Books published by Pearson Education Limited

Beginning with the very basics of technical analysis and market price behaviour, this book teaches you how to apply these concepts and principles to your own trading. With this comprehensive and straight talking guide you will soon be using the same successful techniques and formulas as the professionals. Learn how to: Understand those trading systems that will generate high returns Identify price patterns and trends Use the right technical indicators to get the best out of the markets Write and execute a trading plan that increases your chances of beating the market

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

Success in today's sophisticated financial markets depends on a firm understanding of key financial concepts and mathematical techniques. Mastering Financial Calculations explains them in a clear, comprehensive way so even if your mathematical background is limited, you'll thoroughly grasp what you need to know. Mastering Financial Calculations starts by introducing the fundamentals of financial market arithmetic, including the core concepts of discounting, net present value, effective yields, and cash flow analysis. Next, walk step-by-step through the essential calculations and financial techniques behind money markets and futures, zero-coupon analysis, interest rate and currency swaps, bonds, foreign exchange, options, and more. Making use of many worked examples and practical exercises, the book explains challenging concepts such as forward pricing, duration analysis, swap valuation, and option pricing - all with exceptional clarity. Whether you are a trader, fund manager, corporate treasurer, programmer, accountant, risk manager, or market student, you'll gain the ability to manipulate and apply these techniques with speed and confidence.

For anyone who wants to have a more fulfilling and successful work life, this coach-in-a-book will guide you step-by-step through the process of finding your ideal career.Whether you are looking for your next opportunity, stuck in a rut, or even wanting a complete change of career, this book will help you have a happy, successful career. It is packed with smart advice; clever exercises; insights from world-class careers experts; and stories from people, like you, whove already taken the journey. BRILLIANT OUTCOMESUnderstand what makes you happy at work and how to identify your ideal job Create a plan to ensure your future success and satisfaction Know every technique to land the job of your dreams Use smart ways to get ahead and stay ahead at work Know that your future work will be fulfilling and rewarding.

If you think spread betting is complex and high risk then think again. Stuart Fieldhouse demonstrates that with the right knowledge and approach it neednt be. From opening an account and carrying out basic technical analysis through to assessing market opportunities and minimising risk, this book offers a comprehensive walk-through of everything you need to know to trade successfully. The Financial Times Guide to Spread Betting gives you the tools to spread bet with confidence. The book includes: Different ways to trade, the markets available and various approaches you can use in those markets How to integrate spread betting into a wider investment strategyandhow to hedge your share portfolio Trading in new markets, such as commodities, forex and government bonds Managing risk and what to do when markets turn volatile

Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category. The Mobile MBA delivers all the knowledge you need to fast track your career - this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice. Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them. For more online resources, please visit http://www.mobile-mba.com/

Whether you need to understand other peoples calculations to make confident business decisions, or formulate investment choices based on your own numbers, this book will give you the tools you need. Banks and financial institutions, businesses and politicians often spin their statistics as they know they can rely on customers or constituents not to understand or check maths and formulas. This book introduces you to the basic tools of maths, statistics and business calculations so that that you can understand the numbers, work out your own calculations and make better investing, saving and business decisions.

By identifying and describing the most powerful financial and non-financial KPIs, this book will make life easier for you by defining them, explaining how and when they should be used and providing a rich library of KPIs that have been proven to significantly improve performance.The book presents case examples to illustrate the selection and use of the KPIs and provides tools such as KPI selection templates and Key Performance Questions to help you apply the most appropriate KPIs effectively in your business.

Key Financial Market Concepts is the ultimate reference tool for anyone working in the finance industry, explaining the 100 essential financial market terms. It provides you with a definition of what each concept is, how it works, when it is likely to arise, how its calculated and how best to use it. Youll also get access to many of the formulas used, already programmed into a Microsoft Excel spreadsheet. From simple and compound interest, through to bonds and yields and the Black and Scholes model, this book has it covered.

