Books published by Pearson Education Limited

Modern Macroeconomics, by Max Gillman, takes a new and modern approach to macroeconomic theory using microeconomic foundations. Building from the standard neo-classical models, Gillman has developed a new dynamic model which works to explain business cycles and unemployment, why you can have a banking lead recession as well as fiscal and monetary policy. Although strong in mathematical rigour all calculations in this text are fully derived and graphs provide a direct representation making it accessible. This text is suitable for undergraduate students studying Advanced Macroeconomics courses.

The Financial Times Handbook of Corporate Finance is the authoritative introduction to the principles and practices of corporate finance and the financial markets. Whether you are an experienced manager or finance officer, or youre new to financial decision making, this handbook identifies all those things that you really need to know: An explanation of value-based management Mergers and the problem of merger failures Investment appraisal techniques How to enhance shareholder value How the finance and money markets really work Controlling foreign exchange rate losses How to value a company The second edition of this bestselling companion to finance has been thoroughly updated to ensure that your decisions continue to be informed by sound business principles. New sections include corporate governance, the impact of taxation on investment strategies, using excess return as a new value metric, up-to-date statistics which reflect the latest returns on shares, bonds and merger activities and a jargon-busting glossary to help you understand words, phrases and concepts.Corporate finance touches every aspect of your business, from deciding which capital expenditure projects are worth backing, through to the immediate and daily challenge of share holder value, raising finance or managing risk. The Financial Times Handbook of Corporate Finance will help you and your business back the right choices, make the right decisions and deliver improved financial performance. It covers the following areas: Evaluating your firms objectives Assessment techniques for investment Traditional finance appraisal techniques Investment decision-making in companies Shareholder value Value through strategy The cost of capital Mergers: failures and success Merger processes How to value companies Pay outs to shareholders Debt finance Raising equity capital Managing risk Options Futures, forwards and swaps Exchange rate risk

A critical introduction to Organisation Theory that you can understand, apply and enjoy! This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aimed at undergraduate and postgraduate students for whom the study of organizational theory or analysis is an integral part of their degree programme.

With a clear and comprehensive style, this text leads readers through their studies of Financial Accounting step-by-step, perfectly balancing theory and real-life practice. It includes topical coverage of corporate governance, international accounting standards, statement of principles (SOP), e-business, and information technology as they apply to financial accounting. This lively and up-to-date text is perfect for introductory financial accounting modules delivered as part of a business degree or MBA programmes and is full of examples, exercises and cases studies to aid students' understanding of the subject.

Business Accounting and Finance, is a clear, comprehensive and engaging text that is essential reading for anyone studying accounting and finance. Carefully structured to reflect the topics covered in most one or two semester modules, the book comprises three parts: Financial Accounting, Management Accounting and Business Finance.

The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. With an increased focus on the practical applications of GIS, the new edition features a wealth of new multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries.Furthermore, the new edition has been substantially revised and updated to include coverage of the latest advances in GIS such as web and mobile applications.An Introduction to Geographical Information Systems is suitable for students of Geographical Information studies at all levels, from undergraduate to professionals retraining in GIS.

A comprehensive handbook for any art, design or media student, or for those thinking about pursuing studies in this area. This accessible guide is designed for continuing use as the student prepares for and undertakes any HE A, D & M course. From choosing a course, to assessment criteria to graduate life, this book will break down the university experience for this group, providing the answers that they really need. The book will be split into two sections, the first part providing the study information that art, design and media students require and the second looking at the key concerns of specialist media such as animation, photography and 3D design. The guide will address key concepts from the particular perspective of the specialist undergraduate student in managing practical and written projects; including approaches to information gathering, exploration of ideas, and development of creative solutions to problems, presentation of work, and essay and report writing. Study Skills for Art, Design, and Media Students provides essential and practical information of what you need to know to study successfully and prepare for a career within the creative and cultural industries.

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of todays sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

Public Sector Accounting uses an integrated approach to the study of public sector accounting by linking accounting theory and practice for each of the main areas of financial accounting, management accounting and auditing. Examples from a range of Public Sector experiences are woven into the text to illustrate the issues involved. The introduction of the book reflects managerial developments in the public sector, by giving a brief history of these in the UK and internationally then commenting on the adoption of quality assurance in the public sector. The management accounting section discusses developments in the use of internal markets and compulsory competition and the more recent emphasis on public-private partnership and performance indicators and also explains the techniques of programme and zero-based budgeting and investment appraisal. The financial accounting section updates and internationalises the discussion of financial accounting theory and regulation. The final section of the book is on auditing has been updated with UK and international developments.

