Books published by Pearson Education Limited

This clear, helpful and interactive book will help you prepare for and succeed in your nursing and healthcare studies. Supporting anatomy and physiology, drug administration, clinical practice and preparation for assessments, this book will give you the tools to success. Using examples from practice to bring the subjects to life, Skills for Nursing & Healthcare Students is your essential guide to the core skills you will need to master. The book includes guided explanations and interactive exercises that will help you brush up on your maths and study skills and get up-to-speed with anatomical terminology, the basics of the human body, chemistry and cell biology.

Whether you are an executive or a student, beginner or expert, this book is designed to explain and illustrate the working essentials of finance with clarity and speed. This desktop companion deliberately combines essential theory with real-world application, using short, focused chapters to help you find what you need and implement it right away. www.pearsoned.co.uk/estrada

Keep them coming back for more Brilliant Customer Service is your guide to help you deliver exceptional customer service and keep your customers coming back time and time and again. Its for anyone involved in any organisation whether you run your own business, manage people or you are a customer facing employee. It doesnt matter what your budget is, youll find lots of simple changes you can implement right now to build a highly successful customer service strategy.BRILLIANT OUTCOMES Identify your customers real needs and how best to meet them Build trust and long term loyalty with your customers to stay ahead of the competition Make sure you are remembered and recommended

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from technobabble and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through authors website www.alex-blyth.co.uk

In this new workbook, NLP trainers, David Molden and Pat Hutchinson, have gathered the very best NLP techniques from years of teaching and training people from all walks of life. Each exercise has been chosen for maximum impact to ensure brilliant results, every time. Designed as a complete, step-by-step programme, it details every core aspect of NLP, from creating compelling outcomes and changing old habits right through to personal strategies for success and modelling excellence. Ideal for personal or professional use, it provides an invaluable resource to help you or your clients achieve their very best in life.

This revision guide provides concise coverage of the central topics within Social Psychology, presented within a framework designed to help you focus on assessment and exams. The guide is organised to cater for QAA and BPS recommendations for course content. A final chapter revisiting topics from a critical perspective has been included to cater for this increasingly popular approach. Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research will offer additional pointers for you in your revision process and exam preparation.A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.

This revision guide provides concise coverage of the central topics within Conceptual and Historical Issues in Psychology, presented within a framework designed to help you focus on assessment and exams. The text encapsulates all the subject matter listed in the BPS Qualifying Examination syllabus for Conceptual and Historical Issues in Psychology. The sequence of chapters is organised temporally, and focuses on how the major conceptual issues in psychology have been handled over time. Further, in each case, the relevance of historical discourses to contemporary psychology is emphasised. Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research will offer additional pointers for you in your revision process and exam preparation.A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.

Cognitive Behavioural Therapy has already helped millions of people overcome their issues and move their life forward now it can really help you too. In this busy, demanding and often stressful modern world, its a struggle to find time to even think about what your dreams and goals might be, let alone work towards actually realising them. Its so easy to get stuck in a routine, to opt for the easy answers, to feel a lack of inspiration and motivation and then wind up feeling anxious and depressed. Far from being an exciting or invigorating prospect, the mere idea of changing anything about your life soon seems hard work, scary and something to be avoided. But your life really can be better than it is now - you just need to learn how to really believe it can. Cognitive Behavioural Therapy, or CBT, can lend a hand. It will help you change the way you think and feel about yourself, about others and about the world around. As you begin to feel more positive, more motivated and more confident youll soon begin to realise that your future is fully in your control. The scientifically-proven techniques of CBT are a powerful force to harness. Written by a leading psychologist, Change Your Life with CBT will deliver these tried and tested tools in an accessible package full of exercises, examples and practical advice and guidance . So if youre feeling that your life has got stuck in first gear, or even stuck in reverse, and if you believe that the main thing holding you back is probably yourself, Change Your Life with CBT can help you overcome your barriers and start to achieve your goals at home, at work and throughout your whole life.

