Books published by Pearson Education Limited

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green. You will learn how to: feel positive, energised and enthused be clear about the start-up process be able to tailor it to suit their individual needs know which parts to focus on for success where to go for further reading/support.This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.

This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.This new edition has been completely updated throughout.

Packed full of anecdotes from the most accomplished presenters around, this book contains all the tools, tips and encouragement you need to make a sensational presentation. It covers every aspect of presenting, from preparation and planning right through to dealing with nerves and mastering the art of presentation performance. Brilliant outcomes:- Learn the top ten tips of presentation mastery- Discover how to make presentations powerful, colourful and memorable- Always feel confident and inspired to give it your very best shot- Deliver an inspiring presentation, even with no visual aids.

Written by the UKs most well-respected expert, this is THE definitive guide to job interviews, covering absolutely everything youll ever need to know about the whole process from planning and preparing to delivering a winning performance - in one, easy to- read and easy-to-access guide to success. For over 25 years, author John Lees has been at the forefront of careers advice and has spent all of his career training recruiters, interviewers, HR professionals and interviewees. He knows exactly what makes a great interview and offers his vast insider knowledge here.

Inspirational managers earn more respect, suffer less stress and produce better results than other managers. Want to be one? This book tells you how.Drawing on the experiences of real inspirational managers, facing real challenges and managing real people, Inspirational Manager, now in its second edition, gives you the tools and techniques to ensure that people notice you and say now theres a great manager!.

Make a powerful, positive and lasting impact and become the person everyone remembers, as you discover how Charisma can take YOU to a whole new level. Learn how to unlock the secrets of being a success with everyone you meet by gaining their agreement, confidence, commitment and admiration. Packed full of strategies for increasing charisma, you will learn how to stand out from the crowd, communicate with confidence, establish lasting meaningful and life-changing relationships with people on every level, revolutionise your confidence and self-esteem and become more assertive so you can get what you want, when you want it. This new edition now includes new chapters covering key topics such as leadership and body language.

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by todays decision makers: What are the characteristics for successful entry into new international markets? How can sustainability affect decision making within businesses? Why are todays global investors so concerned about national debt issues? In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

Shortlisted for the CMI Management Book of the Year 2011, Practical Manager CategoryA Leaders Guide to Influence will show you how to step up your people skills and improve working relationships so you can get the business results you want.Combing the hugely popular areas of influence and leadership, this book will show you how to step up your interpersonal effectiveness by learning how to work more successfully with those around you, be they people you manage, colleagues, client or business partners. Through a combination of practical exercises, case studies and no-nonsense advice, this book shows you how to:- Increase your confidence and impact.- Communicate more effectively.- Learn different tools, techniques and approaches when working with different types of people.- Listen and question effectively.- Develop rapport and empathy.- Give better feedback.- Deal with difficult situations and cope with conflict.

Whether running a company or working for an organisation, Brilliant Workshops will equip you with all the practical tools and effective techniques you need to run your workshop effectively. This book challenges the myths about delivering effective workshops and will give you all the essential information you need to deliver brilliant workshops to any audience.

Do you want to feel more confident about your investment decisions? Do you need to have a better understanding of how the stock markets value a business? Do you want to know what the key ratios are that drive share price performance? The Financial Times Guide to Making the Right Investment Decisions is the insiders guide to how the market examines companies and values shares. It helps you understand the factors that drive long term wealth creation as well as highlighting the key risks that lead to value being destroyed. Originally published as Analysing Companies and Valuing Shares, this new edition has been fully revised and includes a new and easy to follow framework for understanding valuation. Perfect for investors at all levels, it guides you through the investment maze, and highlights the key issues you need to consider to invest successfully. The Financial Times Guide to Making the Right Investment Decisions: Gives you an easy to follow framework to guide your decision-making Explains clearly and concisely key financial concepts and how they drive valuation Shows you the key ratios to monitor and how they affect share prices Illustrates the key risks and warning signals that will help you avoid losses Identifies the qualities of company management and governance that differentiates winners from losers Brings the issues and numbers to life with real examples and case studies In a challenging economic and stock market environment, the need to take better informed decisions is vital. This clear, common sense guide provides a comprehensive and accessible framework for understanding the valuation of a business and what drives its share price. Knowing the key numbers, ratios and techniques that professional investors use will help you to reduce your risk and invest more profitably.

This thorough reference guide to reading and really understanding the financial pages shows you where to look for information and how to make best use of it. Designed for a range of users, from corporate managers to individual investors, it shows you how to assess and evaluate information so as to benefit your investing and saving strategies and better understand economic indicators and financial jargon. Financial Guide to Using the Financial Pages uses real examples from the financial newspapers, case studies of businesses, company reports and electronic information. This new edition has been fully updated with new features, including:- A wider range of examples of financial information. - References at the end of each chapter, rather than at the end of the book. - Online and new media references incorporated throughout the book - More discussion on financial regulation and governmental bodies. - A glossary of financial terms.

Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also contains easy to follow exercises and tips to practice in real situations. This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively. Focusing on the sales person as facilitator, this book will also:- - Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them. - Enable readers to read and utilise a prospects buying and decision making patterns. - Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

Your Psychology Project Handbook is the complete guide to preparing, carrying out and writing up a psychology research project or dissertation.Designed to support you through every stage of the project process, this second edition has been updated to include new chapters on doing online research and employability. The text offers you advice and practical guidance on each aspect of the project including ethics, choosing a research question, working with a supervisor and more.Whether its qualitative or quantitative, the handbook provides you with all the support you need to carry out your project with confidence.