LeMone & Burkes Adult Nursing: Acute and Ongoing Care is the ideal companion for nurses caring for adults in todays changing healthcare system. With comprehensive coverage of contemporary nursing practice as well as a strong, evidence-based, theoretical underpinning tailored towards the new NMC competencies, this book provides a detailed and thorough resource for both the student nurse and nursing professional.The book includes coverage of care in both hospital and community-based settings, with an emphasis on education of the patient and prevention of illness and disease.

Psychology and Life introduces students to the core areas of psychology by showing them just how relevant these topics are to their day to day lives. Bringing Gerrig and Zimbardos classic textbook, now in its 19th edition, to a European audience, this exciting new adaptation for students of introductory psychology offers a greater focus on current European research while retaining the same rigorous, scientific approach and enthusiasm for applying psychology to daily life that has made it so popular with students.

The Truth About Innovation transforms today's most important innovation research into 50 proven "e;truths"e;. Max Mckeown delivers plain, powerful advice on how to:increase creativity encourage collaboration co-create with customers overcome indifference make ideas into money thrive on change...and much more. This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking aha as you read each page. The Truth and nothing but The Truth.

Engineering Mathematics is the leading undergraduate textbook for Level 1 and 2 mathematics courses for electrical and electronic engineering, systems and communications engineering students. It includes a basic mathematics review, along with all the relevant maths topics required for these engineering degrees.FeaturesStudents see the application of the maths they are learning to their engineering degree through the books applications-focussed introduction to engineering mathematics, that integrates the two disciplines Provides the foundation and advanced mathematical techniques most appropriate to students of electrical, electronic, systems and communications engineering, including: algebra, trigonometry and calculus, as well as set theory, sequences and series, Boolean algebra, logic and difference equations Integral transform methods, including the Laplace, z and Fourier transforms are fully covered Students learn and test their understanding of mathematical theory and the application to engineering with a huge number of examples and exercises with solutionsNew to this editionNew Engineering Example showcase feature, covering an extensive range of modern applications, including music technology, electric vehicles, offshore wind power and PWM solar chargers New mathematical sections on number bases, logs and indices, summation notation, the sinc x function, waves, polar curves and the discrete cosine transform New exercises and answers

Building on the foundations laid in the companion text Modern Engineering Mathematics, this book gives an extensive treatment of some of the advanced areas of mathematics that have applications in various fields of engineering, particularly as tools for computer-based system modelling, analysis and design. The philosophy of learning by doing helps students develop the ability to use mathematics with understanding to solve engineering problems. A wealth of engineering examples and the integration of MATLAB and MAPLE further support students.

YOUVE GOT JUST 60 MINUTES TO WIN OR LOSE YOUR NEXT SALE - HOW WILL YOU MAKE THEM COUNT? If your job is to win new business, then youll know its important to make a strong first impression. But do you realise that the first 60 minutes are critical to your chances of success? High Performance Sales Strategies is bursting with highly effective ways to make that first critical hour deliver. Its a formula thats been proven to work by thousands of sales people and through its revolutionary approach youll discover how to: Plan and prepare properly - be fully prepared for the meeting Understand your customers - get to the bottom of your clients pains and challenges Make that sale - deliver a compelling value proposition that they cant resist Stay upbeat - maintain your focus and adopt a positive mindset Build better relationships - turn new business into long term partnerships. High Performance Sales Strategies will give you extraordinary skills to deliver exceptional sales results whatever your level.

Practical, concise and full of tips that every manager needs to know, The Financial Times Guide to Management provides a powerful guide for leaders at every level.Arianna Huffington, Chairman, President and Editor-in-Chief, The Huffington Post Media Group This is clear, encouraging and packed with good sense just like its author. A winner. Eleanor Mills, Editorial Director, The Sunday Times Amidst the myriad of books on leadership, this guide presents an unusually concrete, comprehensive and practical set of principles and learnings for managers at every level.John Pepper, Former CEO & Chairman P&G; Former Chairman Walt Disney From motivating a team and developing star talent to controlling budgets and fostering innovation, The Financial Times Guide to Management is your authoritative guide to becoming an effective manager. Full of practical tips and advice, this defi nitive handbook offerssolutions to the everyday challenges of: Managing yourself Developing communication skills and emotional intelligence Managing others Setting strategic direction Managing change Managing money, resources and technology There is also on-the-ground advice from the executive frontline,with insights from leaders including Paul Polman (CEO, Unilever),Steve Marshall (Chairman, Balfour Beatty) and Cilla Snowball(Chairman and CEO, AMV BBDO). Whether youre a new team leader or an experienced director,this book contains everything you need to know to become anoutstanding manager.