This book will show you how to use memory to revolutionise the way you study. It combines the latest research about how the memory works with practical strategies for putting it to use in every aspect of study. How To Improve Your Memory explores everything we know about the thinking and learning skills required to succeed. Its about developing a smart and efficient approach, using the brain at its best, and taking the stress and strain out of study in all its forms.This text is designed to interest, reassure, inspire, train and, ultimately, to make studying in all its forms more enjoyable and more successful.

An accessible, student-friendly handbook that covers all of the essential study skills that will ensure that students get the most out of their Nursing or Healthcare course.. Study Skills for Nursing & Healthcare Students has been developed specifically to provide tried & tested guidance on the most important academic and study skills that students require throughout their time at university and beyond. Presented in a practical and easy-to-use style it demonstrates the immediate benefits to be gained by developing and improving these skills during each stage of their course.

The MBA Handbook is the definitive, companion, skills support guide and reference handbook for all students studying for their MBA.

Successful Academic Writing guides students through the whole process of academic writing, developing their ability to communicate ideas and research fluently and successfully. From understanding the task and planning essays or assignments, right through to utilising feedback, it will ensure students are able to get much more out of the writing process.

Successful Dissertation Writing guides students through the involved process of writing an academic dissertation, developing their ability to communicate ideas and research fluently and successfully. From conducting research, working with a supervisor, understanding and avoiding plagiarism, right through to using feedback and editing to improve the written piece, it will help students master the more technical elements of producing well-written academic work.

An accessible, student-friendly handbook that covers all of the essential study skills that will ensure that Science, Engineering or Technology students get the most out of their course. Study Skills for Science, Engineering & Technology Students has been developed specifically to provide tried & tested guidance on the most important academic and study skills that students require throughout their time at university and beyond. Presented in a practical and easy-to-use style it demonstrates the immediate benefits to be gained by developing and improving these skills during each stage of their course.

"e;Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys."e; The ObserverTied up in knots by KPIs? Confused by core competencies? Management doesnt have to be this way. In fact, it shouldnt be! One of today best-known and most controversial thinkers on management has joined forces with other leading business figures to provide a thought-provoking mix of writing on management. The cutting edge views depicted in this book are controversially the opposite of what is often held up as the truth in management. Management? Its Not What you Think! brings readers an unusual mix of perspectives to help stimulate more creative management thinking and more enjoyable, challenging and more productive ways to lead their teams. This is a book readers can dip into, a book they can savour, a book that wont fail to get them reflecting on what management really is

CLIENT, CLARIFY, CREATE, CHANGE, CONFIRM, CONTINUE, CLOSE = THE SEVEN SECRETS OF CONSULTANCY"e;Most change methods are effective. For the most part, each one is theoretically sound, well-researched, and clearly articulated. But when they're put in organizations, they fail-at least 70 to 80% of the time"e;.George Smart, Managing Partner, Strategic Development IncorporatedThe definition of a consultant is someone who facilitates organisational change and provides expertise on technical, functional and business topics during development or implementation. In other words a consultant is someone who helps others to change. However, change isnt such an easy target to achieve. Research shows that the vast majority of change programmes fail. On a daily basis we hear about projects that are delayed, cancelled, over budget or boycotted by the end user. The problem is that we can never force people to change - remember the backlash against Jamie Olivers healthy school meals campaign where parents handed junk food to their children through school fences. The key to successful change is to engage with the end user and help them want to change.The Seven Cs of Consulting offers a consistent and collaborative language that helps both consultant and client deliver value through sustainable change. Based around the authors highly successful 7Cs model (Client, Clarify, Create, Change, Confirm, Continue, Close) this approach is simple and accessible but firmly grounded in research and real life experience. The 7Cs approach opens up the complexity of sustainable change to the consultant and client and helps them explore- and then avoid - the real issues that cause change to fail within a more professional and trusting relationship.

