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Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what's in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace. Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company's value model.
Invaluable perspectives on the progress of inflation protectionRecent interest rate increases signal a return to the days of less benign inflation. The Handbook of Inflation Hedging Investments discusses effective inflation protection vehicles, along with strategies for integrating them into diversified professional portfolios.
A Clear-Eyed Look at How to Win--and More Important, Keep From Losing--In the Futures Trading ArenaFutures trading is among today's most highly leveraged, potentially profitable financial pursuits. It can also be one of the most frustrating. Mastering Futures Trading is a short course for minimizing that frustration--by learning the rules, discovering how to profit from those rules, and consistently using futures market cycles to your advantage.
This is Jamie Blyth's powerful story behind the reality star's TV image--and a message of hope and healing for the 20 million Americans who suffer from social anxiety disorder. As one of the finalists on ABC-TV's reality dating show "The Bachelorette," Jamie Blyth risked his heart before millions, while going public with his personal struggle against social anxiety and panic disorder in hopes of helping those who continue to suffer in silence. Fear Is No Longer My Reality includes: Expert advice on understanding and handling anxiety disorders from leading authorities Information on the latest research-based behavior therapies Reviews of the new FDA-approved medications A step-by-step plan for managing anxiety Blyth's amazing transition from a life of fear to a life in the spotlight is explored through stories from his TV life, along with interviews from fellow "Bachelorette" stars Ryan Sutter, Trista Rehn, Charlie Maher, and Bob Guiney.
The Illustrated Guide to Technical Analysis Signals and Phrases provides traders with illustrations of more than 275 key chart patterns along with their most important variations. An innovative and soon-to-be essential addition to every technical trader's reference library, it provides: An alphabetical listing of every pattern A list of the patterns grouped by subject Clear notations to highlight key reversals and points of interest
Single stock futures are quickly becoming among the market's most important trading vehicles, and Russell Wasendorf's Peregrine Financial Group accounts for 20 to 50 percent of daily U.S. trading volume! In The Complete Guide to Single Stock Futures, Wasendorf provides traders with: Analyses of the latest rules and regulations How to apply technical and fundamental analysis - Best exchanges for trading Essential valuation techniques - And much more
What Wall Street pros really say behind closed doorsInvestor behavior is driven by well-known "truths" which often have little basis in fact, are usually misapplied and misunderstood by brokers and investors, and can negatively impact long-term investment performance.Cashing In on Wall Street's Ten Greatest Myths examines the most well-known of these, telling investors which are nonsense while uncovering core concepts that have always provided the safest path to building wealth.Wall Street veteran Richard Lackey begins each chapter by detailing a particular myth, explains its flaws, and then reveals how investors can use the kernels of truth in the myth to make profitable investment choices. Valuable sections include: Secrets of "going short" that pros use every dayWhy diversification can be bad--and how to make it workWhat to look for to consistently find benchmark-beating stocksWhy mutual funds aren't as safe as everyone thinksHow to use options to boost income or protect a portfolio
A thorough analysis of where U.S./European relations have gone wrong--and how to set them right ALLIES AT WAR is the first and most comprehensive assessment of what went wrong between America and Europe during the crisis over Iraq and is based on extensive interviews with policymakers in the United States and Europe. It puts the crisis over Iraq in historical context by examining US-Europe relations since World War II and shows how the alliance traditionally managed to overcome its many internal difficulties and crises. It describes how the deep strategic differences that emerged at the end of the Cold War and the disputes over the Balkans and the Middle East during the Clinton years already had some analysts questioning whether the Alliance could survive. It shows how the Bush administration's unilateral diplomacy and world-view helped bring already simmering tensions to a boil, and describes in depth the events leading up to the Iraq crisis of 2003. Gordon and Shapiro explain how powerful forces such rising American power and the September 11 terrorist attacks have made relations between America and Europe increasingly difficult. But the authors argue that the split over Iraq was not inevitable: it was the result of misguided decisions and unnecessary provocations on both sides. Contrary to the conventional wisdom that claims that the Iraq war signaled the effective end of the Atlantic Alliance, the authors warn that assuming the end of the Alliance could quickly become a self-fulfilling prophesy: leaving the United States isolated, resented, and responsible for bearing the burdens of maintaining international security largely alone. In response to those who argue that the Atlantic Alliance is no longer viable or necessary, ALLIES AT WAR demonstrates that even after Iraq, the United States and Europe can work together, and indeed must if they wish to effectively address the most pressing problems of our age. The book makes concrete proposals for restoring transatlantic relations and updating the alliance to meet new challenges like global terrorism and the transformation of an unstable Middle East.
