Books published by Page Two Books, Inc.

#1 Globe and Mail Bestseller2016 Small Business Book Awards - Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Authoritative guide to getting the most out of your workforce, from the author of "The Coaching Habit". Reveals how to curb the temptation to dole out advice and instead learn how to say less but ask more. With examples of common problem situations, and everyday coaching tips.

Don't let your company run off the rails.A company spread across multiple internal organizations, projects, and time zones can be a little like a train without a conductor- moving, but prone to confusion, communication gaps, and at risk of veering off the rails. If your organization is beset by competing deadlines, inexpert strategies, and missed milestones, it's time to invest in your own business conductor: a program management office. In this essential field guide to building, staffing, and running a top-notch PMO, software industry executive and program management specialist Paula Dieli shares essential tools, insights, and real-life case studies from major companies such as Zendesk, Adobe, and Macromedia.Aimed at both business leaders and program managers, you'll learn everything you need to know about setting up a PMO-from creating schedules and managing issues, to running effective meetings, to building relationships and people skills. If you're serious about meeting corporate objectives and creating an environment of continued success and achievement, a PMO isn't just a no-brainer: it's a critical component in ensuring you stay on track and hit your strategic goals-reliably, on time, and with finesse.

This book is for ambitious, high-achieving women leaders, entrepreneurs, aspiring entrepreneurs, and corporate leaders ready to move to the next level. It is a manifesto and call to action for women to lift themselves and each other up by refusing to accept limitations and instead embracing an ethos of possibility.There are big gorgeous goals that we all need to set. These are so different from goals that we know we can accomplish because they feel safe and tidy. These goals scare us; they keep us up at night-because we fear they are beyond our grasp. We all know women who are great at achieving big gorgeous goals. How do they do it? What allows them to reach outward, upward, and think expansively? The book explores the possibilities that open when we set big gorgeous goals, and the common characteristics in the women who move towards these.Through stories and lessons, the book shows women leaders how thinking beyond habitual limits allows us to surpass our current levels of success. It includes Julie's personal story of becoming a founder of an unexpectedly and wildly successful children's labels company that started in one of the founders' basement and was eventually sold at an eight-figure price. And it tells the story of what happened next, when having hit a business high, she found herself at an inflection point, where she needed to draw on different resources to find a new path to success. Julie Ellis shares the lessons she has learned as an entrepreneur and those of several other women entrepreneurs she interviewed for the book. Their experiences impart to readers the qualities that allow us to thrive as women in business, to healthily, sustainably integrate the work of leadership into their larger lives as mothers, caregivers, partners, dreamers and so much more...

What if you cared for your life the way the NICU cares for its patients?Imagine standing over a newborn and whispering, "I hope you work your fingers to the bone chasing someone else's notion of the 'good life' until you're so exhausted you don't remember who you are or why you matter." It's unthinkable. Yet that's where many of us find ourselves as adults: depleted, feeling stuck, and certain that life's opportunities have passed us by. Isn't it time we treated ourselves with more care?In this remarkable book of personal and professional transformation, Sue Ludwig, a neonatal therapist, shares how her tiny patients in the NICU (neonatal intensive care unit) guided her to step off her hamster wheel of existence and into a new way of living. Through real patient stories, reflection, and practical tools, she reveals how, by following the lead of these in her care, she found her way to a more vibrant, purposeful, and impactful life than she ever imagined possible-and how you can, too.You can break out of survival mode, take charge of your energy, and redirect it toward development and growth-just as Ludwig's fragile NICU patients do. Moment by moment, baby step by baby step, chapter by chapter, you'll come to see that your energy and potential aren't gone. They're not even lost. They're simply waiting for you to reclaim them.

Get the best-not just the most-out of your teams.Our modern workforce is suffering. For too long, organizations and leaders have sought success through a focus on efficiency and productivity, and it's costing us dearly. Workplace bullying and abuse has reached epidemic levels-along with high rates of burnout, staff turnover, and mental illness. Clearly, something needs to change. In Humanity Works Better, leadership experts Debbie Cohen and Kate Roeske-Zummer chart a new path forward: one that brings humanity, awareness, choice, and courage to the workplace. The result? A happier work environment that draws the best-rather than squeezes the most-out of people.Through the same tools and practices they've used to transform teams at organizations like Adobe, DocuSign, Saba, Pinterest, the authors guide you through a framework that converts company culture from toxic to healthy, from competitive to collaborative, from fearful to trusting, one human at a time. You'll address your own internal roadblocks to become a better person, and a better leader. And you'll master the skills and complexities to navigate the complex relationships that make us human.As you undertake this personal journey, you'll become aware of who you want to be and how to live the whole of your life, inside and outside the workplace. You'll emerge more confident, more effective, and more human, with the skills to lead a purpose-driven workforce that is energized, engaged, and driven to succeed. That's not just good leadership; it's good business.

From Scott Lively (aka The Beef Geek), founder of the U.S.'s largest organic beef company, Dakota Beef, comes an essential reference book and primer to America's favorite meat. This field guide cuts through the bull and serves up juicy facts about the Big Beef industry, arming you with the knowledge you need to make the best choices for you and yo

From internationally recognized creator of Career Stories comes a guide to find or create your dream job-by starting with the stories you tell about yourself.

What if the work of social change was abundant? It can be. What if, instead of being exhausted, worn out, disillusioned, and depressed, you were energized and inspired by your important work as a social change leader? What if you were surrounded by endless supporters helping to move your work forward? What if money flowed easily and endlessly to you and your organization? What if the social change you envision happened easily and joyfully? All of this-and more-is within your grasp. In Reinventing Social Change, author, speaker, and consultant Nell Edgington offers a bold new roadmap to overcoming the unfair and limiting system in which social change leaders have operated for too long. Through case studies, exercises, and practical tools, she shows you how to reclaim your power, kiss scarcity goodbye, and attract all the money and people necessary to achieve the social change you offer. An invaluable guide for nonprofit leaders, philanthropists, community activists, board members, social entrepreneurs, and government decision-makers alike, Reinventing Social Change is a critical roadmap for social change leaders who will lead the reinvention of our broken systems into ones that are stronger, healthier, and more equitable.