We are all faced with projects going off the rails, veering far from what we initially set out to do, costing ten times as much and taking far too long to complete - this is just part of everyday working life. Honing our general skills in project management seems like the obvious answer, but Fast Projects promises a quicker and easier solution - cutting the time to get projects done in the first place. Learning to operate within a short schedule not only cuts costs and improves revenue and cash flow, but it also sets you aside as a sharper and slicker operation. How to build, shorten and execute a realistic plan in the shortest time possible is covered in detail along with a specific focus on ensuring you have clearly defined goals and are making accurate project predictions with a successful tracking progress.Using worked examples and tried and tested techniques, Fast Projects is your practical guide to ensuring projects not only succeed, but are delivered early. If you want to get the most out of your team and take control of your workload, resources and time, this book is for you.

Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, its the only guide that tells you exactly what you need to know no frills, no complications. In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture. From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around.

Acquisitions have a poor record of creating value for shareholders. Studies have shown that as many as 70% of mergers and acquisitions fail to meet their objectives. Some even bankrupt the acquiring company. Why is this? Managers often have too little experience with the acquisition process or make acquisitions for the wrong reasons.Smarter Acquisitions will make sure you are part of the 30% that get it right. By following ten key steps you can ensure that you get real value from your acquisitions. It covers the entire acquisition process, from identifying targets through to integrating the new company, providing you with the knowledge you need to lead an acquisition or to participate at any stage.Private equity is now a massive force in the marketplace This book gives you an overview of this recently emerging phenomenon and will help you explore when you could profitably incorporate this option into your acquisitions strategy.

Managers are faced with complex tasks all the time. Completing these tasks may require setting up and running a project or on other occasions it may need a short, structured action plan. A huge amount of approaches exist, in thousands of books, to help managers complete tasks. Occasionally, a manager has the time to go off and read a text on a topic like how to manage a project, but often they have an immediate requirement to do something now. There isnt time to plough through a project management book. Usually, all that is needed is a simple list of steps, a checklist that the manager can read to kick start them into action. The core contents of this book will follow a standard project management process starting in initial concept identification, and going through to complete implementation. At each stage there are tasks and problems that face project managers, and for each identified task or problem there will be a checklist.Unlike normal project management texts, which are written to be read end-to-end, this book is designed to act as an everyday reference source that will be picked up and used every time the question how do I .. comes into the readers mind. The book will sit on a managers desk at work and be referenced regularly. It will become as much an important supporting tool as a book to read.

Processes don't drive projects; people do. Successful project management is ultimately about effective communication, and more broadly, effective people management. Most books, however, deal largely with process - the mechanical, methodological side, and play down the human side.The Project Manageris a fresh approach to project management: it moves beyond the formal methodologies and techniques to shed light on the core skills that will make you a great project manager. It puts the project manager centre stage and provides you with an invaluable set of experience-based lessons, tips, and advice to help you consistently deliver the results you want. Whether you are a project manager yourself, or someone who works with or recruits project managers, this book will be essential reading. DISCOVER WHAT YOU NEED TO KNOW AND DO TO BE A GREAT PROJECT MANAGER