The Financial Times Guide to Options, will introduce you to the instruments and markets of options, giving you the confidence to trade successfully. Options are explained in real-life terminology, using every-day examples and accessible language. Introducing three key options markets stocks, bonds and commodities, the book explains options contracts from straight vanilla options to strangles and butterflies and covers the fundamentals of options pricing and trading Originally published as Options Plain and Simple , this new edition includes: How the options industry operates and how basic strategies have evolvedRisk management and how to trade safely Inclusion of new products such as exchange traded fundsA glossary of key words and further reading Addition of market scenarios and examples Like all investment strategies, options offer potential return while incurring potential risk. The advantage of options trading is that risk can be managed to a greater degree than with outright buying or selling. The Financial Times Guide to Options is a straightforward and practical introduction to the fundamentals of options. It includes only what is essential to basic understanding and presents options theory in conventional terms, with a minimum of jargon. This thorough guide will give you a basis from which to trade most of the options listed on most of the major exchanges. The Financial Times Guide to Options includes: Options in everyday life The basics of calls The basics of puts Pricing and behaviour Volatility and pricing models The Greeks and risk assessment: delta Gamma and theta Vega Call spreads and put spreads, or one by one directional spreads One by two directional spreads Combos and hybrid spreads for market direction Volatility spreads Combining straddles and strangles for reduced risk Combining call spreads and put spreads The covered write, the calendar spread and the diagonal spread The interaction of the Greeks Options performance based on cost Trouble shooting and common problems Volatility skews Futures, synthetics and put-call parity Conversions, reversals, boxes and options arbitrage

Applied Economics equips you with the skills and knowledge to apply economic analysis to the current economic problems happening in the world today. Highly praised for its clear presentation, broad coverage of topics, and unique blend of theory and application, Applied Economics brings the subject to life, helping you to understand the relevance of economics in the real world

There arent many people who really embrace the idea of entering a room full of strangers and being expected to make conversation. Likewise most people shy away from small talk situations with people they have little or nothing in common with. But there are some people seem to do it so well. Weve all watched them enviously as they walk into a room of strangers, take command and move seamlessly and effortlessly from group to group, dazzling with their confidence and charm, and entertaining with their witty repartee and interesting anecdotes. We on the other hand, hover on the sidelines trying desperately not to draw attention to ourselves. How You Can Talk to Anyone will show you exactly how these people do it, so you you can do it too. Whether youre very shy or you just dont really enjoy small talk situations, this book will deliver all the techniques, tips and know-how youll need to talk to anyone about anything, at any time and in any situation. Whether networking in business, finding the love of your life, joining a new club, or being stuck on a train with a colleague, the ability to talk and interact confidently is vital. How You Can Talk to Anyone will show you how to banish your fears, take control of your nerves and make sure that, not only can you cope with any social situation you find yourself in, but that you will shine, be liked and leave having made a lasting impression.

There is a brighter future ahead of you and it starts right here, right now.It doesnt matter how your life has been so far. It doesnt matter whats happened in the past. All that matters is now. Change can happen in an instant and making changes, even really big ones, can be much less scary than you might imagine. All you need is to change your thinking - and this book explains how. Change Your Life with NLP uses powerful tools and techniques from the tried and tested field of neuro linguistic programming to reveal how youve got to where you are and what might be holding you back or stopping good things happening. You can use NLP to:- determine what you want in life- find the perfect partner or career- boost your confidence- increase your happiness- banish anxiety - drop bad habits- lose weight (and keep it off)- get out of debt- improve your relationships with everybody and much, much more. In fact, once you understand whats going on in your unconscious mind, and have shifted your thinking, every area of your life will start to benefit!This new edition includes three brand new chapters on using NLP for influence and persuasion, becoming more self-aware and identifying and understanding your priorities.

