Books published by Pearson Education Limited

Developed for the new International A Level specification, these new resources are specifically designed for international students, with a strong focus on progression, recognition and transferable skills, allowing learning in a local context to a global standard. Recognised by universities worldwide and fully comparable to UK reformed GCE A levels. Supports a modular approach, in line with the specification. Appropriate international content puts learning in a real-world context, to a global standard, making it engaging and relevant for all learners. Reviewed by a language specialist to ensure materials are written in a clear and accessible style. The embedded transferable skills, needed for progression to higher education and employment, are signposted so students understand what skills they are developing and therefore go on to use these skills more effectively in the future. Exam practice provides opportunities to assess understanding and progress, so students can make the best progress they can.

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications

Emotional intelligence is your awareness of emotions whether your own or other peoples and how you use this to in your thinking or actions. Covering a range of traits, you can be strong in some areas but low in others. People with low EI tend to be moody, unpredictable, irrational, and argumentative. By contrast, people with high EI are more positive, less stressed, productive, open and positive. They are better able to identify, understand, use, and manage their emotions in a more productive, open and positive way.This book will help you develop your Emotional Intelligence. First, take the test to find out your score across a range of emotional traits, and then use the book masterclass to develop your skills.

Weaving Well-Being is a positive mental health programme that aims to enhance wellbeing in primary school children, within the frameworks of the UK personal and health education curricula.

Weaving Well-Being is a positive mental health programme that aims to enhance wellbeing in primary school children, within the frameworks of the UK personal and health education curricula.

Weaving Well-Being is a positive mental health programme that aims to enhance wellbeing in primary school children, within the frameworks of the UK personal and health education curricula.

Pearson Revise is the revision series from Pearson, the assessment experts. From the very start of your GCSE, Pearson Revise is the best way to keep learning up to date, practise skills and prepare for assessments and exams. one-topic-per-page format helps you revise more quickly, without the hassle  exam-style worked examples match the new specification and demonstrate good exam technique ''Now try this'' exam-style practice questions let you test understanding of a topic problem solving support throughout including tricky questions on easy topics and strategies and techniques for answering harder questions. complete coverage of the new specification including brand-new topics. visual explanations of key concepts help you revise quickly and recall key skills in exams. Part of a comprehensive range of learning and revision support available for Pearson Edexcel and AQA GCSEs from Pearson Revise including: Revision Guides, Revision Workbooks, Revision Cards, Practice Papers Plus all linked to a free online learning portal.

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development.As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.

This brand new series puts learners in charge with an exploratory inquiry-led approach to MYP Mathematics.  Each full-colour book and accompanying eBook contains detailed worked examples, reflections, differentiated exercises, and check your knowledge questions to put learning into practice. Clear links to key concepts, related concepts and global contexts in addition to statements of inquiry and inquiry questions for each chapter. ATLs identified throughout. Investigations encourage learners to seek knowledge and develop ATL skills. Written by an international team of highly experienced authors and teachers, and led by Series Editor, Ibrahim Wazir, this new series matches the 2020 Subject Guide.Â

This Student Book provides comprehensive coverage of the Pearson Edexcel International GCSE (9‿1) specification and is designed to supply students with the best preparation possible for the examination: Written by highly experienced International GCSE teachers and authors Content is mapped to the specification to provide comprehensive coverage Exam practice throughout, with differentiated revision exercises and exam-style practice Signposted transferable skills Reviewed by a language specialist to ensure the book is written in a clear and accessible style Glossary of key terminology eBook included, with access for 3 years Online Teacher Resource Pack also available, providing further planning, teaching and assessment support.Â

Weaving Well-Being is a positive mental health programme that aims to enhance wellbeing in primary school children, within the frameworks of the UK personal and health education curricula.

Weaving Well-Being is a positive mental health programme that aims to enhance wellbeing in primary school children, within the frameworks of the UK personal and health education curricula.