This authoritative and accessible investment classic promises rare insight into what it really takes to run money in a top-performing investment fund. Anthony Bolton, the UKs most successful stock market investor, tells the story of his contrarian approach to managing money. He provides invaluable lessons on the factors that really matter in picking a stock: the need to identify good managers, how to run a portfolio, the importance of value investing, reading charts and how to trade successfully. Its not easy to continually buy low and sell high. This book gives clear directions for doing well in the stock market, and doing well consistently. Investing Against the Tide shows you how to make the right decisions at the right time. Anthony Bolton is considered the UKs most successful stock market investor and fund manager. Over twenty five years he delivered a market-beating return of 20% in his Fidelity Special Situations Fund. How did he do it, and what can you learn from him? In Investing Against the Tide, Anthony Bolton tells the story of his contrarian approach to managing money. He provides invaluable lessons on the factors that really matter when investing: how to pick a stock, the need to identify good managers, how to run a portfolio, the importance of value investing, reading charts and how to trade successfully. In this account of financial accomplishment, Bolton reveals the secrets of his success. Its not easy constantly to buy low and sell high and this book gives clear directions for doing well in the stock market, and doing well consistently. Chapter by chapter Investing Against the Tide shows you how to make the right decisions at the right time and featured key lessons show you how you really can learn from a life running money. Investing Against the Tideis an authoritative guide for investment professionals, offering them a rare insight into what it really takes to run money in a top-performing fund, as well as providing amateur investors the chance to learn the stock-picking strategies from a leading money-manager. About the author Anthony Bolton left Cambridge University with a degree in engineering to begin a career in the City. He started as a graduate trainee working for Keyser Ullmann in 1971 before taking up a full time position as an assistant in their investment department. In 1976 he moved to Schlesingers where he became, for the first time, an investment manager. In 1979, aged 29, he was recruited by Fidelity, the international fund management group, as one of its first London-based investment managers, a move that proved to be the launch of a long and successful career. In surveys of professional investors, he is regularly voted the fund manager most respected by his peers. He retired from full-time investment management at the end of 2007, but continues to work at Fidelity as a mentor of the analysts and younger fund managers as well as being involved in overseeing Fidelitys investment process. His hobby is composing classical music. Anthony Bolton is married with three children and lives in West Sussex.

Have you ever wondered how the top City traders make big profits from share trading? Do you know why the best investors know exactly when the market is going to rise or fall? And do you wish you could do the same?By following 20 hard and fast rules,Trading Secrets shows you how you can make the same high returns as experienced investors and traders. Using historical, economic and technical trend analysis from the last fifty years, it identifies the ways for you to capitalise on such events as the clocks going back or moving forward, religious holidays, major sporting events and even the US presidential election. Written for both experienced investors and also those with little knowledge of the stock market, Simon Thompsons practical investing guide offers trading strategies that you can use over the short-term or the long-term. For instance, do you know how daylight changes affect how the stock market performs and, more importantly, how to make big gains by trading on this knowledge? Or do you know which sector has massively outperformed the market in the first quarter of the year posting a quarterly return of 12 per cent in all bar four years in the past three decades?Trading Secrets uncovers all and more importantly explains why these trends occur, so that you can be confident your investments will pay off, even when the market is falling.

The Financial Times Guide to Using and Interpreting Company Accounts is designed for the non-accountant manager, investor or entrepreneur who is expected to have financial knowledge but may not have accounting training. Wendy McKenzie approaches the project via three key points: What information will I find in these accounts?; How do I analyse the accounts?; How can I use my analysis? Using publicly available actual accounts, the book begins by covering the numbers from company accounts then moves on to information such as the financial review and then explains the logic of the accounts. To help with the interpreting of the numbers Wendy shows the reader how to understand issues such as cash flow, what this will tell you about a company, how to consider a competitors accounts and how to perform ratio calculations to help with company analysis.

Entrepreneurs face a constant struggle to make a profit. They are entirely caught up in the day-to-day race against ever more demanding customers, rising material costs, a mounting tax and regulatory burden, increased international competition, and an ever more challenging labour market. They rarely have time to get away from this ongoing struggle, to think about what they could do to find new customers, manage existing customers more effectively, cut operating costs, minimise their red tape, and get their staff working more productively. Yet, they know that if they could make even small improvements in those areas they would be able to revolutionise their businesses and their lives.They are not alone in this. Few executives at larger companies have the time to address these issues. However, executives at larger companies usually do have the budget to hire consultants to advise them in all these areas. Entrepreneurs dont. They have neither the time nor the money to address these issues. Furthermore, entrepreneurs tend to be conquerors, rather than empire builders. Very often those who are best equipped to make it through the early years, are least well-equipped to build on that early success. Yet they are desperately keen to see a reward for all the work they put in to get their enterprises off the ground. They have both a need and a desire for advice on how to take their businesses forward. This book is a practical guide, showing them how they can make those improvements with minimal investment of time or money. The ideas will be simply expressed, the action points will be clearly achievable, and the theory will be illustrated with examples of small businesses that have already grown by following this path.By reading this book, and by following each of the action points, every entrepreneur will be able, over time, to cut costs, increase sales and boost profits. It will revolutionise those businesses.

Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isnt about theory and metrics; instead, its a practical guide that starts with the basis of all marketing: the proper mindset. The book:de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy. shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites. shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Googles algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brains algorithm to make sure their brand is at the top of their customers minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customers brains work when they choose brands. A strong brand cannot be build effectively without taking into account the laws of the brain which, as this book shows, really exist and can be scientifically proven to work. Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect. This means your brand will have a much greater chance of being chosen by customers than your competitors brands. Branding with Brainsshatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before. Branding really is all in the mind and this book proves it!

I wish this book had been available when I began my independent career. Theres only one word for it PRICELESS!!! -Shay McConnon, psychologist, trainer, coach, magician and mentor Grounded in common-sense and humour and very clear about what can send you off track.- Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership AMUST read, for anyone thinking about life outside the organisation - Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant HOW TO WORK FOR YOURSELF AND MAKE IT WORKAre you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once youre up and running.See the books website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed.This book was previously known as Smarter Consulting.IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED STARTING UP ON YOUR OWN!Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. Starting Up On Your Own covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course. If youre not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle. Youre probably an expert in your chosen field. Thats great: youll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. Starting Up On Your Own covers everything you need to do to make money and survive as an independent. * Where do I start?* How should I market myself?* How can I get repeat business from my clients?* How do I win new clients?* What should I charge and what do I need to do to make sure I get paid on time?* When can I put up my fees? (And when shouldnt I?)* Can I work from home?* How much will I need to invest?* Should I hire someone else to work for me?* How shall I organise my time? The answers to all these questions and more are right here. What are you waiting for? Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including Winning the People Wars, Talent Magnet and The New Rules of Engagement, Mike also developed a series of World of Work studies for the Financial Times and The Economistand for many international corporations and consulting firms. A frequent speaker at conferences and seminars around the globe, he is the founder and chairman of the independent global think-tank the FutureWork Forum (www.futureworkforum.com). Oh, yes, hes also quite good at working for himself!

Many people stumble through their financial life reacting to events and advice in an ad hoc way. As a result, few choose the most suitable financial products, some fall prey to misselling and many never realise their financial goals. Are you one of them? Be Your Own Financial Adviser shows you how to make sensible financial decisions without the need for expensive advice. Its accessible style, examples and case studies explain and evaluate financial products and put you firmly in control of your own financial well-being. It will advise on how to adopt the best saving, spending and investment strategies, make decisions tax-efficiently, manage risk wisely and protect and enhance your wealth. It also suggests when professional help is a good idea, and shows you how to protect yourself against misselling and get the best out of your adviser. Be Your Own Financial Adviser will show you how to: Stress-test your financial decisionsTake advantage of legal tax breaksAchieve your financial goalsManage and preserve your wealth Accessing financial products and services is not difficult - there is no shortage of commercials, advertisements, direct mail, email and marketing calls to entice you to take out loans, buy insurance and invest your money. But choosing which products are right for you can be a hit and miss approach. Good financial planning requires a systematic strategy. You should start by assessing your own particular circumstances, attitudes and timescales and then work out how you can implement your strategy on a long term basis. Let Be Your Own Financial Adviser be your guide to making better financial decisions. It includes advice on the following: Financial planning Do you need an adviser? Protecting your income Providing for your familyHealth and care Somewhere to live Building a pension Retirement choices Saving and investing Managing your wealthPassing it on