One of Wall Street's brightest new stars discusses how to navigate today's markets, for both the short and long term Investors today are looking for a solid, trusted voice to help them make sense of turbulent markets. Jason Trennert has become that voice. Trennert is a regular guest on prominent investment programs like CNBC's "Squawk Box," and his boutique research firm is popular among investment professionals and high-profile Wall Street firms. In New Markets, New Strategies, Trennert outlines an insightful, practical, and forward-thinking approach to investing. Providing investors with techniques based more on long-term performance than short-term hysteria, he explores topics including: Major themes that will move markets in the coming decade The hidden but all-too-real dangers of passive management and index funds Where and how to find stocks and bonds with the best risk/reward tradeoff
YOUR ONE-STOP RESOURCE FOR DIGITAL SYSTEM DESIGN!The explosion in communications and embedded computing technologies has brought with it a host of new skill requirements for electrical and electronics engineers, students, and hobbyists. With engineers expected to have such diverse expertise, they need comprehensive, easy-to-understand guidance on the fundamentals of digital design.Enter McGraw-Hill's Complete Digital Design. Written by an experienced electrical engineer and networking hardware designer, this book helps you understand and navigate the interlocking components, architectures, and practices necessary to design and implement digital systems. It includes: * Real world implementation of microprocessor-based digital systems* Broad presentation of supporting analog circuit principles* Building complete systems with basic design elements and the latest technologiesComplete Digital Design will teach you how to develop a customized set of requirements for any design problem -- and then research and evaluate available components and technologies to solve it. Perfect for the professional, the student, and the hobbyist alike, this is one volume you need handy at all times!
Rewrite your romantic reality and create your own Happily Ever After Any woman who's kissed her share of toads will relate to this wise and witty guide to modern love. Written by a casting producer for television's most popular dating shows, Cinderella Was a Liar explodes the fairy-tale myths that make you miserable--while offering real-world insights that actually make sense. Author Brenda Della Casa interviewed close to 1,000 guys to get the real facts behind the fairy tale and find out what works, what doesn't, and what will send a man running to Never-Never Land. Armed with that knowledge, you will finally discover why your supposed Prince Charming isn't into you and how to find the love you deserve. Features get-real strategies for the NOT-SO-fairytale world of modern romance, including: The Twelve Sisters No Prince Wants to Date The Toads You Need to Cut Loose Right Now! The Lies We Speak Into the Mirror One Night Stands...and Other Bad Potions Guaranteed Ways to Send Him Far, Far Away And Other Royal Dilemmas!
The E-Learning Fieldbook teaches the expensive lessons learned by leading companies as they have implemented E-learning. Based on 25 case studies of best practices in e-Learning implementation from: Home Depot, Deloitte, JP Morgan, McDonald's, Unilever, Wachovia, BMW, INSEAD, and more, this indispensable guide helps readers: Use E-learning to support their organization's business goals Avoid costly delays and pitfalls in E-learning initiatives Distinguish the reality from the hype in E-learning implementation Learn techniques and approaches that work--and avoid those that don't
The opportunities for unmatched returns and investment protection in the brave new world of foreign currency investing are second to none. In Foreign Currency Trading, financial executives Russell Wasendorf, Sr., and Russell Wasendorf, Jr., describe foreign currency trading in plain terms, and help you understand the risks, benefits, and operational requirements that you will need to take advantage of this market's tremendous potential. Look to Foreign Currency Trading for clear explanations on the mechanics of foreign currency trading, in-depth discussion of all pertinent foreign exchange rules and regulations, and a comprehensive glossary with literally hundreds of terms essential to forex trading. With formerly imposing currency trading restrictions having been struck down in recent court rulings, the world of foreign currency trading is an exciting and rapidly-expanding field. Let Wasendorf and Wasendorf's Foreign Currency Trading be your comprehensive guidebook for effectively taking advantage of this exciting opportunity, not only as a source of unmatched income and profits, but also as a sophisticated hedging instrument in any investment portfolio.
In the second edition of his best-selling book, Stephen Rhinesmith continues to offer insights into achieving management success in an increasingly challenging international market. Based on his experience training over 5,000 managers from 35 diferent countries, Rhinesmith addresses the key questions about what globalization means for jobs, mindsets and skills. A Manager's Guide to Globalization shows how to: Understand the forces driving companies to go global.Manage the conflicts and contradictions of global matric organizations.Lead multicultural teams comprised of people from many national backgrounds.
Mining Group Gold is a book on leadership. It explores the process of managing people and ideas to achieve a high level of results in a complex, turbulent global economy. This book is a practical, easy to use guide to building and maintaining collaboration within and across teams.
Written by the first of a new breed of "quality gurus," Fourth Generation Management is a clear, concise synthesis of the best of current management practice and a host of dynamic prescriptions for the future.
Stock Up . . . on the insider intelligence that will empower your businesses to profit in the new commerce cultureIn providing a new level of convenience, low price, and efficiency, Wal-Mart has substantially changed the rules of our global economy, the customer expectations for every business--and the ways your organization must deliver to keep up.William Marquard designed Wal-Mart's first-ever strategic planning process and ran it for three and a half years--then spent the next seven years competing against that strategy as a Fortune 200 executive and as an advisor to other firms. Marquard's insights from both inside and outside Wal-Mart enable leaders of all organizations--public and private, manufacturing and service, local and international, large and small--to respond to the challenges posed by dominant industry players like Wal-Mart.Wal-Smart is not just a book about Wal-Mart. Wal-Smart starts by exploring the elements of Wal-Mart's success that few people see: its productivity loop, its powerful process disciplines, and its hidden management "DNA." It then crafts compelling strategies that any company in any industry can use to survive and thrive in this brave new Wal-Mart world.
