Books published by Pearson Education Limited

Innovation can sound scary, but it doesn't need to. Innovation also doesn't need specialist employees to do the work. Anyone can innovate effectively, and this book gives you a simple framework to do it well.

This revision guide provides concise coverage of the central topics within Biological Psychology, presented within a framework designed to help you focus on assessment and exams, and matching the requirements of the BPS.The text is organised so that the basic principles are outlined first and then expanded upon with a consideration of higher order functions. Revision of the basic principles from the early chapters is revisited in later chapters in the context of higher order psychological functioning. Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research will offer additional pointers for you in your revision process/exam preparation.A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.

This revision guide provides concise coverage of the central topics within Developmental Psychology, presented within a framework designed to help you focus on assessment and exams. The guide is organised broadly chronologically, but with a topical focus in tune with the majority of courses. Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research will offer additional pointers for you in you revision process and exam preparation.A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.

Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work. Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence. A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls.  Each chapter has a framework, links to effective tools to try, and revealing case studies.  Covering the foundations of AI, you'll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You'll discover how to increase profits, save time, and improve customer experience, amongst other benefits.  AI is coming get up to speed.