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In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. This book explains the digital marketing concept and tools to help students gain in-depth knowledge and develop critical thinking about the subject.
Industrial safety management calls for good understanding of all components, including people, equipment, materials, processes and practices and applicable statutes and standards so that the hazards, risks and accidents can be avoided. The book addresses all these areas and explains their principles.
Provides a thorough understanding of the basic concepts, theories and principles of engineering physics in as easy and straight forward manner as possible. The book not only provides a clear theoretical concept of the subject but also includes a large number of solved problems followed by unsolved problems to reinforce understanding.
Highlights the fundamental concepts of organisational behaviour, and its applications in the Indian organisational scenario. The book includes case studies that reveal the authors' experience in real-life scenarios as consultants, and their observations pertaining to the concepts of organisational behaviour.
Teacher education is at the base of all educational systems. To make it effective, we need an education system that equips the teacher trainees with the necessary skills to perform their tasks effectively in the classroom. This book discusses how to train teachers, improve teacher education programmes, and impart quality education.
Expains labour and industrial laws such as the Industrial Disputes Act, the Factories Act, and the Contract Labour Act. While giving a broad perspective of the subject, the text brings out the objectives behind the enactment of every legislation, discusses the relevant case laws and shows how the Constitution is related to labour laws.
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