Books published by New Year Publishing LLC

In complex business-to-business sales processes, buyers are rewriting the rules. Today s instantaneous access to an online array of information and resources from brochures to portals to Web 2.0 social media - means buyers can quietly self-educate and autonomously direct the pace, direction, and timing of the purchase (not sales) cycle. For companies accustomed to relying on trained sales professionals to act as trusted advisors and guide buyers through a defined, structured process from the very inception of the sales opportunity - these changes are potentially disruptive on a massive scale. In this virtual marketing environment, a savvy sales rep can no longer read the room. Today, B2B marketers must decode a buyer s digital body language to understand the roles, information needs, timing, and buying intentions of its largely faceless and elusive target market. In this thoughtful and groundbreaking book, Steven Woods helps B2B marketing professionals understand the new dynamics of marketing complex products and services. He walks through the new tools available to buyers, how to read digital body language, and how to respond most effectively to maximize the volume and quality of leads. Woods shows that, by embracing the concept of digital body language, marketers can re-engage with sales colleagues on a more strategic level and increase their value to the enterprise.

This book will help any free agent, independent consultant, contractor, or freelancer, master many overlooked marketing techniques and increase profits. Even if you have a shoestring budget, this essential resource provides plenty of ideas for marketing your brand and getting your value proposition in front of your customers. The book includes over 180 resources and more than 100 profit-driving marketing ideas for the time-pressed and budget challenged. Celebrity blurbs include Jay Conrad Levinson (author of "Guerrilla Marketing" series of books), Dan Pink (author of "Free Agent Nation"), Seth Godin (author of "Purple Cow"), Alan Weiss (author of "Million Dollar Consulting"), and others.

The Suburban Outlaw: Tales from the EDGE, is a funny, touching, andironic look at life in suburbia. The book is a compilation of columnsby acclaimed actor and columnist, Pam Sherman. What is a SuburbanOutlaw? An irreverent, honest woman (or man for that matter) willingto live her life fully both for her family and for herself. ASuburban Outlaw has a city vibe, while living a suburban life, and adrive and an energy that goes a little faster. She has an edge in thebest possible way: the ability to explore, dream, grow and excite.The book takes you behind the WHITE picket fence to providelaugh-out-loud, as well as tender moments. Authentic to the core, PamSherman is The Suburban Outlaw.