"e;The first port of call for anyone looking to truly understand derivatives markets, appreciate the role they play within the global financial system and develop the technical knowledge to trade."e;Matthew Thompson, Chief Strategy & Business Development Officer, Dubai Mercantile Exchange"e;An essential read for anyone serious about understanding the impact of derivatives and technology on the global financial market."e;Kevin Thorogood, Global Head, Investment Banking/Energy Trading, Thunderhead Ltd"e;We have used Francesca for training on derivatives in the past. She demonstrates a passion for these markets and for learning. In a fast changing world, the combination of technical learning and practical experience that Francesca applies is helpful in keeping abreast of market developments."e;Rachael Hoey, Director, Business Development, CLSYOUR ESSENTIAL COMPANION TO THE DERIVATIVES MARKETSMastering Derivatives Markets provides full up-to-the-minute explanations with worked examples and screen shots covering the basics of options, swaps and futures across the key asset classes: rates, currency, equity, commodity and credit. This book is relevant to anyone working within the financial markets, from the new entrant to the seasoned trader looking for updates, and to non-trading personnel working in IT, legal, compliance, risk, credit and operations. Please note that the 'look inside' feature is currently displaying the content of Mastering Derivatives Markets Third Edition, this will be updated soon. Mastering Derivatives Markets Fourth Edition has been completely revised and features new chapters on: The most up to date thinking in the market OTC clearing Regulation Benchmarking Electronic futures trading in the FX market New insights into the commodities markets Carbon trading and environmental products

Financial Times Guide to Income Investing is the complete reference guide for all investors wanting their shares and investments to provide market beating and continuous income. This book provides you with the necessary tools of the trade so you can work out the best strategy to follow guiding you through the mainstream, and not so mainstream, investment vehicles. Beginning with an introduction describing the basics of risk, return, volatility, structure, inflation and investing, the book introduces the simplest and safest products and funds before moving on to those higher risk strategies that will pay the highest income.

This new edition builds a comprehensive picture of the microeconomic tools required to solve a wide range of problems by using an innovative combination of written, illustrative and mathematical analysis. It helps the reader to think like an economist - in particular demonstrating how individuals, firms and policy-makers decide their best course of action.

This second edition has been substantially revised and expanded to form a truly comprehensive, practical guide to research methods and statistical analysis. The text retains the successful student-centred approach, assuming no background knowledge. Logically and intuitively organised, the book introduces key terms and concepts, progressing through the process of selecting a study and analysing results right through to the final point of preparing a report. This edition has been extensively revised to offer more detailed coverage - including more depth on topics such as power, meta-analysis, ethics, the literature review, questionnaire design, small sample research, and graphing techniques. Coverage of qualitative methods has been expanded to include more on software tools and IPA. The book offers a range of support focused on essential concepts, practicalities, and a new feature to highlight important research from the scientific literature. The examples have been increased and updated to help clarify concepts and further support the reader in developing both a conceptual and practical understanding of research and analysis. The book relates to the most recent version of PASW statistics (previously SPSS).

Accounting Simplified is a step-by-step introduction to financial accounting written in plain simple language. Taking students from the very basics to the elementary principles of management accounting, the text emphasises the real-world application of accounting methods and the importance of practising skills in order to reinforce learning. Drawing on years of experience as a university lecturer marking student exam papers, the author uses plenty of worked examples to set out the details of each topic before providing self-test questions for quick revision.

Written by a leading lawyer with first-hand experience of some of the toughest arguments, How to Argue is a fun, entertaining and no-holds-barred guide to everything you need to know about arguing. We all do it every day; arguing is part of life. We can do it unknowingly, sometimes subtly and sometimes very explosively, but however we do it, most of us know that we argue badly. Imagine being able to face any argument free of the fear, confusion and intimidation that your opponent is probably experiencing. Imagine knowing that, win or lose, your argument has been made convincingly, confidently and without losing your temper.In How To Argue youll learn all the golden rules of successful arguing and explore many of the situations in life and work where arguments are most likely to happen.This is the definitive guide to how to argue persuasively, positively and powerfully - in any situation.

Cutting edge, pithy and provocative, this is a no-holds barred analysis of business today that will entertain and appal you in equal measure. This entertaining expose of the business world, reveals the scandals, quirks, counter-intuitive behaviour and downright silliness that make up business today. Based on rigorous research and verifiable facts, combining revelation, story-telling and analysis, this book will defy anyone to read it and not emerge better-informed about the reality of business today. From the collective inertia of middle management to the cowardly reluctance of CEOs to stand out from the crowd, from the soap opera of working with consultants to the mystery of why top executives salaries bear no resemblance to the performance of their firms, Business Exposed will entertain and appal you in equal measure. The author is widely recognised as a new and emerging business guru, speaking of him in 2009, the Financial Times said: The London Business School associate professor is a rising star and his pithy observations are both accessible and authoritative.

