Missed Lectures? Not Enough Time? Textbook too pricey?Fortunately, there's Schaum's. This all-in-one-package includes more than 500 fully-solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 25 detailed videos featuring math instructors who explain how to solve the most commonly tested problems-it's just like having your own virtual tutor! You'll find everything you need to build your confidence, skills, and knowledge and achieve the highest score possible.More than 40 million students have trusted Schaum's to help them study faster, learn better, and get top grades. Now Schaum's is better than ever-with a new look, a new format with hundreds of practice problems, and completely updated information to conform to the latest developments in every field of study. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format and helpful tables and illustrations also help increase your understanding of the subject at hand.Schaum's Outline of Electrical Circuits, Seventh Edition features: . Updated content to match latest curriculum. Over 500 problems with clear explanations . Accessible format for quick and easy review. Material that supports all the major textbooks for electric circuits courses. Extra practice on topics such as amplifiers and operational amplifier circuits, waveforms and signals, AC power, and more. Access to revised Schaums.com website and new app with access to 25 problem-solving videos, and more

20 fun and inventive Makey Makey projects for Makers from beginner to expert

Helping you learn Italian, this edition includes hundreds of quiz and test questions, chapter-opening objectives, and specific recommendations for difficult subtopics and individual weaknesses to help you learn basic grammar structures and verb tenses, pronunciation, essential vocabulary, and how to communicate with confidence.

Dermoscopy is a clinical technique which allows for detailed examination of skin lesions and is more clinically accurate in skin oncology than other diagnostic tools. This book presents a practical and comprehensive manual that can improve your results in diagnosis of skin tumors and related conditions.

Master the mechanics of materials with YouTube influencer Jeff Hanson Written to complement Hanson's videos, How to Ace Mechanics of Materials with Jeff Hanson provides everything you need to know about strength of materials. Designed to reinforce lessons learned from the videos, the text covers key mechanics of materials concepts in concise, easy-to-understand ways. You'll find pro tips, pitfalls, and practice problems pulled from and interlaced with the videos. Additional questions, problems, and challenges expand on those covered in the videos.Follows the videos of the YouTube engineering influencer Jeff Hanson, who has nearly 200,000 followers and is famous for demystifying complex materialReinforces learning with real-world examples, visuals and problemsNo paragraphs of text! Just the key takeaways you need to know in easy-to-read bulleted lists and illustrationsPacked with pro tips and advice on avoiding pitfallsQR codes in the book includes links in e-books and on ACE

A practical,up-to-date guide to the diagnosis, understanding, and treatment of kidney problems and hypertension in adult patients"In contrast to many other books in this area, this one provides a concise yet comprehensive review of each topic without getting lost in too much detail..." - Doody's Review Service (review of previous edition)Presented in the consistent, easy-to-follow CURRENT format, CURRENT Diagnosis & Treatment Nephrology & Hypertension, Second Edition delivers incisive, ready-to-use management protocols and valuable therapeutic guidelines from authors who are recognized as the field's foremost authorities. This essential clinical companion features a practical learn-as-you-go approach to diagnosing and treating renal disorders and hypertension that combines disease management techniques with the latest proven therapies. .NEW! Chapter-ending clinically based Q&A .NEW CHAPTERS include The Kidney in Malignancy, Chronic Kidney Disease-Mineral Bone Disorder (CKD-MBD), Palliative Care Nephrology, and Clinical Pharmacology and the Kidney.Fifty-nine chapters deliver a one-of-a-kind overview of all major diseases and disorders, from end-stage renal disease to primary and secondary hypertension.Emphasizes the clinical aspects of kidney care, while also providing comprehensive discussion of pathophysiology and relevant basic and clinical science.Includes an important review of subspecialty considerations: dialysis, transplantation, critical care nephrology, interventional nephrology, palliative care nephrology, clinical renal pharmacology, as well as a new area of specialization - onco-nephrology.Consistently formatted chapters make it easy to locate the essential information you need on diagnosis, testing, disease processes, and the latest treatment and management strategies.Valuable as a clinical refresher or for board review.Strikes the perfect balance between clinical necessity and brevity

The insider's guide to acing the internal medicine boards written by physicians who passedThe perfect framework for score-boosting, time-efficient review, First Aid for the Internal Medicine Boards, Fourth Edition delivers the high-yield information, mnemonics, and visual aids necessary to excel on the exam. Following the proven First Aid formula for success, the book is carefully edited to include the content most likely to be included on the exam, allowing readers to focus on what they really need to know and maximize their study time. The Fourth Edition is distinguished by a renewed focus on high-yield content and has been updated to reflect the very latest treatment guidelines in internal medicine. Everything you need to get the score you want on the internal medicine boards:. A complete one-stop review of the most frequently tested topics. Rich full-color design for easier studying. Hundreds of revised high-yield tables, diagrams, and topics. Integrated vignette questions prepare you for what you will see on the actual exam. Insider tips and study strategies for outstanding performance. Key Facts in the margins reinforce must-know information. Mnemonics make learning and memorization fun, fast, and easy. Great as a refresher for recertification

Hunt/Deitz/Hansen Professional Selling is developed for today's instructors to inspire and motivate tomorrow's leaders, because everyone is a salesperson. Sales is at the heart of modern business.¿ Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organizations, and students' career prospects is critical and relevant to all students, regardless of their major.¿ Career success for students will be determined in part by how well they tell their personal narrative and sell themselves to employers, investors, or graduate schools.¿Professional Selling is designed with these key benefits: . Current content that is high quality, socially responsible and flexible for various course lengths and modalities settings . highly readable narrative infused with modern and relevant examples¿¿ . cutting-edge digital resources to enhance teaching and learning through McGraw Hill Connect®