The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and get fired up.Jonathan Straight, Chief Executive of Straight plc, Ernst and Young Entrepreneur of the Year 2006 Ians insights into how business is getting it wrong, act as a powerful catalyst to help businesses of all sizes improve and develop in a tough climate.Len Tingle, BBC Political Editor, Yorkshire, veteran BBC broadcaster and writer on business issues. an interesting and insightful book that breaks down what good businesses do, in a format that is easy to understand. A really good read. Gary Brook, Head of Corporate Communication, Leeds Building Society This is a game changer for any business wishing to grow and develop.Viv Williams, CEO, 360 Legal Group If you have a business that needs a boost, then it shows how anyone can become a ninja at business development. Heather Townsend, author of The Financial Times Guide To Business Networking What do we have to do to be more successful? How do we attract new customers and clients? How do we work more effectively with the customers or clients we already have? How do we generate more profit? By the time you have read and digested the 650 tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results. I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results. Ian Cooper

Many people struggle to lead a project with a successful outcome and they fail to keep them to budget, deliver on time and motivate a team. This book combines practical tools, personal tips and psychological insights to that you can:- Realistically plan not only your time and resources but everyone else's- Understand your team's strengths and weaknesses- Monitor everyone's work and review their progress- Ensure your communication skills and feedback inspire and encourage your team- Successfully meet project initiatives and objectives

This book offers best practice advice on how to meet anti-money laundering (AML) regulations and will help you put together an effective framework to meet your legal obligations. It includes a comprehensive selection of example documents, checklists and an unrivalled collection of training materials.

The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable.FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

Events Management 1eJohn Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: Manage the financial aspects of events management Understand the impact of events on built and natural environments Explain the role of volunteers in an event and understand the challenges that managing them involves Understand the key issues in planning and designing a venueEach chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Were you looking for the book with access to MyFinanceLab? This product is the book alone, and does NOT come with access to MyFinanceLab. Buy Essentials of Corporate Financial Management with MyFinanceLab access card, 2/e (ISBN 9780273759027) if you need access to the MyLab as well, and save money on this brilliant resource. Essentials of Corporate Financial Management supports courses designed to cover the core topics of finance in 15 to 30 hours of lectures. The book is suitable for undergraduate students studying finance as part of a business related degree, MBA students, and others studying finance at business schools. It also provides the foundation elements needed by students going on to study more advanced finance.The step-by-step learning approach enables students to achieve a high level of financial knowledge without assuming a prior knowledge of finance. Selected core topics and key concepts are delivered with depth, allowing students to gain an understanding of the topical debates within this field, where disagreement or alternative perspectives lead to lively discussion. Need extra support? This title can be supported by MyFinanceLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. This product is the book alone, and does NOT come with access to MyFinanceLab. You can benefit from MyFinanceLab by speaking to your local Pearson Account Manager about setting up a version that is customised to suit your course via www.pearsoned.co.uk/replocatorFor educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry. The text takes a vocational basis and the illustration of the theory with real-life examples of hospitality management in action provides a solid and stimulating introduction to the subject. Written by two experts in the Hospitality field, Laurie Mullins and Penny Dosser, this book combines an accessible reading style with current and relevant case studies on a variety of hospitality companies from across the globe.

Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly.Written by Andy Lopata, who was christened Mr Network by The Sun and listed as one of Europes leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover:How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real salesDetailed guidance on how to use LinkedIn to generate referralsPractical, takeaway information which can be implemented easily in any business that needs to generate new sales

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.

Brilliant Intern is the essential guide to what is fast becoming an essential part of every graduates career path an internship. It will take you through the process of finding a relevant, meaningful internship; how to get as much out of the placement as possible; and how to utilise the experience and the contacts you have developed to help you secure your first job.

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapps successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

A genuinely student-friendly and engaging introduction to work psychology and organisational behaviour. Packed with real life examples and ethical dilemmas to start debate and get students thinking critically, The Psychology of People in Organisations offers authoritative content presented in a refreshingly accessible way.

Distilling years of hard-won success, experience, lessons and management wisdom, this book will help new and aspiring managers be the best they can be. For new and aspiring managers this exciting book will enable you to quickly learn all the clever and powerful tips, tricks, advice andknow-how that seasoned and experienced managers already know.You will pick up effective ideas and learn powerful, practical skills that will help you become a better, more successful manager who really delivers results.

Statistics is arguably the main means through which maths appears in non-maths courses. So many students across a broad range of disciplines encounter statistics, in most cases unexpectedly so, and will need to brush up their skills in order to research, analyse and present their data effectively. Topics such as such as methods of presentation, distributions, confidence limits and so on appear very often and almost every course involves analysis of data at some point.De-mystifying the basics for even the most maths-terrified of students, this book will inspire confident and accurate use of statistics for non-maths courses.

Gives you the confidence to ask the right business questions, make the correct finance decisions and competently speak the language of commerce to your colleagues, managers, customers and stakeholders. The Financial Times Guide to Finance for Non-Financial Managers will show you how to transform seemingly complex financial information and statistics into data that makes sense. And into data that youll feel confident talking about. Youll learn the language of finance, which will help you better formulate decisions on a day-to-day basis. The book will also help you identify the warning signals and understand key performance indications and ratios. Youll learn how to make better financial decisions, identify ways to increase profits and have increased confidence in approaching capital projects and making sound business decisions.

Improve your ability to understand, interact and communicate with others using the skills of coaching and NLP. This practical book contains easy to follow models, numerous real-life examples, a unique NLP based six-session coaching model and a unique section on the use of Hypnosis an important NLP tool.

Pure Wisdom offers a thousand years of timeless wisdom, distilled down to the most important of principles and then skilfully applied to the way we live today.In doing so, the complex becomes simple. The confusing becomes clear. Disquiet is replaced by calm.The insights you will gain will enhance your daily life and provide that elusive key to greater happiness, success and fulfilment.