International Finance is a complete and authoritative text on the theory and practice of finance in the international arena. Features include: A user-friendly approach to a complex topic which moves from the basics to the advanced with clarity and conciseness. A strong European orientation which gives it an approach that is singular in its focus. Opportunities for students to assess their progress with multiple choice questions, end-of-chapter questions and answers, exercises, and glossary. Coverage of current issues and up-to-date material on credit default swaps, the financial crisis of 2007 / 2008, sovereign debt crises, and the carry trade. Financial Times press cuttings on selected controversial issues drawn from actual vignettes by top FT journalists.

Advanced Microeconomic Theory remains a rigorous, up-to-date standard in microeconomics, giving all the core mathematics and modern theory the advanced student must master. This student-friendly text, with its efficient theorem-proof organization, and many examples and exercises, is uniquely effective in advanced courses.

In recent years the gas turbine, in combination with the steam turbine, has played an ever-increasing role in power generation. Despite the rapid advances in both output and efficiency, the basic theory of the gas turbine has remained unchanged. The layout of this new edition is broadly similar to the original, but greatly expanded and updated, comprising an outline of the basic theory, aerodynamic design of individual components, and the prediction of off-design performance. The addition of a chapter devoted to the mechanical design of gas turbines greatly enhances the scope of the book.

Taking a fully integrated approach, the book is fully in-line with the most recent developments in the public sector environment. It draws together accounting theory and practice for each of the main areas of accounting, providing contemporary examples from a range of public sector experience which are woven into the text to illustrate the issues involved.

This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.

Introduction to Statistics and SPSS in Psychology guides the reader carefully and concisely up the statistics staircase to success. Each step is supported by helpful visuals as well as advice on how to overcome problems. Interactive, lively, but never patronising, this is the complete guide to statistics that will take readers through their degree course from beginning to end. Take a step in the right direction and tackle statistics head on with this visual introduction.

This book is for novicesIf you have never done any programming before - if you are a complete novice - this book is for you. This book assumes no prior knowledge of programming. It starts from scratch. It is written in a simple, direct style for maximum clarity. It is aimed at first level students at universities and colleges, but it is also suitable for novices studying alone.The approach of this bookWe explain how to use objects early in this book. Our approach is to start with the ideas of variables, assignment and methods, then introduce the use of objects created from library classes. Next we explain how to use control structures for selection and looping. Then comes the treatment of how to write your own classes. We wanted to make sure that the fun element of programming was paramount, so we use graphics right from the start. We think graphics is fun, interesting and clearly demonstrates all the important principles of programming. But we haven't ignored programs that input and output text - they are also included. The programs we present use many of the features of a graphical user interfaces (GUIs), such as buttons, scroll bars and text boxes. But we also explain how to write console programs in Java. We introduce new ideas carefully one-at-a-time, rather than all at once. So, for example, there is a single chapter on writing methods. We introduce simple ideas early and more sophisticated ideas later on.

Understanding Immunology is a well-established introduction to this complex subject for readers with no previous exposure. It is aimed primarily at undergraduates in biological sciences, biomedical sciences and medicine. The selection and order of topic coverage is designed to instruct effectively, and a variety of boxed examples add depth and historical context for those readers wanting to go beyond the essentials.

Thinking Mathematically is perfect for anyone who wants to develop their powers to think mathematically, whether at school, at university or just out of interest. This book is invaluable for anyone who wishes to promote mathematical thinking in others or for anyone who has always wondered what lies at the core of mathematics. Thinking Mathematically reveals the processes at the heart of mathematics and demonstrates how to encourage and develop them. Extremely practical, it involves the reader in questions so that subsequent discussions speak to immediate experience.

The ability to expertly analyse statistical data is a crucial skill in the biological sciences it is fundamental to fully understanding what your experiments are actually telling you. Statistical and Data Handling Skills in Biology gives you everything you need to master statistical analysis. Written in a straight-forward and easy to understand style it presents all of the tests you will need throughout your studies, and shows you how to choose the right tests to get the most out of your experiments. All of this is done in the context of biological examples so you can see just how relevant a skill this is, and how mastering it will make you a more rounded scientist.

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.