Struggling to motivate your staff? Looking for ways to make your meetings more effective? Battling to get a decision from colleagues? Every manager, every day, at every level takes on challenges and problems that can be tricky to solve. Youre busy and you want quick answers that are guaranteed to work. The Top 50 Management Dilemmas provides help on the most common hurdles that managers face. It will help you understand every situation better so you know exactly what to do, fast. Whatever your challenge an individual, your team, external clients, conflict, change or power youll discover how to: Get things done quicker, better and right quickly understand what you need to do to get the best results Develop stronger relationships get the best from others, manage your team better and transform your dealings with clients Build your problem-solving toolkit avoid getting stuck and develop a powerful set of skills Boost your reputation - be known as an adaptable, flexible and forward-thinking manager who always deliversThis incredibly handy book has been specially written to ensure you can get to the best solution, in the quickest time, whatever the scenario.

Karls knowledge makes his voice in this territory unique and hugely readable.Dave Lewis, President, Personal Care, Unilever Why are the most important conversations the most difficult to handle? You know you have to have them, but still you put them off. And you want them to go well but you dont know how to make sure they do. How do you prepare? What words should you use? How do you make your point without getting too nervous, tongue-tied or upset? And how are you going to solve the problem that needs addressing without upsetting someone? Say It and Solve it will coach you in the ten expert skills that peace negotiators, mediators and therapists use to take on even the most challenging situations and make every conversation count. Youll discover: Fascinating insights into how conversations really work: when to listen, when to talk and when to shut up! How to avoid the most common mistakes that everyone makes. The ten most powerful skills you need to tackle any conversation in any situation. Expert guidance on handling tricky conversations in real-world, workplace situations. Stop putting off those tricky conversations and start talking (and listening) your way to solutions and success.

101 Business Ideas That Will Change The Way You Work takes fascinating findings from world-class business research and shows you how to become cannier and more effective at work. Among other vital findings, discover: When you should trust your gut instincts Why being too agreeable could hold back your career progression How to tell when your CEO is lying This illuminating book not only tells you what you need to know to stay one step ahead, but why you need it and how to do it.

For courses in Technology Management, Engineering Management, or Introduction to Engineering Technology.Managing Engineering and Technology is designed to teach engineers, scientists, and other technologists the basic management skills they will need to be effective throughout their careers.Visit Morse & Babcock's EM Blog: A Blog for Engineering Management Educators for helpful resources: http://morseandbabcock.wordpress.com/

Schneiders tried and true text consistently praised by both students and instructors is designed for students with no prior computer programming experience. Now updated for Visual Basic 2012, Schneider focuses on teaching problem-solving skills and sustainable programming skills. A broad range of real-world examples, section-ending exercises, case studies, and programming projects gives students more hands-on experience than any other Visual Basic book on the market.NEW! This edition is available with MyProgrammingLab, an innovative online homework and assessment tool. Through the power of practice and immediate personalized feedback, MyProgrammingLab helps students fully grasp the logic, semantics, and syntax of programming.Note: If you are purchasing the standalone text or electronic version, MyProgrammingLab does not come automatically packaged with the text. To purchase MyProgrammingLab, please visit: myprogramminglab.com or you can purchase a package of the physical text MyProgrammingLab by searching the Pearson Higher Education web site. MyProgrammingLab is not a self-paced technology and should only be purchased when required by an instructor.

Appropriate for all basic-to-intermediate level courses in Visual Basic 2012 programming.Created by world-renowned programming instructors Paul and Harvey Deitel, Visual Basic 2012 How to Program, Sixth Edition introduces all facets of the Visual Basic 2012 language through a hands-on approach with hundreds of working programs. This book has been thoroughly updated to reflect the major innovations Microsoft has incorporated in Visual Basic 2012; all discussions and sample code have been carefully audited against the newest Visual Basic language specification. The Sixth Edition is updated to Visual Studio 2012 and includes new chapters on Windows 8 UI app development, Windows 8 graphics/multimedia, Windows Phone 8 app development and Windows Azure. Students begin by getting comfortable with the free Visual Basic Express 2012 IDE and basic VB syntax. Next, they build their skills one step at a time, mastering control structures, classes, objects, methods, variables, arrays, and the core techniques of object-oriented programming. With this strong foundation in place, the Deitels introduce more sophisticated techniques, including inheritance, polymorphism, exception handling, strings, GUI's, data structures, generics, and collections. Throughout, the authors show developers how to make the most of Microsofts Visual Studio tools. A series of appendices provide essential programming reference material on various topics.

