Books published by Pearson Education Limited

Accounting and Finance for Non-Specialists, Ninth EditionPeter Atrill & Eddie McLaney Attractive, compact and informative bookChris Grover, University of Winchester Written in a fluent and readable style and supplemented by numerous real world examples, Accounting and Finance for Non-Specialists is pretty unique in the field.Navjot Sandhu, Birmingham City University This market-leading text offers an accessible, effective introduction to key accounting and finance topics. With a focus on decision-making, Accounting and Finance for Non-Specialists also teaches you how to apply your learning to real-world business scenarios. The 9th edition retains the popular real world examples, progress checks, activities and exercises, and updates the coverage using an informal and engaging narrative. Key Features Up-to-date coverage, including the latest IFRSs Accessible step-by-step approach helps you master the subject one step at a time New real world examples provide opportunities to apply and develop techniques New progress checks, activities and exercises reinforce learning Focus on decision-making prepares you for careers in business Peter Atrill is a freelance academic and author working with leading institutions in the UK, Europe and SE Asia. He was previously Head of Accounting and law and Head of Business and Management at the Plymouth University Business School. Eddie McLaney is Visiting Fellow in Accounting and Finance at Plymouth University.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in advertising. A study of integrated marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real--¡life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab-« Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

For courses in two-semester generalchemistry. Accurate, data-driven authorship with expanded interactivityleads to greater student engagement Unrivaled problem sets, notablescientific accuracy and currency, and remarkable clarity have made Chemistry:The Central Science the leading general chemistry text for more than adecade. Trusted, innovative, and calibrated, the text increases conceptualunderstanding and leads to greater student success in general chemistry bybuilding on the expertise of the dynamic author team of leading researchers andaward-winning teachers. MasteringTMChemistry is not included. Students, if Mastering is arecommended/mandatory component of the course, please ask your instructor forthe correct ISBN and course ID. Mastering should only be purchased whenrequired by an instructor. Instructors, contact your Pearson rep for moreinformation. Mastering is an online homework,tutorial, and assessment product designed to personalize learning and improveresults. With a wide range of interactive, engaging, and assignable activities,students are encouraged to actively learn and retain tough course concepts.

Written for the new 9-1 grading scale, with with progression, relevance and support at their core.

International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.

'Essential Economics for Business' presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.

For courses in strategy. A Practical, Skills-oriented Approach to Strategic ManagementIn todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

The most successful organisations are those with the most diverse and engaged workforces. Studies show an 80% improvement in business performance among those with high diversity levels. When people feel included and able to reach their full potential, they are more engaged, more productive and often more creative. Inclusive Leadership will help you drive culture change using organisational development principles. It takes you through the key components of leading change throughout the employee lifecycle, your supply chain, and through product development. Crucially, it will help you make a genuine impact on your business, through your people, both now and in the future.

Reassess your leadership style, discover how to connect with people, and become a leader who can make things happen in the real world. Built on a unique four-year experiment working alongside real leaders in real businesses, Living Leadership explodes the myth of the charismatic, transformational leader, to show that real progress comes from the dramatically ordinary aspects of leadership. From building relationships, to working with the grain of the organisation rather than against it, and to knowing our limitations as much as pushing every boundary, the new edition of this book will challenge you to push your leadership skills to a new level. Living Leadership shows how, when you take away the myths and misconceptions, leading can genuinely be made easier. Hans Straberg, CEO, Electrolux A how to book that redefines leadership in terms of the realities and choices facing people in organisations today. Professor Michael Osbaldeston, Director of Cranfield School of Management

Whatever youre creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success. Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside. Divided into four parts, you will find help with:1) Dreaming - getting into the state of mind to invite new ideas.2) Originating - different ways to come up with new, exciting and innovative ideas on any topic.3) Applying - taking action and turning ideas into reality.3) Adapting - how others successfully realised their dream. Bonus materials, including audio and video tips are available at www.CreativityNowOnline.com

Creating Value from Mergers and Acquisitions is the first book to provide a comparative analysis of the M&A scene in Europe and the US, the two most active markets in the world. Now in its second edition it continues to develop an international and multidisciplinary perspective of M&A, and considers M&A as a process and not a mere transaction. The author draws upon economics, finance, strategy, law, organisational theories to formulate a five-stage model and emphasises the need to understand the interconnected nature of these stages. The books central focus in on the challenges to using M&A as an instrument to create shareholder value, how M&A risks can be mitigated and how odds of success in acquisitions can me increased. Creating Value from Mergers and Acquisitions is suitable for those studying advanced undergraduate and MBA courses in industrial organisations, finance, business strategy, and corporate governance, as well as those preparing for professional exams. The rigorous integration of the conceptual, empirical, and practical aspects of M&A means that researchers and practitioners will also find this book extremely useful.

Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business. Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authorsHelen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including B2B Marketing and Supply Chain Management. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.

Essentials of Operations Management is a brand new concise version of the market-leading text Operations Management. It has been developed forstudents on short courses in operations management for example, doing an initial course at undergraduate, postgraduate or post-experience level. In these books the author team have set the standards in Operations Management which other textbooks seek to emulate: Expert authorship, an engaging writing style, and an interesting collection of cases combine to communicate the importance of managing operations and processes within a successful organisation.

This landmark book by one of the worlds leading business thinkers is about managing, pure if not simple. It tackles the big questions managers everywhere face, such as:How is anyone supposed to think, let alone think ahead, in this frenetic job? Are leaders really more important than managers? Is email destroying management practice? Are managers the only ones who can, or should, manage? How are managers supposed to connect when the very nature of their job disconnects them from what they are managing? How can you manage it when you cant reliably measure it? MANAGING MAKES SENSE OF WHAT MIGHT BE THE WORLDS MOST IMORTANT JOB.

For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesThis text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen students ability to use Excela critical skill in todays job marketnew Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

For MBA/graduate students taking a course in corporate finance. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance. For programs and professors who would like a streamlined book that is specifically tailored to the topics covered in the first one-semester course, Corporate Finance: The Core is also available by Jonathan Berk and Peter DeMarzo.

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

PLAY ON YOUR TERMS Negotiation is THE core business skill. It is fundamental to everything we do that involves other people, whether thats asking for a raise, pitching an idea or deciding who gets the coffee. The Leaders Guide to Negotiation is a highly practical guide to getting the most out of your business interactions, whilst building stronger relationships to boot. From achieving win-win outcomes to problem-solving and building trust, it equips you with failsafe strategies for conducting successful and positive negotiations. An entertaining, immediately useful book that goes beyond advocating for win-win Simon Horton shows us how to get there.Adam Grant, Wharton Professor and New York Times bestselling author of Give and Take Reading this book has made me think about how I negotiate and I have learned a lot If you want to benefit your relationships while improving your business, then this is worth studying.Simon Woodroffe, founder of Yo!

For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques.The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, senior, or graduate level, and as a reference book. The goal is to provide an in-depth and up-to-date presentation of the most important aspects of database systems and applications, and related technologies. It is assumed that readers are familiar with elementary programming and data-structuring concepts and that they have had some exposure to the basics of computer organization.

For use in Elementary Mathematics Methods or Middle School Mathematics Methods courses (covers Pre-K-8) Guide teachers to help all Pre-K-8 learners make sense of math Written by leaders in the field, Elementary and Middle School Mathematics: Teaching Developmentally helps teacher candidates develop a real understanding of the mathematics they will teach and the most effective methods of teaching Pre-K-8 math topics. This text reflects the Common Core State Standards and NCTMs Principles to Actions, as well as current research. Emphasis is placed on teaching math conceptually, in a problem-based, developmentally appropriate manner that supports the learning needs of all students. Pause and Reflect prompts and Activities engage pre-service teachers as they bolster their own knowledge of the math. Classroom videos and examples of real student work allow teacher candidates to visualize good mathematics instruction and assessment. An important reference to consult throughout a teaching career, this book helps teachers and their students experience the excitement that happens when math makes sense. Invigorate learning with the Enhanced Pearson eTextThe Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content with embedded video, assessments, and clickable Activity Sheets and Blackline Masters. The Enhanced Pearson eText is also available without a print version of the textbook.

Marketing Communications

Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.

For undergraduate courses in Evolution By presenting evolutionary biology as a dynamic, ongoing research effort and organizing discussions around questions, this best-selling text helps students think like scientists as they learn about evolution. The authors convey the excitement and logic of evolutionary science by introducing principles through recent and classical studies, and by emphasizing real-world applications. In the Fifth Edition, co-author Jon Herron takes the lead in streamlining and updating content to reflect key changes in the field. The design and art program have also been updated for enhanced clarity.