An original investigation into the social and technological history of solar powerFrom the days of Archimedes and Leonardo, the earliest efforts to harness the power of the sun have become the stuff of legend.But it was not until the industrial revolution, with its great demands for fuel, that inventors --like Prometheus carrying fire from Mt. Olympus--began to build machines capable of channeling the sun's rays into usable energy.In The Power of Light, solar energy expert Frank Kryza recounts the dramatic saga of solar invention, from its optimistic dawning in the mid-19th century to its impending triumph today. With a fervent passion for his subject, the author introduces solar pioneers such as Auguste Mouchot, whose solar-powered steam engine amazed Napoleon III, and Frank Shuman, whose solar pumping station, in 1911, became the largest and most cost-effective machine prior to the space age.While presenting a thorough and original investigation into this little-known chapter of science history, The Power of Light offers a sober meditation on the revolutionary impact technology often has on society.
How to grow a service provider's wireless network and make it perform as reliably and cost-efficiently as a wired one.
"Now is the right time for anyone aspiring to executive ranks to absorb the wise advice McGarvie shares generously in this highly practical book."--Joseph Grenny, bestselling co-author of "Crucial Confrontations," . During her extensive experience studying, practicing, and teaching effectiveness in business, leadership expert Blythe McGarvie uncovered a mandatory, though seemingly contradictory, lesson: in order to be a successful leader, you must excel at both fitting in and standing out. Even the most powerful leaders must fit in to ensure others will respect and follow them; however, leaders must also stand out from the group to be recognized and to drive corporate change and growth.. . Now, in "Fit In, Stand Out," McGarvie presents her revolutionary program--The FISO Factor--which will help anyone in business become a more effective, influential leader. She reveals how the forces of integration (Fit In) and transformation (Stand Out) work together and balance each other to form the two sides of leadership success. McGarvie provides the keys to mastering the six agents of FISO, and the attitudes, behaviors, and characteristics (ABCs) you need in order to wield them.. . By mastering FISO, you'll discover how to establish the platform of support required to build your leadership prowess while taking your company beyond the status quo. McGarvie outlines each catalyst of FISO and its role, in personal, career, and corporate applications that enable you to. . . Support, maintain, and work within the culture and structure of your company . Know when and how to advocate change and successful long-term growth . Understand and communicate the principles of financial statements andeconomic trends to best position your company for profitable returns . Gain insight into the views and needs of both internal and external stakeholders, such as employees, superiors, customers, and suppliers . Maximize the power potential of your relationship network . Respond and adapt to ever-changing environments . Andnbsp; Make globalization your passport to opportunity . . . Drawing upon McGarvie's hard-won lessons and featuring the valuable insights of many leadership experts, consultants, and academics, "Fit In, Stand Out" shows you how to step up and release the leader within.. . . Praise from top leaders in every field. . "Distills what really works from real life experiences in order to share how to be a successful leader."--Ram Charan, bestselling coauthor of "Execution and Confronting Reality," . ""Fit In Stand Out" encompasses both realistic perspectives and visionary aspirations to create a framework that clearly and compellingly delineates the elements of successful leadership." Eleanor Bloxham, CEO, The Value Alliance and Corporate Governance Alliance and author of "Economic Value Management "and" Value Led Organizations," . "Frames the essential elements for leadership excellence, and creates a compelling, programmatic approach for success."--Cathryn C. Cranston, Publisher, "Harvard Business Review," . "A well-designed blueprint for developing leadership skills and attaining career and corporate success."--James M. Kilts, Chairman, President and CEO, The Gillette Company. . "This book manages to both "fit in" with the best of the leadership books on the market today, and yet "stand out" as well!"--Roderick M. Kramer, William R. Kimball Professor ofOrganizational Behavior, Stanford Business School. . "Blythe...advocates a very healthy, integrity-laden, competence-based any situation. It is a most solid model for the corporate world to follow."--Douglas Conant, President And CEO, The Campbell Soup Company. . "Blythe McGarvie's insights...are invaluable benchmarks for organizations who need to assess their senior management."--Gordon Grand III, Managing Director, Global Practice Leader, Financial Officer's Practice, Russell Reynolds Associates. . "Eloquently reveals the secrets of leadership as going beyond the seemingly opposite demands of fitting in versus standing out."--Mohanbir Sawhney, McCormick Tribune Professor of Technology, Director, Center for Research in Technology And Innovation, Kellogg School of Management. . "A practical, insightful, hands-on blueprint for leadership success."--Ken Duberstein, former White House Chief of Staff. . . .
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