SELLING AND SALES MANAGEMENT IN ACTION The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure: # The objectives of each section# An overview of the main principles# What you need to do to achieve success# A speed-read checklist to help you remember key points Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

This jargon-busting book describes how the bond and money markets work and how they impact on everyday life. It assumes no specialised prior knowledge of finance theory and provides an authoritative and comprehensive run-down of the workings of the modern financial system. Its in the money markets where money, or the value of money, can be bought and sold. Its the place where Treasury bills, deposits, repurchase agreements, short-lived mortgages etc, can be traded. These are crucial to the global economy because they provide liquidity funding for the global financial system. Bond markets operate in the same way but are financial markets where participants can issue new debt or buy and sell existing debt known as bonds. As with money markets, bond markets are key because they provide money where no money previously existed (think of your mortgage). Using real world examples from media such as the Financial Times, bestselling author Glen Arnold gives an international perspective on these markets. Understand key bond and money market terms and banking products Explore the wide variety of types of markets and their functions eg. LIBOR, gilts, government debt Gain insight into the main factors influencing prices in the financial markets Learn how fluctuations in the money markets can affect you and your own money strategies

For undergraduate courses in Risk Management and Insurance. This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesComplete and current coverage of major risk management and insurance topics. Principles of Risk Management and Insurance is the market-leading text for this course, ideal for undergraduate courses and students from a mix of academic majors. Focusing primarily on the consumers of insurance, this text blends basic risk management and insurance principles with consumer considerations.

Simple yet effective advice for anyone who wants their money to work harder than they do. Most investment books offer a bewildering array of complex strategies for how best to invest your money. But often the chances of success are remote and the rules are impossible to follow in practice. Smarter Investing introduces you to a simple and powerful set of rules for successful investing, helping you to build an investment portfolio that suits your needs, stays the course when markets get rough and quietly gets on with the job of generating better results. In this updated and revised edition, Tim Hale gives you all the advice youll need and demonstrates that the key to successful investing is to do a few straightforward things exceptionally well. Smarter Investing will help you: Establish what you want your money to do for you Work out how much money you need to achieve your goals Avoid the mistakes that generations of investors have made Build a balanced portfolio thats right for you, using a simple set of understandable and accessible building blocks Select robust and transparent investment products easily and effectively

If you think that talking is easy, think again! Why? Because, whether at a meeting at work or a dinner party at home, what youre saying and how youre saying it matters. It can open doors - or close them; it can make you friends - or lose them; it can get you noticed - or forgotten. Wish you were a raconteur? Or a brilliant public speaker? Maybe you just want to be more confident, clever, persuasive or provocative in everyday conversations. Whatever you want, with some simple, fun and effective techniques Speak for Yourself will help you master: Your voice make an impact and be heard by changing how you breathe and speakYour words grab and hold attention with the power of storytelling and active listening Your style get the most from conversations, presentations and meetings Speak for Yourself is packed with winning ways to help you walk, talk and interact with others while exuding confidence and calm. Itll get you noticed and leave them wanting more.

Discover how to become an effective strategic thinker Some people seem to achieve the best results, again and again. Is it luck? Or is it strategy? How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset. This hands-on guide tackles both the thinking and the doing, helping you develop a robust strategic plan. It offers a six-step framework that addresses key questions, including: Which core challenges do I need to overcome? How do I manage uncertainty and risk? How do I execute my business strategy? Visit www.howtothinkstrategically.org for the accompanying app and the Strategic Thinking Manifesto.

The Project Management Book addresses the real-life scenarios and issues that anyone responsible for managing a project is likely to face on a day to day basis. It provides solutions to the everyday issues involved in managing projects, including: Defining your project Understanding your role as a project manager Dealing with external problems Learning from Lean and Six Sigma Delivering projects in times of change It also includes a handy glossay of project management jargon

89 management theories from the worlds best management thinkers the fast, focussed and express route to success. As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very best theories and models that every manager should know and be able to use. Cutting through the waffle and hype, McGrath and Bates concentrate on the theories that really matter to managers day-to-day. Each theory is covered in two pages telling you what it is, how to use it and the questions you should be asking so you can immediately apply your new knowledge in the real world. The Little Book of Big Management Theories will ensure you can: Quickly resolve a wide range of practical management problems Be a better, more decisive manager who gets the job done Better motivate and influence your staff, colleagues and stakeholders Improve your standing and demonstrate that you are ready for promotion All you need to know and how to apply it in a nutshell. Ill make sure that every manager in our pharmacy outlets gets a copy of this book. Manjit Jhooty, Managing Director, Jhoots Pharmacy Every manager should read this book.Geoff Round, Chief Executive, Birmingham Civic Housing Association Ltd