Books published by Palgrave USA

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.

In this frank account of events, Sir Richard Packer, former Permanent Secretary at MAFF, details the facts of the BSE outbreak, how government responded to the crisis and how the press contributed to widespread public panic. He reveals how the decisions taken to protect public health were a combination of informed guesswork and sheer good fortune.

Charles Beem uses Gender Studies and political and constitutional History to examine the problems faced by female rulers throughout British history, from the twelfth century Empress Matilda's imaginative efforts to become England's first regnant queen, to Queen Victoria's remarkable exercise of political power during the Bedchamber Crisis of 1839.

This book of collected essays by Laurence Whitehead, an eminent scholar of Latin America, explores the structures and influences that bind together the region, shedding light on this vast and rapidly changing culture zone.

Tamara Chalabi highlights the development of a 'politics of demand' and the increased political activism of this community in a time of great change. It also explores how Arab nationalism was transformed from an ideology of opposition and empowerment of marginal communities, into a tool for the assertion of political domination.

This study addresses the need to learn what medieval thinkers had to say about the concept of work by examining the thought of Peter Damian and numerous other religious leaders and groups of the High Middle Ages for evidence of their contributions, deepening our understanding of this concept.

World history has expanded dramatically in recent years, primarily as a teaching field, and increasingly as a research field. But good teaching also requires advanced training for teachers, and access to a stream of new research from scholars trained as world historians.

The book's thesis is that nothing human, natural or divine guarantees respect for the ethical values and commitments that are most needed in contemporary human existence, but nothing is more important than our commitment to defend them, for they remain as fundamental as they are fragile, as precious as they are endangered.

Women's fiction, poetry, drama and non-fiction represent the complex nexus of continuity and change in the British consciousness following the Second World War. These essays restore the cultural and literary significance of women as readers and writers, examining their various transmutations of international, national and domestic politics.

The purpose of this book is to show how the science of biology has been influenced by ethical, religious, social, cultural and philosophical beliefs as to the nature of life and our human place in the natural world.

Managing the World Economy , while recognizing how much has been achieved since the start of the Industrial Revolution, challenges the view that much better results could have been attained.

When Peterhouse School opened in 1955, the British Empire in Africa was still intact and the Federation of Rhodesia and Nyasaland had just come into being. It was a boarding school founded on the British model, but with the intention that it would 'adapt all that is best in the Public School tradition to African conditions'.

This book examines the life and works of John Kenneth Galbraith and demonstrates how his non-conventional approach to economics is critical to understanding the trouble that currently exists within economics and economic policies.

Party Politics in Germany is the only English-language study of its kind and examines the phenomenon of party politics in the Federal Republic through comparison across time and space.

This study explores how poets who espoused republican political ideals sought to embody and advance those principles in their verse.

Social capital - networks of civic engagements, norms of reciprocity, and attitudes of trust - is widely seen as playing a key role for the health of democracy.

This book is about the global resurgence of culture and religion in international relations, and how these social changes are transforming our understanding of International Relation theory, and the key policy-related issue areas in world politics.

Arguing for an evolutionary perspective, this book directly challenges the Standard Social Science Model (SSSM) on which public policy has often been based.

Why did the British win the Anglo-Boer War? It is shown that both the British and Boer war efforts were very haphazard at the beginning, but that both learnt as the war went on.

There is a heated debate underway on the legitimacy of global activists, a war of words (and sometimes stones and teargas) that is rarely examined from top to bottom.

Growth in the derivatives market has brought with it a greater volume and range of interest rate dependent products. A study of the evolution of interest rate modelling theory places these models in the correct mathematical context, allowing appreciation of their key assumptions, concepts and implications.

Far from being rhetorical ornaments, metaphors play a central role in public discourse, as they shape the structure of political categorisation and argumentation. Finally, drawing on examples of metaphor negotiation and on a reassessment of Hobbes' concept of metaphor in Leviathan, the book highlights the ethical dimension of metaphor in politics.

The Indian software industry has rapidly grown over the past decade, most of this growth has been derived from exports to the US market. This book deals with business models, particularly as the way that the software model in India has evolved is unique.

The Yeats Reader is the first single volume to encompass the full range of William Butler Yeats's talents. It presents over a hundred and fifty of Yeats's best-known poems, plus eight plays, a sampling of his prose tales, and excerpts from his published autobiographical and critical writings.

International trade policy lies at the heart of conflicts between north and south and the US and EU in contemporary debates about the international economy.

This book discusses the personal and professional challenges of conducting fieldwork in the difficult, sometimes threatening contexts of the transforming societies of post-socialist Europe and China.

Social Policy and Economic Development in the Nordic Countries examines Nordic social policies on unemployment, social care, family, education and health care policies, and reviews future challenges of the welfare state in the information society.

The hesitant penetration of 'Europe' in these domestic debates on issues of asylum, resident status and nationality evidences the continuing relevance of domestic politics for the extension of membership and rights to non-citizens, and demonstrates the unsettled nature of European citizenship.

This book examines successive stages in the development of the thought of Sir Herbert Butterfield in relation to fundamental issues in the science of history.

This volume collects selected papers on the European Union from the 13th Congress of the International Economic Association held in Lisbon, September 2002.