Books published by Military Bookshop

"To win in the Pacific during World War II, the U.S. Navy had to transform itself technically, tactically, and strategically. It had to create a fleet capable of the unprecedented feat of fighting and winning far from home, without existing bases, in the face of an enemy with numerous bases fighting in his own waters. Much of the credit for the transformation should go to the war gaming conducted at the U.S. Naval War College. Conversely, as we face further demands for transformation, the inter-war experience at the War College offers valuable guidance as to what works, and why, and how."

Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the message permeate the organization, allowing it to speak and act as one with the leader? Is it necessary to change minds, or is it sufficient to discredit opposing messages? Using a broad base of literature from organizational studies and the author's experiences, this monograph offers a thought process for building communication campaigns that focus both internally and externally to the organization. Includes a Foreword by Mari K. Eder, U.S. Army Major General Retired