Books published by New Year Publishing

Paris is now 14 years old and living in San Francisco, CA. She has 4 additional titles coming out that share her experiences with her now 6 years old twins sisters. I'm Having Twins, My Twins First Birthday, My Twins First Halloween and My Twins First Christmas. Please visit her at myfriendparis.com

In her third travel related book; Paris and her sister explore Southern California while attending a family event with her cousins. Their adventures include visiting the Santa Monica Pier, San Diego, Hollywood and Hearst Castle.

Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory : buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

Velocity Overdrive: The Road To Reinvention is the third book from entrepreneur and former dealer Dale Pollak s Velocity series. In his prior books, Velocity: From the Front Line to the Bottom Line and Velocity 2.0: Paint, Pixels & Profitability, Pollak introduced the Velocity Method of Inventory ManagementTM and the application of market-based metrics for improving the performance of used vehicle departments. Velocity Overdrive shifts the discussion of velocity principles and metrics to the next level. Across North America, dealers are no longer assured of profitability and prosperity. Today s environment is defined by increased competition, a greater degree of market volatility, ongoing margin compression and fast-changing consumer expectations. Velocity Overdrive reveals the journey many dealers have undertaken to reinvent their businesses and compete effectively in this more challenging retail marketplace. The book details the velocity-driven road to reinvention that begins in used vehicles and extends to other dealership departments. This is a transformative time for the car business, Pollak says. Velocity Overdrive is intended to help dealers transition to more efficient and effective operations that maximize the return on investment (ROI) and profitability they expect from their stores.

Revenue Performance Management might be the last major bastion for corporate investment. In a world of changing buyer behavior and access to new levels of buyer understanding, companies who are serious about revenue growth now have the tools to respond appropriately.