Books published by McGraw-Hill Education

The definitive text on the full spectrum of neurology-updated and better than ever!Long considered the field's gold-standard text, Adams and Victor's Principles of Neurology provides the very latest treatment and management strategies needed to confidently handle both common and rare neurologic conditions. Presented in full color, this classic resource meets the needs of the aspiring clinician or the seasoned professional, and has been hailed as the most detailed, thorough, and authoritative text on the subject.Some of the features that have made this resource so renowned:The most cohesive and consistent approach to clinical management-acclaimed as the most readable book in the literatureA scholarly approach that gives readers a comprehensive overview of every neurologic illnessUnmatched coverage of signs and symptomsA focus on the full range of therapeutic options available to treat neurologic diseases, including drug therapy and rehabilitation methodsCoverage of the most exciting discoveries and hypotheses of modern neuroscience that bear on and explain neurologic diseasePuts the latest scientific discovery into a larger clinical contextAn evenness of style and a uniform approach to subject matter across subspecialties that allows a quick and easy review of each topic and conditionMore than 900 full-color, high-quality images and illustrations

For instructors looking to engage students and enhance their problem-solving skills, choosing Bauer/Westfall's University Physics, 3e, offers student-friendly, accessible content, tools, and resources that develop high-level problem-solving and critical thinking skills. University Physics with Modern Physics weaves exciting, contemporary physics throughout the text with coverage of the most recent research by the authors and others in areas such as energy, medicine, and the environment. These contemporary topics are explained in a way that your students will find real, interesting, and motivating.The new edition of University Physics with Modern Physics is also available in McGraw Hill Connect, featuring SmartBook 2.0, Virtual Labs for Physics, and more!

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. . Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. . New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. . New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. . McGraw Hill's Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.